milk_shake® pro march-april magazine

NEW! Insta.Li in-salon hair lamination service for ultra-glossy hair

NEW! scent-sational body care!

Earn more money, in less time with 9 minutes color

SPRING HAIR CARE to boost your retail sales

Join us for an inspirational trip to Italy. Immerse yourself in a 2-day look & learn and hands-on session follow. Top it off with an unforgettable trip to some of most famous spots in Northern Italy.

Our new PRO website is live!

Want to stay updated on all things milk_shake? Visit us online to

/ get the latest milk_shake NEWS

/ find the TECHNICAL ADVICE you need

/ download DIGITAL SWATCH CHARTS and technical manuals / get SOCIAL MEDIA ASSETS for your business

here.

insta.light shampoo

strengthening shampoo with a filler effect for all hair types

It gently cleanses and makes hair easy to comb, leaving it soft and shiny. Formulated with fruit extracts that provide vitamins and precious minerals, giving elasticity and making the hair stronger. The creamy texture, combined with the irresistible peach fragrance, makes this shampoo an enjoyable experience at the backbar.

insta.LOTION

liquid mask for instant glossy, silky hair

A treatment with hyaluronic acid that in just a few seconds detangles and hydrates the hair, giving instant shine and removing frizz. Its liquid texture is as light as water and easy to apply, smoothing the hair’s porosity and closing the hair cuticles. Ideal for colour-treated, chemically-treated or dry hair.

insta.light potion

extra shine effect leave in treatment

Its shine-enhancing formula is enriched with milk proteins and sweet almond proteins. Its creamy texture is easy to apply and adheres to the hair, sealing it. A laminating fluid that makes the hair fuller, giving it incredible shine.

lifestyling thermo-protector heat protection for hair

Every celebrity and social media star has hopped on the glass-hair trend and your clients want in. Our singular hair lamination service gives epic, glossy shine in 1 hour or less.

–the glass hair effect visibly reflects the light –hair is silky soft –hair looks fuller –hair color is revived

IN 5 EASY STEPS AND JUST 30/60 MINUTES the client will have lustrous hair that will last up to 3 washes.

SAVE AFTER

1 insta light shampoo 33.4 oz

2 insta lotion 8.4 oz

1 insta light potion 10.1 oz

FREE products

2 thermo-protector 10.1 oz

1 insta light poster

1 insta light door sticker

1 insta light brochure

24% BEFORE Ready to ine! click here.

A UNIQUE HAIR LAMINATION SERVICE FOR EXTREME, MIRROR-LIKE SHINE.

SPEED UP YOUR COLOR SERVICES

The first permanent color that guarantees maximum results in just 9 minutes.

36 intense, intermixable shades

/ 36 shades + 24 mixes provide a full color range with a smaller salon footprint

/ Advanced technology combined with balanced pigments to guarantee the same results as a regular permanent color with reduced processing time

/ maximum grey coverage

/ conditioning base that guarantees soft, shiny hair

/ darkens or lifts

/ mixing ratio 1:1 (1:2 for high lifters) with milk_shake® oxidizers

Hyper-fermented daisy extract

9 minutes color

Try Me Kit

5 9 minutes color 3.4 oz

FEATURED COLOR LINE

1 milk_shake oxidizing emulsion 32.1 oz

1 9 minutes color paper swatch chart

1 9 minutes color technical book

SUGGESTED SHADES: 4.0 / 6.0 / 5.14 / 6.35 / 7.6 / 10 VOL

9 minutes color

A worldwide exclusive ingredient for z.one conceptTM rich in proteins, amino acids and vitamins. SAVE 29% SAVE 31%

Stylist Deal

12 9 minutes color 3.4 oz

3 milk_shake oxidizing emulsion 32.1 oz

FREE products

1 9 minutes color swatch chart

1 9 minute color technical book

1 9 minute color shades mixing chart

Gerard Caruso Creative Director

Can we PLEASE talk about the Color Specifics Range? These 4 products are my MUST haves when performing any color service.

The Powerful Protector ensures that my clients don't experience any staining during root touch ups, which gives me more freedom in my application. Adding the Acid Color Sealer locks color in place by beginning to close the cuticle. For the most vibrant, longest lasting results, I always follow up with the Color Sealing Shampoo & Conditioner. This powerful duo gently cleanses and conditions, locking in colorants and boosting shine. For me, this is the perfect finish for an in-salon color service.

Color Specifics

ZOOM CLASSES

21

milk_shake PRO INSTA.LIGHT " get ready to shine”

TIME: 8:00 PM Eastern Time (US and Canada)

milk_shake PRO Insta_light is the 2.0 lamination treatment that in a few steps gives shine, and compactness, that lasts up to 3-4 washes. Join us on this zoom seminar as we share the features and benefits of this new hair trend.

11

milk_shake Pro 9 minutes color "9 minutes is all it takes “

TIME: 8:00 PM Eastern Time (US and Canada)

milk_shake PRO’s permanent hair color that guarantees maximum results in 9 minutes. During this zoom seminar we will share the objectives for maximum grey coverage, durability, shine and protection. Get to know it better.

Creative Color + Smoothies

FREE

12 creative permanent color 3.4oz

2 milk_shake oxidizing emulsion 32.1 oz

FREE products

6 smoothies semi permanent 3.4 oz

1 activating emulsion 32.1 oz

1 smoothies paper swatch chart

*one per stylist

EASY STRIPES

Reusable Satin Meche Sheets

 Flexible Satin Meche technology offers lightweight yet firm material as an alternative to foil. Easy to cut and easy to use. Suitable for all coloring techniques. Rinse, reuse and recycle. It’s cost-effective and reduces waste.

 Measurements: 3.93” wide sheets are pre-cut for convenience and available in 11.81" length. 200 sheets per package.

SOFT STRIPES

Reusable Flexible Foam Meche Sheets

 Flexible Foam Meche technology offers an alternative to foil. The unique surface and see-through meche provides easy monitoring and more control during the color processing. Easy to use and suitable for all coloring techniques. Rinse, reuse and recycle. It’s cost-effective and reduces waste.

 Measurements: 4.72” wide sheets are pre-cut for convenience and available in 11.81" length. 100 sheets per package.

Purchase $75 or more of Decologic products (mix & match open stock) and receive EASY Stripes FREE

Purchase $50 or more of Decologic products (mix & match open stock) and receive SOFT Stripes FREE

VANILLA NOTES WITH A SOFT AND DELICATE TEXTURE FOR PURE, SWEET INDULGENCE FOR SKIN!

TWO NEW FORMULAS WITH MANUKA HONEY AND MILK PROTEINS

ACTIVE INGREDIENTS

Manuka honey / with emollient and protective properties, it protects skin from external factors such as pollution and smog.

Milk proteins / with a hydrating and nourishing action help to restore the natural balance of the skin.

hydrating shower foam

soothing cleansing foam that leaves skin soft and with a gorgeous fragrance.

vanilla cupcake body care

4 shower mousse 6.8 oz

4 body mousse 6.8 oz

FREE products

4 whipped cream 1.7 oz

1 easel card

1 brochure

1 shelf talker

SAVE 21%

nourishing body foam

a soft body foam that is rapidly absorbed and nourishes the skin deeply.

milk_shake RETAIL PROMO

2 color maintainer shampoo 10.1 oz

2 color maintainer conditioner 10.1 oz

2 integrity nourishing shampoo 10.1 oz

2 integrity nourishing conditioner 10.1 oz

2 moisture plus shampoo 10.1 oz

2 moisture plus conditioner 8.4 oz

2 leave in conditioner 16.9 oz (Jumbo)

2 incredible milk 5.1 oz

2 leave in conditioner flower 11.8 oz

FREE products

2 pastel beach bag

3 waterproof phone cases

1 color maintainer shampoo sulfate free 33.8 oz

1 color maintainer conditioner 33.8 oz

1 leave in conditioner 16.9 oz (Jumbo)

1 shelf talker

SAVE 38%

Dreaming of Spring? Get your exclusive accessories with purchase!

90% of Consumers Say Free Gift With Purchase Increases Brand Loyalty

Salon Marketing Made Easy

In order to best support your salon, we are taking all of the heavy-lifting out of your digital marketing. Visit our new website portal filled with everything your salon needs to effectively market your services and retail products. From in-salon signage to photos and videos ready to post on your social media channels, we've compiled a vast library of ready-to-use materials just for you!

Rëtåïl çåmpåïgñ:

Purchase 2 milk_shake products and receive FREE waterproof phone case

Purchase 3 milk_shake products and receive FREE tote bag

BEACH BAG

Fabric maxi bag that blends from green to pink, perfect for bringing a touch of color to every day.

April showers?? Not on YOUR phone! Keep your smartphone safe from the unpredictable spring weather—in style!...

energizing blend

SHAMPOO,

CONDITIONER AND SCALP TREATMENT FOR THICKER, FULLER LOOKING HAIR

How do you know that hair is healthy? When it is full and shiny, with tons of body and volume. Clients are becoming more concerned with the health of their hair and scalp and looking for ways to nurture both.

Energizing Blend Intro Deal

6 energizing blend shampoo 10.1 oz

6 energizing blend treatment spray 1.1 oz

SAVE 85%

6 energizing blend conditioner 10.1 oz

FREE products

6 energizing blend brochure

6 energizing blend retail box

1 energizing blend treatment spray 1.1 oz

1 energizing blend shampoo 33.8 oz

1 energizing blend conditioner 33.8 oz

1 energizing blend technical book

milk_shake energizing blend enhances hair growth and density with organic botanicals and stimulating essentials oils. The result? A revitalized scalp and reinvigorated hair full of body and volume. Talking

SAVE 42%

to your clients about thinning hair can be challenging. Get expert advice on how to navigate this tender topic, here

Toning TRIO Try Me Kit

icy blond shampoo 10.1 oz

icy blond conditioner 8.4 oz

silver shine shampoo 10.1 oz

silver shine conditioner 8 4 oz

FREE products

1 cold brunette shampoo 10 1 oz

1 cold brunette conditioner 8 4 oz

1 treatment brochure

Toning TRIO Intro Kit

SAVE 33% SAVE 26%

3 icy blond shampoo 10.1 oz

3 icy blond conditioner 8.4 oz

3 silver shine shampoo 10.1 oz

3 silver shine conditioner 8.4 oz

3 cold brunette shampoo 10.1 oz

3 cold brunette conditioner 8.4 oz

FREE products

1 icy blond shampoo 33.8 oz

1 silver shine shampoo 33.8 oz

1 cold brunette shampoo 33.8 oz

1 treatment brochure

SUN&MORE

Summer hair essentials for protected, hydrated and conditioned hair.

milk_shake® SUN&MORE is specially formulated with key active ingredients to protect hair from heat, UV rays and more. Carefully selected nutrients keep hair looking beautiful all summer long.

milk_shake® MINIS

BOGO 50% OFF

3 color maintainer shampoo 1.7 oz

3 color maintainer conditioner 1.7 oz

3 silver shine conditioner 1.7 oz

3 moisture plus shampoo 1.7 oz

3 moisture plus conditioner 1.7 oz

3 integrity nourishing shampoo 1.7 oz

3 integrity nourishing conditioner 1.7 oz

1 shelf talker

SAVE 25%

RETAIL campaign

Buy a mini size shampoo and get a mini conditioner 50% off

Powder Pop 3+1

SAVE 25%

Curl Perfectionist 3+1

CURL PERFECTIONIST curl defining cream

POWDER POP volumizing powder for hair

A weightless and light styling powder that is ideal to give volume with a matte finish. Use: distribute a small quantity of product to the roots of dry hair or to the hands, and proceed with styling.

Curl defining cream. Defines and tames curls, banishing frizz and intensifying the natural texture of the hair. Gives long-lasting shape, softness and shine. Contains quinoa proteins, Integrity 41®, organic fruit extracts, milk proteins and a UV filter. Use: apply to damp hair and proceed with the desired style.

Smoothing Cream 3+1

SMOOTHING CREAM soft hold smoothing cream

A styling cream formulated to smooth the cuticle, protect the hair during blow-drying, and give natural support. Keeps hair smoother for longer and counteracts frizz. Leaves hair soft and shiny without unwanted residue. Use: dose the necessary quantity and apply by distributing over clean, damp hair. Proceed with styling.

ACADEMY CLASSES

9 Minutes is All it Takes

10:00 AM – 5:00 PM EST

$175.00 or 175 Reward Points

Explore the many options that milk_shake PRO 9 minutes permanent color has to offer. Touch up, grey coverage, and color balancing are just few of the topics we will discuss. During the hands-on portion of this workshop, we will guide you through formulations, applications, and challenges you may face behind the chair. Increase your salon revenue with just 9 minutes processing time.

The Art of Cutting

10:00 AM – 5:00 PM EST

$175.00 or 175 Reward Points

The empowerment of creating a tailor-made look for your guest is what sets you apart from the rest. Natural elements, fundamental elements, and instrumental elements are the 3 key factors behind milk_shake PRO’s philosophy. During this hands-on workshop, we will share the knowledge needed to push your creativity to the limit with several techniques and 2 different haircuts.

Foilyage to Balayage

10:00 AM - 5:00 PM EST

$200.00 or 200 Reward Points

Enhance your skill set with fun, fast, and easy techniques from foilyage to balayage. We will focus on the ideal combination of the right lighteners, tools, and approach needed to overcome your challenges when it comes to providing any blonding service. Root shadow, face framing, and soft blending are a few of the topics that we will cover as well as the perfect toning options and formulations with milk_shake PRO’s The Gloss acidic color.

EDUCATIONAL EXPERIENCE

in ITALY

JULY 15th – 20th / 2023

Academy Location

26 Hanes Drive, Wayne NJ

For tickets call 973 396 2654

Come and be inspired by the milk_shake Pro International Team, who will take you on a journey of the latest hair fashion trends. Be part of a 2-day course of motivation and creativity at the milk_shake headquarters in Varese, Italy. Continue your experience with a trip to some of most famous spots in Northern Italy.

ACADEMY COURSE

Witness a truly international 2 day Look & Learn and hands on session, featuring the best creative artists from Italy & North America, bringing together their creative visions to Inspire with the most recent hair fashion trends.

PRICING

Cost: $1,900 per person (includes 2 day course, 5 nights hotel based on double occupancy, 5 dinners, 3 lunches) Will your non-stylist friend be joining you? Cost: $1,400 (includes 5 nights hotel based on double occupancy, 5 dinners, 3 lunches)

*Airfare to Milan NOT included

Suggested airport for arrivals Milano Malpensa

For more information call 973 396 2654