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PHOTO BY MAX THOMSEN

Media Kit 2020


PHOTO BY ALIZA BARAN Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.


/ MISSION

We Are

Milwaukee Magazine Where do smart, affluent people go to find out what’s happening in and around town? Milwaukee Magazine, the area’s most-read monthly publication and leading lifestyle brand. Our engaging, thought-provoking content is a trusted source of news and information that readers depend on, both in print and online. We’re experienced storytellers, spotlighting the people and places that make us proud of our city. And we hold ourselves to the highest standards, with award-winning journalism, photography and design. When you advertise in Milwaukee Magazine, you’re aligning your business with the best. Come along, as we offer you entry into some of the most desirable households in town.

Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.


/ BRAND POWER

Our ever-growing brand

Print

Milwaukee Magazine is the area’s most-read monthly publication and leading lifestyle brand with award-winning journalism, photography and design. 121,391 Total Readership

Events

Custom Digital Solutions

Ticketed, sponsored & custom events

SEO optimization, programmatic outreach, retargeting & geofencing, video, mobile & social

Marquee opportunities for the highest level of audience engagement.

We understand the importance of targeting premium audiences beyond traditional print and website mediums.

Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.


/ BRAND POWER

extends across all platforms.

MilwaukeeMag.com

Our website features timely, original content that adheres to the same high standards as our print magazine. 385,000+ page views each month

l f t E-Newsletters

Curated by the editors of Milwaukee Magazine and designed to show the very best Milwaukee has to offer. Delivered to 16,000 subscribers every Monday, Wednesday and Friday

Social Media Our digital reach doesn’t stop on our site.

113,000+ total social followers

Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.


PHOTO BY KEVIN J. MIYAZAKI/PLATE Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.


/ LOCAL REACH

Market Dominance

The largest paid distribution of any local magazine in the area. MAGAZINE AUDIENCE

ONLINE AUDIENCE

121,391

386,573

TOTAL READERSHIP

AVG. MONTHLY PAGE VIEWS

31,059

95,700

Monthly Circulation

Monthly Unique Visitors

3,960

35,000+

Newsstand

Email Database Subscribers

2,655

113,000+

Waiting Rooms

Total Social Media Audience

What local magazines are Milwaukeeans reading? 121,391 83,471 49,582 23,148 MetroParent

31,030 Exclusively Yours

Milwaukee Magazine

MKE Lifestyle

BizTimes Milwaukee

Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.


PHOTO BY MORIAH BAME Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.


/ DEMOGRAPHICS

Affluent. Educated. Engaged. Our audience is your next customer. AUDIENCE

$100,000

+

60%

Female

40% of our readers HHI

NEARLY 50% of our readers keep an issue for more than a month

77%

4

Readers per copy

25%

of our readers are between ages 18-39

80%

68%

of our readers have used social networking in the past 30 days

50%

51%

Have a college degree

of our readers purchased products or services from our advertisers

WEBSITE AUDIENCE

114,000

Between ages 25-44

Average monthly users

386,573

58%

Users visit on mobile devices

Male

47%

Score in the affinity category

Average monthly page views

Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.


PHOTO BY KEVIN J. MIYAZAKI/PLATE Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.


/ DIGITAL

Custom Digital Solutions

Get in front of a customized, affluent and ready-to-buy audience. We go beyond typical programmatic strategies, delivering your message to “the rest of the Internet” on well-known sites.

YOUR AD HERE

Invest in targeted display with a media company you know and trust. + Mobile integrated to social

+ IP targeting

+ Display banner ads

+ Targeted email blasts

+ Facebook, LinkedIn, Twitter & Instagram ads

+ SEO services

+ Mobile in-app banner + Video pre-roll

+ Native custom content + Native in-feed post + Connected TV

Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.


PHOTO BY MATT HAAS Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.


/ SITE

MilwaukeeMag.com

Your advertising message surrounded by the best content in the city – and now it’s more visible than ever with our updated design.

Content Channels

Each channel offers alignment with clear identity, strong viewability and high impact ad units.

+ News & City Life + Eat & Drink + Lifestyle + Best of MKE + Arts & Entertainment + Things To Do + Democratic National Convention

Sponsored Content

Our team works closely with you to create compelling stories that inspire readers to take action. We post the content on our website, alongside editorial content, and build in traffic drivers to direct readers to your message.

Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.


/ EMAIL

E-Newsletter Our audience eagerly clicks to find out what’s happening in and around our city. It’s the perfect chance to align your messaging with our content.

16,000+ OPT-IN SUBSCRIBERS

13-20% 1.5-3% Open Rate

Click Rate

Delivered every Monday, Wednesday and Friday

Custom E-Blasts Send your message to our Milwaukee Magazine email list of 16,000+ opt-in subscribers. We will co-create your content to maximize its effect.

FROM OUR PARTNERS

E-Blasts go out on Tuesdays, Thursdays or Saturdays. FREE 10-DAY MEMBERSHIPS! Get UNLIMITED access to all of our great classes for 10 consecutive days with easy sign-up on our mobile app. No obligation, just 10 FREE days to jumpstart your new favorite gym! Keep your fitness routine going for as little as $90 for UNLIMITED classes or $49 for our weekly class option.

SAVE YOUR SPOT > 126 N Main St. | Milwaukee | 414-242-1234 | www.gympowermke.com

Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.


/ SOCIAL

Social Engagement Through a sponsored content post on one of Milwaukee Magazine’s affluent social media sites, you will own the conversation that highlights your business and what it has to offer.

f

DEMOGRAPHICS

113,000

+

total social followers

35-44

Average Age Range

l 25-34

Average Age Range

68%

Female

66%

Female

Instagram Contests & Takeovers Reach the @milwaukeemag Instagram audience made of 34,000+ engaged followers and grow your social base.

1,150

AVG. ENTRIES To enter, each user must follow the client’s account and tag a friend.

Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.


PHOTO BY PRISCILLA DU PEREZ Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.


/ SIGNATURE EVENTS

Bringing the magazine to life while activating your brand. Milwaukee Magazine produces and supports signature and client events throughout the year, including one-of-a-kind sponsorship experiences.

APRIL

SEPTEMBER

NOVEMBER

The fourth annual Chef Event brings together Milwaukee’s top chefs for an exquisite culinary experience for 300 guests. A percentage of the proceeds benefits the Hunger Task Force of Milwaukee.

We celebrate Milwaukee’s finest shops, restaurants, services, people, places and things with a party celebrating our most anticipated issue of the year, Best of Milwaukee.

In honor of our late publisher, Betty Ewens Quadracci, we celebrate outstanding women in Milwaukee with an awards event and party.

Event sponsorship benefits include: + Brand engagement with qualified attendees + Meaningful sponsorship activations + Access to attendee database + Inclusion on event marketing and collateral + Post-event communications

Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.


/ EDITORIAL CALENDAR

Planning Calendar

FEB

MAR

Winter Playbook

Love + Sex

Dining

ADS DUE: 11/26/19

ADS DUE: 12/31/19

ADS DUE: 1/21/20

ADVERTISING SECTIONS

End of Life Medical Profiles New Year, New You

Divorce Roundtable Valentine’s Day Summer Programs Top Dentists

Medical Q&A Newcomer’s Guide

MBA Home Builders

NARI Remodeling Guide

Builder’s Guide

DNC Tab Auto Show-Car of the Day

DNC Tab

Weddings

PLUS

Spring Arts

Bonus Issue

EVENTS & CONTESTS

DIGITAL

INSERTS

BOOKLETS & BONUS ISSUES

JAN

SPONSORED SECTIONS

FIRST QUARTER 2020

DNC Tab

Cutest Dog Contest

Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.


/ EDITORIAL CALENDAR

Planning Calendar

APR

MAY

JUN

Made in MKE

Top Docs

City Guide

ADS DUE: 2/18/20

ADS DUE: 3/24/20

ADS DUE: 4/21/20

Senior Care

Medical & Dental Profiles Mother/Father’s Day See Wisconsin!

Look Your Best & Best of Beauty Outdoor Dining

Wauwatosa Community Guide

West Allis Community Guide

Dining & Entertainment Guide

DIGITAL

DNC Tab Black Restaurant Week

EVENTS & CONTESTS

INSERTS

BOOKLETS & BONUS ISSUES

SPONSORED SECTIONS

ADVERTISING SECTIONS

SECOND QUARTER 2020

Chef Event

DNC Visitors Guide

Five Star Mortgage + Real Estate

Shorewest

DNC Tab

DNC Tab Downtown Dining Tab Summerfest Tab

Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.


/ EDITORIAL CALENDAR

Planning Calendar THIRD QUARTER 2020

JUL

AUG

SEP

DNC

Dining

Readers’ Choice Fall Arts

ADS DUE: 5/19/20

ADS DUE: 6/23/20

ADS DUE: 7/21/20

Milwaukee Business Profiles

Day Trips

STEM

FACES of Milwaukee

SPONSORED SECTIONS

ADVERTISING SECTIONS

PLUS

INSERTS

DNC Tab

EVENTS & CONTESTS

Five Star Wealth Manager

DIGITAL

BOOKLETS & BONUS ISSUES

MBA Parade of Homes

State Fair Tab

Best Of Event

Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.


/ EDITORIAL CALENDAR

Planning Calendar

OCT

NOV

DEC

Hidden MKE

Women

Dining

ADS DUE: 8/18/20

ADS DUE: 9/22/20

ADS DUE: 10/20/20

ADVERTISING SECTIONS

Nursing Education Profiles Senior Care

Medical Q&A

Charitable Events Guide Mental Health

SPONSORED SECTIONS

FOURTH QUARTER 2020

NARI Remodeling Guide Susan G. Komen

Holiday

Shorewest

SuperLawyers

EVENTS & CONTESTS

DIGITAL

INSERTS

BOOKLETS & BONUS ISSUES

Women of Distinction

Betty Awards

Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.


/ MECHANICAL REQUIREMENTS

Print Requirements 2-PAGE SPREAD

Bleed: 16.5 in. x 11.125 in. Trim: 16.25 in. x 10.875 in. Live: 15.375 in. x 10 in.

FULL PAGE

FULL PAGE

2/3 V

1/3 V

Bleed: 8.375 in. x 11.125 in. Trim: 8.125 in. x 10.875 in. Live: 7.25 in. x 10 in.

2/3 PAGE

Vertical: 4.625 in. x 10 in.

1/2 PAGE

Vertical: 4.625 in. x 7.375 in. Horizontal: 7.25 in. x 4.875 in.

1/3 PAGE

1/2 H

1/3 H

Vertical: 2.25 in. x 10 in. Horizontal: 4.625 in. x 4.875 in.

1/4 PAGE

Horizontal: 3.5 in. x 4.75 in.

1/4 H

1/4 H

1/3 H

414.287.4310

FOR CURRENT RATES

Print Ad Submissions For a full explanation of terms of sale, cancellation policy and payment terms, please visit: milwaukeemag.com/advertising Submit camera-ready ads to: adshuttle.com/MilMag

Late ad materials jeopardize the magazine’s press and wholesaler distribution deadlines. To ensure subscription and newsstand delivery dates, any ads canceled after the magazine’s close date can be billed up to the full amount of the ad.

Copyright 2019 Milwaukee Magazine. Sources: Google Analytics 2018-19 Averages. Prepared with PRIME Lingo® from © 2018-2019 Scarborough.


/ MECHANICAL REQUIREMENTS

Digital Requirements

RUN-OF-SITE

TAB TAKEOVER

Leaderboard 728 px. x 90 px.

Super Leaderboard 970 px. x 90 px.

E-NEWSLETTER

Rectangle 300 px. x 250 px.

Large Rectangle 300 px. x 600 px.

Leaderboard 728 px. x 90 px.

MILWAUKEE MAGAZINE

MILWAUKEE MAGAZINE

MILWAUKEE MAGAZINE

1200 px. x 630 px. JPEG or PNG, RGB, 72dpi

800 px. x 800 px. JPEG or PNG,RGB, 72dpi

1200 px. x 630 px. JPEG or PNG,RGB, 72dpi

Headline < 25 chrs. Link < 30 chrs. Body Text < 90 chrs.

Caption < 125 chrs.

Headline < 25 chrs.

#hashtags

Click-through link Twitter Handle

ASK ABOUT

Digital Ad Submissions

CUSTOM DIGITAL AD SPECS

Deadlines Please allow 3-5 business days for your digital ad to go live once ad is received. All ads being created by Milwaukee Magazine designers should be submitted 7 days in advance. Rush orders are accepted, but not guaranteed.

Custom Digital Solutions, MilwaukeeMag.com & E-newsletter Reports Clients will receive a month-end report every month a campaign is live. Some statistical information included will be impressions served, CTR, page views, and certain demographical data associated with specific campaigns. On request, real-time or more frequent reporting can be provided. All digital contracts with ads being placed on national websites may be canceled at any time, but require a 45 day cancellation notice.

Minimums Custom Digital Solutions: 100,000 impressions per month Target Email Newsletters: 20,000 impressions per month E-newsletters: Minimum buy of one full week (3 e-newsletters)

Supplied by Marketing Data & Analytics, powered by Acxiom. Circulation Verification Council, 2017-18 Audit Report and CVC Readership Survey.


Profile for Milwaukee Magazine

Milwaukee Magazine - Media Kit 2020  

Milwaukee Magazine - Media Kit 2020  

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