PHOTO BY MAX THOMSEN
Media Kit 2020
PHOTO BY ALIZA BARAN Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.
/ MISSION
We Are
Milwaukee Magazine Where do smart, affluent people go to find out what’s happening in and around town? Milwaukee Magazine, the area’s most-read monthly publication and leading lifestyle brand. Our engaging, thought-provoking content is a trusted source of news and information that readers depend on, both in print and online. We’re experienced storytellers, spotlighting the people and places that make us proud of our city. And we hold ourselves to the highest standards, with award-winning journalism, photography and design. When you advertise in Milwaukee Magazine, you’re aligning your business with the best. Come along, as we offer you entry into some of the most desirable households in town.
Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.
/ BRAND POWER
Our ever-growing brand
Milwaukee Magazine is the area’s most-read monthly publication and leading lifestyle brand with award-winning journalism, photography and design. 121,391 Total Readership
Events
Custom Digital Solutions
Ticketed, sponsored & custom events
SEO optimization, programmatic outreach, retargeting & geofencing, video, mobile & social
Marquee opportunities for the highest level of audience engagement.
We understand the importance of targeting premium audiences beyond traditional print and website mediums.
Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.
/ BRAND POWER
extends across all platforms.
MilwaukeeMag.com
Our website features timely, original content that adheres to the same high standards as our print magazine. 385,000+ page views each month
l f t E-Newsletters
Curated by the editors of Milwaukee Magazine and designed to show the very best Milwaukee has to offer. Delivered to 16,000 subscribers every Monday, Wednesday and Friday
Social Media Our digital reach doesn’t stop on our site.
113,000+ total social followers
Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.
PHOTO BY KEVIN J. MIYAZAKI/PLATE Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.
/ LOCAL REACH
Market Dominance
The largest paid distribution of any local magazine in the area. MAGAZINE AUDIENCE
ONLINE AUDIENCE
121,391
386,573
TOTAL READERSHIP
AVG. MONTHLY PAGE VIEWS
31,059
95,700
Monthly Circulation
Monthly Unique Visitors
3,960
35,000+
Newsstand
Email Database Subscribers
2,655
113,000+
Waiting Rooms
Total Social Media Audience
What local magazines are Milwaukeeans reading? 121,391 83,471 49,582 23,148 MetroParent
31,030 Exclusively Yours
Milwaukee Magazine
MKE Lifestyle
BizTimes Milwaukee
Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.
PHOTO BY MORIAH BAME Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.
/ DEMOGRAPHICS
Affluent. Educated. Engaged. Our audience is your next customer. AUDIENCE
$100,000
+
60%
Female
40% of our readers HHI
NEARLY 50% of our readers keep an issue for more than a month
77%
4
Readers per copy
25%
of our readers are between ages 18-39
80%
68%
of our readers have used social networking in the past 30 days
50%
51%
Have a college degree
of our readers purchased products or services from our advertisers
WEBSITE AUDIENCE
114,000
Between ages 25-44
Average monthly users
386,573
58%
Users visit on mobile devices
Male
47%
Score in the affinity category
Average monthly page views
Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.
PHOTO BY KEVIN J. MIYAZAKI/PLATE Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.
/ DIGITAL
Custom Digital Solutions
Get in front of a customized, affluent and ready-to-buy audience. We go beyond typical programmatic strategies, delivering your message to “the rest of the Internet” on well-known sites.
YOUR AD HERE
Invest in targeted display with a media company you know and trust. + Mobile integrated to social
+ IP targeting
+ Display banner ads
+ Targeted email blasts
+ Facebook, LinkedIn, Twitter & Instagram ads
+ SEO services
+ Mobile in-app banner + Video pre-roll
+ Native custom content + Native in-feed post + Connected TV
Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.
PHOTO BY MATT HAAS Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.
/ SITE
MilwaukeeMag.com
Your advertising message surrounded by the best content in the city – and now it’s more visible than ever with our updated design.
Content Channels
Each channel offers alignment with clear identity, strong viewability and high impact ad units.
+ News & City Life + Eat & Drink + Lifestyle + Best of MKE + Arts & Entertainment + Things To Do + Democratic National Convention
Sponsored Content
Our team works closely with you to create compelling stories that inspire readers to take action. We post the content on our website, alongside editorial content, and build in traffic drivers to direct readers to your message.
Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.
E-Newsletter Our audience eagerly clicks to find out what’s happening in and around our city. It’s the perfect chance to align your messaging with our content.
16,000+ OPT-IN SUBSCRIBERS
13-20% 1.5-3% Open Rate
Click Rate
Delivered every Monday, Wednesday and Friday
Custom E-Blasts Send your message to our Milwaukee Magazine email list of 16,000+ opt-in subscribers. We will co-create your content to maximize its effect.
FROM OUR PARTNERS
E-Blasts go out on Tuesdays, Thursdays or Saturdays. FREE 10-DAY MEMBERSHIPS! Get UNLIMITED access to all of our great classes for 10 consecutive days with easy sign-up on our mobile app. No obligation, just 10 FREE days to jumpstart your new favorite gym! Keep your fitness routine going for as little as $90 for UNLIMITED classes or $49 for our weekly class option.
SAVE YOUR SPOT > 126 N Main St. | Milwaukee | 414-242-1234 | www.gympowermke.com
Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.
/ SOCIAL
Social Engagement Through a sponsored content post on one of Milwaukee Magazine’s affluent social media sites, you will own the conversation that highlights your business and what it has to offer.
f
DEMOGRAPHICS
113,000
+
total social followers
35-44
Average Age Range
l 25-34
Average Age Range
68%
Female
66%
Female
Instagram Contests & Takeovers Reach the @milwaukeemag Instagram audience made of 34,000+ engaged followers and grow your social base.
1,150
AVG. ENTRIES To enter, each user must follow the client’s account and tag a friend.
Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.
PHOTO BY PRISCILLA DU PEREZ Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.
/ SIGNATURE EVENTS
Bringing the magazine to life while activating your brand. Milwaukee Magazine produces and supports signature and client events throughout the year, including one-of-a-kind sponsorship experiences.
APRIL
SEPTEMBER
NOVEMBER
The fourth annual Chef Event brings together Milwaukee’s top chefs for an exquisite culinary experience for 300 guests. A percentage of the proceeds benefits the Hunger Task Force of Milwaukee.
We celebrate Milwaukee’s finest shops, restaurants, services, people, places and things with a party celebrating our most anticipated issue of the year, Best of Milwaukee.
In honor of our late publisher, Betty Ewens Quadracci, we celebrate outstanding women in Milwaukee with an awards event and party.
Event sponsorship benefits include: + Brand engagement with qualified attendees + Meaningful sponsorship activations + Access to attendee database + Inclusion on event marketing and collateral + Post-event communications
Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.
/ EDITORIAL CALENDAR
Planning Calendar
FEB
MAR
Winter Playbook
Love + Sex
Dining
ADS DUE: 11/26/19
ADS DUE: 12/31/19
ADS DUE: 1/21/20
ADVERTISING SECTIONS
End of Life Medical Profiles New Year, New You
Divorce Roundtable Valentine’s Day Summer Programs Top Dentists
Medical Q&A Newcomer’s Guide
MBA Home Builders
NARI Remodeling Guide
Builder’s Guide
DNC Tab Auto Show-Car of the Day
DNC Tab
Weddings
PLUS
Spring Arts
Bonus Issue
EVENTS & CONTESTS
DIGITAL
INSERTS
BOOKLETS & BONUS ISSUES
JAN
SPONSORED SECTIONS
FIRST QUARTER 2020
DNC Tab
Cutest Dog Contest
Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.
/ EDITORIAL CALENDAR
Planning Calendar
APR
MAY
JUN
Made in MKE
Top Docs
City Guide
ADS DUE: 2/18/20
ADS DUE: 3/24/20
ADS DUE: 4/21/20
Senior Care
Medical & Dental Profiles Mother/Father’s Day See Wisconsin!
Look Your Best & Best of Beauty Outdoor Dining
Wauwatosa Community Guide
West Allis Community Guide
Dining & Entertainment Guide
DIGITAL
DNC Tab Black Restaurant Week
EVENTS & CONTESTS
INSERTS
BOOKLETS & BONUS ISSUES
SPONSORED SECTIONS
ADVERTISING SECTIONS
SECOND QUARTER 2020
Chef Event
DNC Visitors Guide
Five Star Mortgage + Real Estate
Shorewest
DNC Tab
DNC Tab Downtown Dining Tab Summerfest Tab
Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.
/ EDITORIAL CALENDAR
Planning Calendar THIRD QUARTER 2020
JUL
AUG
SEP
DNC
Dining
Readers’ Choice Fall Arts
ADS DUE: 5/19/20
ADS DUE: 6/23/20
ADS DUE: 7/21/20
Milwaukee Business Profiles
Day Trips
STEM
FACES of Milwaukee
SPONSORED SECTIONS
ADVERTISING SECTIONS
PLUS
INSERTS
DNC Tab
EVENTS & CONTESTS
Five Star Wealth Manager
DIGITAL
BOOKLETS & BONUS ISSUES
MBA Parade of Homes
State Fair Tab
Best Of Event
Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.
/ EDITORIAL CALENDAR
Planning Calendar
OCT
NOV
DEC
Hidden MKE
Women
Dining
ADS DUE: 8/18/20
ADS DUE: 9/22/20
ADS DUE: 10/20/20
ADVERTISING SECTIONS
Nursing Education Profiles Senior Care
Medical Q&A
Charitable Events Guide Mental Health
SPONSORED SECTIONS
FOURTH QUARTER 2020
NARI Remodeling Guide Susan G. Komen
Holiday
Shorewest
SuperLawyers
EVENTS & CONTESTS
DIGITAL
INSERTS
BOOKLETS & BONUS ISSUES
Women of Distinction
Betty Awards
Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.
/ MECHANICAL REQUIREMENTS
Print Requirements 2-PAGE SPREAD
Bleed: 16.5 in. x 11.125 in. Trim: 16.25 in. x 10.875 in. Live: 15.375 in. x 10 in.
FULL PAGE
FULL PAGE
2/3 V
1/3 V
Bleed: 8.375 in. x 11.125 in. Trim: 8.125 in. x 10.875 in. Live: 7.25 in. x 10 in.
2/3 PAGE
Vertical: 4.625 in. x 10 in.
1/2 PAGE
Vertical: 4.625 in. x 7.375 in. Horizontal: 7.25 in. x 4.875 in.
1/3 PAGE
1/2 H
1/3 H
Vertical: 2.25 in. x 10 in. Horizontal: 4.625 in. x 4.875 in.
1/4 PAGE
Horizontal: 3.5 in. x 4.75 in.
1/4 H
1/4 H
1/3 H
414.287.4310
FOR CURRENT RATES
Print Ad Submissions For a full explanation of terms of sale, cancellation policy and payment terms, please visit: milwaukeemag.com/advertising Submit camera-ready ads to: adshuttle.com/MilMag
Late ad materials jeopardize the magazine’s press and wholesaler distribution deadlines. To ensure subscription and newsstand delivery dates, any ads canceled after the magazine’s close date can be billed up to the full amount of the ad.
Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.
/ MECHANICAL REQUIREMENTS
Digital Requirements
RUN-OF-SITE
TAB TAKEOVER
Leaderboard 728 px. x 90 px.
Super Leaderboard 970 px. x 90 px.
E-NEWSLETTER
Rectangle 300 px. x 250 px.
Large Rectangle 300 px. x 600 px.
Leaderboard 728 px. x 90 px.
MILWAUKEE MAGAZINE
MILWAUKEE MAGAZINE
MILWAUKEE MAGAZINE
1200 px. x 630 px. JPEG or PNG, RGB, 72dpi
800 px. x 800 px. JPEG or PNG,RGB, 72dpi
1200 px. x 630 px. JPEG or PNG,RGB, 72dpi
Headline < 25 chrs. Link < 30 chrs. Body Text < 90 chrs.
Caption < 125 chrs.
Headline < 25 chrs.
#hashtags
Click-through link Twitter Handle
ASK ABOUT
Digital Ad Submissions
CUSTOM DIGITAL AD SPECS
Deadlines Please allow 3-5 business days for your digital ad to go live once ad is received. All ads being created by Milwaukee Magazine designers should be submitted 7 days in advance. Rush orders are accepted, but not guaranteed.
Custom Digital Solutions, MilwaukeeMag.com & E-newsletter Reports Clients will receive a month-end report every month a campaign is live. Some statistical information included will be impressions served, CTR, page views, and certain demographical data associated with specific campaigns. On request, real-time or more frequent reporting can be provided. All digital contracts with ads being placed on national websites may be canceled at any time, but require a 45 day cancellation notice.
Minimums Custom Digital Solutions: 100,000 impressions per month Target Email Newsletters: 20,000 impressions per month E-newsletters: Minimum buy of one full week (3 e-newsletters)
Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.