milk_shake® pro january - february magazine

P R O

JANUARY – FEBRUARY 24

MAGAZINE

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NEW!

MOST LOVED

Flower Power Whipped Cream

NEW!

VALENTINE’S DAY cute retail kits

products of 2023

curl passion products

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milk_shake NEWS

on-demand education: learn the latest trends on YOUR time.

You can access the complete cut & color courses needed to recreate every look in our trend releases anytime. milk_shake® university online puts the power of education in YOUR hands. / Complete cut & color courses / On-demand video format / Flexible pricing options / Regularly updated with new content Learn when it works best for you!

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AEROSOL UPDATE! We have new information regarding the availability of our aerosol products. Scan the QR code to be taken to the latest update.

Put your salon on the map by

CONNECT WITH US Visit us online milkshakehairpro.com milkshakehairpro milkshakehairpro

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ADDING IT to our SALON LOCATOR!

We LOVE seeing what's happening in your chair! Tag us in your best work for a chance to be a milk_shake featured stylist.

Visit our website for more info milkshakehairpro.com

@tiffanylu__fringe

Tag @milkshakehairpro

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2023 Wrapped Your top milk_shake® picks from the past year Ït’s tïmë før thë bïg rëvëål!

Here are YOUR top 10 favorite milk_shake products from the past year. You love them, your clients love them, and these popular products are the perfect way to kick off your retail in the new year!

milk_shake Top 10 leave-in conditioner 11.8 oz incredible milk 5.1 oz icy blond shampoo 10.1 oz silver shine shampoo 10.1 oz color maintainer shampoo 10.1 oz color maintainer conditioner 10.1 oz leave-in conditioner flower edition 11.8 oz moisture plus conditioner 8.4 oz moisture plus shampoo 10.1 oz icy blond conditioner 8.4 oz transparent bag milk_shake brochure

1.

2.

leave in conditioner

incredible milk

3.

4.

icy blond shampoo

silver shine shampoo

6.

5.

color care conditioner

color care shampoo

7.

8.

leave in conditioner flower

moisture plus conditioner

PRO TIP: Have you heard of the Hero Strategy? This retail approach uses the products that sell consistently well as the foundation for your sales strategy. It's simple, intuitive, and effective.

Read about how to use a Hero Strategy to boost salon retail sales on our blog.

9.

moisture plus shampoo

10.

icy blond conditioner

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CURL PASSION

the milk_shake® complete care & styling range designed just for curly hair.

/ pracaxi oil: strengthens and fortifies the hair fiber while deeply nourishing and conditioning the structure of the hair. / babassu oil: native to the Amazon, this oil from the Babassu palm tree seed repairs hair damage by restoring lipids that are critical to hair health.

WITH OUR SIGNATURE MILK PROTEINS AND FRUIT EXTRACTS – BLUEBERRY, APPLE, & LEMON – TO NOURISH, STRENGTHEN & SHINE.

STYLING & FINISH

A versatile range of styling products designed to meet the unique needs of textured hair. From primer to gel (& everything in between!) to create the curls of your dreams!

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leave-in PARABEN FREE

shaper PARABEN FREE

The ideal leave-in spray treatment to give softness and manageability. It helps to keep curls bouncy, supple and long-lasting.

Use: distribute evenly over clean, damp hair and proceed with styling.

Perfect for creating separate, defined curls. It enhances the natural shape of curls and guarantees and perfects softer waves.

The special formula eliminates frizz and protects colour, leaving hair radiant.

Use: apply to towel-dried hair and style as desired.

defining gel PARABEN FREE

primer PARABEN FREE

Delivers flexible hold for defined, radiant curls with natural movement. Protects hair against humidity and smoothes and seals the cuticles while banishing frizz, for supple, defined curls. Perfect for diffuser drying.

Use: apply to washed and towel-dried hair, use hands to distribute and then style.

Ideal for preparing curls for styling or maintaining natural curly looks.

Achieving lasting curls has never been easier. Leaves hair soft and radiant. Can also be used the day after styling to maintain the shape of curls. Perfect for drying with a brush or diffuser.

Use: as a primer, spray onto washed and towel-dried hair. As a retouch product, spray onto dry hair from a distance of about 8 in.

perfectionist PARABEN FREE

enhancing fluid PARABEN FREE

Styles and tames curly hair while giving definition.

Banishes frizz, for soft, shiny, defined curls.

Use: apply to towel-dried hair and style as desired.

The ultra-light formula gives shine and definition without weighing hair down. Perfect for blow-drying with a brush or diffuser.

Use: apply to washed and towel-dried hair. Use hands to distribute and then style.

leave-in spray for curly hair

ultra-definition gel

styling cream for curly hair

styling fluid for curly hair

perfect curl primer

enhancing gel-cream for curly hair

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CLEANSING AND CONDITIONING

We know that curls need special, individualized care. No two curlies are alike which is why milk_shake curl passion offers different levels of hydration. Choose the care routine that helps your client's curls feel loved.

shampoo PARABEN FREE / SLES FREE

conditioner PARABEN FREE

Suitable for all curl types, it cleanses hair conditions hair gently and deeply, giving softness and manageability. It helps to keep curls bouncy and defined.

Use: distribute evenly over damp hair, lather and rinse. Repeat if necessary.

Suitable for all curl types, it gives softness and manageability without weighing the hair down. It contributes to achieving elastic, supple and longlasting curls.

Use: distribute evenly over clean, damp hair, leave on for a few minutes, then rinse.

conditioning cream for curly hair

shampoo for curly hair

mask PARABEN FREE mask for curly hair

It nourishes and hydrates curly hair and reduces frizz, helping to nourish and hydrate without weighing curls down.

Use: apply to clean, damp hair, comb through, leave on for 5-10 minutes, then rinse.

Curl Passion NEW products curl passion primer 6.8 oz NEW curl passion defining gel 6.8 oz NEW curl passion enhancing fluid 6.8 oz NEW FREE products curl passion mask 8.4 oz NEW curl passion brochure

Curl Passion Intro 3 curl passion shampoo 10.1 oz 3 curl passion conditioner 10.1 oz 3 curl passion mask 8.4 oz NEW 2 curl passion leave in 10.1 oz 2 curl passion primer 6.8 oz NEW 2 curl passion defining gel 6.8 oz NEW 2 curl passion enhancing fluid 6.8 oz NEW 2 curl passion shaper 6.8 oz 2 curl passion perfectionist 6.8 oz FREE back bar 1 curl passion shampoo 33.8 oz 1 curl passion conditioner 33.8 oz 1 curl passion mask 500 16.8 oz NEW 1 salon detangling brush 1 curl passion desk expo 1 curl passion brochure

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curl passion

The milk_shake® Quick Guide to Cutting, Coloring & Styling Curly Hair Every curly client is unique—and your approach to their cut, color, and style may need additional considerations. Here are our top tips for taking good care of your curly guests.

4 Quick Tips for Cutting Curly Hair Tip #1: Cut curly hair in its natural state.

Curls are not uniform, so straightening the hair will create unpredictable results when the hair is worn naturally.

Tip #2: Start at the top.

Curls at the top can be heavy. Beginning at the top of the head will remove weight, allowing for more control and a better view of how the overall cut will look.

Tip #3: Cut into the “C”.

Curls are made up of alternating “C” shapes, some small and some large.

Cutting the hair in the curve of the bigger “C” keeps the integrity of the curl pattern and helps eliminate frizz.

TIP #4: Make sure your shears are SHARP.

Dull shears can damage hair. This goes double for curls, which can be more fragile. Be sure to sharpen your shears before you cut a curly client.

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The Cardinal Rule of Styling Curly Hair Touch it as little as possible. This will prevent the cuticle from being roughed up, encouraging frizz.

Product layering will depend on your client’s texture and style preferences, but the “no-touch” rule applies universally.

Curly Color & Porosity Depending on your clients’ curl pattern, they may have a higher natural porosity.

This makes a BIG difference in your color formulations.

Unless hair is medium porosity, formulating to match the desired shade doesn’t guarantee it’ll work out.

Depending on the condition of the hair, your end result could end up a few shades darker.

For example, if you put a level 6 on extremely porous hair, it could look like a level 4, which is much darker than you planned. When you’re going darker, it’s better to go lighter with your shades.

Want more in-depth advice on coloring curly clients?

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Are you seeing dry, lifeless locks?

Winter can do a number on clients' hair. Once you add color services and heat styling into the mix, you're likely looking at a LOT of lost moisture. Learn more about all of the different ways to treat dry hair on our blog!

Moisture Plus Intro 4 moisture plus shampoo 10.1 oz 4 moisture plus conditioner 8.4 oz 4 moisture plus whipped cream 6.8 oz 2 moisture plus hydrating lotion 6 x 0.4 oz FREE back bar 1 moisture plus shampoo 33.8 oz 1 moisture plus conditioner 33.8 oz 1 moisture plus lotion 6 x 0.4 oz 1 moisture plus brochure

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moisture plus lotion + FREE whipped cream 1 moisture plus hydrating lotion 6 x 0.4 oz FREE retail gift 1 moisture plus whipped cream 3.4 oz 1 promotional shelf talker

RETAIL promotion PURCHASE Moisture Plus hydration lotion and get a FREE Moisture Plus Whipped Cream

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Vanilla OR Floral, Which leave-in will reign supreme? YOU decide!

We love both of our leave-in conditioners equally, so we need YOU to help us choose a winner.

E T O V !

N I &W

Scan the QR code to cast your vote. At the end of the promotional period, we will tally up the results and announce the winner in the next magazine!

PLUS one lucky respondent will be chosen to win a YEAR'S SUPPLY of leave-in conditioner in the formula of their choice! *Quantity of giveaway based on average usage of a single stylist.

RETAIL CAMPAIGN Purchase your favorite leave-in conditioner and get 10 FREE foil pack samples to find your favorite shampoo & conditioner combination.

FREE samples contain: color care shampoo 10ml color care conditioner 10ml integrity system shampoo 10ml integrity system conditioner 10ml moisture plus shampoo 10ml moisture plus conditioner 10ml make my day shampoo 10ml make my day conditioner 10ml flower power shampoo 10ml flower power conditioner 10ml

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1 leave-in conditioner 11.8 oz Get FREE 10 shampoo / conditioner samples 1 promo box 1 optional buy back coupon

1 leave-in conditioner flower edition 11.8 oz Get FREE 10 shampoo / conditioner samples 1 promo box 1 optional buy back coupon

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The Cutest Couples (+ a special gift!)

It's a Valentine's meet-cute – milk_shake style!

Glistening Team glistening spray 3.4 oz glistening milk 4.2 oz lifestyling dry shampoo 1.6 oz

Insta Shine insta.lotion 8.4 oz insta.light shampoo 10.1 oz lifestyling dry shampoo 1.6 oz

Incredibly Smooth incredible milk 5.1 oz lifestyling smoothing cream 5.1 oz lifestyling dry shampoo 1.6 oz For every 6 kits purchased salons will receive a heart decoration kit, an easel card, shelf talker and a milky bear with promo communication card.

Perfect Blowdry whipped cream 6.8 oz lifestyling blow dry primer 6.8 oz lifestyling dry shampoo 1.6 oz

Minimum salon purchase 6 mixed kits.

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A NEW addition to the Flower Power family!

Our bestselling Whipped Cream is now available in a vegan-friendly edition with sweet floral scent whipped cream / flower fragrance no rinse conditioning & protective creamy foam for all hair types Formulated to condition the hair, maintaining its moisture balance.

Use: shake well and hold upside down to dispense. Apply to clean damp hair, then style.

NEW! Flower Whipped Cream 3 whipped cream flower 6.8 oz FREE products 3 whipped cream flower 1.7 oz 1 shelf talker

A UNIQUE HAIR LAMINATION SERVICE FOR EXTREME, MIRROR-LIKE SHINE. Every celebrity and social media star has hopped on the glasshair trend and your clients want in.

Our singular hair lamination service gives epic, glossy shine in 1 hour or less.

– the glass hair effect visibly reflects the light – hair is silky soft – hair looks fuller – hair color is revived IN 5 EASY STEPS AND JUST 30/60 MINUTES the client will have lustrous hair that will last up to 3 washes.

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BEFORE

insta.light lamination service AFTER

insta.light shampoo 33.4 oz insta.lotion 16.8 oz thermo-protector 10.1 oz FREE products insta.light potion 10.1 oz insta.light poster insta.light shelf talker insta.light door sticker insta.light brochure

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Ýøû åskëd, wë åñswërëd!

Glistening spray is BACK! glistening spray

polishing spray for frizzy hair Leaves hair glossy, eliminates static and makes dry hair more manageable. Contains date palm extract and crambe oil for soft, manageable hair and helps maintain optimal hydration. Leaves hair soft, vibrant and shiny. Use: lightly spray at a distance of 8 - 12 inches after styling.

Glistening Spray 3+1 FREE 3 glistening spray 3.4 oz FREE products 1 glistening spray 3.4 oz

STOCK UP & SAVE! 35% OFF LITERS!

insta.light shampoo 33.8 oz silver shampoo 33.8 oz silver shine light shampoo 33.8 oz integrity nourishing shampoo 33.8 oz integrity nourishing conditioner 33.8 oz moisture plus shampoo 33.8 oz icy blond shampoo 33.8 oz

make my day shampoo 33.8 oz make my day conditioner 33.8 oz color maintainer shampoo 33.8 oz color maintainer conditioner 33.8 oz leave-in conditioner 33.8 oz

silver shine conditioner 33.8 oz moisture plus conditioner 33.8 oz icy blond conditioner 33.8 oz

OPEN CALL FOR CONTENT CREATORS! Looking to join our hand-pick team of milk_shake pros creating amazing social content?

We are now accepting applications for 2024 Content Creators! Join our incredible team to get exclusive access to new products, inspiration from other pros in the field, and custom education opportunities JUST for content creators.

As a milk_shake content creator you will...

• Participate in bi-monthly zoom meetings • Create 2+ pieces of original digital content per month • Receive a bi-monthly delivery of FREE milk_shake products • Get early access to new products, promotions and exclusive education • Join a team of really cool stylists who love to create!

Provide feedback on new product launches and initiatives. ...and also...

Interested in learning more? Scan the QR Code to apply!

Viki Filipek Salon: Brush Beauty Studio @Viki.brushbeauty.xo

I love being a content creator because it allows me to share my artistic expression across various platforms. Collaborating with fellow stylists who share a passion for all things milk_shake is incredibly rewarding, and I appreciate the continuous learning opportunities provided by the milk_shake pro team.”

Brittany Bohacik Salon: Ava Michael Beautique @brittanybohacik

I absolutely love being a milk_shake content creator! I am very lucky to have this opportunity!

It has taught me so much more about the brand, myself, and gave me so much more confidence as a stylist!

Most importantly, the team has become like family to me.

I’m so very thankful for the relationships I have made!

I can’t wait to see what the next year brings!”

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Light catcher UPDATE To streamline your blonding services, we've opted to refer to our new family of lightening powders by their levels of lift.

This will make it faster and easier to choose the EXACT light catcher lightener you need to achieve YOUR perfect blond.

Sunlight is now Level 7 Freehand Starlight is now Level 8 Moonlight is now Level 9

Level 8 FREE fast toning 1 light catcher LEVEL 8 17.64 oz FREE products 3 light catcher fast toning 3.4 oz* 1 light catchers brochure 1 disposable cape x 25

Choose from: 038/NGB

NATURAL GOLDEN MOKA

008/NNB NATURAL MOKA

046/NCR

NATURAL COPPER RED

Level 7 + FREE accessories 1 light catcher LEVEL 7 Freehand 14.11 oz FREE accesories 1 long shader brush 1 soft shader brush 1 sponge shader brush 1 feather shader brush

017/NAV

NATURAL ASH VIOLET

071/NVA

NATURAL VIOLET ASH

Creative Permanent Color 5 1 1 1 1

creative permanent color 3.4 oz oxidizing emulsion 32.1 oz brochure paper swatch chart technical book

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NEW YEAR NEW HAIR COLOR Looking to invest in a new color line?

We've got you covered.

Smoothies Semi Permanent Color

SUGGESTED SHADES: 5.0, 4.31, 6.66, 7.43, 8.11+ 20 Vol

6 1 1 1

No Inhibition Multicolor 5 1 1 1

no inhibition multicolor 3.4 oz no inhibition oxidizing emulsion 33.8 oz paper swatch chart multicolor brochure

SUGGESTED SHADES: 5 / 6.00 / 5.22 / 6.66 / 7.31 / 20 VOL

milk shake smoothies semi permanent 3.4 oz activating emulsion 32.1 oz technical book paper swatch chart

SUGGESTED SHADES: 5N, 6.66, 7N, 7.43, 9.1, 10.117 + Activating Emulsion

9 Minutes Color 5 1 1 1

9 minutes color 3.4 oz milk_shake oxidizing emulsion 32.1 oz 9 minutes color paper chart 9 minutes color technical book

SUGGESTED SHADES: 4.0, 6.0, 5.14, 6.35, 7.6, + 10 Vol

The Gloss Try Me Kit 5 1 1 1

The Gloss demi permanent color 2.03 fl oz The Gloss activator 33.5 fl oz The Gloss paper swatch chart The Gloss technical book

The above promotions are part of 2024 Intro Deals.

Please ask your sales representative for more information on introductory offers available all year long.

INTRO

D E A L S 20

24

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3 WAYS TO LEARN! ACADEMY EVENTS MONDAY

JANUARY

22

Experience milk_shake PRO’s Cut and Color Philosophy Demo 10:00 AM - 1:00 PM EST $125 or 125 Reward Points During this look & learn event we will take you on a journey through the milk_shake PRO philosophy.

Discover the benefits of crafting the perfect haircut to work in synergy with your color palette and placement. We will explore the marriage of cut and color while working with milk_shake Creative Permanent Color line.

INCLUDES: Swag bag: Try Me Color Kit, Beauty insights Look Book, Light Refreshments LIMITED SEATING: 25

MONDAY

FEBRUARY

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The Art of Balayage 10:00 AM - 5:00 PM EST $275.00 or 275 Reward Points During this interactive, hands-on workshop we will cover everything you need to perfect the art of balayage. Beginning with where to start, to choosing the appropriate emulsion and toners for your ideal final result. Learn the milk_shake PRO Diagonal Balayage technique and participate in an in-depth Q&A designed to answer all of your burning balay-questions.

INCLUDES: Mannequin, Swag Bag, Light Refreshments, Snacks, Lunch TOOLS NEEDED: Working Kit, Spray Bottle, Tail Comb, Wide Tooth Combs, Styling Brushes (Round & Flat), Sectioning Clips, Color Apron, Blow Dryer, Curling Iron/Wand, Flat Iron, Color Board, Preferred Gloves (if needed) Notebook, Pen. LIMITED SEATING: 16

Academy Location 26 Hanes Drive, Wayne NJ

* Please contact us for discounted hotel rates.

For tickets call 973 396 2654

INSTAGRAM LIVE TUESDAY

JANUARY

16

THURSDAY

FEBRUARY

8

Hair texture just got curlier 1:00 PM EST How to do you identify curly hair & how can we maintain an ideal texture? During this Instagram LIVE event, we will address these questions and more with a live demo. We will also introduce you to milk_shake's newest Curl Passion products that create a complete curl care & style routine.

3 easy steps to shinier hair 1:00 PM EST Join us for this Instagram LIVE event to learn more about the trendy new service that can dramatically impact your salon's bottom line. Our simple, 4-step insta.light hair lamination service delivers a sought-after glass-like finish and makes for an ideal add-on service.

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PRO ONLINE UNIVERSITY LEARN THE LATEST TRENDS — ON YOUR TIME. Keeping up with the latest in salon education doesn’t have to take up ALL of your time. Our on-demand learning format puts you in control of your schedule.

You can access the complete cut & color courses needed to recreate every look in our trend releases anytime. milk_shake university online puts the power of education in YOUR hands. � Complete cut & color courses � On-demand video format � Flexible pricing structure � Consistently updated with new content Learn when it works best for you!

Scan to explore our online university!

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milk_shake crosswordpromos january/february milk_shake 1

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3

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ACROSS 1. one of the floral scents in Flower Power 3. our original leave-in scent 4. A bee's favorite haircut 6. our signature ingredient 8. makes our freehand lightener great for balayage 9. the butter in our integrity line 10. what glistening spray gives DOWN 2. the #1 thing most curls need 5. creative director of education for milk_shake NA 7. 2023's top selling product

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Across Down one of the floral scents in Flower Power 2. the #1 thing most curls need our original leave-in scent 5. creative director of education for milk_shake NA A bee's favorite haircut 7. 2023's top selling product our signature ingredient makes our freehand lightener balayage Here are agreat fewforlooks that caught our eye recently. We love it when you tag us in your the butter in our integrity line incredible milk_shake creations. Keep up the beautiful work! what glistening spray gives

TOP TAGS

Soft Vanilla highlights by @justinbroesky

Rootmelt with lowlights by @styled.by.nicole

Følløwërs håvë mørë fûñ!

The Purest Platinum by @tamed.by.sara

Dimensional brunette by @alleedoeshair

USED: milk_shake Light catcher level 8 lightener + toning with milk_shake the GLOSS in 10.117/10n + neutral

USED: Light catcher level 8 lightener and toned with the GLOSS in 9.17, 5.8, 8.7 & neutral

From super useful tips & info to behind-the-scenes fun and exclusive pro-only giveaways—you’ll want to check it out for yourself!

Scan to follow @milkshakehairpro

curl passion

CONNECT WITH US

The complete milk_shake® range for soft and bouncy CURLS AND WAVES

milkshakehairpro.com

@milkshakehairpro

Technical Hotline

@milkshakehairpro

@milkshakehairpro

973 767 7878