milk_shake® pro september-october magazine

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SALON MARKETING made

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We have a library of ready-to-use materials, made just for you!

A fresh take on beauty inspiration.

What’s a BEAUTY INSIGHT?

We’ve gathered top talents from our artistic team to interpret the latest in cut, color, and styling to develop beauty insights—a ready-to-wear collection inspired by high fashion hair.

is the first trend release that marks a fresh new beginning in the way we are approaching inspiration and education. New BEAUTY INSIGHTS released throughout the year will include new looks, how-tos and techniques. This ongoing series will be available to digital education subscribers.

To learn more about how to subscribe to BEAUTY INSIGHTS

here

TUESDAY OCTOBER 9

ZOOM milk_shake® Launches Beauty Insights

TIME: 8:00 PM Eastern Time (US and Canada)

Tune in to experience milk_shake's Beauty insights – a fresh take on inspiration + education. This new platform provides the latest in trends, techniques, and education to keep you at the forefront of what's new in beauty.

Register in advance. After registering, you will receive a confirmation email containing information about joining the meeting.

DISCOVER THE NEW SIZES OF OUR milk_hake® RANGE FOR SOFT, BEAUTIFUL, SHINY HAIR

hair is silky soft hair looks fuller hair colour is revived

milk_shake® shampoo

strengthening shampoo with a filler effect for all hair types

A gentle cleanser makes hair easy to comb; leaving it soft, and shiny. Insta.light shampoo has a decadent, creamy texture an irresistible peach fragrance – making it a delight to use.

Available sizes: 33.8 oz, 10.1 oz NEW , 1.7 oz NEW

INSTA.LOTION milk_shake®

liquid mask for instant glossy, silky hair

A treatment with hyaluronic acid that works in seconds to hydrate and detangle – giving hair instant shine and removing frizz. Its liquid texture is as light as water and easy to apply. Insta.lotion evens hair's porosity and closes the cuticle.

Available sizes: 16.9 oz NEW , 8.4 oz, 3.4 oz NEW

NEW! Insta Shampoo

5 insta.light shampoo 10.1 oz

FREE products

1 insta.light shampoo 10.1 oz

1 insta.light shelf talker

Insta Light Retail Intro

6 insta.light shampoo 10.1 oz NEW

6 insta.lotion 8.4 oz

FREE products

1 insta.lotion 16.8 oz NEW

1 insta.light shampoo 33.4 oz

1 insta.light pop up decorations

1 insta.light shelf talker

Toning minis

3 silver shine shampoo 1.7 oz

3 icy blond shampoo 1.7 oz

3 cold brunette shampoo 1.7 oz

SAVE 50%

3 silver shine conditioner 1.7 oz

3 icy blond conditioner 1.7 oz

3 cold brunette conditioner 1.7 oz

After the initial promo order the salon can replenish stock any with mix and match duo quantities.

SAVE 17%

NEW! Insta minis

6 insta.lotion 3.4 oz

SAVE 50%

6 insta.light shampoo 1.7 oz

1 promotional shelf talker

SAVE 19%

SAVE 25%

SAVE 25%

HARNESS THE BEAUTY OF LIGHT

milk_shake® light catcher presents spotlight:

an innovative lightener family that allows you to capture the essence of blonding without sacrificing the health and integrity of your client's hair.

ACTIVE INGREDIENTS: AVOCADO OIL

A natural restructuring ingredient for the hair, packed with vitamins. Makes hair shiny and strong.

MILK PROTEINS

Detangles, conditions and prevents damage to the hair caused by the lightening process. Improves hair's appearance and structure.

light catcher moonlight | gives up to 9 levels of lift extra-high-lift

powder for hair

A lightening product suitable for all lightening techniques—can be used freehand or with supporting materials. A non-drip, no-swell formula that is easy to apply. Moonlight has a powerful lift to create intense, radiant blondes.

light catcher starlight

/ up to 8 levels of lift

/ non drip formula

/ elastic and pliable mix

/ ideal for lightening techniques with support

light catcher sunlight

/ up to 7 levels of lift

/ non drying formula

/ clay-like texture

/ ideal for freehand lightening techniques

NEW PACKAGING!

The innovative light catcher smart bags are easy to use and are made with 70% less plastic than traditional packaging.

toning shampoos + FREE SPOTLIGHT samples

3 silver shine shampoo 10.1 oz

3 icy blond shampoo 10.1 oz

FREE products

1 light catcher moonlight 2.11 oz

1 light catcher starlight 2.11 oz

1 light catcher sunlight 1.41 oz

1 milk_shake oxidizing emulsion 32.1 oz

1 light catchers brochure

*one per customer

SAVE 24%

Spotlight BOGO

Buy 1, GET 1 50% OFF

*of equal or lesser value

Choose from:

1 light catcher starlight 17.64 oz

1 light catcher sunlight 14.11 oz

1 light catcher moonlight 17.64 oz

ZOOM WEBINAR

TUESDAY SEPTEMBER 18

Capture the light in your next Blonding Services

TIME: 8:00 PM Eastern Time (US and Canada)

During this zoom webinar we will introduce moonlight— milk_shake PRO's extra high-lift lightening powder that respects the integrity of your client’s hair. You will also experience an easy lightening technique to expand your blonding portfolio.

After registering, you will receive a confirmation email containing information about joining the meeting.

milk_shake® WOODEN EXPO

is the perfect opportunity to increase retail business in your salon.

Leverage all of its potential:

_ showcase new products

_ highlight promotions

_ feature a particular range that you want to promote

_ dedicate an exclusive space to the products your clients love most

WOODEN EXPO IS YOUR RETAIL SUPPORT

Minimal design enhances all products and amplifies retail potential. SAVE

Top sellers + wooden expo

3 color maintainer shampoo 10.1 oz

3 color maintainer conditioner 10.1 oz

3 make my day shampoo 10.1 oz

3 make my day conditioner 10.1 oz

3 moisture plus shampoo 10.1 oz

3 moisture plus conditioner 8.4 oz

3 leave in conditioner 11.8 oz

3 whipped cream 6.8 oz

FREE products

1 make my day shampoo 33.8 oz

1 make my day conditioner 33.8 oz

1 milk_shake OPEN/CLOSED sign

1 wooden expo + signage

1 milk_shake brochure

Incredible Milk

anniversary edition

5 incredible milk 8.4 oz

FREE products

1 incredible milk 8.4 oz

If you love incredible milk, don’t miss this exclusive JUMBO limited edition!

To help us celebrate 10 incredible years, –

an Italian artist with a bold, joyful style –created exclusive illustrations just for milk_shake®

Her unique designs showcase hair of all shapes and colors. These images highlight incredible milk's ability to care for every hair type and texture.

CARE FOR HAIR WITH milk_shake®

incredible milk!

Celebrate 10 years of 12 extraordinary benefits in one iconic product.

12 extraordinary effects in just one product:

1 repairs all hair types

2 reduces frizz

3 prevents split ends

4 protects from heated styling tools

5 helps keep your style in place for longer

7 extreme shine

8 gives body and volume

9 makes styling with heated styling tools a breeze

10 protects and maintains hair colour

11 protects from UV rays

12 smoothens the cuticle SAVE 17%

6 incredible milk anniversary stickers

1 anniversary decorations kit of 6

6 incredibly detangling

energizing blend

SHAMPOO, CONDITIONER AND SCALP TREATMENT FOR THICKER, FULLER LOOKING HAIR

How do you know that hair is healthy? When it is full and shiny, with tons of body and volume. Clients are becoming more concerned with the health of their hair and scalp and looking for ways to nurture both.

milk_shake energizing blend enhances hair growth and density with organic botanicals and stimulating essentials oils.

The results? A revitalized scalp and reinvigorated hair full of body and volume.

Energizing Blend Retail Kit + FREE massage brush

SAVE 31%

1 energizing blend shampoo 10.1 oz

1 energizing blend treatment 1.1 oz

FREE products

1 energizing blend conditioner 10.1 oz

1 energizing retail box

1 scalp massage brush

1 energizing retail brochure

scalp massager THE BENEFITS

1. Increases blood circulation to the scalp

2. Exfoliates and removes build up

3.Promotes hair growth

4. Reduces tension and gives a sense of relaxation

conditioning

permanent color inspired by nature

the advanced formula of milk_shake® creative permanent color contains a powerful amino acid complex derived from wheat and soy that delivers rich, vibrant color while protecting hair health

/ conditioning, protective base to preserve hair integrity

/ high-quality, concentrated pigments for excellent results

/ 128 shades with endless combinations

/ SLES and paraben free

Try Me Kit

5 creative permanent color 3.4 oz

1 oxidizing emulsion 32.1 oz

1 brochure

1 paper swatch chart

click here

DID YOU KNOW?

Creative Permanent Color is formulated with molar balancing which allows you to achieve more vibrant colors and more intense highlights. Molar balancing avoids the undesired reactions between pigments by preventing the unwanted formation of molecules, thus increasing colour duration.

Stylist Deal

12 creative permanent color 3.4 oz

3 oxidizing emulsion 32.1 oz

1 medium swatch chart

Lëårñ mørë

12 + 2 FREE emulsions

Purchase 12 tubes of color and receive FREE 2 matching oxidizing emulsions / activating emulsions

Choose from:

/ Creative Permanent Color

/ 9 Minutes Permanent Color

/ Smoothies

/ No Inhibition Multicolor

Lifestyling stylist bag

lifestyling smoothing cream 5.1 oz

lifestyling texturizing spritz 5.9 oz

lifestyling blow-dry primer 6.8 oz

lifestyling amazing 6.8 oz

lifestyling amazing curl & waves 6.8 oz

FREE products

milk_shake weekender bag

milk_shake bracelet

Purchase 5 lifestyling products and RECEIVE A FREE GIFT!

milk_shake Weekender

Travel Bag & milk_shake bracelet

*comes in two assorted colors

milk_shake® TREATMENT SALE SAVE 25%

Integrity Reconstruction

integrity rebuilder 16.8 oz integrity fiber sealant 16.8oz integrity leave 8.4oz

Make My Day

milk mask 6 x 30 ml 1.01 oz choice of booster 6 x 0.1 oz

/ intensive reconstruction system / ideal for damaged hair / restores hair's essential components / contains AMINO ACID COMPLEX

Integrity Repairing Vials

integrity repairing hair lotion 8 x 0.4 oz

/ concentrating repairing protein treatment

/ ideal for damaged and chemically treated hair / strengthens hair leaving it soft and shiny

/ features muru muru butter

TUESDAY SEPTEMBER 7

/ intensive nourishing treatment / ideal for dry, chemically treated hair / customizable boosters:

Strawberry: regenerates & nourishes

Blueberry: protects & strengthens

Papaya: hydrates and gives shine

Moisture Plus Vials

moisture plus lotion 6 x 0.4 oz

/ hydrating lotion for dry hair

/ creates optimal moisture balance / leaves hair visibly healthy, soft and shiny

/ Contains hyaluronic acid

INSTAGRAM LIVE

Tune in to this live as we share tips and tricks, on bringing hair back to life from summer stress to healthy tresses. Rehydrate, Reconstruct, and Rejuvenate with milk_shake in salon treatments.

TIME: 1:00 PM Eastern Time (US and Canada) @milkshakehairpro

light catcher

LIGHT UP YOUR BLOND HAIR

The latest addition to the light catcher family: Spotlight This range of lighteners gives you the power to craft beautiful blondes – your way.

@milkshakehairpro

@milkshakehairpro