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2015 Event Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Participating Vendors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Food Truck Vendors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Marketing Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Online Coverage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Print Coverage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Radio Coverage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Television Coverage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 E-Newsletters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Social Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Ad Samples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 News Releases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Testimonials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 E-Newsletter Samples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 Collateral Samples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Clippings Samples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .87
2015 Event event Overview overview On November 6 and 7, 2015, the 2nd Annual Made In Maui County Festival (MIMCF) was held at the Maui Arts & Cultural Center (MACC) in Kahului. Presented by the County of Maui Mayor’s Office of Economic Development (OED) and the Maui Chamber of Commerce this two-day event is considered the largest products show in Maui County. Its goals are as follows: Today, the event’s goal remains the same: •
Showcase locally made products that have a 51% value added in Maui County to both visitors and residents. These products included foods, produce, art, crafts, jewelry, fashion, gifts, collectibles and any other products that meet the criteria for vendor participation.
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Help to grow our islands’ businesses by providing opportunities for participating vendors to meet with prospective retailers and wholesalers and connect with new customers.
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Help strengthen our community by encouraging job creation and diversification of our economy.
A total of 140 product vendors and 13 food trucks participated in the 2015 event. Due to the demand, a waiting list was also established. Product vendors had to meet specific criteria in order to participate, including: Attend a mandatory vendor training • Have a business based in Maui County (GET license required) • Products being offered for sale had to meet a minimum 51% of their value added in Hawaii. • The product mix, quality and products’ creativity value were also considered during the vendor selection process. •
The MIMCF took place over two days and attracted over 10,000 visitors and residents of which approximately 30 percent were visitors. On Friday, November 6th, a Buyers Preview and Shoppers Preview was held from 2 pm to 4 pm. Attendees enjoyed the Festival’s opening ceremonies at approximately 5 pm in the Pavilion and light refreshments were served. Attendees also received a free Festival tote bag. Over 338 qualified wholesale buyers, retailers and distributors attended the invitation-only Buyers Preview which offered them an opportunity to shop for Hawaii-made products and to talk one-on-one with vendors. In addition, for the first time, serious shoppers who wanted a one-day head start were allowed to purchase tickets for a special Shoppers Preview on Friday. Cost was $35 per person and 293 tickets were sold through the MACC Box Office generating an additional revenue of $10,255.
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On Saturday, November 7th, MIMCF’s “Big Festival Day” was open from 8 am to 4:30 pm. Public admission was $5 (at the gate) and children 12 and under were free. Saturday’s festivities included product demonstrations, a fashion show, food trucks, and prize drawings. The first 2,000 attendees received a free Festival tote bag. On both days, attendees could also enter Hawaiian Airlines’ drawing for a chance to win 120,000 HawaiianMiles. The prize was donated by Hawaiian Airlines, one of the event’s sponsors. The second Mayor’s MIMCF Booth Contest was held on Friday, November 6th and the winners announced during the opening ceremonies. The criteria used for judging were: creative product merchandising; presentation of overall space; professional, creative and easy to read signage; and cohesive staff attire. Contest judges were: Patti Gardner of Maui Marble and Granite, Rici Guild of RCI Interiors, and Hal Jobe of Lattitudes Garden. Congratulations go to 2015 Booth Contest winners: Best in Show: 1st place: 2nd place: 3rd place:
Upcountry Maui Favorites LLC Hali`imaile Distilling Company Maui Crisps The Hawaii Fudge Company
The 2015 MIMCF was made possible through funding from the Maui County Council and sponsorship support from the following community-minded businesses: ‘OHIA SPONSOR - $25,000+ Hawaiian Airlines KOA SPONSOR - $10,000 Innovate Hawaii Pasha Hawaii LOKELANI SPONSOR - $7,500 Hawaiian Commercial & Sugar Company (HC&S) / Maui Brand Sugar ROSELANI SPONSOR - $10,000 HAWAI`I Magazine* Hawaii State Department of Transportation, Kahului Airport* The Maui News* Maui No Ka Oi Magazine* The Maui Visitor Channel* Pacific Media Group* PROTEA SPONSOR - $5,000 Courtyard Marriott, Maui Kahului Airport Island Honda Kaiser Permanente
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KALO SPONSOR - $2,500 American Savings Bank HawaiiUSA Federal Credit Union HHawaii Media* KAOI Radio Group Maui Electric Company, Limited State of Hawaii Department of Business, Economic Development & Tourism (DBEDT) ULU SPONSOR - $1,000 First Hawaiian Bank First Insurance Company of Hawaii, Ltd. Goodfellow Bros., Inc. Maui Printing Company LAUHALA SPONSOR - $500 Matson Richard Kehoe, CPA Roberts Hawaii *In-kind sponsor
The event was run by working committees established by OED and the Maui Chamber of Commerce. A total of 24 representatives from various organizations, businesses and nonprofits served in the event’s vendor, logistics, buyers event, marketing and budget committees. In addition, the Festival involved the participation of hundreds of community stakeholders and volunteers. A list of sponsors and supporters are listed in the 2015 MIMCF program booklet. The marketing firm of Linn Nishikawa & Associates provided the marketing, advertising, collateral, and promotional support for the 2015 Festival. A sampling of the coverage received is summarized in the Marketing section of this report. In evaluating the impact of the 2015 MIMCF, post-event evaluation forms were submitted by participating product vendors who reported as a result of the two-day event: Over $416,000 in total product sales • Over 250 total new wholesale accounts/orders were closed • Over 4,500 leads for future sales/wholesale accounts •
Testimonials were also received from vendors and the general public (refer to page 49). In summary, the MIMCF once again served as a catalyst for stimulating our islands’ economy through its support of our island’s small businesses. By providing a forum for our locally owned, independent businesses to expand and succeed, we can continue to keep money in our local economy, help to build our local workforce, encourage ingenuity and diversity, and fuel entrepreneurship. Everyone benefits both directly and indirectly from these efforts. 3
“ Small business is the core of the economic engine that drives our local economy. We are truly fortunate to have such dedicated and hardworking business owners involved in this showcase of Made in Maui County products that attracts visitors and local people alike.
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- Mayor
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Alan Arakawa
Participating Vendors Originally limited to 130 vendors, the MIMCF event committee increased the total amount of booth spaces to 140 in an effort to accommodate the high demand in 2015. Vendor spaces were completely sold out by the end of August and a waiting list was established for many local businesses hoping to participate. Vendors had to meet certain criteria in order to participate: - Attend a mandatory vendor training - Have a business based in Maui County (GET license required) - Products being offered for sale had to meet a minimum 51% of their value added in Hawaii. - The product mix, quality and products’ creativity value were also considered during the vendor selection process. The following is a list of product vendors who participated in the two-day event: 808 clothing 808 Shells Aloha Botanicals Maui, Inc. Aloha Letterpress Aloha Spiced Cacao ʻAlohi Images Maui Amata Jewelry Studio Ark Ceramics Art By Loyd B Raw Bar Barking Deer Farm BDC Designs Chic Naturals Christina DeHoff Fine Art Cool Blue Maui Cupcake Ladies Catering Co. Debra Lumpkins Studio exfolicare Fresh Local Product Goddess Rising Perfumes Grace Boutique Haleakala Creamery Haliʻi by Harriet Haliʻimaile Distilling Company Haliʻimaile Pineapple Company Hana Herbs and Flowers / Leila’s
Hano’s Hapa Maui Designs Hattherapi Hawaii Blown Glass RockSalt Plum Creations Hawaii Blown Glass Hawaii Fudge Company Hawaii Magazine* Hawaii Natural Products Hawaii Sea Spirits LLC Hawaiian Airlines* Hawaiian Commercial & Sugar Company* Hill Fine Art Photography Hui Noʻeau Visual Arts Center Hula Cookies Hulu Nani by Leonani Island Honda* Island Style Bedding & Home Décor Jackie Pias Carlin JB Creations Jennifer’s Gourds Jonerz Art & Sparrow Seas Joy’s place LIVE! Kaha Jewelry Kainanea Kanemitsu Bakery 5
Kealopiko Inc. Keaohulu KenSu Precious Kula Crafts and Flowers Kula Herbs and Maui Gold Tan Kupu Aʻe Molokai LLC Lako Kula Design Lanakila Designs LeiAloha by Maile Liquid Sunshine Jewelry Lori C. Unfus Lorraine’s Lustrous Maui Matsumoto Studio Maui Breadfruit Company/Pono Pies Maui Brewing Co. Maui Coffee Association Maui Coffee Roasters Maui Crisps Maui Dirty Girl Art Maui Dog Wear Maui Drift Maui Excellent LLC Maui Fruit Jewels Maui Gourmet Popcorn Maui Island Love Maui J & M Photography Maui Ketchup Maui Koa Wood Creations Maui Macaroons Maui Mini Aloha Shirt Souvenirs Maui Monkey Business The Maui News* Maui No Ka Oi Magazine* Maui Nui Wear LLC Maui Printing Company* Maui Rainbow Tea Maui Soap Company Maui Sweet Cakes Maui Visitor Channel/Paradise Television Network* Maui Wild Cultures Maui Woody’s MauiWine, Ulupalakua Vineyards Mike Carroll Gallery 6
Misha Seelhoff Moku Pua Mona Lisa Maui Na Kani O Hula Na Koa Brand Na Mea Molokai Nahele Designs ʻOno Nuts ʻOpihi Maui Pacifica Hawaii Palapala Designs Paradise Now Pasha Hawaii* Pilialoha Keiki Poi By The Pound LLC Queen Bee Maui Rock Salt Plum Creations Ron L Designs Rosebuds Roxanne Broadbent Surfboard Art Sailbags Maui Sarai Stricklin Scott Mead Photography, Inc Sew Kolohe Seyana Jewelry Shaka Pops Maui She Shells Maui Sherri Reeve Gallery Snoops K9 Gourmet SuiKeala Jewelry Te Honu Mana Creations The Mad Hatter of Maui The Maui Closet Company Three Coconuts Maui TikiRob Tracy Lamon Designs Treehouse Designs Two Chicks In A Hammock Uncle Louie Sausage Co. Upcountry Maui Favorites Victoria Wundram, Maui Artist Wow-Wee Maui’s Candy Bar Wrappily Write On Maui *MIMCF sponsor who had an exhibit table
FOOD Food Truck truck Vendors vendors A total of 13 food trucks also participated in the Saturday, November 7th event which was open to the general public. They were as follows: Al’s BBQ Pit Da Island Grindz DeRay’s Maui’s Ono Poi Mochi Dibs On Da Ribs Donut Dynamite! Like Poke...? Mama T’s Molokai Grind Maui Fresh Streatery Milagros Food Co. Mo ʻOno Hawai`i Sumo Dogs Three’s Bar & Grill Tru Grindz Lunch Wagon
Mama T’s Molokai Grindz
POI MOCHI
POI MOCHI
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Marketing Marketing Summary Summary A robust marketing campaign helped to promote the 2015 MIMCF and keep Maui County’s largest product show top of mind for visitors and residents. These efforts included: - News releases were distributed to a total of over 6,500 local and national media outlets. Refer to page 33. - Print advertising (over $37,000 value) ran in the following publications: (Refer to ad samples on page 27): • • • • •
HAWAII Magazine Maui No Ka Oi Magazine The Maui News Maui Scene Lahaina News
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Maui Time Maui Family Magazine Maui Concierge Molokai Dispatch MauiMama
- Radio advertising and promotions (over $20,000 value) ran on Pacific Media Group, KAOI Radio Group, and HHawaii Media stations. - Online ads and e-promotions (over $22,000 value) ran on Maui No Ka Oi Magazine, Hawaii Magazine, Maui Now, and Maui Visitor Channel websites. - A 30-second commercial aired on Paradise Television Network’s Maui and statewide visitor channels ($8,000 value). - MIMCF e-newsletters and sponsors’ dedicated MIMCF e-blasts reached over 1,000,000 Hawaii and Mainland residents. Refer to page 53. - Between October 31 to November 10, 2015, the event’s Twitter and Instagram feed recorded an estimated reach of 351,891 and a total of 1,410,759 impressions. - On November 7, 2015, at least 5,400 people viewed the MIMCF’s Facebook content and were interacting via the event’s posts, other people’s shared posts, page likes, checkins and mentions. - Between October 31 to November 10, 2015, Facebook “likes” were 2,030. As of January 9th, this number has increased to 2,054. - During the month of November 2015, the event website – www.MadeInMauiCountyFestival. com – recorded an average of 3,510 visits and 7,574 page views.
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Online Coverage: Below is a sampling of the media clips and promotions for the 2015 MIMCF event: • Akaku Maui Community Television Video by Akaku AYME reporter Dominique Wenzler-Steves http://akaku.mauitube.org/video/made-in-maui-county-festival-highlights-unique-localproducts
Aloha Visitor Guides http://www.alohavisitorguides.com/made-in-maui-county-festival-2/ •
Alternative Hawaii http://www.alternative-hawaii.com/calendar/index.php?eID=8957 •
Best of Maui calendar http://www.bestofmauiguide.com/inner.php?cl_id=334 •
Blending Board – November 7, 2015 http://en.blendboard.jp/airline/feed/63900/4884116/9146836 •
Bloomberg Radio, Maui AM550 http://knuimaui.com/ •
bRaw Bar – September 10, 2015 http://www.brawbar.com/#!Getting-Excited-about-Made-in-Maui-County-Festival-2015/ chj9/55f22f8e0cf2de902a8366a7 •
CalendarMaui.com http://www.calendarmaui.com/php/event-detail.php?event_id=19889 •
Community Scene – November 5, 2015 http://community-scene.com/maui/2nd-annual-made-maui-county-festival •
Contrino Travel – October 12, 2015 https://www.facebook.com/ContrinoTravel •
County of Maui website – February 24, 2015 http://www.co.maui.hi.us/CivicAlerts.aspx?AID=6216 •
County of Maui High Street Journal (pages 13 & 33) – March 2015 http://www.mauicounty.gov/DocumentCenter/View/96872 •
County of Maui High Street Journal (page 7) – July 2015 http://issuu.com/mauicounty/docs/july_2015 •
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County of Maui High Street Journal (cover + page 7) – November 2015 http://issuu.com/mauicounty/docs/november_2015 •
Eventful http://eventful.com/kahului/events/2nd-annual-made-maui-county-festival-/E0-001080834293-4 •
GoHawaii.com (Hawaii Visitors Bureau website) http://www.gohawaii.com/en/events/made-in-maui-county-festival-2nd-annual/ •
Gorgelicious http://gorgelicious.net/bigger-plans-for-2nd-annual-made-in-maui-county-festival/ •
Har.com http://www.har.com/2nd-annual-made-in-maui-county-festival/event_E0-001-080834293-4 •
HawaiiAhe.com http://hawaiiahe.com/2015/05/12/vendor-applications-sponsors-now-accepted-2ndannual-made-maui-county-festival/ •
Hawaiian Airlines website https://www.hawaiianairlines.com/calendar-of-events/made-in-maui-county-festival •
Hawaii Health Connector http://www.hawaiihealthconnector.com/event/2015-made-maui-county-festival/ •
HeyEvent http://heyevent.com/event/iyjizdyxjo3eaa/2nd-annual-made-in-maui-county-festival •
Kahana Village Maui http://heyevent.com/event/iyjizdyxjo3eaa/2nd-annual-made-in-maui-county-festival •
Lahaina News – March 5, 2015 http://www.lahainanews.com/page/content.detail/id/531302/Vendors--sponsors-sought-for-Made-In-Maui-County-Festival.html?nav=20 •
Lahaina News – July 9, 2015 http://www.lahainanews.com/page/content.detail/id/531714/Made-in-Maui--County-Festival-announces-first-round-of-product-vendors.html?nav=20 •
Lahaina Shores http://www.lahainashores.com/events/ •
Matsumoto Studio – November 3, 2015 / November 4, 2015 http://www.matsumotostudio.com/tasty-tuesday-illos-will-be-at-mimcf-mimcf2015/ http://www.matsumotostudio.com/come-by-mimcf2015-to-see-some-of-these-calendars/ •
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Maui Arts & Cultural Center http://mauiarts.org/event-detail.php?id=233 •
Maui Chamber of Commerce http://mauichamber.site-ym.com/events/event_details.asp?id=648189 •
Maui Family Magazine http://www.mauifamilymagazine.com/2nd-annual-made-in-maui-county-festival/ •
MauiHawaii.org – October 2015 https://www.mauihawaii.org/newsletter/issue-62-october-2015 •
Maui Information Guide – October 26, 2015 http://www.mauiinformationguide.com/blog/maui-events-november-2015/ •
Maui Magazine http://www.mauimagazine.net/Maui-Magazine/Calendar/Event-Calendar/index.php/ name/2nd-Annual-Made-in-Maui-County-Festival/event/9803/ •
Maui Now – February 8, 2015 http://mauinow.com/2015/02/08/made-in-maui-county-festival-a-definite-success/ •
Maui Now – February 24, 2015 http://mauinow.com/2015/02/24/vendor-applications-available-for-2nd-annual-made-in-maui-county-festival/ •
Maui Now – May 30, 2015 http://mauinow.com/2015/05/30/made-in-maui-county-festival-encourages-communitysupport/ •
Maui Now – June 25, 2015 http://mauinow.com/2015/06/25/first-round-of-made-in-maui-county-festival-vendorsannounced/ •
Maui Now – August 4, 2015 http://mauinow.com/2015/08/04/uhmcs-food-innovation-center-earns-monetary-sba-award/ •
Maui Now – September 14, 2015 http://mauinow.com/2015/09/14/made-in-maui-county-festival-preview-tickets-on-sale/ •
Maui Now – November 8, 2015 http://mauinow.com/2015/11/08/over-10000-attend-made-in-maui-county-festival/ •
Maui Oceanview Condos – November 3, 2015 http://www.maui-oceanview-condo.com/2015/11/made-in-maui-county-festival-this/ •
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MauiOnline http://www.mauionline.com/made-maui-county-festival •
MauiResorts.com http://www.mauiresorts.com/blog/2015/10/15/made-maui-county-festival •
MauiTime http://mauitime.com/events/2nd-annual-made-in-maui-county-festival/ •
The News Journal Search – June 29, 2015 http://www.newsjs.com/pk/vendors/ •
Noodls – February 24, 2015 http://www.noodls.com/view/3C626449EA316CE8116892D860A304D71CBB609F?2285xxx 1424866296 •
Noodls – November 9, 2015 http://www.noodls.com/view/B17C4805940714CBCB61DA1E198A8095AFD6D69C?2757xxx1447115494 •
Ocean Vodka – October 1, 2015 http://oceanvodka.com/2nd-annual-made-in-maui-county-festival-opens-november-6/ •
Pride of Maui – August 4, 2015 http://www.prideofmaui.com/blog/maui/best-shopping-festivals-hawaii.html •
Pride of Maui – October 15, 2015 http://www.prideofmaui.com/blog/maui/best-shopping-festivals-hawaii.html •
Pride of Maui – October 20, 2015 http://www.prideofmaui.com/blog/maui/things-made-in-hawaii.html •
PRweb – September 24, 2015 http://www.prweb.com/releases/2015/09/prweb12978102.htmVMgj7b!x •
Spotlight Maui – fall 2015 http://www.spotlighthawaii.com/Maui/2015-10SLM/files/14.html •
Star Advertiser – October 24, 2015 http://www.staradvertiser.com/business/made-in-maui-county-festival-adds-shopperspreview-2/ •
The Maui News – June 26, 2015 http://www.mauinews.com/page/content.detail/id/599472/Made-in-Maui-festival-off-togood-start-but-still-seeking-applicants.html?nav=10 •
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The Maui News – October 8, 2015 http://www.mauinews.com/page/content.detail/id/602771/Made-In-Maui-County-Festival-amonth-away.html?nav=16 •
The Maui News / Maui Scene – November 5, 2015 http://mauinews.com/page/content.detail/id/603693/Made-in-Maui-County-Festival.html ?nav=5020 •
The Maui News – November 9, 2015 http://mauinews.com/page/content.detail/id/603830/A-sweet-made-in-Maui-County-festival. html?nav=10 •
ScottMeadPhotography.com http://scottmeadphotography.com/made-in-maui-county-festival/ •
Vacation-Maui.com http://www.vacation-maui.com/blog/Display/2015/10/2nd_Annual_Made_in_Maui_ County_Festival •
WhoFish.com event email – October 22, 2015 http://www.whofish.org/Default.aspx?tabid=1&action=em&itemid=3837336&rCode=38 •
Wn.com – February 25, 2015 http://article.wn.com/view/2015/02/25/Vendor_Applications_Sponsors_Now_Being_ Accepted_for_2nd_Annu/ •
Wn.com – November 10, 2015 http://article.wn.com/view/2015/11/10/Local_businesses_rocked_at_2nd_Annual_Made_in_ Maui_County_Fe/ •
Yelp http://www.yelp.com/events/kahului-2nd-annual-made-in-maui-county-festival-2015-2 •
Youtube – Maui No Ka Oi – January 12, 2015 https://www.youtube.com/watch?v=VQTDG3QeH-8 •
Youtube – Maui Visitor Channel – September 24, 2015 https://www.youtube.com/watch?v=ma1eQRU40v8 •
Youtube – KHON2 News – June 29, 2015 https://www.youtube.com/watch?v=M2OIv1vNM6o •
Youtube – KHON2 News – June 29, 2015 https://www.youtube.com/watch?v=ku_ZeG3qGf4 •
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Print coverage: •
Aloha Visitor Guides: Calendar listing
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Best of Maui: Calendar listing
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Hana Hou Magazine – October/November 2015: Calendar listing
Lahaina News – March 5, 2015 “Vendors, sponsors sought for Made in Maui County Festival”
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Lahaina News – July 9, 2015 “Made in Maui County Festival announces first round of product vendors”
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Lahaina News – October 15, 2015 “Made in Maui County Festival to feature more vendors” •
Lahaina News – November 5, 2015 “Made in Maui County Festival to feature 140-plus vendors”
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Maui Concierge – November 2015: Calendar listing
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Maui Family Magazine – Fall 2015: Calendar listing
The Maui News – June 26, 2015 “Made in Maui festival off to good start but still seeking applicants”
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The Maui News – October 8, 2015 “Made in Maui County Festival a month away”
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The Maui News – November 1, 2015 “Made in Maui County Festival reveals islands’ bounty”
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The Maui News – November 5, 2015: “Made in Maui County Festival”
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The Maui News – November 9, 2015 “Thousands flock to Made in Maui County Festival” & “A sweet made in Maui County Festival”
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The Maui Time – November 5, 2015 “This Weeks Picks”
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Maui No Ka Oi Magazine – November 2015 “Holiday Marketplace” (MIMCF vendor products showcased)
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Radio coverage: KAOI (1000 AM & 96.7 FM), Mayor’s radio show “Reality Check” – August 6, 2015 Jack Gist interviewed Teena Rasmussen and Shaun Bayles (Chic Naturals).
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KAOI (1000 AM & 96.7 FM), Don Couch’s radio show – August 4, 2015 Teena Rasmussen and Pam Tumpap shared highlights of the upcoming MIMCF with host Don Couch.
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Akaku Maui Community Media “shaggylive” – October 21, 2015 Teena Rasmussen and Pam Tumpap talked story with Akaku’s Shaggy Jenkins on upcoming MIMCF. Show aired live 5-6 pm on KAKU FM 88.5, a LPFM station operated by Akaku Maui Community Media.
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KAOI (1000 AM & 96.7 FM), Cindy Paulos show – October 20, 2015 Teena Rasmussen and Pam Tumpap shared highlights of the upcoming MIMCF with host Cindy Paolos.
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KJKS (99.9 KISS FM) radio show – November 4, 2015 Teena Rasmussen and Pam Tumpap shared highlights on the upcoming MIMCF. Vendor products shared on-air.
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KPOA (93.5 FM), radio show with Trance & Mackie – November 4, 2015 Pam Tumpap shared highlights on the upcoming MIMCF with hosts Trance and Mackie. Vendor products shared on-air.
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Television coverage: KHON-TV 2 – March 11, 2015 Maui Mayor delivered State of the County address, MIMCF event mentioned http://khon2.com/2015/03/10/maui-mayor-delivers-state-of-the-county-address-2/ •
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KHON2’s Wake Up 2day – June 29, 2015 Teena Rasmussen and Pam Tumpap talked about MIMCF’s first round of vendors/upcoming vendor application deadline.
KHON2’s Living 808 show – June 29, 2015 Teena Rasmussen and Pamela Tumpap interviewed by show’s host Taizo Braden on MIMCF’s first round of vendors/upcoming vendor application deadline. http://khon2.com/2015/06/29/made-in-maui-county-festival-announces-first-round-ofproduct-vendors/ •
Hawaii News Now “Sunshine” Morning Show – September 24, 2015 Teena Rasmussen and Pamela Tumpap talked about the MIMCF and shared vendor products. http://www.hawaiinewsnow.com/story/30117718/maui-countys-largest-products-showto-feature-food-art-crafts •
Akaku Maui Community Media, Mayor’s show – October 7, 2015 Pam Tumpap shared MIMCF event highlights on the Mayor’s show. Cupcake Ladies Catering also shared their products on-air.
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Hawaii News Now/KGMB – November 6, 2015 Business Report with Howard Dicus, MIMCF mentioned http://www.hawaiinewsnow.com/story/30457260/business-report-11615 •
KITV4 – November 2-5, 2015: MIMCF vendor features on KITV4’s Morning Show: Nov 2: Cupcake Ladies Catering Co. (Jennilin Alcain) Nov 3: Sherri Reeve Gallery (Sherri & Hailey Reeve) Nov 4: Maui Coffee Association (David Gridley) Nov 5: exfolicare (Ruby Makuch) Nov 6: Matsumoto Studio (Jessica Matsumoto) • Akaku Maui Community Media – November 13, 2015 Video on MIMCF event produced by Akaku’s Youth Media Exchange reporter Dominique Wenzler-Steves aired on Akaku TV http://akaku.mauitube.org/video/made-in-maui-county-festival-highlights-unique-local-products •
Paradise Television Network’s TV commercial A 30-second commercial promoting the MIMCF aired on: - The Maui Visitor Channel – October 24-November 7, 2015 (180 spots) - Scenic Hawaii (statewide) – October 14-November 7 (200 spots) https://www.facebook.com/MadeInMauiCountyFestival/videos/461915637322293/?theater •
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E - Newsletter: Maui in Maui County Festival e-blasts: Now accepting applications – February 15, 2015 • Invest in our local businesses/sponsorship solicitation – May 28, 2015 • Maui export seminar – April 28, 2015 • Important reminder for vendors – June 8, 2015 • First round of approved vendors announced – June 25, 2015 • Martha Stewardship American Made Audience Choice Award – July 13, 2015 • Mandatory training meetings announcement – August 12, 2015 • Shoppers Preview open to the public – September 3, 2015 • Mandatory meeting reminder – September 17, 2015 • Sales and Marketing Workshop sponsored by OED – September 17, 2015 • Hawaiian Airlines sponsorship/Preferred Affiliate Program – September 28, 2015 • Final vendors announcement – September 29, 2015 • Get ready for the 2nd Annual MIMCF – October 21, 2015 • Post-event mahalo – November 10, 2015 • DBEDT announces new export development assistance program – December 15, 2015 •
Some of the sponsor dedicated e-blasts: County of Maui High Street Journal (pages 13 & 33) (11,000 distribution) – March issue County of Maui High Street Journal (page 7) (11,000 distribution) – July issue • County of Maui High Street Journal (cover & page 7) (11,000 distribution) – November issue • Hawaiian Airlines Mainland email (1 million distribution) – October 27, 2015 • Maui No Ka Oi Magazine “Around da Town” (3,464 distribution) – October 6, 2015 • HAWAII Magazine dedicated e-blast (73,000 distribution) – October 12, 2015 • Maui Arts & Cultural Center patron email (23,277 distribution) – October 30, 2015 • •
PromotionS: •
Maui High School’s Academy of Hospitality and Tourism students distributed MIMCF rack cards to visitors and residents at Kahului Airport on November 2, 3, and 5.
•
Event signage at Kahului Airport during week of the event.
•
Event information was distributed by local businesses/organizations including:
- County of Maui - Maui Economic Development Board - Maui Chamber of Commerce - Maui Arts & Cultural Center - Maui Hotel & Lodging Association - MIMCF event committee members, - Activities & Attractions Association of Hawaii vendors and sponsors
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•
Event collateral located in rack card stands island-wide via Maui Circulation, Inc.
•
Event rack cards and posters displayed in hundreds of businesses throughout Maui County
Social media: A comprehensive social media plan was established utilizing the following online tools: - Facebook: Made In Maui County Festival - Twitter: @MIMCF2015 - Google+: Made In Maui County Festival - Pinterest: Made In Maui County Festival - Instagram: Made In Maui County Festival In addition to the numerous MIMCF posts, pins and tweets prior to event; the marketing team also leveraged sponsors’ social media outlets in an effort to expand the event’s reach. Some of the dedicated posts included: Hawaiian Airlines Facebook post – November 5, 2015 https://business.facebook.com/HawaiianAirlines/photos/ pb.89582998504.-2207520000.1452566552./10153289764918505/?type=3&theater •
Hawaiian Airlines Facebook post – November 7, 2015 https://business.facebook.com/HawaiianAirlines/photos /a.443943623504.236333.89582998504/10153293120178505/?type=3&theater •
HAWAII Magazine Facebook post – October 14, 2015 https://www.facebook.com/hawaiimagazine/photos /a.10150212969613768.320461.43532703767/10153369599828768/?type=3&permPage=1 •
During the event, a social media squad led by Erik Blair, the Accidental Consultant, also helped to encourage dialogue and expand media reach.
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Cumulative Social media reports: Twitter and Instagram – between OCT. 31-NOV. 10
20
TWEETREACH SNAPSHOT FOR
MIMCF20 MIMCF2015 15 ESTIMATED REACH
EXPOSURE
86 0,329
IMPRESSIONS
123
217,890
38
31
27 1
ACCOUNTS REACHED < 100
< 1k
< 10k
< 100k
100k+
Bars show number of tweets sent by users with that many followers
ACTIVITY
220
62
10
TWEETS
CONTRIBUTORS
DAYS
8 replies 36 retweets
100 75 50 176 tweets
25 0 Nov 1
Nov 2
Nov 3
Nov 4
Nov 5
Nov 6
TOP CONTRIBUTORS
Nov 8
Nov 9
Nov 10
MOST RETWEETED TWEETS
@erikblair
497.2k TOP CONTRIBUTORS
Nov 7
TWEETS
5
Maui Visitors Bureau @mauivisit
Made in Maui County Fest. Nov. 6-7 #MIMCF2015 MENTIONS RETWEETS IMPRESSIONS 1K) @MauiArtsCulture mauiarts.org (over @MAUITIME https://t.co/CvxGDT7l2q
IMPRESSIONS
MIMCF2015 54 41 2 6,372 Hawaiian Airlines @HawaiianAir InstaMaui 28 6 6 48,979 RT @erikblair: Over $5,500 in prizes plus a chance to @InstaMaui win 120,000 miles at the @hawaiianair table today 6 erikblair 22 8 3 497,156 #mimcf2015… instagram.com/p/9y4Sv1maVA/ RETWEETS MauiArtsCulture 3 23 3 60,051 HawaiiOlelo 3 0 0 7110 Green List Hawaii @GreenListHawaii Check Out the Weekend Events on the Hawaii mauijungalow 3 0 0 5475 @MIMCF2015 Community Events Calendar lifeinparadise 2 0 0 8796 41 greenlisthawaii.com/community-even… @konacoffeefest @MIMCF2015 #Hawaii #Oahu #Maui HawaiianAir 1 8 3 108,210 MENTIONS Exploretravel2 1 0 0 69,717 mauivisit 1 5 5 10,761 IslandAirHawaii 1 3 3 3,920
3 3
21
SOCIAL MEDIA REACH: Facebook – between OCT. 31-NOV. 10
22
23
24
ONLINE REACH: Made in Maui County Festival event website
25
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Ad Ad samples samples
Featuring all the things you love about Maui County and MORE! Saturday, November 7, 2015 • 8am - 4:30pm Maui Arts & Cultural Center, Kahului Join us for Maui County’s BIGGEST products show showcasing a wide variety of made in Maui County products from local vendors, including food, produce, arts, crafts, jewelry, fashions, gifts, and collectibles. Plus food trucks, a fashion show, demonstrations, and much more! Public admission: $5, children 12 and under free! Special Buyers Preview on Friday, November 6th, 2-6pm. $35 per person. Tickets are available at the MACC Box Office by calling (808) 242-SHOW (7469) or purchase online at mauiarts.org. Space is limited.
Connect with us!
Made In Maui County Festival
SPONSORED BY: Innovate Hawaii; Hawaiian Commercial & Sugar Company; HAWAI`I Magazine; Maui No Ka Oi Magazine; Pacific Media Group; The Maui Visitor Channel; Courtyard Marriott, Maui Kahului Airport; Maui Electric Company; State of Hawaii Department of Business, Economic Development & Tourism; KAOI Radio Group; Goodfellow Bros.; HHawaii Media; Maui Printing Company; Roberts Hawaii.
@ MIMCF2015
#MadeinMauiCountyFestival
For more information, please visit us online, www.MadeInMauiCountyFestival.com or call 808.270.7710.
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maui arts
&
cultural center, one cameron way, kahului, maui
The The event event you you can’t can’t afford afford to to miss! miss! fri., nov. 6, 2015 • 2pm – 6pm • Get a one-day head start on your Festival shopping! • Opening ceremonies (at 5 pm), light refreshments • Free event tote for event attendees Cost: $35 per person. Tickets are limited. Purchase tickets at the MACC Box Office or (808) 242-SHOW (7469) or MauiArts.org
sat., nov. 7, 2015 • 8am – 4:30pm • Vendor demonstrations and a fashion show • Food Court with over a dozen of Maui’s food trucks • Prize drawings throughout the day Cost: Public admission is $5 (at the gate) Children 12 and under are free
Stop by the Hawaiian Airlines table for a chance to win 120,000 HawaiianMiles! Made in Maui County Festival
@Madein MauiCountyFestival2015
@MIMCF2015
808.270.7710
For more information about the festival, please visit us online at: www.MadeinMauiCountyFestival.com Sponsored by: Hawaiian Airlines; Innovate Hawaii, Pasha Hawaii; Hawaiian Commercial & Sugar Company; HAWAI`I Magazine; Hawaii State
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Department of Transportation, Kahului Airport; The Maui News; Maui No Ka Oi Magazine; The Maui Visitor Channel; Pacific Media Group; Courtyard Marriott, Maui Kahului Airport; Island Honda; Kaiser Permanente; American Savings Bank; HawaiiUSA Federal Credit Union; HHawaii Media; KAOI Radio Group; Maui Electric Company, Limited; State of Hawaii Department of Business, Economic Development & Tourism; First Hawaiian Bank; First Insurance Company of Hawaii, Ltd.; Goodfellow Bros., Inc.; Maui Printing Company; Matson; Roberts Hawaii; Richard Kehoe, CPA.
nd Annual 2nd Made Made in in Maui Maui County County
friday, november 6 & saturday, november 7, 2015 maui arts & cultural center, one cameron way, kahului, maui
The The event event you you can’t can’t afford afford to to miss! miss! fri., november 6 • 2pm – 6pm
sat., november 7 • 8am – 4:30pm
A Special Shoppers Preview
The Big Festival Day!
• Vendor demonstrations and fashion shows • A one-day head start on your shopping! • Food Court with over a dozen of Maui’s • Opening ceremonies (at 5 pm) favorite food trucks • Free event tote for event attendees • Cost: $35 per person. Tickets are limited. Prize drawings throughout the day Cost: Public admission is $5 (at the gate) Purchase tickets at the MACC Box Office or Children 12 and under are free (808) 242-SHOW (7469) or MauiArts.org For more information, please visit us online at: www.MadeinMauiCountyFestival.com
Stop by the Hawaiian Airlines table for a chance to win 120,000 HawaiianMiles! Sponsored by: Hawaiian Airlines; Innovate Hawaii, Pasha Hawaii; Hawaiian Commercial & Sugar Company; HAWAI`I Magazine; Hawaii State Department of Transportation, Kahului Airport; The Maui News; Maui No Ka Oi Magazine; The Maui Visitor Channel; Pacific Media Group; Courtyard Marriott, Maui Kahului Airport; Island Honda; Kaiser Permanente; American Savings Bank; HawaiiUSA Federal Credit Union; HHawaii Media; KAOI Radio Group; Maui Electric Company, Limited; State of Hawaii Department of Business, Economic Development & Tourism; First Hawaiian Bank; First Insurance Company of Hawaii, Ltd.; Goodfellow Bros., Inc.; Maui Printing Company; Matson; Roberts Hawaii; Richard Kehoe, CPA.
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Featuring all the things you love about Maui County and MORE! Saturday, Nov. 7, 2015 • 8am - 4:30pm Maui Arts & Cultural Center, Kahului Join us for Maui County’s BIGGEST products show showcasing a wide variety of made in Maui County products from local vendors, including food, produce, arts, crafts, jewelry, fashions, gifts, and collectibles. Plus, food trucks, a fashion show, demonstrations, and much more! Public admission: $5, children 12 and under free! Special Buyers Preview on Friday, November 6th, 2-6pm. $35 per person. Tickets are available at the MACC Box Office by calling (808) 242-SHOW (7469) or purchase online at mauiarts.org. Space is limited.
Connect with us!
Made In Maui County Festival
SPONSORED BY:
Hawaiian Airlines, Innovate Hawaii; Hawaiian Commercial & Sugar Company; HAWAI`I Magazine; The Maui News; Maui No Ka Oi Magazine; The Maui Visitor Channel; Pacific Media Group; Courtyard Marriott, Maui Kahului Airport; Island Honda; Kaiser Permanente; American Savings Bank; HawaiiUSA Federal Credit Union; HHawaii Media; KAOI Radio Group; Maui Electric Company; State of Department of Business, Economic Development & Tourism; First Insurance Company of Hawaii; Goodfellow Bros.; Maui Printing Company; Matson; and Roberts Hawaii.
@ MIMCF2015
#MadeinMauiCountyFestival
For more information, please visit us online, www.MadeInMauiCountyFestival.com or call 808.270.7710.
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friday, nov. 6, 2015 • 2pm – 6pm saturday, nov. 7, 2015 • 8am – 4:30pm maui arts & cultural center one cameron way, kahului, maui
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News News releases releases 2nd Annual Made In Maui County Festival set for November 6 & 7, 2015 WAILUKU, Maui, HI – October 2, 2015 – Maui County’s largest products show, the annual Made in Maui County Festival, returns on November 6 and 7, 2015. Now in its second year, this popular event features over 140 vendors offering a wide variety of made in Hawaii products, including foods, produce, art, crafts, jewelry, fashion, gifts, collectibles and more ALL in one location – the Maui Arts & Cultural Center in Kahului. Serious shoppers who want a one-day head start will be allowed to purchase tickets for a special “Shoppers Preview” to be held on Friday, November 6th from 2 pm to 6 pm. Attendees will enjoy the Festival’s opening ceremonies at approximately 5 pm in the Yokouchi Pavilion. Light refreshments will be served. Attendees will also receive a free Festival tote bag. Cost is $35 per person, tickets are limited. Purchase tickets at the MACC Box Office, (808) 242-SHOW (7469), or MauiArts.org. On Saturday, November 7th, the Made in Maui County Festival will be open from 8 am to 4:30 pm. Public admission is $5 (at the gate), children 12 and under are free. Saturday’s festivities will include demonstrations, a fashion show, food trucks, and prize drawings. The first 2,000 attendees will receive a free Festival tote bag. On both days, attendees can also enter Hawaiian Airlines’ drawing for a chance to win 120,000 HawaiianMiles. The Festival is co-presented by the County of Maui Mayor’s Office of Economic Development and the Maui Chamber of Commerce. Sponsors include: Hawaiian Airlines, Innovate Hawaii; Hawaiian Commercial & Sugar Company; HAWAI`I Magazine; Hawaii State Department of Transportation, Kahului Airport; The Maui News; Maui No Ka Oi Magazine; The Maui Visitor Channel; Pacific Media Group; Courtyard Marriott, Maui Kahului Airport; Island Honda; Kaiser Permanente; American Savings Bank; HawaiiUSA Federal Credit Union; HHawaii Media; KAOI Radio Group; Maui Electric Company; State of Hawaii Department of Business, Economic Development & Tourism; First Hawaiian Bank; First Insurance Company of Hawaii; Goodfellow Bros.; Maui Printing Company; Matson; Roberts Hawaii; and Richard Kehoe, CPA. For more information, visit www.MadeInMauiCountyFestival.com, email info@ MadeInMauiCountyFestival.com or call (808) 270-7710. Connect with the Festival on Facebook, Twitter (#MIMCF), Instagram and Pinterest.
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Vendor Applications, Sponsors Now Being Accepted for 2nd Annual Made In Maui County Festival WAILUKU, Maui, Hawai‘i – The Mayor’s Office of Economic Development announced today that vendor applications and sponsorship forms are now available for the 2nd Annual Made in Maui County Festival, which will be open to the public on Saturday, November 7, 2015. The event will be held at the Maui Arts & Cultural Center in Kahului and is being presented by the Mayor’s Office of Economic Development and the Maui Chamber of Commerce. Over 9,400 residents and visitors attended the 2014 inaugural event, which featured 130 vendors showcasing a wide variety of made-in-Maui County products including foods, produce, art, crafts, jewelry, fashion, gifts, collectibles and more— all in one location. More than $300,000 in products were sold over the weekend and participating vendors reported gaining 180 new wholesale accounts and 1,070 new business leads for future sales. Riding the wave of last year’s success, event organizers are looking to expand this year’s Festival by offering additional vendors, products and food trucks. “Supporting our local businesses is a win-win for our community,” said Mayor Alan Arakawa. “Helping to grow our local product companies not only helps strengthen our community through job creation and diversification of our economy, but our visitors and residents also benefit by having an incredible array of locally made products to choose from at the Festival.” Product vendors must attend a mandatory vendor training and meet specific criteria to participate, including having their business based in Maui County (GET license required), with products being offered for sale meeting a minimum 51% of their value added in Hawaii. The product mix, quality and creativity value of products will also be considered during the vendor selection process. Exhibit space is limited, and a limited number of local food truck vendors will also have an opportunity to sell their menu items in the Food Court during Saturday’s Festival. Sponsorship opportunities are available for companies wishing to show their support for Maui County’s entrepreneurs and their products while increasing visibility for their own business. Sponsor benefits include event promotions, visibility during the Festival, access to a private buyers’ preview event, program advertising and more. For information and to download a Vendor Packet, Food Truck Packet and/or Sponsor Packet, visit the event’s official website: www.MadeInMauiCountyFestival.com, email info@MadeInMauiCountyFestival. com or call ph. (808) 270-7710. Connect with the Festival on Facebook (“Like” the page for updates), Twitter (#MIMCF2014), Instagram and Pinterest.
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Made in Maui County Festival announces first round of product vendors WAILKU, Maui, HI – With nearly 19 weeks to go until the 2nd Annual Made in Maui County Festival opens on November 6 and 7, the County of Maui Mayor’s Office of Economic Development and the Maui Chamber of Commerce announced the first group of approved vendors who will be participating in this year’s event. Considered the largest products show in Maui County, the 2015 Festival will feature over 140 vendors. The event will also be increasing the number of food trucks from 7 in 2014 to 16 this year. To date, a total of 68 local businesses have been approved to participate and over 50 applications are pending review early next month. While the 2015 Product Vendor Application submission deadline was originally announced as August 31st, due to the high number of applicants and limited vendor space, the Festival committee is encouraging local businesses interested in participating to submit their applications sooner rather than later. “We’re thrilled with the tremendous response to our request for vendors and we appreciate everyone who took the time to submit an application,” said Teena Rasmussen, Director of the County of Maui Mayor’s Office of Economic Development. “We’re very fortunate to have a dedicated group of volunteers serving on our vendor selection committee. Applications are carefully reviewed each month and evaluated based upon businesses meeting certain criteria including having their products being Made in Hawaii as well as compatibility, desirability, marketability, uniqueness, level of competitive pricing, and quality of products.” In addition to promoting vendors and their products to thousands of residents and visitors, the Made in Maui County Festival also provides exposure to volume and wholesale buyers giving our local entrepreneurs an opportunity to grow their businesses. The vendor selection committee proudly announces the first group of local businesses who are confirmed to participate in the 2nd Annual Made in Maui County Festival this November: Product Vendors: 808 Clothing Aloha Botanicals Aloha Letterpress Aloha Wizard`s Wands & Canes LLC `Alohi Images Maui Ark Ceramics Art by Loyd B Raw Bar BDC Designs Chic Naturals Christina DeHoff Fine Art Cupcake Ladies Catering Co. exfolicare Geisha Fabulous by Mona Lisa Goddess Rising Perfumes Gracee Studios Hali`i by Harriet Hano’s The Hawaii Fudge Company Hawaii Natural Products, Inc. Hawaiian Commercial & Sugar Company (HC&S)
Hula Cookies Island Style Bedding Kula Crafts & Flowers Lako Kula Design Lustrous Maui The Mad Hatter of Maui Matsumoto Studio The Maui Closet Company Maui Coffee Roasters Maui Dirty Girl Art Maui Dog Wear Maui Excellent LLC Maui Fruit Jewels Maui Gourmet Popcorn Maui Island Love Maui J & M Photography Maui Jelly Factory Maui Mini Aloha Shirt Souvenirs Maui Nui Wear LLC Maui Sweet Cakes Maui Wild Cultures MauiWine, Ulupalakua Vineyards
Moku Pua Na Koa Brand Nahele Designs `Ono Nuts Palapala Designs Paradise Now Pilialoha Keiki Poi by the Pound LLC Queen Bee Maui Roxanne Broadbent Surfboard Art Sarai Stricklin Scott Mead Photography, Inc. Seyana Jewelry Te Hotu Mana Creations Three Coconuts Maui Tracy Lamon designs Treehouse Designs Two Chicks In A Hammock Uncle Louie Sausage Co., Inc. Wow-Wee Maui’s Candy Bar Wrappily Write On Maui
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Food Trucks: DeRay’s Maui’s “Ono” Poi Mochi Dibs on Da Ribs Sumo Dogs For Nahele Designs, this will be their first time participating in a major products show. “We primarily sell our hand-crafted jewelry on our website and at a couple of locations on Maui,” said Monica DeVine, owner and artist of Nahele Designs. “Participating in the Made in Maui County Festival will allow us to showcase our products to a broader audience and give us an opportunity to take our business to another level. We can’t wait for November!” Kauionalani Waller of Maui Nui Wear is excited to be one of this year’s returning vendors. “Last year’s Made in Maui County Festival provided the perfect, proactive grassroots initiative to support, grow and elevate Maui’s small businesses,” said Waller. “As a vendor, Maui Nui Wear had the opportunity to gain exposure that would have been hard to achieve on our own. Our company more than doubled our wholesale orders as a result of this event. The Festival is another great Maui-style initiative that helps our islands’ small businesses while perpetuating the spirit of aloha.” “We are honored to be selected as one of this year’s returning product vendors,” said Shaun Bayles, co-owner of Chic Naturals. “Last year’s inaugural Festival was such an exceptional event! The opportunity for not only us, but for all participating Maui County-based companies to showcase our products and gain this type of exposure was priceless.” The Festival is co-presented by the Mayor’s Office of Economic Development and the Maui Chamber of Commerce. Major sponsors include Innovate Hawaii, Hawaiian Commercial & Sugar Company, Hawaii Magazine, Maui No Ka Oi Magazine, and Pacific Media Group. For more information and/or to download a vendor application, visit www.MadeInMauiCountyFestival.com, email info@MadeInMauiCountyFestival.com or call (808) 270-7710. Connect with the Festival on Facebook, Twitter (#MIMCF), Instagram and Pinterest. Information on sponsorship opportunities are also available on the website.
Chic Naturals looks forward to sharing their healthy chickpea products with this year’s attendees. Photo by: Casey Nishikawa
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Monica DeVine of Nahele Designs will showcase her uniquely hand-crafted jewelry this November during the 2nd Annual Made in Maui County Festival.
Kauionalani Waller of Maui Nui Wear is one of this year’s returning vendors. Photo by: Casey Nishikawa
The 2nd Annual Made in Maui County Festival bigger and better than ever! WAILUKU, Maui, Hawaii – September 28, 2015 – When Maui County’s largest products show, the 2nd Annual Made in Maui County Festival, opens to the public on November 6 and 7, 2015 at the Maui Arts & Cultural Center in Kahului, the event will boast a larger format with more products, more vendors, more food trucks, and more reasons to buy local. This week, the Festival’s presenters – the County of Maui Mayor’s Office of Economic Development and the Maui Chamber of Commerce – announced the final list of vendors who will be participating in this upcoming November event. In total, nearly 150 product vendors and food trucks are confirmed, over 40 of which are new to the event. Product vendors had to meet certain criteria in order to participate, including having their business based in Maui County. Products being offered for sale had to meet a minimum 51% of their value added in Hawaii. The product mix, quality and creativity value of products were also considered during the selection process. Last year, the inaugural event attracted over 9,500 visitors and residents and 130 vendors participated. Vendors reported over $300,000 in product sales transactions, over 180 new accounts and wholesale orders closed, and over 1,000 leads for future sales and wholesale accounts generated. This year, the Festival is focused on expanding the event’s impact. “Improving the business environment in Maui County is important to us, and this Festival has been very successful at doing just that,” said Maui Mayor Alan Arakawa. “It was a great success last year and it is poised to be an even bigger event this year. It’s all part of our efforts to strengthen and diversify our local economy and I encourage everyone to stop by and check out all of our vendors.” “This Festival is more than an annual event – it’s all about creating opportunities for our small businesses here at home,” said Teena Rasmussen, Director of the Mayor’s Office of Economic Development. “In an effort to accommodate more shoppers this year, we’ve expanded the show to include additional vendors. We also opened the Festival for the first time to the general public on Friday with our Shoppers Preview. Not only will these efforts provide vendors with additional opportunities to promote their products to potential consumers, but it will also help them to connect with potential wholesale and retailer buyers.” “Prior to the 2014 Made in Maui County Festival, our chili pepper water was sold in approximately 28 stores on Maui and Lanai and I worked full-time at another business to make ends meet,” said Michelle Jones, Two Chicks In A Hammock co-owner. “After the exposure we received at last year’s Festival, our products are now carried in 128 stores statewide including one store in Canada and we picked up a distributor. I now work full-time on the business. The Made in Maui County Festival gave us the kick-start we needed to grow our company.” Companies like Matsumoto Studio were also able to showcase their notecards and stationery to new wholesale clients at the Festival. Their products are now sold in T.J. Maxx, Marshalls and Home Goods. “The Made in Maui County Festival was not only an absolute success in direct sales and revenue for the day, it was also a fantastic opportunity to bring more brand awareness for our products which allowed us to connect with new and existing customers, and helped us establish further credibility that we are truly a made in Hawaii product,” said Shaun Bayles, co-owner of Chic Naturals. While the business side of the event is one that Festival organizers are taking seriously, the general public can expect some serious shopping with a wide variety of products offered for sale. The Shoppers Preview on Friday, November 6th, from 2 pm to 6 pm will give shoppers a one-day head start. At37
tendees will also enjoy the Festival’s opening ceremonies and VIP reception. Only 500 tickets will be sold to the general public for Friday’s event. Tickets are $35 per person and are available at the Maui Arts & Cultural Center Box Office or (808) 242-SHOW (7469) or MauiArts.org. On Saturday, November 7th, the Made in Maui County Festival will be open from 8 am to 4:30 pm. Public admission is $5 (at the gate), children 12 and under are free. Saturday’s festivities will include demonstrations, a fashion show, food trucks, and prize drawings. The first 2,000 attendees will receive a free Festival tote bag. “The 2014 event reaffirmed what we already knew, that there is a tremendous demand for made in Hawaii products produced by Maui County businesses,” said Pamela Tumpap, President of the Maui Chamber of Commerce. “Those who attend this year’s event are in for a real treat with the opportunity to shop for a myriad of products produced by talented entrepreneurs. Best of all, you’ll be helping to grow these businesses while investing in our islands’ economy.” Vendors who will be participating in the 2nd Annual Made in Maui County Festival this November are: 808 Clothing 808 Shells Aloha Botanicals Maui Aloha Letterpress Aloha Spiced Cacao ‘Alohi Images Maui Amata Jewelry Studio Ark Ceramics Art by Loyd B Raw Bar Barking Deer Farm BDC Designs Chic Naturals Christina DeHoff Fine Art Cool Blue Maui Cupcake Ladies Catering Co. Debra Lumpkins Studio exfolicare Fresh Local Product Goddess Rising Perfumes Grace Boutique Haleakala Creamery Hali`i by Harriet Hali`imaile Distilling Company Haliimaile Pineapple Company Hana Herbs & Flowers and Leila’s Hano’s Hapa Maui Designs Hawaii Blown Glass The Hawaii Fudge Company HAWAI`I Magazine * Hawaii Natural Products 38
Hawaii Sea Spirits Hawaiian Airlines * Hawaiian Commercial & Sugar Company * Hill Fine Art Photography Hui No`eau Visual Arts Center Hula Cookies Hulunani by Leonani Island Style Bedding & Home Decor Jackie Pias Carlin JB Creations Jennifer’s Gourds Jonerz Art & Sparrow Seas joy’s place LIVE! Kaha Jewelry Kanemitsu Bakery Kealopiko Inc. Keaohulu KenSu Jewelry Kula Crafts & Flowers Kula Herbs and Maui Gold Tan Kupu A`e Molokai Lako Kula Design Lanakila Designs / Kainanea LeiAloha by Maile Liquid Sunshine Jewelry Lori C. Unfus Lorraine’s Lustrous Maui Matsumoto Studio
Maui Breadfruit Company / Pono Pies Maui Brewing Company The Maui Closet Company Maui Coffee Association Maui Coffee Roasters Maui Crisps Maui Dirty Girl Art Maui Dog Wear Maui Drift Maui Excellent LLC Maui Fruit Jewels Maui Gourmet Popcorn Maui Island Love Maui J & M Photography Maui Ketchup Maui Koa Wood Creations Maui Macaroons The Mad Hatter of Maui Maui Mini Aloha Shirt Souvenirs Maui Monkey Business The Maui News * Maui No Ka Oi Magazine * Maui Nui Wear LLC Maui Printing Company * Maui Rainbow Tea Maui Soap Company Maui Sweet Cakes Maui Visitor Channel * Maui Wild Cultures Maui Wine / Ulupalakua Vineyards Maui Woody’s
Mike Carroll Gallery Misha Seelhoff Moku Pua – Wiki Enterprises, LLC Mona Lisa Maui Na Kani O Hula Na Koa Brand Nā Mea Molokai Nāhele Designs `Ono Nuts `Opihi Maui Pacifica Hawaii Palapala Designs Paradise Now Pasha Hawaii * Pilialoha Keiki Poi by the Pound LLC
Queen Bee Maui Rock Salt Plum Creations / Hattherapi Ron L Designs Rosebuds Roxanne Broadbent Surfboard Art Sailbags Maui Sarai Stricklin Scott Mead Photography Sew Kolohe Seyana Jewelry Shaka Pops Maui She Shells Maui Sherri Reeve Gallery Snoops K9 Gourmet
SuiKeala Jewelry Surfing Goat Dairy Te Hotu Mana Creations Three Coconuts Maui TikiRob Tracy Lamon Designs Treehouse Designs Two Chicks In A Hammock Uncle Louie Sausage Co. Upcountry Maui Favorites Victoria Wundram Wow-Wee Maui’s Candy Bar Wrappily * Event sponsor
The Festival is co-presented by the Mayor’s Office of Economic Development and the Maui Chamber of Commerce. Sponsors include: Hawaiian Airlines, Innovate Hawaii; Hawaiian Commercial & Sugar Company; HAWAI`I Magazine; Hawaii State Department of Transportation, Kahului Airport; The Maui News; Maui No Ka Oi Magazine; The Maui Visitor Channel; Pacific Media Group; Courtyard Marriott, Maui Kahului Airport; Island Honda; Kaiser Permanente; American Savings Bank; HawaiiUSA Federal Credit Union; HHawaii Media; KAOI Radio Group; Maui Electric Company; State of Hawaii Department of Business, Economic Development & Tourism; First Hawaiian Bank; First Insurance Company of Hawaii; Goodfellow Bros.; Maui Printing Company; Matson; Roberts Hawaii; and Richard Kehoe, CPA. For more information, visit www.MadeInMauiCountyFestival.com, email info@MadeInMauiCountyFestival.com or call (808) 270-7710. Connect with the Festival on Facebook, Twitter (#MIMCF2015), Instagram and Pinterest. Sponsorship opportunities are also available.
Returning vendor Hana Herbs & Flowers and Leila’s will be showcasing a bit of Hana with their Pohole ferns, flowers, bouquets, lip balms, healing salves, and bath salts.
Kanemitsu Bakery will be bringing back their legendary “hot bread” to the delight of residents and visitors alike.
Jennifer’s Gourds’ whimsical art creations demonstrate her precision and attention to detail honed from her prior background as an architectural model-maker.
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2nd Annual Made In Maui County Festival announces special “Shoppers Preview” WAILUKU, Maui, HI – September 10, 2015 – Serious shoppers who want a one-day head start during the 2nd Annual Made in Maui County Festival now have their chance. The general public will be allowed to purchase tickets for a special “Shoppers Preview” to be held at the Maui Arts & Cultural Center (MACC) in Kahului on Friday, November 6th. Event hours are 2 pm to 6 pm. Cost is $35 per person. Tickets are limited, only 500 tickets will be sold to the general public. Tickets are available at the MACC Box Office or (808) 242-SHOW (7469) or MauiArts.org. The Made in Maui County Festival is the largest products show in Maui County featuring over 140 vendors offering a wide variety of made in Hawaii products, including foods, produce, art, crafts, jewelry, fashion, gifts, collectibles and more – ALL in one location! During the Shoppers Preview on Friday, November 6th, attendees will also enjoy the Festival’s opening ceremonies at approximately 5 pm in the Pavilion. Light refreshments will be served. Attendees will also receive a free Festival tote bag. On Saturday, November 7th, the Made in Maui County Festival will be open from 8 am to 4:30 pm. Public admission is $5 (at the gate), children 12 and under are free. Saturday’s festivities include demonstrations, a fashion show, food trucks, and prize drawings. The first 2,000 attendees will receive a free Festival tote bag. The Festival is co-presented by the Mayor’s Office of Economic Development and the Maui Chamber of Commerce. Sponsors include: Hawaiian Airlines, Innovate Hawaii; Hawaiian Commercial & Sugar Company; HAWAI`I Magazine; Hawaii State Department of Transportation, Kahului Airport; The Maui News; Maui No Ka Oi Magazine; The Maui Visitor Channel; Pacific Media Group; Courtyard Marriott, Maui Kahului Airport; Island Honda; Kaiser Permanente; American Savings Bank; HawaiiUSA Federal Credit Union; HHawaii Media; KAOI Radio Group; Maui Electric Company; State of Hawaii Department of Business, Economic Development & Tourism; First Hawaiian Bank; First Insurance Company of Hawaii; Goodfellow Bros.; Maui Printing Company; Matson; Roberts Hawaii; and Richard Kehoe, CPA. For more information, visit www.MadeInMauiCountyFestival.com, email info@MadeInMauiCountyFestival.com or call (808) 270-7710. Connect with the Festival on Facebook, Twitter (#MIMCF), Instagram and Pinterest.
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At this year’s Festival, Maui Gourmet Popcorn will once again be selling their popular coffee cookies, taro cookies, macadamia nut brittle, gourmet popcorn and cereal treats.
Hawaii Natural Products’ Maui Honey will be among the myriad of food products sold during this year’s Made in Maui County Festival.
Ono Nuts flavors their hand-roasted almonds and macadamia nuts using local spices that they either grow themselves or purchase from local farmers.
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14 Molokai businesses to participate in 2nd Annual Made In Maui County Festival WAILUKU, Maui, HI – October 20, 2015 – Maui County’s largest products show, the annual Made in Maui County Festival, returns on November 6 and 7, 2015. Now in its second year, this popular event features over 140 vendors offering a wide variety of made in Hawaii products, including foods, produce, art, crafts, jewelry, fashion, gifts, collectibles and more ALL in one location – the Maui Arts & Cultural Center in Kahului. A total of 14 Molokai businesses will be amongst the participating product vendors. They are: Barking Deer Farm, Hattherapi, Kainanea, Kanemitsu Bakery, Keaohulu, Kealopiko, Kupu A`e Molokai, Lanakila Designs, LeiAloha by Maile, Na Mea Molokai, Pacifica Hawaii, Rock Salt Plum Creations, Rosebuds, and SuiKeala Jewelry. Serious shoppers who want a one-day head start will be allowed to purchase tickets for a special “Shoppers Preview” to be held on Friday, November 6th from 2 pm to 6 pm. Attendees will enjoy the Festival’s opening ceremonies at approximately 5 pm in the Yokouchi Pavilion. Light refreshments will be served. Attendees will also receive a free Festival tote bag. Cost is $35 per person, tickets are limited. Purchase tickets at the MACC Box Office, (808) 242-SHOW (7469), or MauiArts.org. On Saturday, November 7th, the Made in Maui County Festival will be open from 8 am to 4:30 pm. Public admission is $5 (at the gate), children 12 and under are free. Saturday’s festivities will include demonstrations, a fashion show, food trucks, and prize drawings. The first 2,000 attendees will receive a free Festival tote bag. On both days, attendees can also enter Hawaiian Airlines’ drawing for a chance to win 120,000 HawaiianMiles. The Festival is co-presented by the County of Maui Mayor’s Office of Economic Development and the Maui Chamber of Commerce. Sponsors include: Hawaiian Airlines, Innovate Hawaii; Hawaiian Commercial & Sugar Company; HAWAI`I Magazine; Hawaii State Department of Transportation, Kahului Airport; The Maui News; Maui No Ka Oi Magazine; The Maui Visitor Channel; Pacific Media Group; Courtyard Marriott, Maui Kahului Airport; Island Honda; Kaiser Permanente; American Savings Bank; HawaiiUSA Federal Credit Union; HHawaii Media; KAOI Radio Group; Maui Electric Company; State of Hawaii Department of Business, Economic Development & Tourism; First Hawaiian Bank; First Insurance Company of Hawaii; Goodfellow Bros.; Maui Printing Company; Matson; Roberts Hawaii; and Richard Kehoe, CPA. For more information, visit www.MadeInMauiCountyFestival.com, email info@MadeInMauiCountyFestival.com or call (808) 270-7710. Connect with the Festival on Facebook, Twitter (#MIMCF), Instagram and Pinterest.
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The inaugural Made in Maui County Festival in 2014 attracted thousands of visitors and residents for a full day of shopping, activities, food and fun. This year’s Festival set for November 6 & 7, 2015 is anticipated to be bigger and better than ever.
Kanemitsu Bakery will be bringing back their legendary “hot bread” to the delight of residents and visitors alike.
“The Biggest benefit of the Made in Maui County Festival to our business was to get exposure and get our name out there. We loved it and can’t until this November.” - Lyndon Dela Cruz, Owner of Lanakila Designs on Molokai 43
2nd Annual Made In Maui County Festival set for November 6 & 7, 2015 WAILUKU, Maui, HI – October 22, 2015 – Maui County’s largest products show, the annual Made in Maui County Festival, returns on November 6 and 7, 2015. Now in its second year, this popular event features over 140 vendors offering a wide variety of made in Hawaii products, including foods, produce, art, crafts, jewelry, fashion, gifts, collectibles and more ALL in one location – the Maui Arts & Cultural Center in Kahului. Serious shoppers who want a one-day head start will be allowed to purchase tickets for a special “Shoppers Preview” to be held on Friday, November 6th from 2 pm to 6 pm. Attendees will enjoy the Festival’s opening ceremonies at approximately 5 pm in the Yokouchi Pavilion. Light refreshments will be served. Attendees will also receive a free Festival tote bag. Cost is $35 per person, tickets are limited. Purchase tickets at the MACC Box Office, (808) 242-SHOW (7469), or MauiArts.org. On Saturday, November 7th, the Made in Maui County Festival will be open from 8 am to 4:30 pm. Public admission is $5 (at the gate), children 12 and under are free. Saturday’s festivities will include demonstrations, a fashion show, over 12 food trucks, and prize drawings throughout the day. The first 2,000 attendees will receive a free Festival tote bag. On both days, attendees can also enter Hawaiian Airlines’ drawing for a chance to win 120,000 HawaiianMiles. “This event showcases the creativity and entrepreneurial spirit of each of our more than 140 vendors who help support and strengthen our diverse economic base,” said Mayor Alan Arakawa. “Their businesses provide an amazing array of gifts, artwork, clothing, jewelry, food and collectible items that appeal to visitors and locals alike. These products and vendors are a hallmark of the excellence that abounds in our community, and are truly a special part of what makes Maui County no ka `oi.” The Festival is co-presented by the County of Maui Mayor’s Office of Economic Development and the Maui Chamber of Commerce. Sponsors include: Hawaiian Airlines, Innovate Hawaii; Hawaiian Commercial & Sugar Company; HAWAI`I Magazine; Hawaii State Department of Transportation, Kahului Airport; The Maui News; Maui No Ka Oi Magazine; The Maui Visitor Channel; Pacific Media Group; Courtyard Marriott, Maui Kahului Airport; Island Honda; Kaiser Permanente; American Savings Bank; HawaiiUSA Federal Credit Union; HHawaii Media; KAOI Radio Group; Maui Electric Company; State of Hawaii Department of Business, Economic Development & Tourism; First Hawaiian Bank; First Insurance Company of Hawaii; Goodfellow Bros.; Maui Printing Company; Matson; Roberts Hawaii; and Richard Kehoe, CPA. For more information, visit www.MadeInMauiCountyFestival.com, email info@MadeInMauiCountyFestival.com or call (808) 270-7710. Connect with the Festival on Facebook, Twitter (#MIMCF), Instagram and Pinterest. The inaugural Made in Maui County Festival in 2014 attracted thousands of visitors and residents for a full day of shopping, activities, food and fun. This year, the Festival’s organizers anticipate the event will be bigger and better than ever! 44
November 5, 2015
Free Parking for 2nd Annual “Made in Maui County” Festival Saturday Drop-offs for Seniors, Handicapped allowed at MACC main gate
WAILUKU, Maui, Hawai`i – The Mayor’s Office of Economic Development today announced that all parking is free for the 2nd Annual “Made in Maui County” Festival on Saturday, November 7, and changes have been made to help alleviate traffic congestion experienced last year during the inaugural event. Changes to this year’s traffic and parking plan include: • Attendees should assume the UH Maui College (UHMC) paved lot will be full until the Swap Meet is over; please proceed directly to the grass parking lot during Swap Meet hours; • The MACC parking lot is available until it is posted full; however, Seniors and Handicapped persons may be dropped off in front of MACC main gate even after the lot is full; • Additional Handicap parking at the MACC has been added and will be coned off; • All cars exiting from the UHMC grass parking lot will be directed out to Kaahumanu Avenue to alleviate congestion on Wahinepio Ave.; • Additional off-duty police officers will help direct traffic; this year, 8 officers will be present; • Additional parking signage has been posted along Wahinepio Avenue, and additional traffic direction will help improve traffic flow into the grass parking lot at UHMC. The Festival will be open Saturday from 8:00 a.m. to 4:30 pm. Public admission is $5 (at the gate); children 12 and under are free. Saturday’s festivities will include demonstrations, a fashion show, over 12 food trucks, and prize drawings throughout the day. The first 2,000 attendees will receive a free Festival tote bag. Serious shoppers who want a one-day head start will be allowed to purchase tickets for a special “Shoppers Preview” to be held on Friday, November 6 from 2:00 - 6:00 p.m. Attendees will enjoy the Festival’s opening ceremonies at approximately 5:00 p.m. in the Yokouchi Pavilion. Light refreshments will be served. Attendees will also receive a free Festival tote bag. Cost is $35 per person, tickets are limited. Tickets may be purchased at the MACC Box Office, (808) 242-SHOW (7469), or www.MauiArts.org. Parking is available in the MACC parking lot and at UHMC. The Festival is co-presented by the County of Maui Mayor’s Office of Economic Development and the Maui Chamber of Commerce. Sponsors include: Hawaiian Airlines, Innovate Hawaii; Hawaiian Commercial & Sugar Company; HAWAI`I Magazine; Hawaii State Department of Transportation, Kahului Airport; The Maui News; Maui No Ka Oi Magazine; The Maui Visitor Channel; Pacific Media Group; Courtyard Marriott, Maui Kahului Airport; Island Honda; Kaiser Permanente; American Savings Bank; HawaiiUSA Federal Credit Union; HHawaii Media; KAOI Radio Group; Maui Electric Company; State of Hawaii Department of Business, Economic Development & Tourism; First Hawaiian Bank; First Insurance Company of Hawaii; Goodfellow Bros.; Maui Printing Company; Matson; Roberts Hawaii; and Richard Kehoe, CPA. For more information, visit www.MadeInMauiCountyFestival.com, email info@MadeInMauiCountyFestival.com or call (808) 270-7710. Connect with the Festival on Facebook, Twitter (#MIMCF), Instagram and Pinterest.
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2nd Annual Made in Maui County Festival kicked off today KAHULUI, Maui, HI – November 6, 2015 – The 2nd Annual Made in Maui County Festival kicked off today, November 6, with its Shoppers Preview. Over 600 shoppers and wholesale/retail buyers attended the event. Tomorrow’s “Big Festival Day” is anticipated to attract thousands of visitors and residents to the Maui Arts & Cultural Center. The event will open its gates at 8 am, event concludes at 4:30 pm. Public admission is $5 (at the gate), children 12 and under are free. Saturday’s festivities will include demonstrations, a fashion show, over 12 food trucks, and prize drawings throughout the day. The first 2,000 attendees will receive a free Festival tote bag. Photo# DSC 9951 - First—time Festival vendor, Maui Woody’s talked with shoppers about his custom sunglasses made using local, salvaged and exotic hardwoods. Photo# DSC 0106 - Maui Taiko kicked off the Opening Ceremonies during the Shoppers Preview event. Photo# DSC 0053 - Haliimaile Distilling Company, captured 1st place in the Mayor’s Booth Decorating Contest. Located in the heart of Maui’s pineapple region, Upcountry Makawao, Hali`imaile Distilling Company produces handcrafted, locally made, authentic Hawaiian brand spirits. Their goal is to create “Hawaii in a Bottle.” Photo# DSC 0066 - Wayne and Jayne Kinoshita enjoyed the myriad of products in the Upcountry Maui Favorites’ booth. The vendor won “Best in Show” for the Mayor’s Booth Decorating Contest. Photo# DSC 9931 - Aloha Spiced Cacao’s 100% dark cacao with rich spices, cookies and candies drew shoppers to their booth. Photo# DSC 9969 - First-time vendors Made in Maui County Festival, ‘Opihi Maui, talk with shoppers about their hand-crafted decorative wooden signs and magents. Photo# DSC 0024 - Some shoppers literally shopped till they dropped. (Note: Man next to ATM not identified) Photos below all taken by Casey Nishikawa:
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Local businesses rocked at 2nd Annual Made in Maui County Festival KAHULUI, Maui, HI – November 7, 2015 – This weekend, over 10,000 residents and visitors converged on the Maui Arts & Cultural Center (MACC) for the 2nd Annual Made in Maui County Festival setting a new attendance record. Taking center stage were the over 140 vendors who showcased the Islands’ depth and breadth of products during this two-day event held on November 6 & 7. One Friday, serious shoppers got a one-day head start at the special “Shoppers Preview.” Attendees also enjoyed the Festival’s opening ceremonies on the Hawaiian Airlines event stage in the MACC’s Yokouchi Pavilion and everyone received a free tote bag. On Saturday, the big Festival day featured demonstrations, a fashion show, over 12 food trucks, and prize drawings throughout the day. The first 2,000 attendees received a free Festival tote bag. On both days, attendees also had an opportunity to enter Hawaiian Airlines’ drawing for a chance to win 120,000 HawaiianMiles. “The creativity and entrepreneurial spirit of the people of Maui County was on display for all to see at this event,” said Mayor Alan Arakawa who also got into the spirit of the event by modeling a silk shirt by designer Sarai Stricklin. “The diversity of products attests to the wide-ranging abilities and talents of the vendors.” “Small business is the core of the economic engine that drives our local economy,” said Arakawa. “We are truly fortunate to have such dedicated and hardworking business owners involved in this showcase of Made in Maui County products that attracts visitors and local people alike. Helping our local businesses succeed long-term will ultimately benefit our community and economy.” Among the early shoppers, were residents like Hachi from Kula. “This is the second year I’ve attended this event and I found so many wonderful things. There were many different products at this year’s Festival, a lot of which I’ve never seen before. That’s what made this Festival so exciting to see all these made on Maui products and to celebrate the abundance of talent here at home.” “There were some very unique items here that you don’t see at crafts shows and other places on the island,” said Maui resident Denah Burnham. “I was very excited to do some early Christmas shopping.” I love Maui County’s products” said first-time Festival goer and part-time Maui resident Liana Ramos. “I’ve bought so much art and jewelry. I love all the colors. It’s just my vibe.” Shalea Ellis, buyer for Down to Earth in Kahului found some great items that she wants to carry in her Kahului store that had clean ingredients. Vendors were also appreciative of the opportunity to be a part of the event. “We traveled from Molokai so it was a really big deal to participate in the Made in Maui County Festival, but this event is definitely worth coming for,” said Jamie Ronzello, owner of Barking Deer Farm. “It’s great to see so many people supporting Maui County businesses and the connections we’ve made with new wholesalers and retail customers from the mainland and Hawaii will go a long way in helping our business succeed.” “As a first-time vendor we didn’t know quite what to expect, but we were really impressed with the support that we got by the Festival folks helping us get prepared for this major products show,” said Tami Cadwell, owner of Hula Cookies. “We absolutely love this event and are excited with the amount of contacts we’ve made with big retailers.” “This is our first big products show and I think it’s so awesome to see all this support for made in Maui County products,” said Sui Joao, owner of SuiKeala Jewelry from Molokai. “This event provided a great way to spread awareness of what we’re doing. Yesterday, we had a bunch of wholesalers interested in our products and this event has helped us 100% in helping to grow our business.” “This is our first Festival-ever and the response to our beef jerky chips has been incredible,” said Blaine Apo, owner of Maui Crisps who sold out of their product by 1 pm on Saturday. “We made a lot of wholesale buyer contacts and were able to get valuable feedback from consumers which will help us to expand our product line.”
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The Festival was co-presented by the County of Maui Mayor’s Office of Economic Development and the Maui Chamber of Commerce. Sponsors include: Hawaiian Airlines; Pasha Hawaii; Innovate Hawaii; Hawaiian Commercial & Sugar Company; HAWAI`I Magazine; Hawaii State Department of Transportation, Kahului Airport; The Maui News; Maui No Ka Oi Magazine; The Maui Visitor Channel; Pacific Media Group; Courtyard Marriott, Maui Kahului Airport; Island Honda; Kaiser Permanente; American Savings Bank; HawaiiUSA Federal Credit Union; HHawaii Media; KAOI Radio Group; Maui Electric Company; State of Hawaii Department of Business, Economic Development & Tourism; First Hawaiian Bank; First Insurance Company of Hawaii; Goodfellow Bros.; Maui Printing Company; Matson; Roberts Hawaii; and Richard Kehoe, CPA. For a listing of this year’s products vendors and event highlights, visit www.MadeInMauiCountyFestival.com. Connect with the Festival on Facebook.
It was a big shopping day for local businesses at this weekend’s Made in Maui County Festival.
Jonerz Art & Sparrow Seas’ original art and apparel and handmade jewelry was a bit hit with shoppers like Maui resident Liana Ramos.
First-time Festival vendor, Hula Cookies, showcased their gourmet cookie mixes, ice cream sandwiches, and fresh 48 made cookies.
Maui Crisps owner, Blaine Apo, was excited about the public’s response to their beef jerky chips. His staff had to restock several times during the event and they still sold out.
Maui Breadfruit Company/Pono Pies attracted enthusiastic shoppers over their breadfruit, Maui Ulu Hummus.
SuiKeala Jewelry was among the 14 Molokai businesses who participated in the Festival this year.
On Saturday, a line formed along the Maui Arts & Cultural Center and within the first hour of the event 2,000 residents and visitors had walked through the entry gates.
Testimonials “I thought the Made in Maui County event was one of Maui’s most significant events, ever! It showcased so many great start-up businesses, as well as long standing ones.” – Becky Speere, Dining Editor of Maui No Ka ‘Oi Magazine “Even better than last year!” – Laura Stimac “So fun! 75% of Christmas shopping pau!” – Elizabeth Tomoso “Please keep doing this event! It is a great opportunities for little companies to get exposure at a very low cost. Going to Oahu for the Made in Hawaii is extremely costly. The other great thing about this event is the diversity of products, there isn’t too much competition between vendors and everyone can make money. Some events we’ve been to have way too much of the same products which is not good for the clients and businesses. At MIMCF there is something for everyone. Keep up the good work! We love MIMCF.” – Te Hotu Mana Creations “This is such an awesome event! My sales the first day were triple last year and my sales on the second day were more than double last year. I got some wholesale purchasers and following up on other leads. A really great chance to get exposure for my rural based business and brick and mortar shop in Hana. I am also receiving more views on Etsy and Instagram. Thank you Made in Maui!” – Liquid Sunshine Jewelry “I felt it was very well organized & supported by the Made in Maui organization! The event itself went smoothly and we had great attendance! I appreciated the effort to bring in quality buyers on Friday and letting regular buyers in on Friday as well. I felt the hours on Fri & Sat were perfect! Thank you all! See you in 2016!” – B Raw Bar “This year’s event was amazing, the weather cooperated and it helped to fully showcase all of the hard work that you guys put into it with the huge turnout. I really loved it and the food selection was awesome too. Overall we just love this event and would love to get another shot at it.” – Na Koa Brand
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“What a great event! I had a blast meeting and talking with people from all over the world. Although my direct sales were down from last year I did get more wholesale interest and am ready to start filling wholesale orders for the Christmas season.” – TikiRob “The festival was VERY well organized. Excellent job marketing! Overall though a very positive event for my company and I am very thankful to have been chosen to participate! Mahalo!” – Nahele Designs “I am so very impressed with all of you folks that worked so hard to pull off this show so successfully. I have done quite a few different shows, but this one was so organized and so well put together – I am totally impressed. You all made me feel so welcome. I really appreciate that! When you have so many people, vendors, promoters, etc. it can get pretty hectic, but it was all so smooth down to the gang directing the cars for loading and unloading. Thank you so much!” – Maui Dog Wear “I am very happy with this event overall. I believe that the people running the event are professional, organized, courteous, and helpful. My booth assistant cancelled on me Saturday, and I was stuck running the booth on my own. Teena Rasmussen noticed this and helped me get some water, food, and a stand-in if I needed to run to the bathroom. I can’t thank her enough for everything she did for me on that busy Saturday… In addition, the event was a great success for my business, and it has become one of my largest events of the year. I would sign up for next year right now if I could. Please continue to organize this event. You are doing a fantastic job.” – 808 Shells “Adding the consumers buying day on Friday along with the retailers helped to bump up our numbers over last year by 20%. Those willing to pay $35 to get in are definitely people willing to spend money at the show to get first crack at what vendors have to offer.” – exfolicare “As always the County and all of their partnerships made this event amazing and possible for Molokai vendors to participate. It was great to have a food truck on site for vendors to utilize on Friday morning/afternoon. Thanks for everything and look forward to next year!” – Barking Deer Farm
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“Great event with a lot of exposure for small local businesses who want to expand themselves. Keep up the hard work and we look forward to what next MIMCF has to offer. Mahalo nui.” – BDC Designs “…I have been developing my body care line of which I launched at the MMCF; it was a huge step forward in my business! The response I got to my entire line was so exciting and inspiring as I had good sales, got a lot of great compliments on my products... I had 14 different businesses approach me and interested in the possibility of carrying my products in their stores. The total response I got is very motivating and inspiring to move forward knowing that I have something that is unique and special that people like and want. I have been working to bring my business up to the next level – doing the MIMCF was the perfect opportunity to show the public and businesses what I love to do. It is the biggest thing that I have ever done for my business and I appreciate the opportunity that the Festival gave me to showcase my business and my products. Thank you!” – Goddess Rising Perfumes “The main thing that stood out to us last year and stands out equally this year, is the exceptional media coverage of the event! Being a participant in the MIMCF, we notice things a little different than the public. We started noticing things popping up about the 2015 MIMCF in April/ May and the wonderful thing about it, is that this coverage seems to build slowly with more and more momentum and information coming out about it over the course of the year. Then, the week prior to the event it seems to just explode and no matter what form of media you turn on or open, there is something about the Festival in it. A week before this year it seemed like every time I turned on the radio, there it was. Turned on the TV, there it was. Opened a newspaper, there it was. Linn and Casey should be commended for the outstanding job they do bringing the crowd out because it doesn’t matter how good our products are, if there aren’t people there to sell to, no sales will be made. Thank you to you all for your efforts and for putting on a firstclass event.” – Chic Naturals “This was a great event for the local companies to showcase their products. We will inform new and upcoming businesses about the Festival. We would like to be accepted to come back in the years to come.” – Maui Crisps
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“MIMCF is such a professionally produced show! We have juried into shows for 25+ years in 10 states, having done several hundred shows. We have worked with volunteer as well as professional promoters and have juried into some of the country’s top shows. This is the BEST organized show we have ever done. There was incredible coordination and teamwork between the Mayor’s Office of Economic Development, the Maui Chamber of Commerce, the Maui County Business Resource Center, Linn and Casey Nishikawa and undoubtedly many others. We can only imagine the hours dedicated to MIMCF. Everyone was great to work with. MIMCF is such a positive promotion of Maui businesses. Our business has experienced positive growth with new wholesale accounts established at MIMCF who have already reordered.” – Lori C. Unfus “The Made in Maui County Festival was a spectacular showcase and I want to congratulate Maui County on the vision and determination to give birth to this wonderful event … I am very honored to be a part of it.” – Diane Haynes Woodburn Publisher, Maui No Ka `Oi Magazine
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SATURDAY, SATURDAY, November November 7, 7, 2015 2015
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– President Barack Obama
“America’s small business owners are on the front lines when it comes to creating new jobs and opportunities. These visionary entrepreneurs are the men and women who take a chance on a dream and turn an idea into a new industry, helping provide jobs, products, and services that enrich our lives, shape our communities and move our economy forward ... Let us continue to encourage the entrepreneurial spirit wherever we find it.”
The made in maui county festival is presented by:
connect:
visit: www.madeinmauicountyfestival.com/sponsors email: info@MadeInMauiCountyFestival.com call: 808.270.7710
sponsorship opportunities:
For information on THE Made in Maui County Festival
When you support the Made in Maui County Festival you are helping to invest in our local businesses.
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2N N DA AL NU tesstt nte Coon th C B Booooth 2015
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SATURDAY, NOVEMBER 7, 2015 • 8AM - 4:30PM MAUI ARTS & CULTURAL CENTER, KAHULUI Featuring all the things you love about Maui County and MORE! Presented by:
Join us for Maui County’s BIGGEST products show showcasing a wide variety of made in Maui County products from local vendors, including food, produce, arts, crafts, jewelry, fashions, gifts, and collectibles. Plus food trucks, a fashion show, demonstrations, and much more! Public admission: $5, children 12 and under free! Connect with us!
Made In Maui County Festival
@ MIMCF2015
#MadeinMauiCountyFestival
For more information, please visit us online, www.MadeInMauiCountyFestival.com or call 808.270.7710. Sponsored by: Kahului Airport
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nd Annual 2nd Made Made in in Maui Maui County County
friday, november 6, 2015 • 2pm – 6pm & saturday, november 7, 2015 • 8am – 4:30pm
maui arts & cultural center, one cameron way, kahului, maui
2015 2015 event event program program and and resource resource guide guide visit the hawaiian airlines table in the yokouchi pavilion and enter to win 120,000 HawaiianMiles! i
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SPECIAL
ENTRY badges & vip passes
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ENTER TO WIN
PRIZE
DR DRAWING AWING Must be 18 years or older to enter. You do not have to be present to win. If winners do not pick up their prize today, they’ll be contacted by email or phone. Winners must be able to pick up their prize at the Maui County Business Resource Center located in the Maui Mall within two weeks from the event date. Center is open Monday - Friday, 8am - 4:30pm.
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Made in Maui County Festival Prize Drawing Entry Form
Made in Maui County Festival Prize Drawing Entry Form
First Name:_____________________ Last Name: __________________________
First Name:_____________________ Last Name: __________________________
Zip or Postal code: ______________ Contact Phone: ____________________
Zip or Postal code: ______________ Contact Phone: ____________________
Email address: _______________________________________________________
Email address: _______________________________________________________
How did you hear about the festival? TV _____ Radio _____ Magazine _____
How did you hear about the festival? TV _____ Radio _____ Magazine _____
Poster _____
Flyer _____
Poster _____
Flyer _____
From a friend: _____ Other (please specify): ___________________________
From a friend: _____ Other (please specify): ___________________________
Please drop off this form at the Yokouchi Pavilion or Entrance boxes.
Please drop off this form at the Yokouchi Pavilion or Entrance boxes.
Must be 18 years or older to enter. Do not have to be present to win. If winners do not pick up their prize today, they’ll be contacted by email or phone. Winners must be able to pick up their prize at the Maui County Business Resource Center located in the Maui Mall within two weeks from the event date. Center is open Monday - Friday, 8 am - 4:30 pm.
Must be 18 years or older to enter. Do not have to be present to win. If winners do not pick up their prize today, they’ll be contacted by email or phone. Winners must be able to pick up their prize at the Maui County Business Resource Center located in the Maui Mall within two weeks from the event date. Center is open Monday - Friday, 8 am - 4:30 pm.
Made in Maui County Festival Prize Drawing Entry Form
Made in Maui County Festival Prize Drawing Entry Form
First Name:_____________________ Last Name: __________________________
First Name:_____________________ Last Name: __________________________
Zip or Postal code: ______________ Contact Phone: ____________________
Zip or Postal code: ______________ Contact Phone: ____________________
Email address: _______________________________________________________
Email address: _______________________________________________________
How did you hear about the festival? TV _____ Radio _____ Magazine _____
How did you hear about the festival? TV _____ Radio _____ Magazine _____
Poster _____
Flyer _____
Poster _____
Flyer _____
From a friend: _____ Other (please specify): ___________________________
From a friend: _____ Other (please specify): ___________________________
Please drop off this form at the Yokouchi Pavilion or Entrance boxes.
Please drop off this form at the Yokouchi Pavilion or Entrance boxes.
Must be 18 years or older to enter. Do not have to be present to win. If winners do not pick up their prize today, they’ll be contacted by email or phone. Winners must be able to pick up their prize at the Maui County Business Resource Center located in the Maui Mall within two weeks from the event date. Center is open Monday - Friday, 8 am - 4:30 pm.
Must be 18 years or older to enter. Do not have to be present to win. If winners do not pick up their prize today, they’ll be contacted by email or phone. Winners must be able to pick up their prize at the Maui County Business Resource Center located in the Maui Mall within two weeks from the event date. Center is open Monday - Friday, 8 am - 4:30 pm.
Made in Maui County Festival Prize Drawing Entry Form
Made in Maui County Festival Prize Drawing Entry Form
First Name:_____________________ Last Name: __________________________
First Name:_____________________ Last Name: __________________________
Zip or Postal code: ______________ Contact Phone: ____________________
Zip or Postal code: ______________ Contact Phone: ____________________
Email address: _______________________________________________________
Email address: _______________________________________________________
How did you hear about the festival? TV _____ Radio _____ Magazine _____
How did you hear about the festival? TV _____ Radio _____ Magazine _____
Poster _____
Flyer _____
Poster _____
Flyer _____
From a friend: _____ Other (please specify): ___________________________
From a friend: _____ Other (please specify): ___________________________
Please drop off this form at the Yokouchi Pavilion or Entrance boxes.
Please drop off this form at the Yokouchi Pavilion or Entrance boxes.
Must be 18 years or older to enter. Do not have to be present to win. If winners do not pick up their prize today, they’ll be contacted by email or phone. Winners must be able to pick up their prize at the Maui County Business Resource Center located in the Maui Mall within two weeks from the event date. Center is open Monday - Friday, 8 am - 4:30 pm.
Must be 18 years or older to enter. Do not have to be present to win. If winners do not pick up their prize today, they’ll be contacted by email or phone. Winners must be able to pick up their prize at the Maui County Business Resource Center located in the Maui Mall within two weeks from the event date. Center is open Monday - Friday, 8 am - 4:30 pm.
Made in Maui County Festival Prize Drawing Entry Form
Made in Maui County Festival Prize Drawing Entry Form
First Name:_____________________ Last Name: __________________________
First Name:_____________________ Last Name: __________________________
Zip or Postal code: ______________ Contact Phone: ____________________
Zip or Postal code: ______________ Contact Phone: ____________________
Email address: _______________________________________________________
Email address: _______________________________________________________
How did you hear about the festival? TV _____ Radio _____ Magazine _____
How did you hear about the festival? TV _____ Radio _____ Magazine _____
Poster _____
Flyer _____
Poster _____
Flyer _____
From a friend: _____ Other (please specify): ___________________________
From a friend: _____ Other (please specify): ___________________________
Please drop off this form at the Yokouchi Pavilion or Entrance boxes.
Please drop off this form at the Yokouchi Pavilion or Entrance boxes.
Must be 18 years or older to enter. Do not have to be present to win. If winners do not pick up their prize today, they’ll be contacted by email or phone. Winners must be able to pick up their prize at the Maui County Business Resource Center located in the Maui Mall within two weeks from the event date. Center is open Monday - Friday, 8 am - 4:30 pm.
Must be 18 years or older to enter. Do not have to be present to win. If winners do not pick up their prize today, they’ll be contacted 83 by email or phone. Winners must be able to pick up their prize at the Maui County Business Resource Center located in the Maui Mall within two weeks from the event date. Center is open Monday - Friday, 8 am - 4:30 pm.
84 Teena M. Rasmussen Director, Mayor’s Office of Economic Development
Alan M. Arakawa
Mayor, County of Maui
November 6 & 7, 2015
President, Maui Chamber of Commerce
Pamela Tumpap
Your generous support to the 2015 Made In Maui County Festival will help us grow and inspire our “locally made” product companies. Mahalo for making a difference in the future of our islands.
Activities & Attractions Association of Hawaii
Presented to:
Certificate of Appreciation
85
Teena M. Rasmussen Director, Mayor’s Office of Economic Development
Alan M. Arakawa
Mayor, County of Maui
November 6 & 7, 2015
President, Maui Chamber of Commerce
Pamela Tumpap
Your generous contribution to the 2015 Made In Maui County Festival will help us grow and inspire our “locally made” product companies. Mahalo for making a difference in the future of our islands.
Kalo Sponsor
American Savings Bank
Presented to:
Certificate of Appreciation
86 Teena M. Rasmussen Director, Mayor’s Office of Economic Development
Alan M. Arakawa
Mayor, County of Maui
November 6 & 7, 2015
President, Maui Chamber of Commerce
Pamela Tumpap
In recognition of your participation in the 2015 Made In Maui County Festival, an event dedicated to helping our county grow and inspire our county’s “locally made” product companies.
808 Clothing
Presented to:
Certificate of Recognition
Clippings clippings samples samples
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