JULY –AUGUST 23 04 P R O MAGAZINE The Gloss NEW shades NEW! milk_shake Vegan hair care SAVE BIG With Liter Sale NEW! Light Catchers Spotlight lighteners GO PINK With milk_shake® pink lemonade
2 CONNECT WITH US Visit us online milkshakehairpro.com milkshakehairpro milkshakehairpro Tag @milkshakehairpro We LOVE seeing what's happening in your chair! Tag us in your best work for a chance to be a milk_shake featured stylist. @hair_bysofia Put your salon on the map by ADDING IT to our SALON LOCATOR! Visit our website for more info milkshakehairpro.com SALON MARKETING made easy Download now Want to be more active on social media but don’t have the time to create posts? We have a library of ready-to-use materials, made just for you! / social media posts / social media stories / product promotion posts / product videos milk_shake PRODUCTS USED ON COVER LOOK light catcher starlight / creative oxidizing emulsion 20vol. / smoothies / smoothies intensive activating emulsion / insta.lotion / lifestyling smoothing cream click here click here
BACK IN STOCK
Dry Shampoo
5 + 1 FREE
SAVE 17%
5 lifestyling dry shampoo 4.75 oz
FREE products
1 lifestyling dry shampoo 4.75 oz
DRY SHAMPOO instant dry shampoo / magic scent
An ultra-fine mist that refreshes the scalp with just one spritz! Leaves hair feeling cleaner and fresher for longer –without using water. Our specialized formula contains a modified starch that helps to absorb excess sebum. Hair and scalp feel clean and refreshed with no lingering residue. Contains hemp seed oil – a nourishing emollient for hair and scalp.
THERMO-PROTECTOR heat protection for hair
An ultra-fine mist created to protect hair from hot styling tool damage. Our lightweight formula creates an invisible film over the hair that prevents split ends, damage, and breakage while also reducing drying time! Containing quinoa, silk, and milk proteins, our unique formula offers powerful protection for hair health and color.
Use: spray at approx. 8-12 inches onto clean, damp hair, from roots to ends. Proceed with blow-drying.
BACK IN STOCK
Thermo Protector
5 + 1 FREE
5 lifestyling thermo protector 6.8 oz
FREE products
1 lifestyling thermo protector 6.8 oz
SAVE 17%
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HOLD VOL SHINE
YOUR FAVORITE milk_shake® PRODUCTS ARE NOW SUITABLE FOR VEGANS
EMBRACES THE POWER OF NATURE TO CARE FOR HAIR.
The best-selling products from our colour care and leave-in ranges are now available in VEGAN-FRIENDLY EDITIONS
THE HAIRCARE ROUTINE THAT TAKES CARE OF COLOUR-TREATED HAIR with formulas that contain high performing plant-based ingredients.
Soy proteins repair damaged hair
Moringa oleifera extract a superfood with amazing emollient and hydrating properties for the scalp and hair
Integrity 41® gives hair shine and helps to protect hair colour over time.
IT'S A FRESH NEW TAKE ON HAIRCARE!
Your favorite milk_shake products, now in a subtle, sweet floral fragrance!
Integrity 41® – hydroglycolic sunflower seed extract, rich in antioxidant polyphenols.
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Learn more
here
color maintainer shampoo
flower fragrance
hydrating and protective shampoo for color-treated hair
These fan-favorite care product just got a sweet floral makeover –with notes of jasmine and gardenia.
color maintainer
conditioner
flower fragrance
conditioning cream for color-treated hair
leave-in conditioner
flower fragrance
no rinse conditioning spray for all hair types
Color Maintainer
Flower Try Me Kit
SAVE 14%
2 color maintainer shampoo flower 10.1 oz
2 color maintainer conditioner flower 10.1 oz
2 incredible milk flower 5.1 oz
1 leave in conditioner flower 11.8 oz
1 flower power brochure
1 flower power shelf talker
incredible milk
flower fragrance
leave-in treatment for all hair types
Color Maintainer Flower Intro
4 color maintainer shampoo flower 10.1 oz
4 color maintainer conditioner flower 10.1 oz
4 leave in conditioner flower edition 11.8 oz
4 incredible milk flower 5.1 oz
FREE products
1 color maintainer shampoo flower 33.8 oz
1 color maintainer conditioner flower 33.8 oz
6 shampoo foil pack sample
6 conditioner foil pack sample
6 incredible milk foil pack sample
1 flower power brochure
1 flower power desk expo
1 flower power pancard
1 flower power shelf talker
SAVE 25%
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LIGHT UP YOUR BLOND HAIR
The latest addition to the light catcher family: Spotlight. This range of lighteners gives you the power to craft beautiful blondes – your way.
A STREAMLINED LIGHTENER RANGE THAT DELIVERS BRIGHT, CLEAR BLONDE TONES USING EITHER FREEHAND OR FOILS. SPOTLIGHT GIVES YOU THE VERSATILITY TO PLAY WITH LIGHT AND LET YOUR CREATIVITY SHINE. spotlight makes it easy for colorists to create, while preserving the health of your client’s hair. Resulting in soft, shiny, radiant blondes.
BALANCED FORMULAS THAT TAKE CARE OF THE SCALP AND HAIR.
light catcher starlight | gives up to 8 levels of lift conditioning lightening powder for hair
A lightening formula suitable for all lightening techniques using support. The pliable, elastic blend makes it easy to apply and adheres perfectly to the hair during processing. The non-volatile formula maintains its moisture during application. Non-drip, no-swell formula.
light catcher sunlight | gives up to 7 levels of lift freehand lightener for hair
A lightening formula suitable for all freehand techniques, it adheres to the hair perfectly, making partial lightening techniques a breeze, with maximum precision and control without needing support. The moisture-retaining formula provides long-lasting lift whilst being very easy to apply.
NEW PACKAGING!
The innovative light catcher smart bags are easy to use and are made with 70% less plastic than traditional packaging.
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ECO FRIENDLY Learn more
click here
Light Catchers SPOTLIGHT
1 light catcher starlight 17.64 oz
1 light catcher sunlight 14.11 oz
2 milk_shake oxidizing emulsion 32.1 oz
FREE products
1 bowl
1 brush
1 window sticker
1 technical book
3+1 FREE
Light Catchers SUNLIGHT 3+1
Light Catcher Lift & Balance
6 light catcher lift & balance 3.4 oz
FREE products
1 light catcher oxidizing emulsion 40 VOL 33.8 oz
Purchase 6 assorted shades of Lift & Balance and get free Light Catcher oxidizing emulsion
Light Catchers STARLIGHT 3+1
SAVE 25%
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SAVE 20%
Before After
SAVE 15%
Mix & match
Sun & More 3 + 2 FREE*
Choose from:
sun & more incredible milk 4.7 oz
sun & more bi-phase leave in conditioner 8.4 oz
sun & more crackling mousse 5.1 oz
sun & more all over shampoo 8.4 oz
sun & more beauty mask 6.8 oz
*Buy 3 and get 2 FREE. Has to be equal of lesser value.
Connect & Grow
Our closed Facebook group is exclusively for salon professionals in North America who use milk_shake products in their salon.
/ Connect with other pros
/ Get advice and feedback
/ Swap formulas
Ask technical questions directly to our in-house specialist.
READY TO JOIN?
Stay in the know
Our Instagram profile is chock-full of product information, tips from our experts, and inspiring work from stylists all over North America.
/ See the latest product releases
/ Get practical, usable tips & tricks
/ Learn more about product uses and ingredients
/ Enter giveaways & contests
READY TO FOLLOW?
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Scan here! Scan here! click here click here
THINK PINK
healthy hair with a hint of blush. milk_shake® pink lemonade: hair care now comes in pink!
This fresh, fun, limited edition duo cleanses and conditions hair with temporary pink tones. While the healthy hair benefits last forever, the rosy hue rinses out in just a few washes.
Pink Lemonade
3 pink lemonade shampoo 10.1 oz
3 pink lemonade conditioner 10.1 oz
FREE products
3 temporary tattoos
1 brochure
1 shelf talker
click here
Milk proteins: gives strength and nourishment and guarantees soft, manageable hair.
Grapefruit extract conditions and invigorates hair with a boost of well-being
Learn more
The milk_shake® pink lemonade range is ideal for blonde base levels 8-10
IN-SALON RETAIL CAMPAIGN: When your guest purchases Pink Lemonade shampoo & conditioner they will receive a FREE temporary tattoo kit
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SUMMER TRIOS
milk_shake mini TRIO #1
color maintainer shampoo 1.7 oz
color maintainer conditioner 1.7 oz
leave in conditioner 2.5 oz
mini cotton bag
milk_shake mini TRIO #2
color maintainer flower shampoo 1.7 oz
color maintainer flower conditioner 1.7 oz
leave in flower conditioner 2.5 oz
mini cotton bag
milk_shake mini TRIO #3
silver shine shampoo 1.7 oz
silver shine conditioner 1.7 oz
incredible milk 1.7 oz
mini cotton bag
Take me with you!
Your favorite milk_shake product mini sizes + a free cosmetic case to take with you wherever you go!
SAVE 10% +FREE cosmetic bag
LITER SALE
oz
10
moisture plus conditioner 33.8
silver shine conditioner
color maintainer shampoo 33.8 oz color maintainer conditioner 33.8 oz leave in conditioner 33.8 oz volumizing shampoo 33.8 oz volumizing conditioner 33.8 oz make my day shampoo 33.8 oz make my day conditioner 33.8 oz
33.8
shine light shampoo 33.8
shampoo 33.8
33.8
33.8
Choose from: SAVE 35%
oz
33.8 oz
silver shine shampoo
oz silver
oz moisture plus
oz integrity nourishing shampoo
oz integrity nourishing conditioner
CHELATING
How about BOTH!
DID YOU KNOW??
Our Deep Cleansing Shampoo with its unique formula gently removes product build-up and chlorine, maintaining hair’s moisture balance. If you’re seeing clients come back with dull color, Deep Cleansing Shampoo is a MUST for your salon.
This bring-everywhere tote cuts down on single-use plastic bags, while letting you carry anything in style!
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any retail size milk_shake shampoo & conditioner and receive a FREE cotton tote bag
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Purchase
*Minimum
assorted duos
deep cleansing
10.1
SAVE 25% Deep Cleansing
deep
Chic, eco-friendly and practical 1
shampoo
oz
1
cleansing shampoo 33.8 oz
vs.
CLARIFYING?
*Choose from the following families: color maintainer, make my day, volume solution, curl passion, moisture plus, silver shine, sensorial mint, icy blond, cold brunette, sweet camomile, energizing blend, integrity system, K respect.
an oil-based ammonia-free acidic ph demi colouring treatment
The Gloss color is not just a hair color, but is also a treatment that nourishes and conditions hair through its active ingredients, making hair more and more beautiful after each application.
/ glossy color that reveals shine and color tones, giving hair a healthy, perfect color / gives color tones without modifying the natural color and structure of the hair / improves the condition of porous or chemically-treated hair / tones and corrects color-treated or lightened hair / hides up to 50% of grays / lasts 15-20 washes
38 shades for any color toning need, plus a neutral shade in order to customize hair color toning.
The Gloss Try Me Kit
DID YOU KNOW?
Learn
click here
5 The Gloss demi permanent color 2.03 fl oz
1 The Gloss activator 33.5 fl oz
1 The Gloss paper swatch chart
The Gloss Stylist Deal
18 The Gloss demi permanent color 2.03 fl oz
2 The Gloss demi permanent color NEUTRAL 8.4 fl oz
2 The Gloss activator 33.5 fl oz
1 bottle applicator
1 The Gloss swatch chart NEW!
1 The Gloss technical book
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1 The Gloss technical book more
The GLOSS has a unique Neutral shade that can be used either on its own or with a chosen formula to adjust the saturation and depth. Used alone the Gloss Neutral acts as a fantastic shine treatment.
THREE NEW THE GLOSS SHADES
COMPLETE THE MARBLE BLEND SERIES with new blends of ash and violet tones
BRAND NEW SWATCH CHART!
We've redesigned the Gloss swatch chart to better suit
/ a busy salon.
/ more compact
/ simplified design
/ magnetic closure
/ removable starting level finder
FREE all purpose cape with color purchase
All Purpose Cape FREE with purchase of 12 Creative Permanent
or 9 minutes color shades
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Color
9.1 | 9A ASH VERY LIGHT BLOND 10.1 | 10A ASH PLATINUM LIGHTEST BLOND 10.77 | 10VV INTENSE VIOLET PLATINUM LIGHTEST BLOND
MONDAY JULY 10
MONDAY JULY 24
ACADEMY CLASSES
milk_shake® Pro Color Lab (Permanent Color Portfolio)
TIME: 10:00 AM – 2:00 PM EST
$125.00 or 125 Reward Points
The Art of Cutting
TIME: 10:00 AM – 5:00 PM EST
$175.00 or 175 Reward Points
MONDAY AUGUST 7
milk_shake® Pro Color Lab (Semi Permanent Color Portfolio)
10:00 AM - 2:00 PM EST
$125.00 or 125 Reward Points
At The Academy, our experienced team of milk_shake® PRO Artists & Educators provide attendees with invaluable, hands on experience, skills, and essential techniques for any training demand, to make the salon business unique within the market.
TUESDAY JULY 11
TUESDAY AUGUST 8
ZOOM CLASSES
Capture the light in your next Blonding Services
TIME: 8:00 PM Eastern Time (US and Canada)
Creating the ideal Blonding service just got easier, during this zoom webinar we will share the new arrival of milk_shake Pro light catchers spotlight powder lighteners. Lighteners created to provide different stages of lightening power, while maintaining the integrity of the hair.
Quick tips to create a Choppy BoB
TIME: 8:00 PM Eastern Time (US and Canada)
A classic way to show off casual elegance of a bob look, ideal for all your guest looking for a shorter style with volume. Join us during this zoom webinar and experience a quick and effective approach in achieving this fun and flirty look.
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Learn more about our Academy classes online.
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Register in advance. After registering, you will receive a confirmation email containing information about joining the meeting.
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here
here
Located less than 20 miles from Midtown Manhattan and 30 minutes from Newark International Airport, The Academy is where clients find quality, professionalism and anything they may need to create their signature look! here
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@milkshakehairpro @milkshakehairpro milkshakehairpro.com @milkshakehairpro CONNECT WITH US Technical Hotline 973 767 7878 THE HAIRCARE ROUTINE FOR COLOUR-TREATED HAIR with high performing plant-based ingredients.
