john mcelveen + debby caplin a c c o m p l i s h e d . k n o w l e d g e a b l e. a u t h e n t i c .
Boulder is a place best understood over time, and few know it more intimately than John McElveen and Debby Caplin. With more than 75 years of combined experience in the community, they bring a distinctive perspective shaped by deep market knowledge, design expertise and enduring local relationships. John’s career spans more than four decades and includes luxury residential sales and downtown development, giving him an instinctive understanding of architecture, land, construction and value. Debby pairs more than 25 years in Boulder with a background in interior design and entrepreneurship, offering a discerning eye to how a home lives, evolves and creates value. Together, they offer clients the insight to recognize opportunity, the perspective to understand a property’s potential and the experience to navigate Boulder’s market with confidence.
professional proficiencies $306M+ in new development sales 26 new developments represented in-depth knowledge of Boulder County
unmatched understanding of luxury homes interior design expert entrepreneurial background
b ro a d wa y
21
$1.6 -2m
$37.5m
LUXURY RESIDENCES
PRICE RANGE PER HOME
ESTIMATED TOTAL SALES VOLUME
From initial planning through the final sale, milehimodern serves as a strategic partner, providing thoughtful marketing, sales expertise, and long-term guidance tailored to the unique vision of the development. Our collaborative approach ensures a cohesive brand presence, a successful market launch, and sustained momentum throughout the entire sellout process. • • • • • •
exclusive sales + marketing representation luxury positioning strategic partnership through sellout comprehensive marketing + branding strategy multi-year sales planning + execution experienced development sales + marketing expertise
about
milehimodern milehimodern (mhm) is Colorado’s premier real estate brokerage focused on the ar tistr y of living. Our purpose is to bring this stor y to light by discovering the ar tistic siz zle, the iconic value, the ex traordinar y architec ture or simply the narrative of a beautiful life lived in each proper t y.
b re a t h i n g a r t i s t r y i nto t h e f ro nt ra n g e’s m a r ket
we a re yo u r
t r u s te d re s o u rce your trusted guides + definitive resource for new development on the Front Range
creating a legacy, together Developers are gifted with the incredible opportunity to create a lasting impact by shaping a community’s future for good. At milehimodern, we are here to help you secure the legacy of positive impact by doing what we do best: helping Front Range developers succeed with grace. The driving force behind our partnerships with the Front Range’s top developers is our deep-rooted knowledge and experience in the market. milehimodern was formed in the heart of Denver, expanding vigorously throughout the surrounding area through word-of-mouth and a consistent mission to nurture our relationships. From the rolling hills of North Boulder to the excitement of the south metro area, milehimodern is not just a brokerage; we are your neighbors, friends and allies.
we b e l i eve in giving your development the full exposure it deserves. Every development has a story to tell - from the architectural details you labor over, to the neighborhood it calls home. Our aim is to showcase the unique allure of your project.
Every development has a cool factor, and we help you find it.
Let milehimodern tell your stor y.
“
Art is not what you see, but what you make
other s s ee. // edward degas
mission we help builders curate the coolest developments in town
vision we define living through artistry, giving builders an edge in the industry
experience
m a t te r s comprehensive knowledge of new development + the skills needed to sell out projects
001
expertise in collaborating with developers on cutting-edge design + architecture
002
high proficiency in guiding floorplan development based on today’s market
003
astute design experience in guiding finish packages that consumers desire
004
top-performing brokers, a leading real estate website, trendsetting strategies + national recognition
d evelo p i ng a
m a r ket i n g s t ra te g y i m p l e m e nt i n g i nte nt i o n i n yo u r d eve l o p m e nt
setting
intention 015
Forming a strategy that maps all obstacles prior to launch forges a clear path to success. As your trusted advisors, we provide the resources and teamwork needed to get the project to the finish line. What motivates our solutions-driven approach? It’s simple: we know what it takes to succeed in the Front Range. Construction delays, late marketing and turbulent material costs are just a few of the many issues builders encounter on their journey. With an experienced team on your side, we factor in these pain points ahead of time — removing the burden of uncertainty so that you can focus on one thing: curating beautiful homes.
your jour ney is our calling
demographic study //
We analyze target demographic groups by key factors to craft a marketing strategy based on your key buyers’ specific identities.
technology + ai //
With the most advanced technological platforms and artificial intelligence, we capture and convert buyer leads at phenomenal rates.
pricing strategy //
Our hands are on the pulse of the market. Together, we will form an effective pricing strategy based on project performance research at specific price points, giving you the ability to command top dollar for your build and escalate value with demand.
generating pre-sales //
The lifestyle, the intimacy and the unique edge of every residence is crafted long before the dust has settled — and that’s what we focus on selling.
transactional finesse //
We are equipped with a high-level service mindset for a seamless transaction experience, no matter how many walkthroughs, punch-list items or inspections it takes to close.
raving fans //
Like a work of art, your homes will be valued not just for their beauty, but for their unique stories and easy transactional experiences that compel buyers to be lasting advocates.
milehimodern
m a r ket i n g The Front Range’s rapidly growing new development market has made it crucial for builders to rise above the noise and create a buzz long before the ribbon is cut. While a one-size-fits-all approach to marketing offers the basics, we desire to dig deeper to uncover the sex and sizzle of your development. We work with you to discover the iconic value and beautiful narrative of your project to create the most magnetic marketing strategy that fits both your needs and budget.
l et ’s c re a te s o m et h i n g b e a u t i f u l
the offerings pre-market exposure highly trafficked website page weekly newsletter exposure to 95k audience members captivating photography + videography eye-catching print advertising opportunities visually impactful printed collateral + graphic design artfully crafted social media marketing public relations opportunities storytelling through compelling copy distinctive signage
compelling
numbers
o u r i m p a ct curating the coolest developments in town Since its inception, mhm has been a leader in Colorado’s luxury real estate space, earning renowned accolades in branding, marketing and sales volume. Our award-winning marketing team will ensure buyers engage with your home through a rich visionary palette of photography and words.
s ca n to v i ew o u r s ta t i s t i ca l i m p a ct
d evelo p ment s
re p re s e nte d To be trusted with the execution of developers’ ambitions is a humbling experience. We are grateful for the privilege of having worked with some of the area’s most idealistic builders — those who fearlessly envision what the storied lifest yle of Colorado could be — all while providing creative solutions to the inevitable challenges of pioneering a new phase of Front Range living.
d i s cove r o u r f u l l l i s t of d eve l o p m e nt s
13th + Stuart Townhomes 17 Walnut 29 Zen 358 Arapahoe 512 Washington Townhomes 1616 South 3400 West 3700 Marion A Line Townhomes Arapahoe 8 Arcadia Residences Aria Berkeley Row Boulevard 8 Cedar at Cherry Creek Crestmoor Heights Delaware 7 Ella CityHomes Espadin Federal 14 Gar field 4 Gar field Townhomes Grove 16 Highpoint
Incarnation Lawrence 12 Marion Place Museum Lofts Navajo Court Névé House Osage Townhomes Otto Residences Parkview Residences Perry Street Townhomes Row 10 Sanitas View Saville Row S*Park St Paul Tennyson Townhomes The Clyde University Townhomes Utica Street Residences Whittier Corner Zuni 44th Zuni Park Townhomes Townhomes at Berkeley Park The Trails at Clementine
experience more
mhmhomes.com
0 01 case study
h i s to r i c c h a r m w i t h m o d e r n l i v i n g 3 - 4 b e d s // 2- 4 b a t h s // 1,370 + s q f t // 1 ca r g a ra g e // $1. 425 m - $2. 25 0 m
5
$10 m +
1/month
5 months
RESIDENCES
OVERALL VOLUME
ABSORPTION RATE
CLOSEOUT PERIOD
red ef i n i ng u rba n l ivi ng Tucked into Boulder’s sought-after Whittier neighborhood, Whittier Corner infuses the area’s iconic history with sleek, contemporary style. A collaborative effort by Burke Builders, RHAP Architecture and CHSL Design, these residences — including four standalone condominiums plus a renovated historic corner cottage — redefine urban living by offering the experience of single-family homes with detached walls, private yards and individual garages equipped with EV charging capabilities. The development seamlessly integrates modernity with history, with the historic cottage standing as a preserved testament to the neighborhood’s character. As the area’s authority in new development (particularly those that infuse history with the modern era), milehimodern’s expert real estate guides closed out the project with a volume of $10,115,000 and a sold price to list price ratio of 100%, reflecting a remarkable achievement in Boulder’s competitive real estate landscape. Whittier Corner’s unprecedented success showcases how a thoughtful blend of historic preservation, modern amenities and market insight can create a unique and thriving development. Whittier Corner stands as a shining example of architectural brilliance and community integration in Boulder’s sought-after Whittier neighborhood. case study 0 03 // whit tier corner
0 02 case study
t ra n s fo r m i n g 9 t h + co l o ra d o 3 b e d s // 5 b a t h s // 2,26 0 + s q f t // 2 ca r g a ra g e // $95 0 ,0 0 0 - $1,6 5 0 ,0 0 0
35
$50 m+
2/month
1.5 years
RESIDENCES
OVERALL VOLUME
ABSORPTION RATE
CLOSEOUT PERIOD
a palatial pioneer The Ella CityHomes team did not just redefine luxury living in the Mayfair district — they created it. A pioneer in every way, the five-row, 35-unit project was the first development in its class to achieve a $1M+ price point in the neighborhood, all while exceeding expectations for the project’s success. With thoughtful marketing, in-depth market research and intuitive knowledge based on decades of experience in the Front Range, the Ella CityHomes team was able to identify the challenges of demanding a higher price point in an up-and-coming area and craft solutions based on the unique needs of both the project and potential buyers. A luxury price point commands an elevated design concept. The team at milehimodern was tasked with not just procuring a team of designers but acting as a hands-on sounding board for the design concept, architectural form and high-end finishes along every step of the way. Ultimately, milehimodern was the driving force behind the finished project’s remarkable design. Such an architecturally renowned and artfully executed project did not take long to capture the attention of luxury buyers. Not only was the demand for a higher price point met, the expectations for the success of the project were exceeded with the highest closed price at $1.45M and a projected sellout date of 18 months — six months earlier than the initial timeline. Most homes within the development have sold 10-15% over the anticipated sales price, confirming the inherent value of a trustworthy team with years of luxury development experience. case study 0 01 // ella cit yhomes
0 03 case study
harmonizing rino 1- 3 b e d s // 1- 3 b a t h s // 913+ s q f t // $2 9 9,0 0 0 - $8 5 0 ,0 0 0
91
$50 m+
3/month
2 years
RESIDENCES
OVERALL VOLUME
ABSORPTION RATE
CLOSEOUT PERIOD
a n emerg ence of eco - m i ndf u l nes s Set against the backdrop of the Rocky Mountains, Denver inevitably beckons new residents that embrace an eco-friendly lifestyle. The developers of S*Park (or, Sustainability Park) recognized this need for environmental-minded living and crafted a 91-unit development on a 20,000 squarefoot park complete with amenities such as solar panels, compost bins, electric car chargers and a vertical greenhouse — making S*Park the first and only sustainable residential project in RiNo. Although S*Park filled the gap for sustainable living in Denver, the homes were not selling at the velocity the developers had initially hoped for. Knowing that the project’s success hinged on the implementation of a team with years of experience and a fresh perspective, the developers approached milehimodern with the challenge of pivoting the marketing development and the sales training process. By shifting the marketing strategy, the team at milehimodern was able to revamp the mission of sustainability through a luxury lens. The new marketing reached beyond the status quo by incorporating captivating photography for each unit, recalibrating the printed marketing materials and illustrating S*Park’s unique story through compelling copy — all while embodying milehimodern’s visionary brand standards. The milehimodern team also implemented processes that made the sales cycle more efficient. With this new marketing and sales approach, the developers immediately saw increased traction and, as of today, the sustainable development has been completely sold out. case study 0 02 // s*park, sustainabilit y park
004 case study
s et t i n g a p re c e d e nt i n s u n ny s i d e 2- 3 b e d s // 3 - 4 b a t h s // 1,217+ s q f t // 2 ca r g a ra g e // $475 ,0 0 0 - $69 9,0 0 0
29
$15 m +
2/month
2 years
RESIDENCES
OVERALL VOLUME
ABSORPTION RATE
CLOSEOUT PERIOD
abounding opportunity When it comes to pinpointing neighborhoods ripe for development in the Denver market, nothing competes with decades of experience. With such in-depth knowledge of the area’s rapid growth and neighborhood transitions, the team at milehimodern identified the exact elements that would make Railhouse — a 29-unit collection of modernist townhomes — a lucrative project that set the precedent for Sunnyside. Even with incredible city views to an enviable location minutes from Downtown Denver, the builders of Railhouse tasked milehimodern with breathing life in the yet-to-be-discovered neighborhood. The milehimodern new development team offered a dynamic approach to the project by referring the architect firm and design team that married three finish packages with five unique floorplans. Additionally, each unit affords short-term rental capabilities in the form of a lower-level hideaway with the option of a kitchenette upgrade. Still, the most prominent challenge of Railhouse was providing the builders and developers with the assurance that Sunnyside was Denver’s next hot spot for new residents. While some factors, such as the characteristics noted above, can be identified with a keen finger on the market pulse, milehimodern also implements the inherent knowledge of Denver’s acute neighborhood transformations collected from decades of work in the area. With artful design, radiant architecture and a growth mindset, the milehimodern team was able to command top dollar for each unit — far above and beyond the anticipated price per square foot — to essentially set the comp for Sunnyside as a whole. case study 0 04 // railhouse townhomes
our vision When we partner with builders, we relish in the excitement of a story waiting to be told and the artistry that can manifest at every touchpoint — but most of all, we believe in the future of the Front Range and helping builders create a legacy that will last.
yo u r j o u r n ey b e g i n s h e re.
milehimodern
the coolest developments in town
experience it all // mhmhomes.com This material is based upon information that we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and including price, or withdrawal without notice. ©MileHiModern All Rights Reserved | MileHiModern® is a licensed trademark | An Equal Opportunity Company | Equal Housing Opportunity .