Agency pushes for strategies to boost growth of creative industries

MANILA – Department of Trade and Industry (DTI)

Secretary Alfredo Pascual said challenges in the creative industries need to be addressed for the development of the local sector and to determine the contribution of the sector to the economy.

During the opening of the 2nd Philippine Creative Industries Summit on the strategies to address the bottlenecks in the creative industries through the Malikhaing Pinoy or Creative Philippines campaign.

“Malikhaing Pinoy is our holistic approach to addressing the constraints and barriers to growth of the creative industries. It informed by the various sector-specific industry studies and roadmaps carried out by the DTI with support from our champions from Congress,” Pascual said.

He said studies in the

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/ creative industries’ subsectors will be conducted and statistical data shall be gathered, particularly the actual contribution of the creative industries in terms of employment, trade and gross domestic product.

“To allow us to meas-

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