2014 Made in Maui County Festival Post-Event Report by Made in Maui County Festival

Directory Page 2014 Event Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-3 Participating Vendors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-5 Marketing Summary

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Online Coverage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6-11 Print Coverage

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Radio Coverage

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Television Coverage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14-15 E-Newsletters

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Promotions

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Social Media

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Website

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Advertising

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News Releases & Media Outreach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21-33 Testimonials Other Sections: Clippings E-Newsletters Print Ad Samples Print Collateral Photos

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2014 Event Overview On November 7 and 8, 2014, the first-ever Made In Maui County Festival (MIMCF) was held at the Maui Arts & Cultural Center in Kahului. Presented by the Mayor’s Office of Economic Development (OED) and the Maui Chamber of Commerce, this two-day event: -

Showcased locally made products that have a 51% value added in Maui County to both visitors and residents. These products included foods, produce, art, crafts, jewelry, fashion, gifts, collectibles and any other products that met the criteria for vendor participation.

Helped to grow our islands’ businesses by providing opportunities for participating vendors to meet with prospective retailers and wholesalers and connect with new customers.

A total of 130 vendors qualified to participate in the 2014 event, and a waiting list comprised of nearly 40 businesses was established for additional local companies hoping to participate. The MIMCF took place over two days with Friday, November 7th set-up as an invitation-only for wholesale buyers, retailers and distributors. Held from 2 pm to 4 pm, this Buyers Preview attracted nearly 300 people comprised of wholesale buyers, retailers, VIPs and sponsors. On Saturday, November 8th the event was opened to the public from 8 am to 4:30 pm with vendor sales, demonstrations, a fashion show, food trucks and prize drawings taking place. Despite a steady downpour, the MIMCF still managed to attract thousands of residents and visitors. Within the first 90 minutes of the daylong event, more than 2,000 people walked through the gates of the Maui Arts & Cultural Center, snatching up orange logo festival bags and buying a variety of items at what was being dubbed the largest product vendor show in the county. By the end of the day, approximately 9,109 attendees were recorded. In total, over 9,400 visitors and residents attended the two-day event of which approximately 35 percent were visitors. The MIMCF was made possible through funding from the Maui County Council and sponsorship support from the following community-minded businesses: Innovate Hawaii Hawaiian Commercial & Sugar Company Hawaii Magazine Maui No Ka Oi Magazine The Maui News Pacific Media Group Paradise Television Network State of Hawaii Department of Transportation - Kahului Airport Courtyard Marriott Maui Kahului Airport KAOI Radio Group HHawaii Media Bank of Hawaii DR Horton - Schuler Division Goodfellow Bros., Inc. Hawaii Gas Maui Electric Company Matson

Maui Printing Company Zippyâ€™s The event was run by working committees established by OED and the Maui Chamber of Commerce and involved the participation of hundreds of community stakeholders and volunteers. A list of sponsors and supporters are listed in the 2014 MIMCF program booklet. The marketing firm of Linn Nishikawa & Associates was hired to provide all marketing, advertising, graphic design, and promotional support for the 2014 MIMCF. A sampling of the coverage received is summarized in the Marketing section of this report. In evaluating the impact of the 2014 MIMCF, post-event evaluation forms were submitted by participating product vendors who reported: -

Over $300,000 in total product sales Over 180 total new wholesale accounts/orders were closed Over 1,070 leads for future sales/wholesale accounts

Also refer to the Testimonials for vendor comments about the event. In summary, the inaugural MIMCF benefitted our local economy in many ways. Besides giving local merchants the chance to showcase and sell their locally produced items, it also stimulated our economy as a whole by bringing interested shoppers to our island. In summary, everyone benefited both directly and indirectly from the festival.

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Participating Vendors Originally limited to 102 vendors, the MIMCF event committee increased the total amount of booth spaces to over 130 in an effort to accommodate the high demand. Vendor space was completely sold out and a waiting list was established for nearly 40 businesses hoping to participate. This year’s vendors had to meet certain criteria in order to participate, including having their business based in Maui County, products being offered for sale also had to meet a minimum 51% Hawaii valueadded valuation. The event’s product mix, quality and creativity value of products were also considered during the selection process by this year’s event committee. The following is a list of vendors who participated: 808 Clothing 808 Shells Aloha Botanicals Maui Aloha Letterpress Aloha Spiced Cacao Aloha Wizard's Wands & Canes LLC alohahonu inc Àlohi Images Maui Amata Jewelry Studio Angel Built Jewelry Ark Ceramics Art by Loyd, Inc. Barking Deer Farm Chic Naturals Color Your Own Dennis Chamberlain Studios Dog Hair Burning exfolicare Fresh Local Product Giving Bracelets Guzman Haliì by Harriet Hana Herbs and Flowers HAWAIÌ Magazine Hawaii Fudge Company Hawaii Natural Products, Inc. Hawaii Sea Spirits LLC Hawaii Taro Company Hawaiian Carvings Hawaiian Commercial & Sugar Company * Hui Noèau Visual Arts Center (various artists) Hulu Nani by Leonani Island Girl Collection Island Inspired Creativity Island Style Bedding j.Painter Jennifer's Gourds

Jonerz and the Sparrow Seas joy's place LIVE! Kaha Jewelry Kalapaki Girl Dezigns Kanemitsu's Bakery KAOI Radio Group * Kealopiko Inc. Keaohulu Koa Books Kula Fields Kula Herbs Kula Jungle Kupu Aʻe Molokaʻi L.D. Made in Hawaii Lako Kula Design Lanakila Designs Lauhala Ladies Life Foods Liquid Sunshine Jewelry Lustrous Maui Mad Hatter of Maui Matsumoto Studio Maui Aquaponics Workers Cooperative Aquapono Maui Brewing Company Maui Ceramics Maui Closet Company Maui Coffee Association Maui Coffee Roasters Maui Crafts Guild (various artists) Maui Dirty Girl Art Maui Dog Treats Maui Film Works Maui Fruit Jewels Maui Gold Pineapple Co. Maui Gourmet Popcorn Maui Homeopathy, LLC 4

Maui Island Love Maui J & M Photography Maui Jelly Factory Maui Lavender Maui Macaroons Maui No Ka Oi Magazine * Maui Nui Wear Maui Preserved Maui Printing Company * Maui Rainbow Tea Maui Tiki Mugs Maui's Dee-Lites MauiGrown Coffee / Maui Oma Coffee Misha Seelhoff Moku Pua - Wiki Enterprises, LLC Na Mea Moloka`i Native Armor Nohea Island Images, Inc. Ono Nuts P*sters Pacifica Hawaii Salt Palapala Designs Paradise Now Paradise Plumeria Paradise Tropical Ice Pilialoha Keiki Poi by the Pound

Pono Pies/Maui Breadfruit Co. Pressed Flower Fantasies Pualani O Moloka`i Mana`e Grown Farm Pueo Coffee Company Punawai Press Queen Bee Productions Ron L. Designs Rosebuds Saints of Hawaii Sarai Stricklin Scott Mead Photography, Inc. Seyana Jewelry Shaka Pops She Shells Snoops K9 Gourmet Surfing Goat Dairy Sweet Paradise Chocolatier Te Hotu Mana Creations Teas & Coffee of Hawaii Two Chicks In A Hammock, LLC Ulupalakua Vineyards, Maui's Winery Uncle Louie Sausage Co. Upcountry Maui Favorites Wow-Wee Maui Wrappily Yasha Jewels

*Event sponsor A total of seven food trucks were also invited to participate in the Saturday, November 8th event which was open to the general public. They were as follows: Three's Bar & Grill Dibs On Da Ribs Donut Dynamite! Like Poke...? Maui Fresh Streatery Milagros Sumo Dogs

Marketing Summary An aggressive marketing effort helped launch the inaugural Made In Maui County Festival. A summary of these efforts are as follows: -

News releases were distributed to a total of over 6,500 local and national media outlets. Print advertising (over $30,300 value) ran in local publications: The Maui News/Maui Scene, HAWAII Magazine, Maui No Ka Oi Magazine, Lahaina News, Maui Time, Maui Family Magazine, Ke Ola Magazine, Maui Concierge, and Molokai Dispatch. Radio advertising (over $20,472 value) ran on Pacific Media Group, KAOI Radio Group, and KONI Radio Group stations. Online advertising (over $21,000 value) ran on Maui No Ka Oi Magazine, Hawaii Magazine, and Maui Now websites. Television advertising ($7,000 value) ran on Paradise Television Network’s Maui and statewide visitor channels. MIMCF’s E-newsletters and media sponsors’ dedicated MIMCF e-newsletters reached over 102,000 residents and visitors. On November 8, 2014, the event’s Twitter feed recorded an estimated reach of 58,053 and a total of 406,897 impressions. On November 8, 2014, at least 4,700 people were interacting on the MIMCF Facebook page. Currently, the number of MIMCF Facebook page “likes” are 1,554 (as of January 20, 2015).

Below is a sampling of the media clips and promotions for the 2014 MIMCF event: Online Coverage: 101 Things to Do http://www.101thingstodo.com/maui/ All Events http://allevents.in/kahului/2014-made-in-maui-county-festival-in-kahului/614462591970605 Aloha Visitor Guides http://www.alohavisitorguides.com/event/made-in-maui-county-festival/ Before It’s News http://beforeitsnews.com/press-releases/2014/10/first-ever-made-in-maui-county-festival-will-focuson-growing-islands-local-businesses-2847902.html Best of Maui http://www.bestofmauiguide.com/inner.php?cl_id=334&name=explore BJ Penn Hawaii News http://bjpennhawaiinews.com/tag/made-in-maui-county-festival/ Blabit.com https://blabit.jp/event?id=785821524818845 CalendarMaui.com – event listing http://www.calendarmaui.com/php/event-detail.php?event_id=17232

CalendarMaui.com – informational sessions http://www.calendarmaui.com/php/event-detail.php?event_id=17983 CalendarMaui.com – Mayor’s Akaku TV show http://www.calendarmaui.com/php/event-detail.php?event_id=18154 CalendarMaui.com – banner ad http://www.calendarmaui.com/php/event-detail.php?event_id=18264 County of Maui website – April 29, 2014 http://www.co.maui.hi.us/CivicAlerts.aspx?AID=5360 County of Maui website – June 3, 2014 http://www.co.maui.hi.us/CivicAlerts.aspx?AID=5427 County of Maui website – October 13, 2014 http://www.co.maui.hi.us/CivicAlerts.aspx?AID=5729 Da Kine News – October 1, 2014 http://dakinenews.com/the-green-room-with-paul-provenza/ Eventful http://eventful.com/kahului/events/2014-made-maui-county-festival-/E0-001-0699000175?utm_source=apis&utm_medium=apim&utm_campaign=apic Eventful (KITV2 calendar) http://eventful.com/kahului/events/2014-made-maui-county-festival-/E0-001-0699000175?utm_source=email&utm_medium=email&utm_campaign=event-posting-confirmation Fairs and Festivals http://www.fairsandfestivals.net/events/details/made-in-maui-county-festival FindFestival http://www.findfestival.com/usa/made-in-maui-county-festival-2014-tickets/ Gayosphere http://smtp.funmaps.com/destinations/hawaii/events/made-in-maui-county-festival GoHawaii.com http://www.gohawaii.com/maui/events/imported/2014/4/A38DA532-B026-081A65E238F234FC72C5 Hawaii Events Online http://hawaiieventsonline.com/view.php?eventID=21443&ref=%2Fquicksearch.php%3FeventID%3D 21443%26start_num%3D0%26num_results%3D20 HAWAII Magazine – November 6, 2014 http://www.hawaiimagazine.com/blogs/hawaii_today/2014/11/6/inaugural_made_in_maui_county_fe stival_2014 Hawaii Reporter – April 30, 2014 http://www.hawaiireporter.com/first-ever-made-in-maui-county-festival-accepting-vendorapplications-sponsors/123

HighBeam Research – May 1, 2014 http://www.highbeam.com/doc/1P3-3291351521.html HighBeam Research – March 19, 2014 http://www.highbeam.com/doc/1P3-3250725971.html HighBeam Research – September 21, 2014 http://www.highbeam.com/doc/1G1-383402083.html Kahana Sunset http://www.kahanasunset.com/maui_condos_events.html Kahana Village Maui https://www.kahanavillage.com/guests/calendar.htm Kentucky.com – Lexington Herald-Leader http://calendar.kentucky.com/kahului_hi/events/show/370345116-2014-made-in-maui-county-festival Ku`iwalu http://www.kuiwalu.com/ike_hawaii.php Lahaina News – May 15, 2014 https://www.lahainanews.com/page/content.detail/id/530496/New-Made-in-Maui-County-Festivalaccepting-vendors.html?nav=8 Lahaina News – November 6, 2014 http://lahainanews.com/page/content.detail/id/530969/Made-In-Maui-County-Festival-to-debutSaturday.html?nav=8 Life Foods blog – November 3, 2014 http://www.lifefoodsinc.com/blog/news/life-foods-at-made-in-maui-festival-november-8/ Maui Activities http://www.mauiactivities.com/blog/maui-activities/2014/made-maui-county-festival/ Maui Arts & Cultural Center https://www.mauiarts.org/?p=2&Month=11&Year=2014&showID=915 Mass Media Distribution – October 2, 2014 http://mmdnewswire.com/made-in-maui-county-festival-130857.html Maui Chamber of Commerce – August 11, 2014 http://www.mauichamber.com/news.html Maui Concierge Magazine blog – November 1, 2014 http://themauiconcierge.wordpress.com/2014/11/01/first-ever-made-in-maui-county-festival-willfocus-on-growing-islands-local-businesses/#more-1735 Maui Dish – November 5, 2014 http://mauidish.com/maui-restaurant-reviews/food-truck-party-made-in-maui-county-festival-andother-great-foodie-events/

Maui Family Magazine http://www.mauifamilymagazine.com/first-ever-made-in-maui-county-festival/ Maui Farmers Union Newsletter – August 6,2014 http://www.mauifarmersunited.org/newsletter/2014-08-06-mfu-newsletter.html Maui Kai – Kaanapali Beach – June 19, 2014 http://www.mauikai.com/blog/best-kaanapali-resort-for-made-in-maui-fest/ Maui Made Blog http://mauimadeblog.com/2013/12/29/mauis-big-events-for-2014/ Maui Magazine.net – May/June issue http://www.mauimagazine.net/Maui-Magazine/Calendar/Event-Calendar/index.php/name/2014MADE-IN-MAUI-COUNTY-FESTIVAL/event/9348/ Maui News – May 9, 2014 http://www.mauinews.com/page/content.detail/id/585366/Festival-to-showcase-Maui-madeproducts.html Maui News – November 6, 2014 http://mauinews.com/page/content.detail/id/591763/MAUI-MADE.html?nav=10 Maui News – November 9, 2014 http://mauinews.com/page/content.detail/id/591864/Crowds-pour-into-festival.html?nav=10 Maui No Ka Oi Magazine – Eat, Drink & Buy Maui http://www.mauimagazine.net/Maui-Magazine/May-June-2014/Eat-Drink-BuyMaui/index.php?cparticle=5&siarticle=4 Maui No Ka Oi Magazine – online calendar http://www.mauimagazine.net/Maui-Magazine/Calendar/Event-Calendar/index.php/name/2014MADE-IN-MAUI-COUNTY-FESTIVAL/event/9348/ Maui Now – April 30, 2014 http://mauinow.com/2014/04/30/first-ever-made-in-maui-county-festival-planned-in-november/ MauiNow – May 9, 2014 http://mauinow.com/2014/05/08/made-in-maui-festival-hosts-informational-sessions-for-vendors/ Maui Now – June 3, 2014 http://mauinow.com/2014/06/03/mayors-tv-show-to-highlight-made-in-maui-county-festival/ Maui Now – June 25, 2014 http://mauinow.com/2014/06/25/additional-made-in-maui-county-festival-information-sessionsplanned/ Maui Now – October 1, 2014 http://mauinow.com/2014/10/01/made-in-maui-county-festival-attracts-130-vendors/ Maui Now.com – November 7, 2014 http://mauinow.com/2014/11/07/8000-patrons-expected-at-1st-made-in-maui-festival/

Maui Now.com – November 9, 2014 http://mauinow.com/2014/11/09/9000-attend-1st-ever-made-in-maui-county-festival/ Maui Now – November 10, 2014 http://mauinow.com/2014/11/09/9000-attend-1st-ever-made-in-maui-county-festival/ Maui Scene – November 6, 2014 (cover & feature story) http://mauinews.com/page/content.detail/id/591754/MADE-in-MAUI.html?nav=5020 Maui Time – Maui Feed – May 5, 2014 http://mauifeed.com/tag/made-in-maui-county-festival/ MEDB Focus Maui Nui – October 29, 2014 http://www.focusmauinui.com/?p=2645 MEDB Focus Maui Nui – November 19, 2014 http://www.focusmauinui.com/?p=2668 Maui News – MEDB Focus Maui Nui – December 3, 2014 http://www.focusmauinui.com/?p=2681 The Molokai Dispatch – May 7, 2014 http://themolokaidispatch.com/first-made-in-maui-county-festival-accepting-applications/ noodls – October 13, 2014 http://www.noodls.com/view/86CB8961BB4180EBB7D7962EC33915C595920CC7?2041xxx14132 57006 Ocean Vodka – October 29, 2014 http://oceanvodka.com/made-on-maui-county-festival-november-7-and-8-at-the-macc/ Star Advertiser’s Maui Forum – May 1, 2014 http://www.mauiforum.com/news/made-in-maui-county-festival-announced-honolulu-staradvertiser/?utm_source=rss&utm_medium=rss&utm_campaign=made-in-maui-county-festivalannounced-honolulu-star-advertiser Star-Advertiser – May 1, 2014 http://www.staradvertiser.com/news/breaking/20140501_Made_in_Maui_County_Festival_announce d.html Star-Advertiser – November 2, 2014 http://www.staradvertiser.com/travelpremium/20141102__Maui_artisans_abound_at_inaugural_coun ty_festival.html Star-Advertiser – November 16, 2014 http://www.staradvertiser.com/featurespremium/20141116__Maui_craftsman_finds_magic__in_worl d_of_wooden_wands_.html?id=282808141&c=n Susan Byrne LLC http://susanbyrnellc.com/portfolio/made-in-maui-county-festival/

The Paper Boy – April 30, 2014 http://webcache.googleusercontent.com/search?q=cache:m22Jjff-7wJ:www.thepaperboy.com/headlines.cfm%3FPaperID%3D2146113115+&cd=38&hl=en&ct=clnk& gl=us This Week Magazine http://thisweekhawaii.com/ai1ec_event/made-maui-county-festival/?instance_id= ≠Topix – April 29, 2014 http://www.topix.com/county/maui-hi TripAdvisor – May 1, 2014 http://www.tripadvisor.com/ShowTopic-g29220-i86-k7417955-Made_in_Maui_County_FestivalMaui_Hawaii.html TripAdvisor – October 27, 2014 http://www.tripadvisor.com/ShowTopic-g29220-i86-k7903748-Made_In_Maui_County_FestivalMaui_Hawaii.html University of Hawaii Maui College – April 29, 2014 http://maui.hawaii.edu/smallbusiness/comingsoon/ Veooz.com http://www.veooz.com/news/kH8xTBI.html Wherevent http://www.wherevent.com/detail/Maui-Arts-Cultural-Made-in-Maui-County-Festival William D. (Bill) Jenkins http://www.williamdjenkins.com/blog/Display/2014/08/Enjoy_A_Day_Made_In_Maui Wn.com – May 1, 2014 http://article.wn.com/view/2014/04/30/FirstEver_Made_In_Maui_County_Festival_Accepting_Vend or_Appl/ Wn.com – 10.14.14 http://article.wn.com/view/2014/10/14/Vendors_Announced_for_Firstever_Made_In_Maui_County_ Festival/ World News http://article.wn.com/view/2014/10/14/Vendors_Announced_for_Firstever_Made_In_Maui_County_ Festival/ Zvents Media Network http://events.wjhl.com/kahului_hi/events/show/370345116-2014-made-in-maui-county-festival

Print Coverage: 101 Things to Do – Maui Fall 2014 #87 “Get Festive” on p.98 Hana Hou Magazine (Hawaiian Airlines inflight) – October/November 2014 Islands Events calendar Hawaii Magazine – November/December 2014 5 Cool Things Happening in Nov/Dec Lahaina News – November 6, 2014 * Made in Maui County Festival to debut Saturday Lahaina News – MEDB’s Focus Maui Nui – November 20, 2014* Lyndon Dela Cruz Lahaina News – MEDB’s Focus Maui Nui – October 30, 2014* Sarai Stricklin Maui Concierge - November 2014 Maui County High Street Journal – April 2014 * Maui County High Street Journal – October 2014 * Maui Family Magazine – November/December 2014/January 2015 issue Maui News – May 9, 2014 * Festival to showcase Maui-made products Maui News – November 6, 2014 * Maui Made, feature story by Melissa Tanji Maui News – November 9, 2014 * Crowds proud into Festival by Matthew Thayer Maui News – MEDB Focus Maui Nui – November 19, 2014 Molokai businessman driven by his passion for art Maui News – MEDB Focus Maui Nui – October 29, 2014 Artist debuts wedding designs at Made in Maui Festival Maui News – MEDB Focus Maui Nui – December 3, 2014 Hearts and minds: New business has it wrapped up Maui No Ka Oi Magazine - May/June issue* Advertorial Maui No Ka Oi Magazine – November/December 2014 * Calendar listing

Maui Scene – November 6, 2014 * Cover & Dining Out feature by Carla Tracy Maui Visitor Guide – Vol. 27 / issue 1 / November 2014 Calendar of Events Maui Weekly – May 15, 2014 * New Made in Maui County Festival accepting vendors Montage Magazine – fall 2014 issue (in-room publication at Montage Hotels and Resorts across the country) Calendar listing Star-Advertiser – March 19, 2014* Erika Engle column Star-Advertiser – November 2, 2014* Maui artisans abound at inaugural county festival Story by Cheryl Tsutsumi Star-Advertiser – November 16, 2014 MIMCF vendor Aloha Wizards & Canes feature Story by Christie Wilson This Week Maui – Nov – Dec 3, 2014 Calendar / Maui Information on Activities (p. 31) Radio Coverage: Akaku Maui Community Media “shaggylive” – June 3, 2014 Teena Rasmussen and Pam Tumpap talk story with Akaku’s Shaggy Jenkins on MIMCF seeking vendors/sponsors/upcoming information session. Show aired live 5-6 pm on KAKU FM 88.5, a LPFM station operated by Akaku Maui Community Media. KAOI Radio (96.7) Mayor’s radio show “Reality Check” – May 22, 2014 Pam Tumpap talks with Mayor Arakawa about the MIMCF seeking vendors/sponsors/upcoming informational sessions KAOI (1110 AM), Cindy Paulos show – October 21, 2014 Pam Tumpap shared highlights of the upcoming MIMCF w/host Cindy Paolos. KAOI Radio Group is an event sponsor. KAOI (1110AM), Travel Angel Show – November 3, 2014 Show’s host talks story w/Teena Rasmussen on the upcoming MIMCF and about the travel industry in Maui County.

Television Coverage / Videos: Akaku Maui Community Media – May 21, 2014 Teena Rasmussen and Pam Tumpap talk story with Akaku’s Chivo Johnson-Ching on MIMCF seeking vendors/sponsors/upcoming information sessions. PSAs ran on Akaku’s channel 54. Akaku Maui Community Media, Mayor’s show – June 3, 2014 Mayor, Teena and Pam talk story about the MIMCF event and encourage vendor participation/sponsorships. Product samples from participating vendors also displayed. Akaku Maui Community Media – November 3, 2014 Molokai will be represented well at this year's "Made in Maui County Festival". In this video, Akaku presented Molokai entrepreneurs sharing mana`o on what it's like to do business on Molokai along with inspirational insights for future Molokai entrepreneurs. Mahalo to the Kuha`o Business Center & the Mayor’s Office of Economic Development. http://vimeo.com/110850051 Akaku Maui Community Media – post-event coverage aired Video coverage of MIMCF on Nov. 8th by Akaku’s Youth Media Exchange reporter, Kaimana Idica http://akaku.mauitube.org/video/first-annual-made-in-maui-festival-makes-a-huge-splash Hawaii News Now/KGMB 9 – October 3, 2014 Teena Rasmussen and Pam Tumpap talk about the MIMCF during a live broadcast at the Maui Fair on the Morning Show. http://www.hawaiinewsnow.com/Clip/10652932/sunrise-on-the-road-made-in-mauifestival#.VDSoP94wd_Y.facebook KHON2 – November 3, 2014 Teena Rasmussen and Pam Tumpap interviewed on Morning Show KITV4 – November 3-6, 2014: Four interviews promoted the MIMCF event during the Morning Show. Nov. 3: Teena Rasmussen and Pam Tumpap interviewed. http://www.kitv.com/growing-maui-businesses/29502208 Nov. 3: Melissa Hasegawa & Yma Hasegawa of Maui’s Dee-Lites interviewed. http://www.kitv.com/enjoy-local-maui-businesses-this-weekend/29502278 Nov. 4: Thomas Kafsack of Maui Surfing Goat Dairy interviewed. http://www.kitv.com/sampling-local-flavors/29523692 Nov. 5: Michelle Jones & Kat Crosby of Two Chicks In a Hammock interviewed. http://www.kitv.com/news/thismorning/two-chicks-and-a-hammock-features-chili-pepperwater/29558336 Nov. 6: Sara Smith of Wrappily interviewed. http://www.kitv.com/get-ecofriendly-with-your-gift-wrapping/29581054

KITV4 – November 8, 2014 Post-event news coverage on KITV4 News http://www.kitv.com/buying-local-at-the-made-in-maui-festival/29627194 Mayor’s Office if Economic Development video, produced by Jamie Kane http://youtu.be/VQTDG3QeH-8 E-Newsletters: Hana Business Council e-newsletter – July 2014 HAWAII Magazine dedicated e-blast – October 13, 2014 Maui Arts & Cultural Center e-blast – November 1, 2014 Maui County High Street Journal – April 2014 Maui County High Street Journal – October 2014 Maui Economic Development Board – November 6, 2014 Maui No Ka Oi Magazine “Around da Town” – October 3, 2014 Maui No Ka Oi Magazine dedicated e-blast – October 20, 2013 Made in Maui County Festival e-blast, seeking vendors – May 2, 2014 Made in Maui County Festival e-blast, seeing vendors – May 7, 2014 Made in Maui County Festival e-blast, upcoming info sessions – June 24, 2014 Made in Maui County Festival e-blast, final vendors announced – October 8, 2014 Made in Maui County Festival e-blast, start Liking each other – October 13, 2014 Made in Maui County Festival e-blast, booth decorating contest – October 17, 2014 Made in Maui County Festival e-blast, more to Like – October 29, 2014 Made in Maui County e-blast, mahalo from MIMCF – November 12, 2014 Promotions: Maui High School’s Academy of Hospitality and Tourism students distributed MIMCF rack cards to visitors and residents at Kahului Airport on Nov. 6 and 7 Event signage and display case at Kahului Airport during week of the event. Event information was distributed by local businesses and organizations including: County of Maui Maui Chamber of Commerce Maui Hotel & Lodging Association Maui Visitors Bureau Activities & Attractions Association of Hawaii Maui Economic Development Board Maui County Farm Bureau MIMCF event committee members, vendors & sponsors Event collateral located in rack card stands island-wide via Maui Circulation, Inc. Event rack cards and posters displayed in businesses throughout Maui County

Social Media: A comprehensive social media plan was established utilizing the following online tools: - Facebook – Made In Maui County Festival - Twitter – @MIMCF2014 - Google+ – Made In Maui County Festival - Pinterest – Made In Maui County Festival - Instagram – Made In Maui County Festival In addition to the numerous posts, pins and tweets prior to event; the marketing team also leveraged sponsors’ social media connections in an effort to increase publicity. MIMCF dedicated posts included the following: HAWAII Magazine – October 29, 2014 https://www.facebook.com/hawaiimagazine/photos/a.10150212969613768.320461.43532703767/101 52584040418768/?type=1&theater MauiNow.com Facebook – May 8, 2014 https://www.facebook.com/mauinow/posts/10152804757934867 MauiNow.com Facebook – June 25, 2014 https://www.facebook.com/mauinow/posts/10152934297974867 During the event, a social media squad led by Erik Blair, the Accidental Consultant, helped to encourage dialogue. The cumulative reports were as follows: Facebook Stats: Saturday, November 8, 2014, 7 pm:

Monday, November 10, 2014

The above data is important because it shows dynamic grown during and after the event. This is natural for a successful event. The Natural Research on Facebook was 4,700. Meaning that at least that many people were interacting with the MIMCF page on November 8th.

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Facebook Insights showed solid reach and positive engagement.

Recommendations are to: - Continue posting regularly - Post photos often - Share success stories from the event and for select participants throughout the year - Find a way to engage and build upon the inaugural event for the next MIMCF

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Twitter Stats: On November 8, 2014, the event’s Twitter feed recorded an estimated reach of 58,053 and a total of 406,897 impressions. Recommendations are to: - Continue using Twitter by posting content at least 1-2 times per week - Add/follow others 3-5 people per week - Retweet the good content to others 1-2 times per week

Website: MIMCF’s website – www.MadeInMauiCountyFestival.com – provided an important online resource for event information and updates. During the event week of November 2, 2014, the website recorded 8,893 page views, 3,423 visits and 2,685 unique visitors. Recommendations are to continue populating this website throughout the year with fresh content (stories, photos) to build upon the success of the 2014 inaugural event.

Advertising: The following is a schedule of print, radio and online ads which helped to promote the 2014 MIMCF: Print Ads: Lahaina News Maui Concierge Magazine Maui Family Magazine Maui News Maui News Maui News - Maui Scene Maui News - Maui Scene Maui News - Maui Scene Maui No Ka Oi Magazine Maui No Ka Oi Magazine Maui Time Maui Time Molokai Dispatch

November 6, 2014 October 2014 October 2014 October 26, 2014 November 2, 2014 November 6, 2014 October 23, 2014 October 30, 2014 October 2014 September 2014 November 6, 2014 October 30, 2014 October 29, 2014

Refer to “Print Ad Samples” for copies of ads that ran (ads were resized to fit paper size) Sponsor Radio/Television Ads: KAOI Radio Group Pacific Media Group Paradise Television Network Scenic Hawaii (statewide) & Maui Visitors Channel Sponsor Website Ads: Hawaii Magazine Maui No Ka Oi Magazine Maui Now

October 20-November 8, 2014 October 13-November 7, 2014 October 15-November 8, 2014

August-September 2014 August 4-November 8, 2014 October-November 8, 2014

News Releases & Media Outreach: Various calendar listings and event news releases were distributed to local media statewide which generated media interest and coverage both pre- and post-event. One event news release dated October 1, 2014 was distributed to over 6,500 broadcast, print, radio and online media both locally and nationwide.

County of Maui Public Information Office 200 South High Street Wailuku, Hawai`i 96793-2155 Phone: (808) 270-7855 Fax: (808) 270-7870

Rod Antone Communications Director Ryan Piros Asst. Communications Director

PRESS RELEASE For Immediate Release CONTACT: Teena Rasmussen Director, Mayor’s Office of Economic Development Ph. (808) 270-7710 ATTACHED: Festival Logo April 20, 2014

First-Ever “Made In Maui County” Festival Accepting Vendor Applications, Sponsors WAILUKU, Maui, Hawai‘i – The Mayor’s Office of Economic Development today announced that the inaugural “Made in Maui County” Festival will be held November 7 and 8, 2014 at the Maui Arts & Cultural Center in Kahului. Approximately 6,000 to 8,000 residents and visitors are anticipated to attend the event, which will showcase a wide variety of made-in-Maui County products, including foods, produce, art, crafts, jewelry, fashion, gifts, collectibles and more in one location. Planning for the first-ever festival is in full swing with vendor applications and sponsorship forms now being accepted on the event’s official website: www.MadeInMauiCountyFestival.com. The event is being presented by the Mayor’s Office of Economic Development in partnership with the Maui Chamber of Commerce. “This new festival will benefit our local economy in many ways,” said Mayor Alan Arakawa. “Besides giving local merchants the chance to showcase and sell their locally produced items, it stimulates our economy as a whole by bringing in interested shoppers to our island. In other words, everyone benefits both directly and indirectly from the festival.” Vendors must be based in Maui County and feature a minimum of 51 percent, value-added in Hawaii. Booth space will be assigned based on type of product and on a first-come, first-served basis. Vendor applications can be downloaded from www.MadeInMauiCountyFestival.com; click on “Vendors” button. Sponsorship opportunities are another way for companies to show their support of Maui County’s entrepreneurs and their products while increasing visibility for their own business. To receive a Sponsor Packet, click on the “Sponsors” button on the festival website. The event will kick-off with a Wholesale Buyers and Distributors Event/Reception (by invitation-only) on Friday, November 7th from 2 p.m. to 6 p.m. On Saturday, November 8 from 8 a.m. to 4:30 p.m., the Festival will be open to the public with approximately 100 vendors offering a myriad of made in Maui

County products, plus food, demonstrations, restaurant vendors, food trucks and more! Admission is $3; children 12 and under are free. Patterned after the successful “Made In Hawaii” Festival, this new Maui County event offers greater opportunities for local businesses to participate. “Not all businesses can afford to go to Oahu for the ‘Made In Hawaii’ festival,” said Teena Rasmussen, Director of the Mayor’s Office of Economic Development. “Costs for transportation, accommodations and staffing can quickly add up. That’s why this new event was created to make it more affordable and convenient for our local businesses to showcase their products right here at home.” For many years, the Maui Chamber of Commerce has boosted awareness of the County’s locally made products through their “Made in Maui” brand and their Made in Maui Trade Council. “Both residents and visitors are always looking for things made by local people, local hands, local hearts, to keep dollars in our community and to grow these outstanding businesses,” said Maui Chamber of Commerce President Pamela Tumpap. “This Made In Maui County Festival will be a celebration of the many wonderful products created here on Maui, Molokai and Lanai.” For more information, visit www.MadeInMauiCountyFestival.com, email info@MadeInMauiCountyFestival.com or call (808) 244-0081. Follow us on Facebook, Twitter (#MIMCF2014), Instagram and Pinterest. # # #

NEWS RELEASE Contact:

Linn Nishikawa Ph: 808-281-0810 / Email: linnpr@hawaii.rr.com

April 22, 2014 FOR IMMEDIATE RELEASE

CALENDAR LISTING: 2014 Made In Maui County Festival New event celebrates all the “things” people love about Maui County and more WAILKU, Maui, HI – The first-ever Made In Maui County Festival will be open to the public on November 8, 2014 at the Maui Arts & Cultural Center in Kahului. Over 130 vendors will offer a wide variety of made in Maui County products, including foods, produce, art, crafts, jewelry, fashion, gifts, collectibles and more; plus demonstrations and food trucks ALL in one location! Event hours are 8 am to 4:30 pm. Public admission is $3, children 12 and under are free. “This is an ideal event for residents and visitors seeking Hawaii value-added products made by local businesses,” said Maui County Mayor Alan Arakawa. “Not only will the public discover the wide variety of products created and produced by Maui County’s entrepreneurs, but attendees will be helping to keep dollars in our community by helping to grow these amazing businesses.” The Festival is co-presented by the Mayor’s Office of Economic Development and the Maui Chamber of Commerce. For more information, visit www.MadeInMauiCountyFestival.com, email info@MadeInMauiCountyFestival.com or call (808) 270-2210. Follow us on Facebook, Twitter (#MIMCF2014), Instagram and Pinterest. # # # Various photos submitted to print and online media

NEWS RELEASE Contact:

Linn Nishikawa Ph: 808-281-0810 / Email: linnpr@hawaii.rr.com

May 8, 2014 FOR IMMEDIATE RELEASE

Made In Maui County Festival offers informational sessions for interested vendors WAILUKU, Maui, Hawai‘i – Two informational sessions will held for local businesses interested in participating as vendors at the first-ever Made In Maui County Festival in November, and for those who have questions and/or need assistance in completing their Vendor Application. Upcoming Informational Sessions will be held at the Cameron Center on Friday, May 23 from 12:30 pm to 1:30 pm and Wednesday, June 11 from 5 pm to 6 pm. Participating vendors must be based in Maui County and feature a minimum of 51 percent, value-added in Hawaii. Booth space will be assigned upon meeting the definition of “Made in Hawaii” in terms of compatibility, desirability, uniqueness of product and on a first-come, first-served basis. Vendor applications can be downloaded from www.MadeInMauiCountyFestival.com; click on “Vendors” button. Held at the Maui Arts & Cultural Center, the Festival will kick-off with a Wholesale Buyers and Distributors Event/Reception (by invitation-only) on Friday, November 7th from 2 p.m. to 6 p.m. On Saturday, November 8 from 8 a.m. to 4:30 p.m., the Festival will be open to the public with approximately 100 vendors offering a myriad of made in Maui County products, plus food, demonstrations, restaurant vendors, food trucks and more! Admission is $3; children 12 and under are free. Co-presented by the Mayor’s Office of Economic Development and the Maui Chamber of Commerce, the 2014 Made In Maui County Festival was created to showcase and promote locally made products. For more information, visit www.MadeInMauiCountyFestival.com, email info@MadeInMauiCountyFestival.com or call (808) 244-0081. Follow us on Facebook, Twitter (#MIMCF2014), Google+, Instagram and Pinterest. # # #

NEWS RELEASE Contact:

Linn Nishikawa Ph: 808-281-0810 / Email: linnpr@hawaii.rr.com

June 11, 2014 FOR IMMEDIATE RELEASE

Made in Maui County Festival announces upcoming informational sessions for interested vendors WAILUKU, Maui, Hawai‘i – Two informational sessions will held in July for local businesses interested in participating as vendors at the first-ever Made In Maui County Festival (MIMCF) in November. Upcoming Informational Sessions are scheduled on Wednesdays, July 8 and 15, from 12 noon to 1 pm at the Cameron Center in Wailuku. “To date, a number of local business owners have taken advantage of these informational sessions,” said Teena Rasmussen, Director of the Mayor’s Office of Economic Development. “Our Festival organizers are available to answer questions and to provide assistance to owners wanting to complete their Vendor Application.” Participating MIMCF vendors must be based in Maui County and feature a minimum of 51 percent, value-added in Hawaii. Booth space will be assigned upon meeting the definition of “Made in Hawaii” in terms of compatibility, desirability, uniqueness of product and on a first-come, first-served basis. Vendor applications can be downloaded from www.MadeInMauiCountyFestival.com; click on “Vendors” button. Approved vendors will be able to participate in two events as part of the Made in Maui County Festival held at the Maui Arts & Cultural Center. The first, is a Wholesale Buyers and Distributors Event/Reception (by invitation-only) on Friday, November 7th from 2 p.m. to 6 p.m. On Saturday, November 8 from 8 a.m. to 4:30 p.m., the Festival will be open to the public with approximately 100 vendors offering a myriad of made in Maui County products, plus food, demonstrations, restaurant vendors, food trucks and more! Admission is $3; children 12 and under are free. The 2014 MIMCF is presented by the Mayor’s Office of Economic Development and the Maui Chamber of Commerce. For more information, visit www.MadeInMauiCountyFestival.com, email info@MadeInMauiCountyFestival.com or call (808) 244-0081. Follow us on Facebook, Twitter (#MIMCF2014), Google+, Instagram and Pinterest. # # #

NEWS RELEASE Contact:

Linn Nishikawa Ph: 808-281-0810 / Email: linnpr@hawaii.rr.com

October 1, 2014 FOR IMMEDIATE RELEASE

First-ever Made In Maui County Festival will focus on growing islands’ local businesses WAILKU, Maui, HI – This week, the Mayor’s Office of Economic Development and the Maui Chamber of Commerce announced the 130 vendors who will be participating in the 2014 Made in Maui County Festival. Considered the largest product vendor show in Maui County, this inaugural event will offer a wide variety of made in Maui County products – including foods, produce, art, crafts, jewelry, fashion, gifts, collectibles and more – plus demonstrations and food trucks ALL in one location! Held at the Maui Arts & Cultural Center in Kahului, the event will kick-off on Friday, November 7, with an invitation-only event for retailers and wholesalers. On Saturday, November 8, the event will be open to the public from 8 am to 4:30 pm. Public admission is $3, children 12 and under are free. “This Festival was created to help grow our islands’ businesses,” said County of Maui Mayor Alan Arakawa. “There’s such incredible talent here at home and we’re hoping to open doors for these hardworking entrepreneurs by providing opportunities for them to meet with prospective retailers and wholesalers and connect with new customers. Our small businesses are the backbone of our islands’ economy and their success will ultimately benefit our community at-large.” For a complete listing of the vendors along with a list of the products offered, visit www.MadeInMauiCountyFestival.com/vendors-list. Originally limited to 102 vendors, the Festival increased the total amount of booth spaces to over 130 in an effort to accommodate the high demand. Vendor space is now completely sold out and there is a waiting list. This year’s vendors had to meet certain criteria in order to participate, including having their business based in Maui County, products being offered for sale also had to meet a minimum 51% Hawaii valueadded valuation. The event’s product mix, quality and creativity value of products were also considered during the selection process by this year’s event committee. Over 150 businesses met the event’s application requirements to be considered. “We held four informational meetings earlier this year to answer questions from business owners about the event,” said Teena Rasmussen, Director of the Mayor’s Office of Economic Development. “We also continue to receive hundreds of emails and calls from businesses, residents and visitors looking to attend 27

this year’s event. It’s been extremely gratifying to see the overwhelming response from our community ranging from event sponsors who make the event financially possible to local businesses and individuals wanting to encourage entrepreneurship in the islands.” Patterned after the successful Made in Hawaii Festival on Oahu, which annually attracts more than 35,000 attendees, Maui County’s own version hopes to capitalize on the successful formula used by their Oahu counterpart. Maui County’s event organizers are conservatively estimating approximately 8,000 visitors and residents attending their Festival in November. For artist Kenneth Hiraoka of Hawaiian Carvings, whose hand-carved fish hooks, poi pounders and other collectibles can be seen at local galleries, the Festival offers an opportunity to showcase his Hawaiian heirlooms to a broader audience of residents and visitors. “I believe that many of the people attending this product show will be looking for something different – something that represents our islands,” said Hiraoka. “This venue offers an excellent opportunity to share my artwork and our island’s host culture.” Then, there are those like Made in Hawaii Festival veteran Michael Kilinski of Maui Jelly Factory, who is looking to expand the market share for his company’s jams, jellies, mustard, sauces, syrups, salad dressings and candy products. “It doesn’t matter whether you started your business one year ago or decades ago – entrepreneurs who want to succeed long-term must get out there and connect with their customers,’ said Kalinski. “That’s one of the reasons why events like this Festival are so important. They help create opportunities and offer a vehicle for local businesses to get the word out about our products. I hope this Festival will become an annual tradition in Maui County.” The Festival is presented by the County of Maui, Mayor’s Office of Economic Development and the Maui Chamber of Commerce. For more information, visit www.MadeInMauiCountyFestival.com, email info@MadeInMauiCountyFestival.com or call (808) 244-0081. Follow us on Facebook, Twitter (#MIMCF2014), Instagram and Pinterest. # # # PHOTO CAPTIONS:

The Made in Maui County Festival will offer local artists like Kenneth Hiraoka of Hawaiian Carvings the opportunity to showcase his work to thousands of visitors and residents.

20-year Made in Hawaii veteran, Michael Kilinski of Maui Jelly Factory, hopes to broaden his market reach for his fresh gourmet food products during the inaugural Made in Maui County Festival this November.

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NEWS RELEASE Contact:

Linn Nishikawa Ph: 808-281-0810 / Email: linnpr@hawaii.rr.com

November 8, 2014 FOR IMMEDIATE RELEASE

Local businesses thrive at Made In Maui County Festival Inaugural event draws thousands despite steady rainfall at Maui Arts & Cultural Center WAILKU, Maui, HI – A steady downpour only seemed to whet the appetite of thousands of residents and visitors who turned out Saturday for businesses showcasing their locally made products at the firstever Made in Maui County Festival. Within the first 90 minutes of the daylong event, more than 2,000 people walked through the gates of the Maui Arts & Cultural Center, snatching up orange logo festival bags and buying a variety of items at what was being dubbed the largest product vendor show in the county. By day’s end, event organizers counted more than 9,000 in attendance. “I’m absolutely thrilled,” said Teena Rasmussen, Director of the Mayor’s Office of Economic Development. “We’re so grateful for support of the community, our sponsors, our vendors, volunteers and the general public.” “I’m absolutely thrilled,” said Teena Rasmussen, Director of the Mayor’s Office of Economic Development. “We’re so grateful for support of the community, our sponsors, our vendors, volunteers and the general public.” Prior to the event opening at 8 a.m., festival attendees formed a line that stretched from the MACC’s entrance to the street. “This is good for Maui,” said Kerwin Iwahori, a self-employed Wailuku resident. “It’s great for both businesses and our people. Overall there were no surprises, but I really didn’t know there were these many local products out there.” More than 130 vendors showcased locally made products from hot dogs to handmade Christmas cards. The vendors at this sold-out inaugural event had to have their businesses based in Maui County and offer products that met a minimum 51 percent Hawaii value-added valuation. The event’s product mix, quality and creativity also were considered during a selection process that attracted more than 150 applications. On Friday, before the festival opened to the public, an invitation-only event was held for specially invited retailers and wholesalers. Steve and Vicki Pillar of Moku Pua, which produces natural body care and fragrance items at the Maui Tropical Plantation, negotiated five new wholesale accounts in one day. Vicki Pillar said she’s also excited about the potential of offering her line at a new venue that sees 500 people on a daily basis. “This is huge for us,” Pillar said as she drafted sales and met hundreds of new customers on Saturday. “We’re exploding. We’re getting a lot of exposure and this can only mean better business.”

Jennifer Lawrence, an artist and owner of Jennifer’s Gourds, has been in business for some 15 years, now offering whimsical animal sculptures, ornaments and decorative pieces at a Wailea hotel and an art gallery. “This is gives me an opportunity to meet the public,” she said as she greeted customers Andy and Sherry Wright of Mechanicsville, Va. “I would like to reach more, and at an event like this one, you just never know.” The Wrights’ first-time visit to Maui was supposed to wrap up Saturday with a helicopter ride, but the inclement weather foiled their plans. They had heard about the festival at a gallery and then saw signs on the road that led them to the Maui Arts & Cultural Center. “I love this kind of thing,” Sherry Wright said. “Now we can pick up last-minute gifts for our family and friends,” she said. Andy Wright added: “It’s great to find something that’s locally made. It’s special, really nice.” About dozen Molokai vendors traveled to Maui to show their wares at the Made in Maui County Festival, including tattoo artist Lyndon Dela Cruz, the owner and operator of Lanakila Designs. With his siblings’ help, Dela Cruz set up a tent to show off customized graphic designs that can be placed on cars, coolers, cups, school folders, glasses and even boats. “Coming from Molokai, to see people come out in the rain, it’s terrific. I like talking to people,” he said. Dela Cruz, who has had other businesses, including a pet shop and a moving and storage service, said the festival boosted his confidence in himself and in Lanakila Design, a fledgling venture just two years old. He said he’s connected with a bunch of Maui customers that he wouldn’t have had without the festival exposure. “This is his passion. He’s been an artist since he was little,” said Sweet McKee, Dela Cruz’s sister who helped field customers on Saturday. “It’s awesome to see him go like this.” Twenty-six-year-old Leila Comeaux teamed up with her mother, Eileen, to showcase the family business, Hana Herb & Flowers. Leila Comeaux said mom runs the farming side of the company while she produces products including coconut oil, lip balms and a variety of wood work made from koa, pine and monkeypod. Leila’s products, made in her home in Hana, are sold at a variety of locales around the island. She said she would like to return to college to study business and learn more about making her small venture grow. “I’m really about sustainability at the end of the day,” she said. Leila Comeaux said she was surprised at the number of retailers who were interested not only in carrying her products, but in taking orders for her wood work to use to display items in a storefront or a business. “I’m excited about it because I love to build too. I’m building my own home and people are interested in wood and handmade items.” Patterned after the successful Made in Hawaii Festival on Oahu, which annually attracts more than 35,000 attendees, Maui County’s own version hopes to capitalize on the successful formula used by their Oahu counterpart. Rasmussen said a post-event survey will be taken and a decision on how to move forward will follow. However, based on the resounding success of this year’s event, a festival for 2015 is almost a sure bet. The festival was presented by the County of Maui, the Mayor’s Office of Economic Development and the Maui Chamber of Commerce. # # #

PHOTO CAPTIONS:

Lori Hintzsche of Phoenix, Ariz., looks over a product made by Vicki Pillar of Moku Pua during the Made in Maui County Festival held Saturday at the Maui Arts & Cultural Center. Pillar said business was “exploding,” and that she and her husband, Steve, picked up five new wholesale accounts and a steady stream of local customers and Maui visitors.

Jennifer Lawrence of Jennifer’s Gourds helps Andy and Sherry Wright of Mechanicsville, Va., select whimsical Christmas ornaments hand-painted by Lawrence. “This gives me an opportunity to meet the public,” Lawrence said at the first-ever Made In Maui County Festival.

Molokai graphic artist Lyndon Dela Cruz of Lanakila Designs meets with a customer looking for customized artwork. Dela Cruz said he’s glad he came to Maui where he’s received a boost in confidence in himself and his business.

Despite the steady rain, the first-ever Made in Maui County Festival drew over 9,000 residents and visitors to the Maui Arts & Cultural Center for a full day of shopping.

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Testimonials The following are comments from 2014 participating vendors: “This event was a great way to expose our very own Maui made products. It gave us the opportunity to reach thousand of people who in the future will be return customers. Mahalo!” Renee Ocampo, 808 Clothing “This was one of the best run events my company has been involved in. The biggest benefit was getting introduced to hundreds of new customers and a few select retailers. It was an exciting event for us, and we're already planning on attending next year.” Dan O'Brien, 808 Shells “The exposure to the Maui community was fabulous. Sharing my Aloha Letterpress stationary and services with people in person was a wonderful experience as I have only dealt with customers online. Receiving their positive feedback and responses was very encouraging and uplifting! Sign me up for next year!” Linda Coleon, Aloha Letterpress “This event provided the ability to connect with new market/wholesale buyers and thousand of local people who would never have seen our product.” Wendy Acosta, Aloha Spiced Cacao “Exposure to a larger audience more than any other Maui event.” Thomas Nakagawa, Aloha Wizard's Wands & Canes LLC “The MIMCF was the greatest. They managed to have wholesale and retail in one show. Everything was very well done. Great show! Mahalo!” Kathy Loyd, Art by Loyd, Inc. “The MIMCF provided more exposure for my small Molokai business than we could have done otherwise. It also provided me, as a business owner, the confidence to continue to grow my business.” Jamie Ronzello, Barking Deer Farm “We were honored to have participated in the first annual MIMCF and feel that it was an exceptional event! The opportunity for not only us, but all participating Maui-based companies, to showcase our products and gain this type of exposure was priceless.” Shaun Bayles, Chic Naturals “Exposure, exposure, exposure! Over 9,000 people! More people saw my artwork at this event than every other exhibitions I have been in on Maui combined.” Dennis Chamberlain, Dennis Chamberlain Studios “The exposure we received was more than I ever could have done on my own. Mahalo for choosing us to participate!” Ruby Makuch, exfolicare “Great exposure for the brand and the entire island.” Joseph Jessop, Fresh Local Product

“We got to meet so many awesome locals that loved our bracelets and the cause. It inspired us to continue to find ways to grow our business of giving back to the community!” Lesa Wallace, Giving Bracelets “The MIMCF provided me with an opportunity to participate in a first-class show and marketing event that is not available on this scale for a small business. I think the biggest benefit for me besides the contacts, was knowing that my company can stand beside established, successful businesses and that I can pursue my dream for my Hali`i.” Harriet Alms, Hali`i by Harriet “I would like to thank the County of Maui for creating this event for us and the people of Maui. I had an amazing time participating and hope to do so again next year.” Eileen Comeaux, Hana Herbs and Flowers “This has to be the best event on Maui. The attendance on Saturday was outstanding and the level of public interest was amazing.” Max Fushman, Hawaii Fudge Company “Lots of public awareness for our farm and products.” Shonna Pinheiro, Hawaii Sea Spirits LLC “One of the biggest benefits of this event was providing a large venue for my products to be seen by the public. I am a new small business and this was the largest exposure of my handmade items since I started my company in the spring. I was able to direct those interested in my products to the online sites where they can also be purchased and was able to provide business cards for follow-up sales and for those who are interested in following my business on Facebook.” Valerie Bigelow, Island Girl Collection “The MIMCF took my little ‘mom and pop’ business to the public – 9,000 more people now know we exist. Mahalo to Teena and her hard-working staff.” Patricia Gomez, Island Inspired Creativity “We received tremendous positive feedback for our new line of bedding and table decor. This was an extremely cost-effective way to obtain market research and we still sold products in the rain despite the fact that much of the table decor was soaking wet. People wanted it anyway and did not want to wait.” Pamela Tumpap, Island Style Bedding “Proud to be part of the unique expression that is Maui.” Jill Painter, j.Painter “An uplifting, encouraging experience. Great to have so much positive feedback on my work.” Throne Owner Jennifer's Gourds

Jennifer

“Maui Made, Maui Shoppers...a great gathering place.” Jonathan Baldwin, Jonerz and the Sparrow Seas “The MIMCF was on of the most positive, delightful festivals I have ever been apart of. Such an attitude of helpfulness between the vendors, so well organized, and so many people! A lot of bang for the buck as far as advertising dollars.” Joy White, joy's place LIVE!

“The impact was even greater than the enthusiastic individuals who visited our booth. Another incremental breakthrough in becoming known on Maui.” Arnie Kotler, Koa Books “Local product means local business and local jobs. MIMCF brings awareness and activity both locally and off-island. We need this badly as local tourist trade is down significantly in our sector – offshore is the future! Roy & Jenny Wemyss, Kula Herbs “Great show, and the rain was a blessing for sales, as everyone ‘took cover’ under our tents and gave us all a captive audience to create a buying frenzy! Sure worked for me!” Joan Mercer, Kula Jungle “I’m a craft fair vendor and I normally see the same faces at every fair. The MIMCF brought in thousands of new faces and their comments were so positive and encouraging. Thank you Maui County staff and volunteers for all your hard work.” Maxine Dias, Lako Kula Design “The biggest benefit to our business was to get exposure and get our name out there. We loved it and can’t wait till next year God willing! Thank you so much!” Lyndon Dela Cruz, Lanakila Designs “I have come to realize how sought after my product is and that there is an interest in learning how to weave lauhala.” Myrna Costello, Lauhala Ladies “The Made in Maui Fair gave me awesome exposure to my island community and a chance to connect one-on-one with people purchasing my product. I was also really inspired to pinpoint my branding which was a wonderful opportunity to take my business to the next level.” Robin Newton, Liquid Sunshine Jewelry “All the positive feedback I received about my products gave me confidence to move ahead in my new venture.” Andrea Schmitt, Lustrous Maui “We are a very small business and right now we do not have a storefront. Most of our sales are generated though our online store and communication is done through social media – blog, Facebook, Twitter, Instagram. The MIMCF allowed us to showcase our products and reconnect to the community we grew up in. After attending college on the mainland, it was great to be able to share our products and designs with the community we love so much. Communicating face-to-face, talking about our designs, and sharing what we do with the rest of Maui was a huge benefit to us. We were able to reach out to the people who are not online and we made promising business contacts. The MIMCF was a great opportunity to share our work and make new friends.” Jessica Matsumoto, Matsumoto Studio “This was a great event that showcased many of the creative, diverse and wonderful products our Maui County artists, entrepreneurs and farmers have available. We at the Maui Coffee Association look forward to the second annual Made In Maui County event!” Sydney Smith, Maui Coffee Association “This one event did more than all our annual advertising could do to ‘introduce’ our company to the public.” Mike Okazaki, Maui Coffee Roasters

“Very good exposure. I made some awesome contacts with potential galleries and gave away over 200 business cards to customers. This event also showed me some of the things I can improve on. Mostly, the MIMCF served as a launching pad for my business. It allowed me to reach the local market in a wonderful venue.” Therese Tice, Maui Dirty Girl Art “The biggest benefit was establishing new wholesale accounts. The retail visibility was also great, not only for sales, but for pr and marketability.” Heidi Cramer, Maui Dog Treats “EXPOSURE!” Guy Gaumont, Maui Film Works “This event was a great opportunity for us to get in front of our existing customer base, provide information, strengthen existing and create many new relationships. The timing was perfect just before the holiday season!” Darren Strand, Maui Gold Pineapple Co. “The exposure to wholesale buyers and small business owners was invaluable! We were very appreciative of the comments we received about our booth, product label, and taste of our Gourmet Popcorn.” Joel Liu , Maui Gourmet Popcorn “Wow, what a great event! It allowed our company to be seen by many and bring our products to the people who really need them here in Hawaii.” Shone Edel, Maui Homeopathy, LLC “Exposure! We had wonderful feedback and our products were well received. We sold out of a number of items!” Libby Behn, Maui Island Love “We made numerous contacts with buyers and store owners. This could not have been accomplished on our own without the generous help of the MIMCF. The staff for this event was absolutely phenomenal and that is what makes Maui no ka oi. We can't wait for next year's event!” Jae Springer, Maui J & M Photography “The MIMCF is the perfect proactive, grassroots initiative supporting, growing and elevating Maui small business while perpetuating the spirit of aloha. As a vendor, we had the opportunity to gain exposure that would have been hard to achieve individually – we more than doubled our wholesale orders.” Kauionalani Waller, Maui Nui Wear “Loved the opportunity to meet and greet customers. Great job with exposure.” Anthony La Bua-Keiser, Maui Preserved “Incredible event, high turnout, valuable contacts and great organization! Thank you, thank you, thank you! Please have it every year!” Alena Danskikh , Maui Rainbow Tea “It was great to sell products on Maui. Most of our art sells off-island. Thanks to MIMCF we were able to make connections within the Maui community with new customers and vendors alike. I think people will begin to look for us each year.” Rob Hawes, Maui Tiki Mugs

“The biggest benefit was the one-time exposure to the amount of wholesalers and customers in such a small time period.” Wailani Tanaka, Mea Molokaì “Great to have access to so many buyers.” Rob De Camp, Nohea Island Images, Inc. “I believe that the combination of wholesale buyers and retail buyers was the best benefit to our small business. Your advertising and PR was outstanding and we had the opportunity to make the newspapers (twice) which really helped put our small business on the map of Maui businesses. The team that put the event on could not have been better. You crossed your t's and dotted your i's and thought of just about everything that vendors could need or want, right down to the Boy Scouts helping us get our items to our vehicles, which helped move us out quickly. Big mahalos to everyone!” Caroline Arena, Ono Nuts “Exposure. Many of our existing accounts got to see all our products and meet a representative of our company in person.” Nancy Gove, Pacifica Hawaii Salt “Congratulations to the Mayor's Office of Economic Development and the Maui Chamber of Commerce for putting on one of the most successful and organized shows I as a small business owner have ever participated in. Mahalo for your support of small businesses with products made in Maui.” Barbara Chung, Palapala Designs “This event brought together the best of both worlds. Our awesome support from locals and the generosity from tourists visiting our talented island. It was a great way to communicate and share my Maui Made art to many awesome people from all over.” Jaclynn Sabado, Paradise Now “Our business is so new and so small. The MIMCF gave us a platform to get our name out in our own community.” Joshua Arquero, Pilialoha Keiki “This event provided my company with access to buyers that I got to meet and was not able to do so before. Thank you so much. The advertising opened up clientele and our exposure by at least 50%.” Clarence Hookano, Poi by the Pound “The event provided great exposure to people who have not seen my product yet.” John Cadman, Pono Pies/Maui Breadfruit Co. “I am just so pleased to have been able to participate in this county-wide event. The venue was fabulous, the hardworking event coordinators did a brilliant job and I want to just say MAHALO Y'ALL to all the folks who had a hand in making it a tremendous first-ever fabulous success. The biggest benefit for my business was exposure to such a wide and diverse audience, wholesale and retail, I just am so thrilled at the feedback on my products.” Patty McCartney, Pualani O Molokaì Manaè Grown Farm “Setting aside a day specifically for buyers, and only buyers, was a nice benefit. We had time to talk with business owners and possible buyers to see if our product would be a good fit without interruption. The marketing team was amazing in getting the word out!” Kether Quinlan, Queen Bee Productions

“The event gave excellent exposure for my retail store which should promote future sales of my jewelry and generate more sales tax to the county of Maui. So this is truly a benefit to everyone including the customers who can shop for everything at one location. People loved it!!” Ron Lenius, Ron L. Designs “The biggest benefit were the sales and marketing. Really enjoyed the event – my busiest event yet. I loved the turnout especially in the rain. Can’t wait till next year.” Fina Kaauwai, Rosebuds “There is no doubt, the amount of exposure to the public was the biggest benefit. To be able to put your product into the hands of so many people, and then to talk about it and give its history is not possible in any other retail experience on Maui...until now. And what a beautiful venue....that was special to me.” Kathleen O'Bryan, Saints of Hawaii “The MIMCF was a dream come true.” Sarai Stricklin, Sarai Stricklin “A great opportunity to get our name and our product out to everyone on Maui!” Debi Mead, Scott Mead Photography, Inc. “The flagship MIMCF was a great benefit to my business. It gave me the opportunity to connect with buyers from stores and a very large non-stop retail day with consumers on Saturday – many who did not see my work before.” Anna Hadley, Seyana Jewelry “It was a wonderful way to kick off the holiday season! Our biggest benefit came in the form of mass exposure to locals and visitors alike. No where else could one find a concentration of buyers and sellers on the island all at the same place. The sheer number of attendees was staggering for a first-time event.” Christine Vestfals, Shaka Pops “This event provided a wide range of exposure from wholesale to retail. It gave people a chance to know my product so when they see it in the stores they will be more willing to purchase.” Andrea Palmer, Snoops K9 Gourmet “Maui people are supportive of local business, and at an event like MIMCF, with a turn-out of thousands, it shows!” Jessie Ford, Teas & Coffee of Hawaii “The inaugural MIMCF was the most amazing event for our business because it put us in contact with numerous buyers and distributors that will help spread ‘Backyard Juice’ across the state and beyond!” Michelle Jones, Two Chicks In A Hammock, LLC “Exposure to the Maui Market was great! Having the event at the MACC and it being central was a plus! I am looking forward to next year's event.” Ku`ulei Mashino, Upcountry Maui Favorites

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First-ever Made In Maui County Festival will focus on growing islands’ local businesses Friday, October 3, 2014 1:01 Share

Get FREE private and secure Email and Messaging click now! (Before It's News) WAILKU, Maui, HI (MMD Newswire) October 2, 2014 — This week, the Mayor’s Office of Economic Development and the Maui Chamber of Commerce announced the 130 vendors who will be participating in the 2014 Made in Maui County Festival. Considered the largest product vendor show in Maui County, this inaugural event will offer a wide variety of made in Maui County products – including foods, produce, art, crafts, jewelry, fashion, gifts, collectibles and more – plus demonstrations and food trucks ALL in one location! Held at the Maui Arts & Cultural Center in Kahului, the event will kick-off on Friday, November 7, with an invitation-only event for retailers and wholesalers. On Saturday, November 8, the event will be open to the public from 8 am to 4:30 pm. Public admission is $3, children 12 and under are free.

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Photo Caption: The Made in Maui County Festival will offer local artists like Kenneth Hiraoka of Hawaiian Carvings the opportunity to showcase his work to thousands of visitors and residents. “This Festival was created to help grow our islands’ businesses,” said County of Maui Mayor Alan Arakawa. “There’s such incredible talent here at home and we’re hoping to open doors for these hard-working entrepreneurs by providing opportunities for them to meet with prospective retailers and wholesalers and connect with new customers. Our small businesses are the backbone of our islands’ economy and their success will ultimately benefit our community at-large.” It's gone. Undo What was wrong with this ad?

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Photo Caption: 20-year Made in Hawaii veteran, Michael Kilinski of Maui Jelly Factory, hopes to broaden his market reach for his fresh gourmet food products during the inaugural Made in Maui County Festival this November. For a complete listing of the vendors along with a list of the products offered, visit www.MadeInMauiCountyFestival.com/vendors-list. Originally limited to 102 vendors, the Festival increased the total amount of booth spaces to over 130 in an effort to accommodate the high demand. Vendor space is now completely sold out and there is a waiting list. This year’s vendors had to meet certain criteria in order to participate, including having their business based in Maui County, products being offered for sale also had to meet a minimum 51% Hawaii value-added valuation. The event’s product mix, quality and creativity value of products were also considered during the selection process by this year’s event committee. Over 150 businesses met the event’s application requirements to be considered. “We held four informational meetings earlier this year to answer questions from business owners about the event,” said Teena Rasmussen, Director of the Mayor’s Office of Economic Development. “We also continue to receive hundreds of emails and calls from businesses, residents and visitors looking to attend this year’s event. It’s been extremely gratifying to see the overwhelming response from our community ranging from event sponsors who make Powered the event financially possible to local businesses and by adiply individuals wanting to encourage entrepreneurship in the islands.” Patterned after the successful Made in Hawaii Festival on Oahu, which annually attracts more than 35,000 attendees, Maui County’s own version hopes to capitalize on the successful formula used by their Oahu counterpart. Maui County’s event organizers are conservatively estimating approximately 8,000 visitors and residents attending their Festival in November. For artist Kenneth Hiraoka of Hawaiian Carvings, whose hand-carved fish hooks, poi pounders and other collectibles can be seen at local galleries, the Festival offers an opportunity to showcase his Hawaiian heirlooms to a broader audience of residents and visitors. “I believe that many of the people attending this product show will be looking for something different – something that represents our islands,” said Hiraoka. “This venue offers an excellent opportunity to share my artwork and our island’s host culture.” Then, there are those like Made in Hawaii Festival veteran Michael Kilinski of Maui Jelly Factory, who is looking to expand the market share for his company’s jams, jellies, mustard, sauces, syrups, salad dressings and candy products. “It doesn’t matter whether you started your business one year ago or decades ago – entrepreneurs who want to succeed long-term must get out there and connect with their customers,’ said Kalinski. “That’s one of the reasons why events like this Festival are so important. They help create opportunities and offer a vehicle for local businesses to get the word out about our products. I hope this Festival will become an annual tradition in Maui County.” The Festival is presented by the County of Maui, Mayor’s Office of Economic Development and the Maui Chamber of Commerce. For more information, visit www.MadeInMauiCountyFestival.com, email info@MadeInMauiCountyFestival.com or call (808) 244-0081. Follow us on Facebook, Twitter (#MIMCF2014), Instagram and Pinterest. ###

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Over 130 local businesses showcasing their made in Maui County products – food, produce, arts, jewelry, fashions, gifts, crafts, collectibles and MORE! • Demonstrations, fashion show, and food trucks • Prize drawings throughout the day •

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Mahalo nui loa to all our sponsors, volunteers, entertainers, vendors, community supporters, and families who helped make our first-ever Made in Maui County Festival on November 8th a huge success!

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$1,595.00

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Maui Ocean Blue Scallop Sink #V30

$1,995.00 Choose Options

Sweet Maui Pineapple Vessel #V18

Sweet Maui Pineapple Vessel #V19

Maui Large Honu Vessel #V01

$1,595.00

Over 130 local businesses showcasing their made in Maui County products – food, produce, arts, jewelry, fashions, gifts, crafts, collectibles and MORE! Demonstrations, fashion show, and food trucks Prize drawings throughout the day The ﬁrst 2,000 attendees receive a FREE event tote bag! Choose Options

Maui Tropical Bamboo Vessel #V02

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Maui Honus Crossing Pailolo Chanel Vessel #V03

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Maui Honus crossing Pailolo Channel Vessel #V04

ADMISSION IS $3.00, years and under free! $8,500.00 $1,595.00children 12 $1,595.00 Parking is free! Choose Options Choose Options Choose Options

PRESENTED BY: SPONSORED BY:

www.MadeInMauiCountyFestival.com

Online ad samples

Collateral Collateral shown is not to scale

Event flyer

Event poster

Buyers Preview invitation

Certificate of Appreciation

Certificate of Recognition Presented to:

808 Clothing In recognition of your participation in the 2014 Made In Maui County Festival, an event dedicated to helping our county grow and inspire our “locally made” product companies.

November 8, 2014

Alan M. Arakawa, Mayor County of Maui

Teena M. Rasmussen, Director Mayor’s Office of Economic Development

Pamela Tumpap, President Maui Chamber of Commerce

Certificate of Appreciation Presented to:

Innovate Hawaii Koa Sponsor Your generous contribution to the 2014 Made In Maui County Festival will help us grow and inspire our “locally made” product companies. Mahalo for making a difference in the future of our islands.

November 8, 2014

Alan M. Arakawa, Mayor County of Maui

Teena M. Rasmussen, Director Mayor’s Office of Economic Development

Pamela Tumpap, President Maui Chamber of Commerce

Photos