SPONSORED CONTENT
R E S I D E N T I A L P ro s
Telling Your Home’s Story WALLPAPER CAN ELEVATE ANY ROOM. AT TALKING WALLS, THE WALLPAPER EXPERTS WILL HELP YOU FIND THE ONE THAT BELONGS IN YOURS.
WHEN CUSTOMIZING A LIVING SPACE, the options can feel endless. At Talking Walls, owner Jodi Lurie and creative director Michele Flemma make the process clear – and even enjoyable. They see their job as helping homeowners tell a story through their walls. The boutique showroom in Brown Deer holds thousands of wallcoverings, from durable vinyls to hand-painted silks. “There is something here for everybody, and the level of service is the same whether you’re papering one wall in a powder room or every room in a new build,” Lurie says. She recommends bringing a photo of the space you’re transforming along with any inspiration that has caught your eye. From there, the conversation gets specific. “We ask very particular questions, because selecting wallpaper isn’t about trends, and it isn’t about looking like your neighbor,” Lurie says. “It’s about how you want your space to feel, the energy you want it to have and how you actually live in it.” Clients take home up to five complimentary samples to see how a pattern behaves in the room’s own light and scale. If none of those wallpapers is the one, the client can come back until they find the one that completes the look. “We love what we do. We get to make people’s homes more beautiful,” Lurie says. “The goal is always to leave your space better than we found it.” ◆
8806 N. Deerwood Dr., Brown Deer 414-258-8640
OWNER SPOTLIGHT JODI LURIE spent years as a devoted customer of Wauwatosa boutique Wallpaper Wallpaper before purchasing it in 2021 and reimagining it as Talking Walls. Eighteen months later, she opened the Brown Deer showroom, now the premier wallcovering destination in Milwaukee. “One thing I love about this work is the people,” she says. “Young families decorating a nursery, couples downsizing after decades in one home, longtime homeowners who are ready for a change. Every one of them walks in with a different story, and helping them find the right look for it never gets old.”
talkingwallscreative.com
O CTO BE R 2 0 26 | 87