This is a design Sketchbook for my Visual Communication module in line with the module aims. This aimed to expand the brand identity of an existing brand and showcase the new look across their Instagram platform.
This used Adobe InDesign to collate design work into a digital sketchbook showcasing visual research, design experimentation and refinement. This included small annotations and headings for the sketchbook and additional detail about conducting research in response to the brief.
I chose this brand due to its brand identity and the history behind it. MKI holistically benefits its consumers due to its minimal and durable quality of clothing.
I am to represent this by rebranding to create a unisex line because it is only a men's clothing brand.
