milk_shake® pro september-october magazine

P R O

SEPTEMBER – OCTOBER 23

MAGAZINE

05

NEW! light catcher moonlight up to 9 levels of lift NEW sizes of milk_shake INSTA.LIGHT range

Grow your business with milk_shake treatments

Introducing BEAUTY INSIGHTS, digital education subscription

CELEBRATE

Incredible Milk's 10th anniversary

milkshakehairpro.com

2

SALON MARKETING made easy Want to be more active on social media but don’t have the time to create posts?

We have a library of ready-to-use materials, made just for you! / social media posts / social media stories / product promotion posts / product videos

click here

GET READY FOR

Introducing

milk_shake BEAUTY INSIGHTS,

new ongoing education and inspiration series available to digital education subscribers.

(Page 14th)

Put your salon on the map by ADDING IT to our SALON LOCATOR! Visit our website for more info milkshakehairpro.com

click here CONNECT WITH US Visit us online milkshakehairpro.com milkshakehairpro milkshakehairpro

Hølïdåÿs Preorder milk_shake HOLIDAY KITS with your sales representative now!

3

A fresh take on beauty inspiration.

What’s a BEAUTY INSIGHT?

We’ve gathered top talents from our artistic team to interpret the latest in cut, color, and styling to develop beauty insights—a ready-to-wear collection inspired by high fashion hair.

is the first trend release that marks a fresh new beginning in the way we are approaching inspiration and education. New BEAUTY INSIGHTS released throughout the year will include new looks, how-tos and techniques. This ongoing series will be available to digital education subscribers.

To learn more about how to subscribe to BEAUTY INSIGHTS

click here

Sçåñ hërë

ZOOM TUESDAY

OCTOBER

9

click here to register

milk_shake® Launches Beauty Insights TIME: 8:00 PM Eastern Time (US and Canada)

Tune in to experience milk_shake's Beauty insights – a fresh take on inspiration + education. This new platform provides the latest in trends, techniques, and education to keep you at the forefront of what's new in beauty.

Sïgñ ûp hërë

Register in advance. After registering, you will receive a confirmation email containing information about joining the meeting.

4

DISCOVER THE NEW SIZES OF OUR milk_hake® RANGE FOR SOFT, BEAUTIFUL, SHINY HAIR hair is silky soft hair looks fuller hair colour is revived

shampoo

milk_shake®

strengthening shampoo with a filler effect for all hair types A gentle cleanser makes hair easy to comb; leaving it soft, and shiny.

Insta.light shampoo has a decadent, creamy texture an irresistible peach fragrance – making it a delight to use.

Available sizes: 33.8 oz, 10.1 oz

milk_shake®

NEW , 1.7 oz NEW

INSTA.LOTION

liquid mask for instant glossy, silky hair A treatment with hyaluronic acid that works in seconds to hydrate and detangle – giving hair instant shine and removing frizz. Its liquid texture is as light as water and easy to apply. Insta.lotion evens hair's porosity and closes the cuticle.

Available sizes: 16.9 oz NEW , 8.4 oz, 3.4 oz NEW

5

NEW! Insta Shampoo

SAVE

17%

6 insta.lotion 3.4 oz SAVE 50% 6 insta.light shampoo 1.7 oz 1 promotional shelf talker

5 insta.light shampoo 10.1 oz FREE products 1 insta.light shampoo 10.1 oz 1 insta.light shelf talker

Insta Light Retail Intro

NEW! Insta minis

SAVE

25% 6 insta.light shampoo 10.1 oz NEW 6 insta.lotion 8.4 oz FREE products 1 insta.lotion 16.8 oz NEW 1 insta.light shampoo 33.4 oz 1 insta.light pop up decorations 1 insta.light shelf talker

Toning minis

3 silver shine shampoo 1.7 oz 3 icy blond shampoo 1.7 oz 3 cold brunette shampoo 1.7 oz SAVE 50% 3 silver shine conditioner 1.7 oz 3 icy blond conditioner 1.7 oz 3 cold brunette conditioner 1.7 oz After the initial promo order the salon can replenish stock any with mix and match duo quantities.

+ FREE

SAVE

25%

SAVE

19%

6

HARNESS THE BEAUTY OF LIGHT milk_shake® light catcher presents spotlight: an innovative lightener family that allows you to capture the essence of blonding without sacrificing the health and integrity of your client's hair.

ACTIVE INGREDIENTS: AVOCADO OIL

MILK PROTEINS

A natural restructuring ingredient for the hair, packed with vitamins.

Makes hair shiny and strong.

Detangles, conditions and prevents damage to the hair caused by the lightening process.

Improves hair's appearance and structure.

light catcher moonlight | gives up to 9 levels of lift NEW! extra-high-lift powder for hair

A lightening product suitable for all lightening techniques—can be used freehand or with supporting materials. A non-drip, no-swell formula that is easy to apply. Moonlight has a powerful lift to create intense, radiant blondes.

light catcher starlight / up to 8 levels of lift / non drip formula / elastic and pliable mix / ideal for lightening techniques with support

light catcher sunlight / up to 7 levels of lift / non drying formula / clay-like texture / ideal for freehand lightening techniques

ECO FRIENDLY

NEW PACKAGING!

The innovative light catcher smart bags are easy to use and are made with 70% less plastic than traditional packaging.

Lëårñ mørë click here

7

SAVE toning shampoos + 24% FREE SPOTLIGHT samples

3 silver shine shampoo 10.1 oz 3 icy blond shampoo 10.1 oz FREE products 1 light catcher moonlight 2.11 oz 1 light catcher starlight 2.11 oz 1 light catcher sunlight 1.41 oz 1 milk_shake oxidizing emulsion 32.1 oz 1 light catchers brochure *one per customer

Spotlight BOGO Buy 1, GET 1 50% OFF *of equal or lesser value

Choose from: 1 light catcher starlight 17.64 oz 1 light catcher sunlight 14.11 oz 1 light catcher moonlight 17.64 oz

ZOOM WEBINAR TUESDAY

SEPTEMBER

18

Capture the light in your next Blonding Services TIME: 8:00 PM Eastern Time (US and Canada) During this zoom webinar we will introduce moonlight— milk_shake PRO's extra high-lift lightening powder that respects the integrity of your client’s hair. You will also experience an easy lightening technique to expand your blonding portfolio.

After registering, you will receive a confirmation email containing information about joining the meeting.

click here to register

8

milk_shake® WOODEN EXPO is the perfect opportunity to increase retail business in your salon.

Leverage all of its potential: _ showcase new products _ highlight promotions _ feature a particular range that you want to promote _ dedicate an exclusive space to the products your clients love most

WOODEN EXPO IS YOUR RETAIL SUPPORT

Minimal design enhances all products and amplifies retail potential.

Top sellers + wooden expo 3 color maintainer shampoo 10.1 oz 3 color maintainer conditioner 10.1 oz 3 make my day shampoo 10.1 oz 3 make my day conditioner 10.1 oz 3 moisture plus shampoo 10.1 oz 3 moisture plus conditioner 8.4 oz 3 leave in conditioner 11.8 oz 3 whipped cream 6.8 oz FREE products 1 make my day shampoo 33.8 oz 1 make my day conditioner 33.8 oz 1 milk_shake OPEN/CLOSED sign 1 wooden expo + signage 1 milk_shake brochure

SAVE

37%

E’RE

IN, W

OPEN

COME

S

A

L

O

N

+ FREE

9

If you love incredible milk, don’t miss this exclusive JUMBO limited edition!

To help us celebrate 10 incredible years,

–

an Italian artist with a bold, joyful style – created exclusive illustrations just for milk_shake®.

Her unique designs showcase hair of all shapes and colors.

These images highlight incredible milk's ability to care for every hair type and texture.

CARE FOR HAIR WITH

milk_shake® incredible milk!

Celebrate 10 years of 12 extraordinary benefits in one iconic product.

12 extraordinary effects in just one product: 1 2 3 4 5 6

Incredible Milk anniversary edition

SAVE

repairs all hair types reduces frizz prevents split ends protects from heated styling tools helps keep your style in place for longer incredibly detangling

17%

5 incredible milk 8.4 oz FREE products 1 incredible milk 8.4 oz 6 incredible milk anniversary stickers 1 anniversary decorations kit of 6

7 8 9 10 11 12

extreme shine gives body and volume makes styling with heated styling tools a breeze protects and maintains hair colour protects from UV rays smoothens the cuticle

10

energizing blend

SHAMPOO, CONDITIONER AND SCALP TREATMENT FOR THICKER, FULLER LOOKING HAIR How do you know that hair is healthy? When it is full and shiny, with tons of body and volume. Clients are becoming more concerned with the health of their hair and scalp and looking for ways to nurture both. milk_shake energizing blend enhances hair growth and density with organic botanicals and stimulating essentials oils.

The results? A revitalized scalp and reinvigorated hair full of body and volume.

Energizing Blend Retail Kit + FREE massage brush SAVE 31%

1 energizing blend shampoo 10.1 oz 1 energizing blend treatment 1.1 oz FREE products 1 energizing blend conditioner 10.1 oz 1 energizing retail box 1 scalp massage brush 1 energizing retail brochure

scalp massager

THE BENEFITS 1. Increases blood circulation to the scalp 2. Exfoliates and removes build up 3. Promotes hair growth 4. Reduces tension and gives a sense of relaxation

Haircare routine for curly hair Perfect Curl Kit

SAVE

35%

6 Curl Passion shampoo 10.1 oz 3 Curl Passion conditioner 10.1 oz 3 Curl Passion leave in 10.1 oz FREE products 3 Lifestyling curl perfectionist 5.1 oz 3 Lifestyling curl shaper 6.8 oz

RETAIL CAMPAIGN: Purchase Curl Passion Shampoo + Curl Passion Conditioner or Leave In = RECEIVE FREE Lifestyling Curl Perfectionist OR Lifestyling Curl Shaper

11

12

conditioning permanent colour

conditioning permanent color inspired by nature the advanced formula of milk_shake® creative permanent color contains a powerful amino acid complex derived from wheat and soy that delivers rich, vibrant color while protecting hair health / conditioning, protective base to preserve hair integrity / high-quality, concentrated pigments for excellent results / 128 shades with endless combinations / SLES and paraben free

Lëårñ mørë

DID YOU KNOW? Creative Permanent Color is formulated with molar balancing which allows you to achieve more vibrant colors and more intense highlights. Molar balancing avoids the undesired reactions between pigments by preventing the unwanted formation of molecules, thus increasing colour duration.

click here

Try Me Kit 5 1 1 1

creative permanent color 3.4 oz oxidizing emulsion 32.1 oz brochure paper swatch chart

SUGGESTED SHADES: 5.0 / 4.31 / 6.66 / 7.43 / 8.11 / 20 Vol

Stylist Deal 12 creative permanent color 3.4 oz 3 oxidizing emulsion 32.1 oz 1 medium swatch chart

13

12 + 2 FREE emulsions Purchase 12 tubes of color and receive FREE 2 matching oxidizing emulsions / activating emulsions Choose from: / Creative Permanent Color / 9 Minutes Permanent Color / Smoothies / No Inhibition Multicolor

FREE EMULSIONS

Lifestyling stylist bag lifestyling smoothing cream 5.1 oz lifestyling texturizing spritz 5.9 oz lifestyling blow-dry primer 6.8 oz lifestyling amazing 6.8 oz lifestyling amazing curl & waves 6.8 oz FREE products milk_shake weekender bag milk_shake bracelet

Purchase 5 lifestyling products and

RECEIVE A FREE GIFT! milk_shake Weekender Travel Bag & milk_shake bracelet *comes in two assorted colors

14

SAVE milk_shake® TREATMENT SALE 25%

Integrity Reconstruction

Make My Day milk mask 6 x 30 ml 1.01 oz choice of booster 6 x 0.1 oz

integrity rebuilder 16.8 oz integrity fiber sealant 16.8oz integrity leave 8.4oz

/ / / /

intensive reconstruction system ideal for damaged hair restores hair's essential components contains AMINO ACID COMPLEX

/ intensive nourishing treatment / ideal for dry, chemically treated hair / customizable boosters: Strawberry: regenerates & nourishes Blueberry: protects & strengthens Papaya: hydrates and gives shine

Integrity Repairing Vials

Moisture Plus Vials

integrity repairing hair lotion 8 x 0.4 oz

moisture plus lotion 6 x 0.4 oz

/ concentrating repairing protein treatment / ideal for damaged and chemically treated hair / strengthens hair leaving it soft and shiny / features muru muru butter

/ hydrating lotion for dry hair / creates optimal moisture balance / leaves hair visibly healthy, soft and shiny / Contains hyaluronic acid

click here to follow

INSTAGRAM LIVE TUESDAY

SEPTEMBER

7

Tune in to this live as we share tips and tricks, on bringing hair back to life from summer stress to healthy tresses. Rehydrate, Reconstruct, and Rejuvenate with milk_shake in salon treatments.

TIME: 1:00 PM Eastern Time (US and Canada) @milkshakehairpro

HYDRATION

NOURISHMENT

Følløw ûs hërë

INTENSIVE RECONSTRUCTION

LIGHT UP YOUR BLOND HAIR light catcher

CONNECT WITH US

The latest addition to the light catcher family: Spotlight.

This range of lighteners gives you the power to craft beautiful blondes – your way.

milkshakehairpro.com

@milkshakehairpro

Technical Hotline

@milkshakehairpro

@milkshakehairpro

973 767 7878