graphic_standards_manual_

MISTER DONUT GRAPHIC STANDARDS MANUAL

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INTRODUCTION

The purpose of this document is to introduce the new Mister Donut Logo and provide guidance on how to manage the elements that make up and support the brand identity.

These guidelines serve as a framework to ensure a consistent brand expression across all consumer touchpoints. Within this graphic standards guide you will find the essential brand identity tools to create and implement Mister Donut visual communications, that over time, will build equity with consumers and provide a simpler shopping experience.

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TABLE OF CONTENTS

1 Brand Attribute 2 Signature Element 3 Signature Configurations 4 Signature Clear Space 5 Signature Color Variations 6 Identity Typeface

7 Identity Colors 3

BRAND ATTRIBUTE

Delicious

Mister Donut produces and serves delicious donuts and coffees to customers.

Connecting

Mister Donut makes connectiong

Friendly

Mister Donut is a friendly brand by serving

between people by eating donuts.

high quality donuts and coffees with low prices.

Recollection

As Mister Donut have a long history, lots of costomers have a good memories about our compony.

Inventive

Mister Donut has a signuture menu(Pon De Ring) which is has inventive shapes and taste.

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SIGNATURE ELEMENTS Our signatures are the most prominent expression of the Mister Donut brand. That’s why it’s vitally important to use them correctly and consistently. Each signature is a piece of custom-designed artwork. For every signature, use only approved artwork downloaded from mister-donut. com. Operating Company Signatures Each Mister Donut operating company has its own signature, consisting of two elements: the Mister Donut logomark and wordmark.

Logomark

Signature

wordmark

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SIGNATURE CONFIGURATIONS Each of our operating companies has a preferred signature configuration; use it whenever possible. However, our signatures must also accommodate a wide range of uses, from business cards to aircraft. To meet all business needs, and special-use (horizontal) configuration is also available.

Download approved artwork from mister-donut.com.

Preferred (Vertical)

Special Use (Horizontal)

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SIGNATURE CLEAR SPACE Our company stands out from the crowd, and so does our signature. To create maximum impact, keep the space around the Mister Donut signature free from other text and graphics. The clear space on each side of the signature should always be equal to or greater than the x-height of the Mister Donut wordmark.

X

X

X-height Preferred (Vertical) X

X

X

X

X-height

X

X

Special Use (Horizontal) 11

SIGNATURE COLOR VARIATIONS The colors specified for each operating company can be used as backgrounds for one-color, black and reverse signatures.

One-Color Orange

One-Color Reverse

One-Color Black

One-Color Reverse

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IDENTITY TYPEFACE As the Mister Donut brand has evolved, so has our use of type. Brandon Grotesque, our primary typeface, sets a confident, contemporary tone for Mister Donut communications. It also supports a wide range of applications.

Brandon Grotesque Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 MISTER DONUT mister donut

Brandon Grotesque Black abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 MISTER DONUT mister donut

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IDENTITY COLORS Color shows our spirit and promotes brand recognition.

Our powerful corporate colors reinforce the stature of our company. Specific colors from our palette are used in the signatures of our operating companies, as shown below.

MISTER DONUT COLOR

PANTONE®

Mister Donut Orange

CMYK

RGB

WEB-SAFE HEX

PANTONE 021

0 74 100 0

254 80 0

FE5000

Mister Donut Brown

PANTONE 7596

30 67 70 59 92 61 49

5C3D31

Mister Donut Ivory

PANTONE 7604

4 12 5 0

228 213 211 E4D5D3

Mister Donut Light Orange

PANTONE 163

0 44 57 0

255 157 110 FF9D6E

0000

255 255 255 FF FF FF

White

Black 0 0 0 100

0 0 0

000000

Mister Donut Orange

Mister Donut Brown

Mister Donut Ivory

Mister Donut

White

Black

Light Orang

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Staionery System

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Applications Signs

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Applications Website

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Applications Coupon & Paper Bag

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Applications Mug cup & Coffee cup

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Applications Donut box

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Applications Donut holder

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