COMMITTED TO QUALITY

By Tim May

I SPEND A LOT OF TIME talking to consumers both in person and on social media, and I know support for Canadian dairy and Canadian farmers has never been stronger.

In a world where consumers must wade through an abundance of misinformation and fear marketing, it’s refreshing for them to find an industry that not only takes pride in its welfare and quality standards, but also offers proof of a meaningful commitment to its farmers, livestock and consumers.

I’m proud to be an Ontario dairy farmer and every time I talk to consumers about what it takes to produce high-quality milk, they are extremely grateful for our efforts. The work we put into our products puts their minds at ease because they know they are getting a quality product from well-cared-for animals.

Consumers support us, love us, need us, and are part of our team. We must nurture that relationship by continuing to listen to them and adapting to their needs. Our industry has some of the best milk quality and welfare standards in the world. With those quality and welfare standards formalized, it’s up to all of us to do our part in showcasing how we are not only meeting these standards, we’re exceeding them. If that means audits, inspections and paperwork, I don’t mind because I know that these checkpoints are making a difference in consumer confidence and dairy consumption.

Field services representatives and auditors are on our side. While none of us enjoy criticism, they too, are members of our team, intent on bringing unity and aligned standards to our diverse industry. They are there to educate, answer questions, and work with us to succeed. We have worked hard to get to where we are today and, as an industry, we have a lot to be proud of: consumption remains strong and the public is thankful for our commitment to them through our continuous efforts to improve. They know that we are listening. Because of our hard work, consumers trust us and trust is the foundation of any relationship, especially when it comes to people and food.

Tim May, or “Farmer Tim”, is a dairy farmer in Rockwood, ON. He holds a degree in Animal Science from the University of Guelph and is passionate about spreading positive messages about agriculture to his more than 150,000 followers.

Ready to shift into high gear?

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Herds with efficient reproductive programs benefit from having a large proportion of cows in the most productive phase of lactation, and improved health.1 Yet, pregnancy rates in many herds still perform under 20%.2 By shifting into high gear, we will get closer to reaching our common goal of achieving a 25%+ pregnancy rate. Achieve 25% + together Reproduction done accurately.

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