milk_shake® pro march - april magazine

SALON MARKETING made easy

Want to be more active on social media but don’t have the time to create posts?

We have a library of ready-to-use materials, made just for you!

/ social media posts

/ social media stories

/ product promotion posts

/ product videos

We are happy to inform you that we have an update on the anticipated delivery of our aerosol products.

Specifically:

/ Lifestyling extra strong hairspray

/ Lifestyling flexible hold hairspray

/ Lifestyling volumizing mousse

These products will be available for purchase in May.

CONNECT WITH US

Visit us online

milkshakehairpro.com

milkshakehairpro

milkshakehairpro

We LOVE seeing what's happening in your chair! Tag us in your best work for a chance to be a milk_shake featured stylist.

Aerosol product availability-UPDATE!

In the meantime, we want to take this opportunity to thank you—from the very bottom of our hearts—for your patience during this difficult situation. Our brand stays beautiful because of loyal partners like you!

Thank you for your continued support, milk_shake north america

Say YES to amazing hair

amazing

/ suitable for all hair types

/ improves manageability for easier brushing

This makes it ideal for smooth styles

amazing curls & waves

/ for curly hair as it helps to support and define curls with each application

/ makes it easier to create smoother and longer-lasting styles with styling tools

/ keeps curls and waves bouncy for longer

/ removes frizz with a lasting result

/ protects from humidity

/ extends the duration of hairstyles with a memory effect

/ reduce drying time

/ gives a radiant and shiny finish

/ protects hair colour from fading with a sealing action

/ does not weigh the hair down, for natural movement

/ leaves no residue

/ makes hair silky, soft and conditioned

Amazing Smooth & Curly

4 lifestyling amazing 6.8 oz

2 lifestyling amazing curly hair 6.8 oz

FREE products

4 lifestyling amazing 1.7oz

2 lifestyling amazing curly hair 1.7oz

1 lifestyling amazing brochure

1 lifestyling amazing poster

Does your guests’ hair colour look dull & faded?

So many factors work against colour vibrancy— from pollution and product build-up to the water your guests are cleansing with.

HARD WATER CONTAINS MINERALS THAT CAN CAUSE A HEAVY METAL BUILDUP, MAINLY FROM COPPER AND LEAD.

Typical cleansers aren’t usually strong enough to remove this build-up from hair—which can impact colour and diminish shine.

Use: distribute evenly over damp hair and lather, leave on for a few minutes, then rinse.

milk_shake® deep detox shampoo

Our milk_shake® deep detox shampoo contains camellia sinensis (green tea) extract and our signature milk proteins. Combining the hair health benefits of green tea with the a sweet, creamy fragrance.

EFFICACY TESTS AT EACH WASH SHOW:

55.5%* of copper and 63.3%* of lead is removed from the lengths

100%** of styling product residue is removed 94%*** of excess grease is removed, restoring the scalp’s healthy balance

*test on strands of human hair – analysis of copper/lead content after washing.

**test on strands of human hair – measurement of the diameter of the hair after washing.

***test on 20 individuals – self-assessment/measurement of sebum content after a single application.

BEFORE

AFTER

milk_shake® deep detox shampoo

This shampoo is specifically formulated to remove copper and lead residue while nourishing hair. This helps to maintain colour, restoring radiance and shine.

CAMELLIA SINENSIS

Green tea leaves, packed with vitamins, minerals and other microelements, have an antioxidant and soothing action on the scalp.

MILK PROTEINS

Give strength and nourishment, and contribute to keeping the hair soft and manageable, avoiding dehydration.

Indulge in the deep detox experience, a delight for your senses that envelops you in a soft cloud of matcha latte.

SAVE

6 deep detox shampoo 10.1 oz FREE products

1 deep detox shampoo 33.8 oz

6 consumer card with a sample

1 brochure

COOL SHADES IN BLOND AND BRUNETTE HAIR ARE A POPULAR TREND, THAT NEED TO BE MAINTAINED WITH A SPECIFIC HOME ROUTINE.

If your guests have unwanted warm, brassy tones, you can help them find which of our three toning ranges is right for them!

Whether they're blond or brunette, milk_shake® has the solution to enhance cool tones in their hair to prolong the effects of their in-salon colour service.

icy blond toning spray

specific toning spray for blond hair

A no-rinse spray formulated with a specific black pigment that counteracts brass while depositing ash tones in blond or lightened hair. Gives hair a healthy appearance while detangling and improving manageability.

USE: shake well and spray evenly over clean, damp hair at approx. 10-15 cm from hair, comb through and proceed with drying. As a daily touch-up, spray over dry hair at approx. 30 cm from hair.

cold brunette toning spray

specific toning spray for brown hair

Formulated with a special blue pigment that counteracts warm, red/orangey tones in brown hair. It strengthens and hydrates hair, giving the hair a healthy appearance.

USE: shake well and spray evenly over clean, damp hair at approx. 10-15 cm from hair, comb through and proceed with drying. As a daily touch-up, spray over dry hair at approx. 30 cm from hair.

toning spray

silver shine toning spray

specific toning spray for blond or grey hair

A leave-in spray with a specific violet pigment that neutralizes unwanted yellow/golden tones in hair. It strengthens and hydrates hair, giving it a healthy appearance as well as detangling and improving manageability.

USE: shake well and spray evenly over clean, damp hair at approx. 10-15 cm from hair, comb through and proceed with drying. As a daily touch-up, spray over dry hair at approx. 30 cm from hair.

NEW toning sprays

SAVE $22.50

NEW toning sprays FREE

SAVE $67.50

3 silver shine toning spray 3.4 oz

3 icy blond toning spray 3.4 oz

3 cold brunette toning spray 3.4 oz

FREE products

1 silver shine toning spray 3.4 oz

1 icy blond toning spray 3.4 oz

1 cold brunette toning spray 3.4 oz

1 toning sprays brochure

1 toning sprays desk expo

3 silver shine shampoo 10.1 oz

3 silver shine conditioner 8.4 oz

3 icy blond shampoo 10.1 oz

3 icy blond conditioner 8.4 oz

3 cold brunette shampoo 10.1 oz

3 cold brunette conditioner 8.4 oz

FREE products

3 silver shine toning spray 3.4 oz

3 icy blond toning spray 3.4 oz

3 cold brunette toning spray 3.4 oz

1 toning sprays easel card

1 toning sprays promo shelf talker

1 toning sprays brochure

milk_shake Spring Gift promo

2 color maintainer shampoo 10.1 oz

2 color maintainer conditioner 10.1 oz

2 color maintainer shampoo flower 10.1 oz

2 color maintainer conditioner flower 10.1 oz

2 moisture plus shampoo 10.1 oz

2 moisture plus conditioner 8.4 oz

FREE gifts

6 make up brush kit

1 shelf talker

RETAIL CAMPAIGN:

Purchase 2 milk_shake products and receive FREE make up brush kit

Curl Passion + FREE brush

4 curl passion shampoo 10.1 oz

2 curl passion conditioner 10.1 oz

2 curl passion mask 8.4 oz

2 curl passion leave in 10.1 oz

FREE gifts

5 curl detangling brush

RETAIL CAMPAIGN:

Purchase 2 Curl Passion care products and get FREE detangling brush

bring the world of milk_shake® into your salon: with our iconic sweet vanilla scent & signature milk proteins, it’s the perfect introduction to the world of milk_shake haircare. Designed for frequent use on all hair types

DISCOVER THE INGREDIENTS THAT WILL MAKE YOUR DAY

/ milk proteins a fundamental element to supplement and strengthen the hair fibre, deeply nourishing and conditioning the hair’s structure / goji berries with a high vitamin and mineral content, they are the ideal solution for dry, dehydrated and dull hair / strawberry and raspberry extracts regenerate the scalp and have an invigorating and antioxidant action

BEAUTY THAT STARTS WITH A SMILE!

Sweet Vanilla intro

3 make my day shampoo 10.1 oz

3 make my day conditioner 10.1 oz

3 whipped cream 6.8 oz

3 leave in conditioner 11.8 oz

3 incredible milk 5.1 oz

FREE products

1 make my day shampoo 33.8 oz

1 make my day conditioner 33.8 oz

1 make my day ambient fragrance

1 make my day brochure

1 desk expo

light catcher spotlight

Black

lightening cream for lightening techniques with cool tones

Up to 7 levels of lift

Enriched with milk proteins, avocado pulp oil and charcoal powder

Gentle ammonia free cream lightener

Up to 6 levels of lift

Enriched with milk proteins, avocado pulp oil and cranberry extract

light catcher spotlight black cream

SPEED:

RECOMMENDED FOR: cool blonds, neutralizing the base level

Features:

· The charcoal and dark pigments inhibit warm tones

·Up to 7 levels of lift

· Hydrates the hair fibre during processing

·Creamy mixture

·Conditioning action

· Can be mixed with the other lightening powders

PRO TIP

Always consider and respect the mixing ratio given for the lightening powders. The choice of volumes of oxidant will depend on the desired lightening result.

SPEED:

RECOMMENDED FOR: total lightening and decap/colour removal

Features:

·No ammonia

·Up to 6 levels of lift

·Hydrates the hair fibre during processing

·Creamy mixture

·Conditioning action

·Lightens with natural tones

·Recommended for total lightening and decap/colour removal

PRO TIP

Use milk_shake® light catcher clear lights with a 1:2 mixing ratio for total lightening and 1:3 mixing ratio for color correction and color removal

light catcher spotlight clear lights

MONDAY MARCH 4

EDUCATION

ACADEMY EVENTS

CUT INTO THE CURL

10:00 A.M – 5:00 P.M EST

$125 or 125 Reward Points

This hands-on class will dive deep into working with textured hair. Learn specific cutting techniques that highlight the natural beauty of curly and wavy hair. We will focus specifically on enhancing the curl pattern while creating shapes that encourage bounce and volume.

INCLUDES Light Refreshments, Snacks, Lunch, Mannequin, Swag Bag

TOOLS NEEDED Working Kit, Spray Bottle, Cutting Shears, Texturizing Shears, Razor, Tail Combs, Cutting Combs, Wide Tooth Combs, Styling Brushes (Round, Flat, Vent), Sectioning Clips, Small Elastic/Rubber Bands, Cutting Apron, Blow Dryer, Curling Iron/Wand, Flat Iron, Notebook, Pen.

LIMITED SEATING 16

MONDAY APRIL 22

BRIDAL BRAIDING UPSTYLING & MORE

10:00 AM - 5:00 PM EST

$275 or 275 Reward Points

Learn how to create exceptional updos fit for any special occasion. This class will focus on adding unique texture, appropriate product use, and accessory placement for creating unforgettable formal styles.

INCLUDES Light Refreshments, Snacks, Lunch, Mannequin, Swag Bag

TOOLS NEEDED Working Kit, Tail Combs, Teasing Combs / Brushes, Fine & Wide Tooth Combs, Styling Brushes (Boar / Bristle, Round & Flat, Vent), Sectioning Clips, Curling Iron / Wand, Flat Iron, Bobby Pins, Pin Curl Clips, Duck Bill Clips, Hair Ties, Small Elastic / Rubber Bands, Notebook, Pen

LIMITED SEATING 16

* Please contact us for discounted hotel rates.

THURSDAY MARCH 14

INSTAGRAM LIVE

milk_shake NEW TONING SPRAY

1:00 PM EST

Tune in to discover all of the different ways that milk_shake has for your guests to banish brass at home. Keep their salon color looking fresh with our toning shampoos, conditioners, and NEW sprays! Learn all about when to use which and get your questions answered LIVE!

Academy Location

26 Hanes Drive, Wayne NJ

For tickets call 973 396 2654

THURSDAY APRIL 4

COLOR MELTING WITH SMOOTHIES SEMI PERMANENT COLOR

1:00 PM EST

Take your single process clients to a whole new level! Tune in LIVE as we share a color melting technique that creates dimension and flawless natural looking color with incredible shine. Learn our PRO techniques for color melting with Smoothies!

12 creative permanent color 3.4oz

2 milk_shake oxidizing emulsion 32.1 oz

FREE products

6 smoothies semi permanent 3.4 oz

1 activating emulsion 32.1 oz

1 smoothies paper swatch chart

*one per stylist

TONING TIPS

Using Smoothies Special Shades

DID YOU KNOW?

Smoothies makes an AMAZING toner!

You get grey coverage up to 75% AND an array of shades, including the Specials. While they can be used entirely on their own, these 4 shades—Pearl, Powder, Silver, and Anthracite are super stars when it comes to toning formulas. Here are Dolly’s top tips for using them to customize your blonde tones:

PEARL:

has a soft violet base. Can be used to soften tones without adding too much ash. Can be added to Silver to form a more pastel shade.

POWDER:

has a pink/lilac base tone. Can be mixed with any color but works especially well to soften ash shades.

SILVER:

has a grey/violet base tone, mixes well with ash tones & Cold blondies to create an icy ash effect. When added to Anthracite, it softens the tone.

ANTHRACITE:

has a blue/grey base. When mixed with Silver it deepens the tone.

NOTE: ALL special shades are mixed 1:1 ½ with Activating Emulsion or Intense Activating Emulsion

PRO TIP

When toning with Smoothies it’s best to apply it to damp hair. If hair is TOO wet, it will dilute your toning formula

Fill-in-th-blank: Client Consultation

Grab a stylist BFF and fill in the blanks for a laugh out loud version of a guest consult!

Hi there! It’s so (ADJECTIVE) to see you today! I see you came in for a (SALON SERVICE)

Do you have any pictures of the look that you were hoping to achieve? I see you brought a photo of (CELEBRITY NAME) . That's great. Well, their hair is (COLOR) while yours is currently (COLOR) . It may take (NUMBER) appointments to get your color there safely. As for the cut I suggest we take off about (NUMBER) inches so that it looks nice and healthy. Have you considered after care? I recommend that you take home at least (NUMBER) products today. You want your hair to keep looking (ADJECTIVE) and (ADJECTIVE) , right? Great, I’ll go ahead and grab your (NUMBER) bottles of (PRODUCT NAME) right now for you. Let's get started!

TOP TAGS

Følløwërs håvë mørë fûñ!

Here are a few looks that caught our eye recently. We love it when you tag us in your incredible milk_shake creations. Keep up the beautiful work!

From super useful tips & info to behind-the-scenes fun and exclusive pro-only giveaways—you’ll want to check it out for yourself!

Scan to follow @milkshakehairpro

@Jennifer.elevatesalon @Simonstylessalonandspa @Taylormdesigns @lauraislocks

deep detox shampoo

RESTORE YOUR HAIR’S NATURAL BEAUTY

/ remove excess grease and the build-up of heavy metals from hard water

/ protect your hair from styling product build-up

milkshakehairpro.com

@milkshakehairpro

@milkshakehairpro

CONNECT WITH US Technical Hotline

@milkshakehairpro

973 767 7878