milk_shake® pro may-june magazine

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MAY –JUNE 23 03 P R O MAGAZINE featured milk_shake milk_shake color SMOOTHIES NEW! Make My Day Deliciously scented daily hair routine NEW! Lift & tone + great coverage in one step Sun & More Summer beauty products Join us in Italy Education + Inspiration

milk_shake NEWS

Want to be more active on social media but don’t have the time to create posts?

We have created a library of ready-to-use materials for you:

/ social media posts

We are excited to announce that milk_shake color maintainer shampoo is the 2023 New Beauty award winning best shampoo for color treated hair.

EDUCATIONAL EXPERIENCE

/ social media stories

/ product promotion posts

/ product videos

#1 JULY 15th – 20th / 2023 or

#2 SEPTEMBER 30th –OCTOBER 5th / 2023

Take a journey through the latest hair trends with the milk_shake PRO international team. Join us for a 2 day inspirational course that will motivate you to new creative heights. Expand your experience with a visit to some of the most beautiful destinations in Northern Italy.

ACADEMY COURSE

Be part of a 2 day look & learn and hands-on session featuring the best creative artists from our international team. You will unleash your creativity & master the latest trends.

PRICING

Cost: $1,900 per person (Includes 2 day course, 5 dinners, 3 lunches, and 5 night hotel stay-based on double occupancy)

*Airfare to Milan NOT included Suggested airport for arrivals Milano Malpensa For more information call 973 396 2654

We LOVE seeing what's happening in your chair! Tag us in your best work for a chance to be a milk_shake featured stylist.

@ginadangelohair

@milkshakehairpro

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LIFT, TONE,COVER & BALANCE FOR PERFECT BLONDS

A brand new range for perfect blonds, light catcher soft light is a hight lift system that simplifies blonding services. You can provide 4-5 levels of light, grey coverage and an even tone from roots to ends, in just one application.

A NATURAL RESULT THROUGH THE COMBINATION OF 3 PRODUCTS

/ lift & balance gives 4-5 levels of lift to natural base levels 6 or lighter, as well as providing grey coverage

/ light layers gives lift with natural tones on lengths and ends

/ soft light oxidizing emulsion formulated to develop lift & balance and light layers

milk_shake® light catcher lift & balance

3 SHADES TO BE APPLIED TO BASE LEVELS 6 OR LIGHTER:

milk_shake® light catcher light layers

SUPER HIGH LIFT COLOUR CREAM FOR NATURAL AND COLOUR-TREATED HAIR to be applied to natural or colour-treated base levels 6 to 9, giving touches of light and movement to blond hair.

milk_shake® light catcher soft light gives hair radiance with the combined action of 2 fundamental ingredients, milk proteins and the exclusive milk_shake® ingredient Integrity 41®*

Light Catcher Soft Light

2 light catcher lift & balance .01 3.4 oz

2 light catcher lift & balance .13 3.4 oz

2 light catcher lift & balance .03 3.4 oz

2 light catcher light layers 3.4 oz

1 light catcher oxidizing emulsion 40 VOL 33.8 oz

1 lift & balance color chart

1 color bowl and brush

1 brochure

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.01 NA .13 AG .03 NG WINTER MORNING DESERT SUN GOLDEN HOUR
more
here
Learn
SAVE 26% click

bring the world of milk_shake® into your salon:

with our iconic sweet vanilla scent & signature milk porteins, it’s the perfect introduction to the world of milk_shake haircare. Designed for frequent use on all hair types

DISCOVER THE INGREDIENTS THAT WILL MAKE YOUR DAY

/ milk proteins

a fundamental element to supplement and strengthen the hair fibre, deeply nourishing and conditioning the hair’s structure / goji berries with a high vitamin and mineral content, they are the ideal solution for dry, dehydrated and dull hair / strawberry and raspberry extracts regenerate the scalp and have an invigorating and antioxidant action

BEAUTY THAT STARTS WITH A SMILE!

make my day shampoo

milk shampoo for super soft hair

A beauty blend with a gorgeous fragrance that leaves hair soft and shiny. Its creamy texture makes this delicate shampoo perfect for all hair types without removing the hair’s protective film. Use: distribute evenly over damp hair, lather and rinse.

make my day conditioner

milk conditioner for super soft hair

A creamy milk texture with a gorgeous fragrance that helps to detangle and smooth hair without weighing the hair down. Use: distribute evenly over clean, damp hair, leave in for a few minutes, then rinse.

whipped cream

leave-in foam for super soft hair

No rinse conditioning & protective creamy foam for all hair types. Formulated to condition the hair, maintaining its moisture balance. Use: shake well and hold upside down to dispense. Apply to clean damp hair, then style.

Your favorite whipped cream has the same much-loved formula-now with a new package design!

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Learn more

There’s a booster for every hair need:

/ strawberry to regenerate and nourish fine or chemically-treated hair / blueberry to protect and strengthen colour-treated or lightened hair / papaya to hydrate and give shine to coarse, dry hair

make my day mask / single application

intensive nourishing milk mask that creates super soft hair. Ideal for all hair types, it restores the hair’s softness and shine. The intensive action of milk proteins nourishes the hair, making it strong and elastic. When mixed with milk_shake® make my day mask booster, it strengthens their specific action on the hair.

Use: mix with one sachet of milk_shake® make my day mask booster according to hair needs. Apply to clean, damp hair, applying over lengths and ends, process for 10 minutes and rinse well.

make my day mask booster / single application

hydrating serum with strawberry, blueberry, or papaya. The additional prickly pear active ingredient gives hair protection and nourishment. Use: mix with one sachet of milk_shake® make my day mask. Apply to clean, damp hair, applying over lengths and ends, process for 10 minutes and rinse well.

Make My Day

SAVE 25%

6 make my day shampoo 10.1 oz

6 make my day conditioner 10.1 oz

6 whipped cream 6.8 oz

FREE products

1 make my day shampoo 33.8 oz

1 make my day conditioner 33.8 oz

1 make my day ambient fragrance tester

1 paper blotters x12

1 desk expo

1 brochure

1 shelf talker

Make My Day backbar

3 make my day mask 6 x 1.01 oz

SAVE 18%

1 papaya booster – hydrates/gives shine 6 x 0.1 oz

1 blueberry booster – protects/strengthens 6 x 0.1 oz

1 strawberry booster – regenerates/nourishes 6 x 0.1 oz

1 mask expo

1 treatment brush and bowl

1 brochure

12 treatment cards

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is also an exclusive in-salon service: the make my day nourishing milk mask can be combined with 3 special fruit boosters for an exclusive in-salon treatment.

Enjoy the summer with a complete routine that includes protection, nourishment and hydration, with high-performance natural ingredients.

HIBISCUS OIL: extracted from the seeds of this summer bloom, hibiscus oil is an extraordinary emollient that detangles and prevents split ends.

MURU MURU BUTTER: softens hair and skin. A vitamin rich, non-greasy butter that protects from stress and sun damage.

ALOE VERA JUICE: with a strong soothing effect, it’s the ideal remedy for red, burnt skin. Its a powerful source of hydration, helping to keep skin firm and supple.

3 SUNCARE PRODUCTS to enjoy all the benefits this seasons brings

incredible milk leave in treatment for all hair types

Summer edition of our beloved Incredible Milk. A spray mask with 12 cosmetic benefits + UV filters to protect hair from sun, salt, and chlorine damage. No rinse formula.

Use: apply to damp hair, distribute and style.

crackling body mousse

Refreshing crackling effect after sun foam.

bi-phase leave in conditioner

ultra-light bi-phase protector

A leave-in conditioning spray that protects hair exposed to sun, salt and chlorine. The biphasic formulation guarantees combability and softness to the hair. Use: shake before use. Spray the product onto wet hair and comb through. No rinse formula.

A crackling foam with aloe vera and liquorice extract that hydrates and refreshes the skin after sun exposure. The “crackling” technology refreshes the skin facilitating quick absorption of the active ingredients

Use: Shake well before use. Spray onto the palm of the hand and apply to skin, massaging into the skin until absorbed.

Sun & More

6 sun & more incredible milk 4.7 oz

3 sun & more bi-phase leave in conditioner 8.4 oz

3 sun & more crackling mousse 5.1 oz

FREE products

1 sun & more incredible milk 4.7 oz

1 sun & more desk expo

3 sun & more bikini bag

3 sun & more headband

1 sun & more brochure

The fragrance of creamy coconut milk and exotic fruits evoke dreamy holiday destinations.

IN-SALON RETAIL CAMPAIGN

When your guest pur

2 Sun & More produ a FREE bikini bag

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FRIZZ-FREE summer hair

Frizz is the number one concern for most clients when it comes to warming temps. With the right products and services, you can help your clients fight the fear of frizz and get back to enjoying their fun in the sun.

Recommend these go-to milk_shake products for flawless, frizzfree hair.

Save 20%

Nourish your frizzy hair

Oil Treatments are simple to use at home and infuse frizzy hair with moisture and shine. Organic Argan Oil nourishes, regenerates, softens and tames frizz while Incredible Oil helps prevent split ends and gives nourishment and strength to the hair.

glistening argan oil 1.7 oz

integrity incredible oil 1.7 oz

Frizz taming styling products

No Frizz products help eliminate frizz during and after styling. They provide heat protection and maintain optimal hair hydration while smoothing the hair cuticle.

glistening milk 4.2 oz

glistening serum 3.4 oz

Anti-humidity shield

These products contain heat-activated polymers that essentially waterproof every hair strand, preventing humidity and rain from ruining your super-sleek style. It protects hair color and maintains your style for longer.

lifestyling amazing 6.8oz

lifestyling amazing curls & waves 6.8oz

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Ready to shine!

A UNIQUE HAIR LAMINATION SERVICE FOR EXTREME, MIRROR-LIKE SHINE.

Every celebrity and social media star has hopped on the glass-hair trend and your clients want in. Our singular hair lamination service gives epic, glossy shine in 1 hour or less.

Insta Light LAMINATION SERVICE

1 insta light shampoo 33.4 oz

2 insta lotion 8.4 oz

1 insta light potion 10.1 oz

FREE products

1 insta light brochure

SAVE 24%

insta lotion 5+1

5 insta lotion 8.4 oz

FREE products

1 insta lotion 8.4 oz

SAVE 17%

LITER DUO SALE

color maintainer shampoo 33.8 oz

color maintainer conditioner 33.8 oz

SAVE 20% on liter duos PLUS FREE cotton bag

icy blond shampoo 33.8 oz

icy blond conditioner 33.8 oz

silver shine shampoo 33.8 oz

silver shine conditioner 33.8 oz

moisture plus shampoo 33.8 oz

moisture plus conditioner 33.8 oz

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BOGO 50% OFF* on your favorite milk_shake shampoo & conditioner duos

*Minimum purchase of 6 assorted duos.

Icy Blond DUO

icy blond shampoo 10.1 oz

icy blond conditioner 8.4 oz

Integrity DUO

1 integrity nourishing shampoo 10.1 oz

1 integrity nourishing conditioner 10.1 oz

Moisture Plus DUO

1 moisture plus shampoo 10.1 oz

1 moisture plus conditioner 8.4 oz

Silver Shine DUO

1 silver shine shampoo 10.1 oz

1 silver shine conditioner 8.4 oz

Color Care DUO

1 color maintainer shampoo 10.1 oz

1 color maintainer conditioner 10.1 oz

*Buy one, get one 50% off (discount applied on the lowest priced item)

2for

Each duo comes with elastiband to bundle the products.

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Beachy Waves

lifestyling liquid styler 8.4 oz

lifestyling texturizing spritz 5.9 oz leave in conditioner 11.8 oz cotton cosmetic bag

SAVE 20%

Air Dry Look

$31.20 / Salon Value $39.00

lifestyling medium hold gel 6.8 oz lifestyling texturizing cream 3.4 oz incredible milk 5.1 oz cotton cosmetic bag

SAVE 20%

AEROSOL UPDATE

In the past year, we have experienced serious delays in producing certain products – specifically, Dry Shampoo, Lifestyling hairsprays, Let it Shine Spray, and our Shaping Foam. We have heard your frustration. We have addressed the situation fully and provided updated information on our website.

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for updated information click
Scan this QR code
here

DECOLOGIC BLACK 7 OZ

SAVE 30%

/ innovative black cream lightener

/ lifts up to 7 levels

/ eliminates warm tones

/ leaves hair healthy and nourished

BLUE LIGHTENING POWDER

/ versatile, dust-free formula

/ lifts up to 6 levels

/ reduces brassiness or golden tones

/ protects and conditions hair

LIGHTENING POWDER 1.1 lb

/ versatile, dust-free formula

/ lifts up to 6 levels

/ easy to blend

/ leaves hair soft, manageable and shiny

CLAY BALAYAGE LIGHTENER 0.9 lb

/ suitable for all freehand techniques

/ creates a barrier for precise results

/ lifts up to 4 levels

/ protects and conditions hair

LEVEL 9 LIGHTENER

/ extra-high-lift powder

/ intense lift up to 9 levels

/ counteracts residual warm tones

/ protects and conditions hair

TOTAL ROOTS LIGHTENER 7.0 oz

SAVE 30% on Decologic

/ ammonia-free lightening cream

/ lifts gently up to 5-6 levels

/ ideal for application on roots and lengths

/ protects and conditions hair

Lighteners
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64 ammonia free semi permanent colors containing delicious ingredients such as organic honey, cocoa, papaya, blueberries, strawberries and of course... milk proteins.

/ Gives shine and dimension to a natural base color

/ Offers intense, bright or natural color contrasts

/ Covers up to 75% grey

/ Adds tonality to discolored and blond hair

/ Easy application, easy maintenance

milk shake Smoothies color cream is blended with milk proteins, organic honey and sunflower oil, amino acid complex, fruit extracts and cocoa, for maximum hydration during hair coloring.

Try Me Kit

SAVE 37%

DID YOU KNOW?

milk_shake smoothies shades are divided into 13 tonal series–each with its own hero ingredient.

Papaya, strawberries, blueberries, milk, honey, grape and cocoa extracts characterize each of milk_shake Smoothies tonal series, creating enjoyable colored cream with a subtle, natural fragrance for an enjoyable in-salon experience.

FEATURED COLOR LINE

6 milk shake smoothies semi permanent 3.4 oz

1 activating emulsion 32.1 oz

1 paper swatch chart

1 technical book SUGGESTED SHADES:

Stylist Deal

SAVE 33%

12 milk shake smoothies semi permanent 3.4 oz

3 activating emulsion 32.1 oz

1 semi permanent color swatch chart

1 technical book

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/ 6.66 / 7 / 7.43 / 9.1 / 10.117 / Activating Emulsion
5
clients only, limit one per customer
more
*NEW
Learn
smoothies click here

smoothies

COLD BLONDIE

8 shades for perfect blonds = the best solution for unwanted residual tones.

Smoothies

COLD BLONDIE

6

3.4

9 minutes + creative permanent color 10 + 2

10 9 minutes permanent color 3.4 oz FREE

2 creative permanent color 3.4 oz

2

3.4 oz

creative permanent color + 9 minutes

10 + 2

10 creative permanent color 3.4oz

FREE products

2 9 minutes permanent color 3.4oz

13
products
+ FREE swatch chart 24 no inhibition multicolor 3.4 oz get FREE 1 medium swatch chart 9.07 | 9NV 10.07 | 10NV 9.08 | 9NV 10.08 | 10NV 10.13 | 10AG 10.11 | 10AA 10.116 | 10AAR 10.117 | 10AAV
Multicolor
products
smoothies semi permanent color
oz FREE
MIX & MATCH
from: 9.07 / 10.07 / 9.08 / 10.08 / 10.13 / 10.11 / 10.116 / 10.117 10x 10x 2x 2x
smoothies semi permanent color
Choose

MONDAY

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SUNDAY & MONDAY JUNE 4-5

ACADEMY CLASSES

Formal Attire: Bridal Hair & More

10:00 AM – 5:00 PM EST

$225.00 or 225 Reward Points

Seamlessly switch from one stunning style to another. Say “I DO” to the latest upstyling trends. This workship is ideal for any stylist looking to enhance their curling, pinning, and texture-adding skills. We will guide you towards the products & techniques you need to create long-lasting styles.

2023 Trend Release Cut Your Color

10:00 AM – 5:00 PM EST

$695.00 or 695 Reward Points

This workshop features milk_shake's 2023 trend release, “Sensorial Garden”. During this 2-day workshop you will learn the color formulations and techniques needed to bring these timeless, evocative looks into your salon and adapt them to suit your clients unique beauty.

MONDAY JUNE 19

milk_shake® Pro Advanced Balayage

10:00 AM - 5:00 PM EST

$125.00 or 125 Reward Points

Take your balayage skills to the next level with this advanced workshop. During this hands-on class, we will focus on the right lighteners, tools, and technique to master this in-demand service.

ZOOM CLASSES

TUESDAY MAY 16

Intro to Smoothies semi-permanent color

TIME: 8:00 PM Eastern Time (US and Canada)

In this class we will address common toning challenges like creating the ideal tone, determining level, and accounting for underlying pigment and porosity. We will provide the perfect toning options using milk_shake smoothies semi-permanent color and The Gloss liquid demi-permanent color.

Academy Location 26 Hanes Drive, Wayne NJ

For tickets call 973 396 2654

click here

TUESDAY

JUNE 6

Introducing Light Catchers Soft Light

TIME: 8:00 PM Eastern Time (US and Canada)

Blondes need special care and blond-ers need special tools. To address the growing demand for blonding services we will be introducing Light Catcher Soft Light—our latest blonding innovation. Join us to learn all about this high lift color series that provides 4-5 levels of lift, tonal deposit and grey coverage.

click here

Register in advance. After registering, you will receive a confirmation email containing information about joining the meeting.

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MAY
@milkshakehairpro @milkshakehairpro milkshakehairpro.com @milkshakehairpro CONNECT WITH US Technical Hotline 973 767 7878 START THE DAY RIGHT WITH THE ICONIC milk_shake® FRAGRANCE

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