iv. conclusion (p

conclusion conclusion conclusion

a.

Stella Mc Cartney is a CSR-driven firm that engages in multidimensional ethical practices, interconnects with society and striving to make profit, all whilst obeying the law. Its meaningful implication in the combat for climate change and animal ethics has earned the company a powerful reputation amongst consumers. Seen as a purposeful brand, Stella Mc Cartney has created an added value through strategic CSR which entices customers to purchase its goods over its competitors. By meticulously choosing practices that align with the brand ethos, the firm appears honest and truthful to its stakeholders which further deepens its reliability.

b.

To further engage in CSR, it is recommended for Stella Mc Cartney to create organizational value, emphasis on internal communications and focus on employee progression. A more sophisticated approach to technology and digital innovation will generate a virtuous circle where individuals will be inclined to learn and improve. Furthermore, this will help reveal existing skills gaps across the

board. (LEARNING AND SKILLS AT WORK SURVEY 2021, 2021)

By leaning towards evidence-based decisions through qualitative and quantitative evidence, the company manages to be proactive by compensating from its past actions. Additionally, by implementing continuous supplier audit practices and social reporting the firm can reach a level of transparency and accountability that will responds to the needs of its stakeholders, as stated in the Stakeholder Theory (Freeman, 1984). Lastly, to meet its philanthropic responsibilities (Carroll, 2016), Stella Mc Cartney’s organization must be future-focused, ready to align with any of the stakeholders needs without losing touch of the brand’s clear mission statement and core practices.