milk_shake® pro july-august magazine

P R O

JULY – AUGUST 23

MAGAZINE

04

NEW! milk_shake Vegan hair care

The Gloss NEW shades

SAVE BIG With Liter Sale

NEW! Light Catchers Spotlight lighteners

GO PINK

With milk_shake®

pink lemonade

2

SALON MARKETING made easy Want to be more active on social media but don’t have the time to create posts? click here We have a library of ready-to-use materials, made just for you! / social media posts / social media stories / product promotion posts / product videos

Download now

milk_shake PRODUCTS USED ON COVER LOOK

light catcher starlight / creative oxidizing emulsion 20vol. / smoothies / smoothies intensive activating emulsion / insta.lotion / lifestyling smoothing cream

Put your salon on the map by

CONNECT WITH US Visit us online milkshakehairpro.com milkshakehairpro milkshakehairpro

ADDING IT to our SALON LOCATOR!

We LOVE seeing what's happening in your chair! Tag us in your best work for a chance to be a milk_shake featured stylist.

Visit our website for more info milkshakehairpro.com

@hair_bysofia

Tag @milkshakehairpro

click here

3

BACK IN STOCK

Dry Shampoo SAVE 17% 5 + 1 FREE 5 lifestyling dry shampoo 4.75 oz FREE products 1 lifestyling dry shampoo 4.75 oz

DRY SHAMPOO

instant dry shampoo / magic scent An ultra-fine mist that refreshes the scalp with just one spritz! Leaves hair feeling cleaner and fresher for longer – without using water. Our specialized formula contains a modified starch that helps to absorb excess sebum. Hair and scalp feel clean and refreshed with no lingering residue. Contains hemp seed oil – a nourishing emollient for hair and scalp.

THERMO-PROTECTOR heat protection for hair

An ultra-fine mist created to protect hair from hot styling tool damage.

Our lightweight formula creates an invisible film over the hair that prevents split ends, damage, and breakage while also reducing drying time! Containing quinoa, silk, and milk proteins, our unique formula offers powerful protection for hair health and color.

Use: spray at approx. 8-12 inches onto clean, damp hair, from roots to ends.

Proceed with blow-drying.

HOLD 

VOL  SHINE 

BACK IN STOCK

Thermo Protector SAVE 17% 5 + 1 FREE 5

lifestyling thermo protector 6.8 oz FREE products 1 lifestyling thermo protector 6.8 oz

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YOUR FAVORITE milk_shake® PRODUCTS ARE NOW SUITABLE FOR VEGANS

EMBRACES THE POWER OF NATURE TO CARE FOR HAIR. The best-selling products from our colour care and leave-in ranges are now available in VEGAN-FRIENDLY EDITIONS

THE HAIRCARE ROUTINE THAT TAKES CARE OF COLOUR-TREATED HAIR

with formulas that contain high performing plant-based ingredients.

Soy proteins

repair damaged hair

Moringa oleifera extract

a superfood with amazing emollient and hydrating properties for the scalp and hair

Integrity 41®

gives hair shine and helps to protect hair colour over time.

IT'S A FRESH NEW TAKE ON HAIRCARE! Your favorite milk_shake products, now in a subtle, sweet floral fragrance!

Integrity 41® – hydroglycolic sunflower seed extract, rich in antioxidant polyphenols.

click here

Learn more

5

These fan-favorite care product just got a sweet floral makeover – with notes of jasmine and gardenia.

color maintainer shampoo

color maintainer conditioner

flower fragrance hydrating and protective shampoo for color-treated hair

flower fragrance conditioning cream for color-treated hair

leave-in conditioner

incredible milk

flower fragrance no rinse conditioning spray for all hair types

Color Maintainer Flower Try Me Kit 2 2 2 1 1 1

flower fragrance leave-in treatment for all hair types

SAVE

14%

color maintainer shampoo flower 10.1 oz color maintainer conditioner flower 10.1 oz incredible milk flower 5.1 oz leave in conditioner flower 11.8 oz flower power brochure flower power shelf talker

Color Maintainer Flower Intro SAVE

25%

4 color maintainer shampoo flower 10.1 oz 4 color maintainer conditioner flower 10.1 oz 4 leave in conditioner flower edition 11.8 oz 4 incredible milk flower 5.1 oz FREE products 1 color maintainer shampoo flower 33.8 oz 1 color maintainer conditioner flower 33.8 oz 6 shampoo foil pack sample 6 conditioner foil pack sample 6 incredible milk foil pack sample 1 flower power brochure 1 flower power desk expo 1 flower power pancard 1 flower power shelf talker

6

LIGHT UP YOUR BLOND HAIR The latest addition to the light catcher family: Spotlight.

This range of lighteners gives you the power to craft beautiful blondes – your way.

A STREAMLINED LIGHTENER RANGE THAT DELIVERS BRIGHT, CLEAR BLONDE TONES USING EITHER FREEHAND OR FOILS. SPOTLIGHT GIVES YOU THE VERSATILITY TO PLAY WITH LIGHT AND LET YOUR CREATIVITY SHINE. spotlight makes it easy for colorists to create, while preserving the health of your client’s hair. Resulting in soft, shiny, radiant blondes.

BALANCED FORMULAS THAT TAKE CARE OF THE SCALP AND HAIR.

light catcher starlight | gives up to 8 levels of lift conditioning lightening powder for hair A lightening formula suitable for all lightening techniques using support. The pliable, elastic blend makes it easy to apply and adheres perfectly to the hair during processing. The non-volatile formula maintains its moisture during application.

Non-drip, no-swell formula.

light catcher sunlight | gives up to 7 levels of lift

freehand lightener for hair

A lightening formula suitable for all freehand techniques, it adheres to the hair perfectly, making partial lightening techniques a breeze, with maximum precision and control without needing support. The moisture-retaining formula provides long-lasting lift whilst being very easy to apply.

click here ECO FRIENDLY

NEW PACKAGING!

The innovative light catcher smart bags are easy to use and are made with 70% less plastic than traditional packaging.

Learn more

7

Light Catchers SPOTLIGHT

SAVE

20%

1 light catcher starlight 17.64 oz 1 light catcher sunlight 14.11 oz 2 milk_shake oxidizing emulsion 32.1 oz FREE products 1 bowl 1 brush 1 window sticker 1 technical book

3+1 FREE Light Catchers SUNLIGHT 3+1

Light Catchers STARLIGHT 3+1

Light Catcher Lift & Balance

SAVE

15% 6 light catcher lift & balance 3.4 oz FREE products 1 light catcher oxidizing emulsion 40 VOL 33.8 oz Purchase 6 assorted shades of Lift & Balance and get free Light Catcher oxidizing emulsion

Before

After

SAVE

25%

8

Mix & match Sun & More 3 + 2 FREE*

Choose from: sun & more incredible milk 4.7 oz sun & more bi-phase leave in conditioner 8.4 oz sun & more crackling mousse 5.1 oz sun & more all over shampoo 8.4 oz sun & more beauty mask 6.8 oz *Buy 3 and get 2 FREE. Has to be equal of lesser value.

Connect & Grow

Stay in the know

Our closed Facebook group is exclusively for salon professionals in North America who use milk_shake products in their salon.

Our Instagram profile is chock-full of product information, tips from our experts, and inspiring work from stylists all over North America.

/ Connect with other pros / Get advice and feedback / Swap formulas Ask technical questions directly to our in-house specialist.

/ See the latest product releases / Get practical, usable tips & tricks / Learn more about product uses and ingredients / Enter giveaways & contests

READY TO JOIN?

READY TO FOLLOW? click here

Scan here!

click here

Scan here!

9

THINK PINK

healthy hair with a hint of blush. milk_shake®

pink lemonade: hair care now comes in pink!

This fresh, fun, limited edition duo cleanses and conditions hair with temporary pink tones. While the healthy hair benefits last forever, the rosy hue rinses out in just a few washes.

Milk proteins: gives strength and nourishment and guarantees soft, manageable hair.

Grapefruit extract conditions and invigorates hair with a boost of well-being

click here

Learn more

Pink Lemonade 3 pink lemonade shampoo 10.1 oz 3 pink lemonade conditioner 10.1 oz FREE products 3 temporary tattoos 1 brochure 1 shelf talker

The milk_shake® pink lemonade range is ideal for blonde base levels 8-10

IN-SALON RETAIL CAMPAIGN: When your guest purchases Pink Lemonade shampoo & conditioner they will receive a FREE temporary tattoo kit

10

SUMMER TRIOS

Take me with you!

milk_shake mini TRIO #1

Your favorite milk_shake product mini sizes + a free cosmetic case to take with you wherever you go!

color maintainer shampoo 1.7 oz color maintainer conditioner 1.7 oz leave in conditioner 2.5 oz mini cotton bag

milk_shake mini TRIO #2 color maintainer flower shampoo 1.7 oz color maintainer flower conditioner 1.7 oz leave in flower conditioner 2.5 oz mini cotton bag

milk_shake mini TRIO #3 silver shine shampoo 1.7 oz silver shine conditioner 1.7 oz incredible milk 1.7 oz mini cotton bag

SAVE 10% + FREE cosmetic bag

SAVE LITER SALE 35% Choose from:

color maintainer shampoo 33.8 oz color maintainer conditioner 33.8 oz leave in conditioner 33.8 oz volumizing shampoo 33.8 oz volumizing conditioner 33.8 oz make my day shampoo 33.8 oz make my day conditioner 33.8 oz

silver shine shampoo 33.8 oz silver shine light shampoo 33.8 oz moisture plus shampoo 33.8 oz integrity nourishing shampoo 33.8 oz integrity nourishing conditioner 33.8 oz

moisture plus conditioner 33.8 oz silver shine conditioner 33.8 oz

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Deep Cleansing 1

deep cleansing shampoo 10.1 oz

1

deep cleansing shampoo 33.8 oz

SAVE

25%

CHELATING vs.

CLARIFYING? How about BOTH! DID YOU KNOW??

Our Deep Cleansing Shampoo with its unique formula gently removes product build-up and chlorine, maintaining hair’s moisture balance.

If you’re seeing clients come back with dull color, Deep Cleansing Shampoo is a MUST for your salon.

Chic, eco-friendly and practical This bring-everywhere tote cuts down on single-use plastic bags, while letting you carry anything in style!

Purchase any retail size milk_shake shampoo & conditioner and receive a FREE cotton tote bag *Minimum 6 assorted duos

*Choose from the following families: color maintainer, make my day, volume solution, curl passion, moisture plus, silver shine, sensorial mint, icy blond, cold brunette, sweet camomile, energizing blend, integrity system, K respect.

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an oil-based ammonia-free acidic ph demi colouring treatment The Gloss color is not just a hair color, but is also a treatment that nourishes and conditions hair through its active ingredients, making hair more and more beautiful after each application. / glossy color that reveals shine and color tones, giving hair a healthy, perfect color / gives color tones without modifying the natural color and structure of the hair / improves the condition of porous or chemically-treated hair / tones and corrects color-treated or lightened hair / hides up to 50% of grays / lasts 15-20 washes 38 shades for any color toning need, plus a neutral shade in order to customize hair color toning.

DID YOU KNOW? The GLOSS has a unique Neutral shade that can be used either on its own or with a chosen formula to adjust the saturation and depth.

Used alone the Gloss Neutral acts as a fantastic shine treatment.

Learn more

The Gloss Try Me Kit 5 1 1 1

click here

The Gloss demi permanent color 2.03 fl oz The Gloss activator 33.5 fl oz The Gloss paper swatch chart The Gloss technical book

The Gloss Stylist Deal 18 The Gloss demi permanent color 2.03 fl oz 2 The Gloss demi permanent color NEUTRAL 8.4 fl oz 2 The Gloss activator 33.5 fl oz 1 bottle applicator 1 The Gloss swatch chart NEW! 1 The Gloss technical book

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THREE NEW THE GLOSS SHADES COMPLETE THE MARBLE BLEND SERIES with new blends of ash and violet tones 9.1 | 9A

ASH VERY LIGHT BLOND

10.1 | 10A

ASH PLATINUM LIGHTEST BLOND

10.77 | 10VV

INTENSE VIOLET PLATINUM LIGHTEST BLOND

BRAND NEW SWATCH CHART! We've redesigned the Gloss swatch chart to better suit / a busy salon. / more compact / simplified design / magnetic closure / removable starting level finder

FREE all purpose cape with color purchase All Purpose Cape FREE with purchase of 12 Creative Permanent Color or 9 minutes color shades

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ACADEMY CLASSES MONDAY

JULY

10

milk_shake® Pro Color Lab (Permanent Color Portfolio) TIME: 10:00 AM – 2:00 PM EST $125.00 or 125 Reward Points

MONDAY

JULY

The Art of Cutting

24

TIME: 10:00 AM – 5:00 PM EST

MONDAY

milk_shake® Pro Color Lab (Semi Permanent Color Portfolio)

AUGUST

7

$175.00 or 175 Reward Points

10:00 AM - 2:00 PM EST $125.00 or 125 Reward Points

At The Academy, our experienced team of milk_shake® PRO Artists & Educators provide attendees with invaluable, hands on experience, skills, and essential techniques for any training demand, to make the salon business unique within the market.

Located less than 20 miles from Midtown Manhattan and 30 minutes from Newark International Airport, The Academy is where clients find quality, professionalism and anything they may need to create their signature look!

click here

Learn more about our Academy classes online.

ZOOM CLASSES TUESDAY

JULY

Capture the light in your next Blonding Services

11

TIME: 8:00 PM Eastern Time (US and Canada)

TUESDAY

Quick tips to create a Choppy BoB

AUGUST

8

click here

Creating the ideal Blonding service just got easier, during this zoom webinar we will share the new arrival of milk_shake Pro light catchers spotlight powder lighteners. Lighteners created to provide different stages of lightening power, while maintaining the integrity of the hair.

TIME: 8:00 PM Eastern Time (US and Canada) A classic way to show off casual elegance of a bob look, ideal for all your guest looking for a shorter style with volume. Join us during this zoom webinar and experience a quick and effective approach in achieving this fun and flirty look.

click here

Register in advance. After registering, you will receive a confirmation email containing information about joining the meeting.

THE HAIRCARE ROUTINE FOR COLOUR-TREATED HAIR with high performing plant-based ingredients.

CONNECT WITH US

milkshakehairpro.com

@milkshakehairpro

Technical Hotline

@milkshakehairpro

@milkshakehairpro

973 767 7878