Otro Nivel | Brand Visual Guidelines

Brand Identity

001-2022

Brand Guide lines 2022

Index.

01

02

Brand

Logo

Core

Guidelines

Features:

Features:

Concept....................04 Identity...................06

Usage & Clear Space 08 Incorrect Usage.......10

04

08

3

03

04

05

Brand

Brand

Brand

Typography

Colors

Visuals

Features:

Features:

Features:

Hierarchy....................12 Usage........................13

Color System..............14 Color Codes.............15

Image System............16 Brand Mockups.......18 Mood Boards........22

12

14

16

Brand Core.

BEHIND THE BRAND

THE CONCEPT The concept of Otro Nivel is one of harmony between polar opposites. The day and night, the world outside ourselves, and the world within, these ideas are bridged by the fiery red passion that Otro Nivel represents. You can master your inner self, or master the outer world, but the next level, the Otro Nivel, is the red string that ties it all together.

5

Brand Core.

Brand identity

Purpose

Vision

To connect with

To be the lifestyle

people through

brand that brings

music, events,

the most unity

and conversation,

amongst people.

so that they harmonise with their connection to the outer and inner world.

7

Values

POsition

Unity — Unify souls

We help people

Fun — Live life and

who want to

enjoy the moment

live more freely

Peace — Let

experience unity

meditation and

and bliss, unlike

gratitude bring you

other clothing

bliss

brands, we have

Growth — Otro

a strong sense

nivel (Next level)

of purpose in

Love — Pure love

connecting people

for the world

and helping them

within and without

achieve inner peace.

The Logo.

Usage and clear space

Next level To connect with people through music, events, and conversation, so that they harmonise with their connection to the outer and inner world.

1

/2

x

9

The Logo.

INCORRECT LOGO USAGE To maintain the visual integrity of the logo and the brand‘s concept, avoid making these changes to the logo.

Avoid rotating

Avoid using the

the logo to any

same color for the

degree.

text and arrow.

11

Avoid scaling

Avoid

Avoid removing

the logo

repositioning the

any letters from

disproportionately.

arrow to a position

the logo. The

where it does not

arrow may stand

separate “Otro“

on its own, or

and “Nivel.“

together with all the letters.

Typography.

Hierarchy and Usage

Font Hierarchy Embracing the idea of polarity, Otro Nivel‘s typography features two very different fonts; Triumph and Titania, supplemented by the body font Gotham Medium.

TRIUMPH - This bold, clean and crisp font captures the unapologetic way of life that Otro Nivel represents, as well as a sense of purity from embracing the inner world. It is used for all titles and major headings.

TITANIA - This font contrasts Triumph in its antique, stylized nature, representing the origin and depths of our soul. Titania brings the element of magic and mystique that the inner world holds, balancing the structure of Triumph. This font is used decoratively and for minor heads, always colored in Maximum Red. Gotham Medium - In order to ensure legibility in larger bodies of text, the brand uses Gotham Medium as a supplementary font for its simple forms and accessibility. To bring attention to words or phrases within the body, only a combination of bold italics should be used.

13

Triumph

Titania

Gotham Med.

Sphinx of black quartz, judge my vow.

Sphinx of black quartz, judge my vow.

Sphinx of black quartz, judge my vow.

Font Letter

Font Letter

Font Letter

A B C D E F

A

B

C

D

E

F

A

B

C

D

E

F

G H I J K L

G

H

I

J

K

L

G

H

I

J

K

L

M N O P Q R

M

N

O

P

Q

R

M N O P Q R

S T U V W X

S

T

U

V

W

X

S T U V

Font Figures

Font Figures

W

X

Font Figures

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

6

7

8

9

0

6

7

8

9

0

6

7

8

9

0

Brand Colors.

COLOR SYSTEM

The 3 colors

RICH

MAXIMUM

ANTIFLASH

BLACK

RED

WHITE

Primary Color A.

Primary Color B.

Primary Color C.

Color Tones

Color Tones

Color Tones

100%

100%

100%

80%

80%

80%

60%

60%

60%

40%

40%

40%

20%

20%

20%

10%

10%

10%

The two colors known to represent absolute polarity are black & white. The black signifies the night; party, sex, the beauty of the outer world. The white signifies the day, the purity of the inner soul and the entire world within us. The red is the element that stands out, born from the fire of life, it binds the outer passion and inner peace.

15

Rich Black

Maximum Red

AntiFlash WHITE

Primary

Primary

Primary Color

Color A.

Color B.

C.

Color Codes

Color Codes

Color Codes

CMYK

CMYK

CMYK

C000 M000 Y000 K099

C000 M087 Y087 K013

C000 M000 Y000 K001

Pantone

Pantone

Pantone

Black 6 C

485 C

000C

RGB

RGB

RGB

R003 G003 B003

R221 G028 B028

R252 G252 B252

Web

Web

Web

#030303

#DD1C1C

#FCFCFC

Brand Visuals.

Image System

Photo reality

Colored.

Otro Nivel is more than just a clothing brand, it‘s a feeling, an energy. Photography for Otro Nivel, by its definition, needs to be next level. Photographers using this guide should feel free to unleash their creative

Requirements for Image System

instincts, to go above trying to

-

show the clothing practically and

- bold colors

communicate something deeper.

- high contrast - sharp images - artistic look

17

Brand Visuals.

Brand Mockups

19

21

Brand Visuals.

Mood boards

23

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