milk_shake® pro november-december magazine

P R O

NOVEMBER – DECEMBER 23

MAGAZINE

06

NEW!

light catcher fast toning

Holiday Ready GIFT IDEAS

SMOOTHIES

NEW Moka Shades

3 ways to learn

new education opportunities

milkshakehairpro.com

2

SALON MARKETING made easy Want to be more active on social media but don’t have the time to create posts?

We have a library of ready-to-use materials, made just for you! / in-feed posts / social media stories / product promotion posts / product videos

milk_shake BEAUTY INSIGHTS, on-demand courses and inspiration available to digital education subscribers.

Sçåñ hërë Put your salon on the map by ADDING IT to our SALON LOCATOR! Visit our website for more info milkshakehairpro.com

CONNECT WITH US milkshakehairpro.com milkshakehairpro milkshakehairpro

ʽtis the season for giving (& receiving!)

Our 12 Days of Gifting is back—with a twist!

We'll be giving away a new prize everyday starting 12/12, all you have to do is follow us on instagram @milkshakehairpro and tag your sales rep in the comments.

You BOTH have a chance to win!

3

CREATE ANY BLOND YOU CAN IMAGINE while highlighting hair's natural beauty discover milk_shake light catcher fast-toning – our new direct colors that enrich the light catcher range.

fast toning

5 SHADES FOR PRE-LIGHTENED HAIR:

THE IDEAL PRODUCT FOR:

/ instant and delicate colour tones / direct pigments that last 4-5 washes* / condition and restore the hair’s natural pH / paraben, SLS and SLES free / ammonia free

/ fast toning services at the backwash / reviving hair colour between toning services / creating delicate pastel effects / enhancing and correcting colour tones *according to hair type, processing time and quantity of product applied.

CONDITIONING DIRECT COLOUR FOR HAIR Instant delicate toning products for colouring services on blond or lightened hair. With high quality pigments, ammonia free and oxidant free, it respects that hair’s natural structure.

Use: Distribute evenly over clean, damp hair, or over select strands to create the desired target effect. After the processing time, lather and rinse. If necessary, proceed with a conditioning cream.

038/NGB

NATURAL GOLDEN MOKA

008/NNB NATURAL MOKA

046/NCR

NATURAL COPPER RED

Fast toning 5 1 1

light catcher fast toning* fast toning brochure disposable cape x 25

017/NAV

NATURAL ASH VIOLET

SAVE

36%

071/NVA

NATURAL VIOLET ASH

Avocado oil and its vitamins are a natural restructuring ingredient for the hair, a real beauty elixir that makes the hair shiny and strong.

Detangling and conditioning, milk proteins help to avoid the stiffness caused by lightening products, improving the hair’s appearance and structure.

*one of each shades Processing time: 5 to 20 minutes

4

Hølïdåÿ Gïfts

Make My Day TRIO make my day shampoo 10.1 oz make my day conditioner 10.1 oz whipped cream 6.8 oz cosmetic bag

for every one & every hair

Color Care TRIO No matter the size of the list or type of hair, there is a milk_shake holiday kit that is the perfect fit.

From the cutest little stocking stuffers to a complete care trio, there's something to celebrate everyone this holiday season.

color maintainer shampoo 10.1 oz color maintainer conditioner 10.1 oz leave-in conditioner 11.8 oz cosmetic bag

Flower Power TRIO flower power shampoo 10.1 oz flower power conditioner 10.1 oz flower power leave In 11.8 oz cosmetic bag

Moisture Plus TRIO moisture plus shampoo 10.1 oz moisture plus conditioner 8.4 oz moisture plus whipped cream 6.8 oz cosmetic bag

Integrity System TRIO integrity nourishing shampoo 10.1 oz integrity nourishing conditioner 10.1 oz incredible milk 5.1 oz cosmetic bag

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Color Care DUO

Moisture Plus DUO

color maintainer shampoo sulfate free 10.1 oz color maintainer conditioner 10.1 oz duo box

moisture plus shampoo 10.1 oz moisture plus conditioner 8.4 oz duo box

Cold Brunette DUO

Icy Blond DUO

cold brunette shampoo 10.1 oz cold brunette conditioner 8.4 oz duo box

icy blond shampoo 10.1 oz icy blond conditioner 8.4 oz duo box

Silver Shine DUO silver shine shampoo 10.1 oz silver shine conditioner 8.4 oz duo box

HOLIDAY PROMO MARKETING made easy Want to boost your salon sales during the busy holiday season?

We have a suite of ready-to-use materials, made just for you! / in-feed posts / social media stories / product promotion posts / product videos

Døwñløåd ñøw

6

HOLIDAY MINIS Purchase 3 minis and get a FREE mini bag Choose from:

color maintainer mini TRIO color maintainer shampoo 1.7 oz color maintainer conditioner 1.7 oz leave in conditioner 2.5 oz mini plush bag

silver shine mini TRIO

silver shine shampoo 1.7 oz silver shine conditioner 1.7 oz incredible milk 1.7 oz mini plush bag

moisture plus mini TRIO

moisture plus shampoo 1.7 oz moisture plus conditioner 1.7 oz whipped cream 1.7 oz mini plush bag

MINI HOLIDAY ORNAMENTS whipped cream box 1.7 oz leave in box 2.5 oz flower leave in box 2.5 oz incredible milk box 1.7 oz

OR purchase $150 in non-promotional milk_shake products and GET FREE 4 mini trio kits of your choice

7

an exclusive in-salon service:

the make my day nourishing milk mask can be combined with 3 special fruit boosters for an exclusive in-salon treatment.

There’s a booster for every hair need: / strawberry to regenerate and nourish fine or chemically-treated hair / blueberry to protect and strengthen colour-treated or lightened hair / papaya to hydrate and give shine to coarse, dry hair

make my day mask / single application intensive nourishing milk mask that creates super soft hair. Ideal for all hair types, it restores the hair’s softness and shine. The intensive action of milk proteins nourishes the hair, making it strong and elastic. When mixed with milk_shake® make my day mask booster, it strengthens their specific action on the hair.

Use: mix with one sachet of milk_shake® make my day mask booster according to hair needs. Apply to clean, damp hair, applying over lengths and ends, process for 10 minutes and rinse well.

make my day mask booster / single application hydrating serum with strawberry, blueberry, or papaya. The additional prickly pear active ingredient gives hair protection and nourishment.

Use: mix with one sachet of milk_shake® make my day mask.

Apply to clean, damp hair, applying over lengths and ends, process for 10 minutes and rinse well.

Active Yogurt Mask 3 active yogurt mask 8.4 oz FREE products 1 active yogurt mask 16.8 oz 6 active yogurt mask sample foil pack

SAVE

43%

Make My Day backbar

SAVE

27%

3 make my day mask 6 x 1.01 oz FREE products 1 papaya booster – hydrates/gives shine 6 x 0.1 oz 1 blueberry booster – protects/strengthens 6 x 0.1 oz 1 strawberry booster – regenerates/nourishes 6 x 0.1 oz 1 mask expo 1 treatment brush and bowl 1 brochure 12 treatment cards

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MOKA MOKA is an expanded color palette to explore a whole new world of brown tones.

6 shades with .8 tones, recommended for base levels 3 or lighter, to create intense, deep brown shades

MATTE BROWN WITH COOLER TONES COMPARED TO CHOCOLATE SHADES:

inspired by creamy coffee, rich espresso and decadent cappuccino, the moka brown palette accentuates neutral and cool tones.

COCOA SEED EXTRACT ENRICHES THE FORMULAS OF THIS TONAL SERIES AND DETERMINES ITS COLOUR AND FRAGRANCE: / its nourishing and hydrating action leaves hair soft and shiny / the cocoa and chocolate tones identify the colour of the cream / each shade releases a delicious chocolate fragrance a decadent chocolate frangrance enhances every shade for a unique color experience 5.8 | 5B

MOKA LIGHT BROWN

6.88 | 6BB

INTENSE MOKA DARK BLOND

smoothies MOKA SAVE 33% shades 1 1 1 1 1 1 1 1

smoothies 4.81 smoothies 5.8 smoothies 6.81 smoothies 6.88 smoothies 7.8 smoothies 8.81 activating emulsion 32.1 fl.oz paper swatch chart (updated)

7.8 | 7B

MOKA MEDIUM BLOND

4.81 | 4BA MOKA ASH BROWN

6.81 | 6BA

MOKA ASH DARK BLOND

8.81 | 8BA

MOKA ASH LIGHT BLOND

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In the mind of today's salon guest there is no one path to wellness. Mind, body and soul come together to create a sense of ultimate well-being.

With a fresh infusion of adventure and energy— Vitamins tells the story of the joyful exploration of what it means to FEEL beautiful.

Get

Book FREE*

+ Digital Access Code for technique videos 3 coloring techniques + 3 cutting techniques * when purchasing 18 tubes of Creative Permanent Color, 9 Minutes Color or Smoothies (mix and match)

Sçåñ hërë

ZOOM TUESDAY

NOVEMBER

14

Preview the New Smoothies Moka Series 8:00 PM EST Tune in as we demonstrate some fun new ways to give your brunettes a boost! We will introduce 6 new MOKA Smoothies shades, inspired by all of your favorite coffeehouse treats. These neutral to cool tones are the perfect blend for all of your fall brunettes!

Register in advance HERE

10

I love my colorist, but I always have so much staining!”

Don't let unsightly hairline staining come between your gorgeous work and a client's rave review. milk_shake Color Specifics prevents staining and protects skin for a flawless color finish.

SAVE

SAVE

25%

25%

powerful protector 6.8 oz

instant remover 8.4 oz

milk_shake color specifics powerful protector

milk_shake color specifics instant remover

protects skin from possible irritations and rashes during the color service, and prevents color stains on the skin while preserving the coloring action on hair.

Milk protein has a strong integrative and conditioning action inside the hair's cortex, while glycerin with moistening action helps keep hair moisturized. Aloe vera extract has a calming, anti-irritant and soothing action on skin, while avocado oil, extremely nourishing and rich has an emollient action and increases hair's resilience and softness. Chamomile extract helps to prevent possible rashes and irritations.

is a soft and gentle skin cleanser that eliminates all hair color stains. Skin is left perfectly clean, soft and free from rashes. milk_shake color specifics products contain milk protein for a deep restoring and conditioning action inside hair's cortex, while aloe vera extract has a calming, anti-irritant and soothing action on skin and makes hair conditioned and soft. Conditioning and moisturizing agents condition, making hair soft, bright and easy to comb.

SAVE

25% color sealing shampoo 33.8 oz color sealing conditioner 33.8 oz

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decologic black cream Black lightening cream for cool-toned blondes Features: · The charcoal and dark pigments inhibit warm tones · Up to 7 levels of lift · Hydrates the hair fibre during processing · Creamy mixture · Conditioning action · Can be mixed with other lightening powders @shanaelise

Did you know milk_shake black lightening cream can be mixed with all the spotlight lighteners? ®

FORMULA: spotlight Level 8 with 20vol for baby lights.

Mids and ends pre lightened with Level 7 with 30vol Glazed with The Gloss 10N, 10.117 and Neutral.

Choose the required milk_shake® light catcher spotlight lightening product and add milk_shake® black lightening cream with a 3:1 mixing ratio (e.g.: 30g milk_shake® light catcher starlight + 10 g milk_shake® black lightening cream).

Purchase one of milk_shake Light Catchers spotlight lighteners

(choice of Level 7 freehand, Level 8 or Level 9) And get FREE Decologic Black lightening cream

@flourishbeauti FORMULA: Spotlight Level 8 with 20vol in foils.

Added 7AG in Smoothies between various foils for dimension. Toned with The Gloss in equal parts 8+9.13

vanilla cupcake SAVE body care DUO 38% 1 1

shower mousse 6.8 oz body mousse 6.8 oz

hydrating shower foam soothing cleansing foam that leaves skin soft and with a gorgeous fragrance.

nourishing body foam a soft body foam that is rapidly absorbed and nourishes the skin deeply.

@nk_beautysalon FORMULA: On roots uded Smoothies 4CA + 5CGA, balayage highlights with Spotlight Level 8, toned with The Gloss 9NG

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WHO'S BRINGING THE HOLIDAY SHINE? What's a holiday season without a little sparkle? Add some magic back into your client's style with milk_shake's shine MVPs. With specialized ingredients to deliver high-wattage shine and serious hair health benefits shiny, healthy hair is on everyone's list.

25% OFF

integrity incredible oil 1.7 oz

glistening argan oil 1.7 oz

glistening serum 3.4 oz

insta.lotion 8.4 oz

lifestyling amazing 6.8 oz

milk_shake® incredible oil is an intensive leave in treatment formulated to contrast and prevent split ends and protect the hair from the heat of blow-drying, irons and wands, as well as other stress factors that weaken the hair. It gives nourishment, strength, softness and detangles the hair.

milk_shake® argan oil immediately conditions and nourishes hair, giving it a healthy look and a voluminous and incredibly bright effect. Thanks to its nourishing, repairing, anti-age and protective properties, milk_shake argan oil helps to maintain soft and shiny hair.

milk_shake® glistening serum protects hair from heat while using styling tools, eliminating frizz during and after styling. milk_shake glistening serum smooths the hair cuticle, adding extreme shine.

milk_shake® insta.lotion is a rinse-out liquid mask with hyaluronic acid that's as light as water. In just a few seconds gives manageability, shine, hydration and smoothness. It has a gorgeous fragrance. You'll never want to be without it. It is easy to apply, quick to rinse out, decreases drying time and has a reduced processing time.

milk_shake® lifestyling amazing anti-humidity protective styling spray for hair is a pre-styling spray capable of eliminating frizz with a long-lasting result. The special polymers within its formula are heat-activated, creating a film-like effect over the hair that protects hair from humidity, protects hair color and maintains the hairstyle for longer.

*minimum purchase of 6 assorted products

13

long lasting blowout 1 1

SAVE

24%

lifestyling medium hold gel 6.8 oz lifestyling smoothing cream 5.1 oz Sarah Devore

Andrea Huprich

I love soft, touchable hair that last all day. To achieve this I apply Blow-dry Primer from scalp to ends on towel dry hair. Blow-dry Primer will add heat protection, body and texture during the blow-dry.

When the blow-dry is complete, I apply Liquid Styler to my hands and run it through the hair, followed with a brush to distribute evenly, spot dry if necessary.

Liquid Styler on dry hair creates a strong foundation movement and body in any style, at the same time providing shine, definition, and a memory effect. This combination is the perfect duo for hair that last all day and beyond.

textured bounce

dry shampoo 3 +1

prime and define 1 1

SAVE

25%

1 lifestyling texturizing spritz 5.9 oz 1 lifestyling curl perfectionist 5.1 oz

SAVE

25%

3 lifestyling dry shampoo 4.75 oz FREE products 1 lifestyling dry shampoo 4.75 oz

I love to layer together Medium Hold Gel and Smoothing Cream. On towel dried hair I apply medium hold gel from scalp to ends, this give great support, volume and hold to my blowouts, I then layer in smoothing cream from mid shaft to ends to create smoothness, shine, and a memory effect to the hair. Layering the two products together provides me with the bounce and hold I look for in my finished styles.

Sharon Keller

SAVE

24%

lifestyling blow-dry primer 6.8 oz lifestyling liquid styler 8.4 oz

My favorite product combo is Texturizing Spritz and Curl Perfectionist, apply a generous amount of texturizing Spritz to towel dried hair followed by Curl Perfectionist, allow to sit for 1-2 mins and begin to soft dry the hair (with or without diffuser) gently run fingers through the hair for body and curl placement, this is an amazing support tool which also helps to amplify the definition and texture of curls, one of my favorite combo’s.

milk_shake dry shampoo gives a fresh and light sensation that restores the clean look and feel of the hair without using cleansers or water. It contains a special modified starch that helps to absorb sebum to reduce the unwanted shine and heaviness created by scalp impurities.

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3 WAYS TO LEARN! ACADEMY CLASSES MONDAY

NOVEMBER

13

Color Your Cut 10:00 AM - 5:00 PM $225.00 or 225 Reward Points This workshop addresses the importance of envisioning the final look of every cut and color—before you ever pick up a bowl and brush. Learn how to complement the structure of a cut with the perfect balance of color placement in this demo+hands-on workshop.

MONDAY

DECEMBER

4

Formal Attire: Upstyling & More 10:00 AM - 5:00 PM $225.00 or 225 Reward Points A suitable workshop for anyone who is looking to enhance their skills when it comes to upstyling. We will share the foundation of a quick and easy approach on curling, pinning, and adding texture to create long lasting styles that won’t fall flat. As a bonus, we will focus on guiding you to the right Lifestyling products to achieve the ultimate results.

ZOOM TUESDAY

Preview the New Smoothies Moka Series

Academy Location 26 Hanes Drive, Wayne NJ

8:00 PM EST

For tickets call 973 396 2654

NOVEMBER

14

Tune in as we demonstrate some fun new ways to give your brunettes a boost! We will introduce 6 new MOKA Smoothies shades, inspired by all of your favorite coffeehouse treats. These neutral to cool tones are the perfect blend for all of your fall brunettes!

Register in advance HERE:

TUESDAY

DECEMBER

5

Change your mind change your Toner 8:00 pm EST Join us as Kara Corry milk_shake’s Pro Blonding specialist demos some quick and easy ways to enhance your toning capabilities with Light catchers fast toning – 5 new fast toning direct colors by milk_shake.

Register in advance HERE:

PRO ONLINE UNIVERSITY A fresh take on beauty inspiration.

New how-tos, techniques, and looks will be released throughout the year to online subscribers. Explore education + inspiration, ondemand.

CREATE ANY BLONDE YOU CAN DREAM OF WHILE HIGHLIGHTING HAIR'S NATURAL BEAUTY fast toning

CONNECT WITH US

Discover our fast toning products, the new direct colors that enrich and complete the light catcher range.

milkshakehairpro.com

@milkshakehairpro

Technical Hotline

@milkshakehairpro

@milkshakehairpro

973 767 7878