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mhm marketing resources SUMMIT COUNT Y
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welcome package pre-listing collateral listing consultation listing marketing
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leading in luxur y buyer marketing sphere of influence + farming marketing technology
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our role We uphold the desire for beautiful expression. At mhm, we are an assemblage of extraordinar y people. We curate the coolest homes in town.
Every home is a piece of ar t.
Our associates are experts in assessing each home based on criteria that lend to distinction. We are curators of real estate.
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welcome package Thank you for joining us in leading the Colorado luxur y market. To help you elevate your business, we provide a full suite of welcome announcement materials for you to embark on your journey with mhm.
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t h e we l c o m e m a r ket i n g contact cards Our clean, sleek design will stand out to your potential clients. 250 contact cards provided
professional headshot While everyone groans in an effort to be photographed, have no worries — we will make you look like the stunning leader you are.
bio + bio card Our savvy copywriter will learn about your background and create a bio that reflects your magnificence. Your bio will be put on the mhm website as well as your biocard. *50 biocards provided
SIMPLE.
E L E G A N T.
POWERFUL.
E L E V AT E D .
PERSONAL.
N E W S W O R T H Y.
digital announcement With the excitement of your move to mhm, you will receive a digital announcement to share with your sphere.
social announcement Our design team will create and share a social media announcement about your move to mhm. distributed on mhm social media channels
mls banner* Your professional banner will be created for you to upload at your convenience. *uploaded on your behalf for REColorado
D E S I G N - F O R W A R D . E Y E - C AT C H I N G . BESPOKE.
mhm open house signage + riders Our custom-fabricated sign design captures the interest of buyers. 3 open house signs + 5 name riders provided open house signs will be delivered in 5-7 business days
bio page on the mhm website You will have your very own landing page, along with a unique URL on the mhm website. This personalized page includes your bio, headshot, a contact form and a list of active and sold listings (including buy side). View both a team page + agent page.
the artistry of selling + buying presentations Our informational Artistry of Selling and Artistry of Buying Presentations will be personalized with your mhm bio, one of your favorite testimonials and areas serviced via your Marq account. View an example of the personalized presentation.
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pre-listing collateral We provide a vast selec tion of marketing collateral tailored to answer frequent client questions and inspire them to par tner with our ar t-for ward brokerage. 014
mhm was born out of a collective desire to ri se above mediocrity.
c a pt u r i n g t h e l i s t i n g preparing to sell — the mhm seller guide Wow your potential clients with an introduction to milehimodern’s striking presentation of home artistry prior to your appointment. Illustrate how you will guide them through the mhm way — the path to achieving a home’s highest value. Click for the Preparing to Sell — The mhm Seller Guide in digital format . Available to purchase in print format via mhm inventory form.
additional listing appointment materials to prepare There are print resources available in the offices, as well as digital resources available in the Broker Center to prepare for your presentations. Additionally, you can supplemental personalized print and digital materials in Marq. These materials assist you in demonstrating exemplary marketing and proven results. Some examples include: 10 Elements of Value Booklet, Stats Card, Property Brochure Cards, Pre-Listing Interview Questions and the Home Tour Consultation . Explore the offices, Marq and the Broker Center for more resources.
marketing proposal Prepare your sellers with a proposal that highlights your distinct marketing package and their personal timelines in a concise and beautiful way. Click to view the proposal form. Upon filling it out, you will receive a PDF to share with your sellers.
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listing consultation Our beautiful Ar tistr y of Selling Presentation allows you to connec t with your clients. We suppor t the critical listing consultation with core talking points and a digital presentation that speaks to your exper tise.
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We capture the architecture. We see the beauty. We find the unique edge.
listing the home the mhm curation
Share the power of milehimodern in selling homes for their highest values by providing your clients with the mhm Curation PDF. Our coaches have created the Share the mhm Difference // Talking Points as a guide for talking your clients through these stand-out points. Both PDFs are located in the Broker Center. Click to view mhm Curation + the Talking Points.
the ar tistr y of selling presentation
This Artistry of Selling Presentation illuminates your expertise in the industry and offers your clients a detailed look into the milehimodern approach to selling homes as works of art. Click to view the digital presentation.
ultra - luxur y listing presentation
Speak the language of your high-end clients by presenting our intentionally fashioned print piece, acting as a portfolio of proven marketing expertise, alongside exquisite details that deserve to be captured through the mhm lens. cost: Available to purchase via mhm inventory form. This is a print-only piece.
W H E N O T H E R S G O R I G H T, W E G O L E F T.
We believe in connection first; every home has a soul-filled story to tell.
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listing marketing To present ever y home as a piece of ar t, we provide the following listing marketing materials, most of which are included in the Resources Fee at mhm.
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t h e v i s u a l c u ra t i o n elevated photography We partner with top-tier photographers who are trained in our proprietary approach to artistic presentation. Our photographers are certified in the mhm aesthetic and our unique process to ensure mhm-quality delivery to our brokers and their sellers. We tell a powerful story through angles, vignettes and light. It is with immense care that we create pictorial narratives to sell the essence of the home. For additional details, view the Photo + Video Guidelines in the Broker Center.
m a r ket i n g yo u r l i s t i n g home narrative Our professional copywriters turn your listing details, data and description of the property into masterful language to present the artistic narrative of the home that will be used in all print and digital marketing.
national + global exposure We reach national and global clients with syndication through LuxuryRealEstate.com, Zillow.com, Homes.com and Realtor.com. Depending on the unique selling characteristics of the home, we may also position properties in various print and digital publications ensuring maximum exposure.
website marketing Focusing on local, national and international reach, our highly recognized website provides unprecedented exposure to a targeted audience of prospective buyers. Our loyal following of “fans” spans the globe, placing your listing at the forefront.
internal exposure Your listing will receive exposure to an internal sphere of brokers at milehimodern, allowing you to offer a larger network of potential buyers to your seller.
curated collateral Our designers can create stunning property brochures that highlight your listing and its prominent characteristics. These can be distributed at your open houses, to potential buyers, and also utilized in future listing presentations. cost: 25 printed brochures included
digital eflyer Stay top of mind with brand-forward digital marketing available in Rechat. Our curated collection of eflyer templates is integrated with the MLS, making it seamless to promote your listing throughout its journey with an array of listing statuses. cost: templates provided and additional digitial sends are broker expense
social media content A thoughtfully curated carousel of social images is created for each listing. All just listed images will also be sent to the brokerage for maximum reach. These are accompanied with captions and hashtags for posting ease. view the mhm IG
E Y E - C AT C H I N G .
P R O M I N E N T.
C U R AT E D .
We do not apologize for the prices our homes command. They are absolutely deser ved.
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leading in luxury Remarkable dwellings deser ve nothing less than the best. We believe that luxur y homes are an experience — and it is our mission to represent these residences at the highest caliber with industr y par tnerships and elevated marketing packages.
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LRE syndication the who’s who in luxur y real estate As a member of the global Luxury Real Estate network, we have additional marketing opportunities to maximize exposure for our listings. Every listing over $500,000 appears on the award-winning LuxuryRealEstate.com website. Brokers also have the option to purchase an enhanced associate profile, allowing for additional exposure on LuxuryRealEstate.com, access to the Luxury Lounge and more. Click to view the membership benefits of Luxury Real Estate. Click to discover more details about the enhanced profile and listing advertisement opportunities. Click to experience the full magazine.
STRIKING.
M I N I M A L I S T.
I M M A C U L AT E .
l u x u r y l i s t i n g s // 2 M + luxur y lookbook For luxury listings, we provide a engaging lookbook, presenting the extraordinary home in its full glory for potential buyers. View a digital example of a mhm luxury lookbook. cost: 25 printed lookbooks included (broker expense if requested for under $2M+ — photography dependent)
production - qualit y video When words and photographs leave us wanting more of the story, our highly sought-after video production vendors breathe life into your listing’s digital presence. This video can be shared on social media and the mhm website. cost: mhm covers a Standard Video Shoot OR Elevated Video Shoot (additional broker expense of $400 for this option)
the ar tistr y of living — a catalogue raisonné Luxury listings are given another stage on which to shine within this expertly curated quarterly publication. Digitally delivered through mhm’s powerful client network in Rechat and amplified across our social channels, these striking listings receive the refined attention and visibility they deserve. Click to view the catalogue and the eflyer. Look forward to inbox delivery in March, June, September + December.
u l t ra - l u x u r y l i s t i n g s // 4 M + press For ultra-luxury listings ($4M+), we provide an in-depth focus on press strategy, which could include a focus on visual assets, local and national press opportunities and additional social media exposure. Click to view an example of listing press.
photography + videography elevations For an ultra-luxury residence, the extra touches further highlight the unique attributes that make a place so special. cost: mhm covers a Standard Video Shoot OR Elevated Video Shoot and up to 2 of the following upgrades — Matterport, Drone Photos, Twilight Photos or Floorplan
ultra - luxur y e -marketing + ultra - luxur y proper t y book Those immaculate architectural and design features deserve artful messaging crafted to draw consumer attention. Paired with visual eye candy, the eflyer and book create a story worth perusing. View a digital Ultra Luxury Property Book sample. eflyer cost: design included (note: photography + content dependent if requested for $2M — $4M) printed book cost: design + printing of 25 included
E M P H A S I Z I N G D E TA I L S T H AT M AT T E R
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buyer marketing Education is the foundation of buyer success. By presenting the milehimodern home buying process in a succinc t, visually impac tful presentation, buyers establish trust and are better equipped for a smooth transac tion.
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We find the joy, the spark, the passion; we find the home that lights you up.
I N F O R M AT I V E D E S I G N
g u i d i n g re s o u rc e s preparing to buy — the mhm buyer guide Educate your buyers about the process of buying a home through our Preparing to Buy — The mhm Buyer Guide; this resource provides answers to many important questions your buyers may have. We provide collateral with neighborhood maps available in your Marq account. View the guide. This guide is available digitally in the Broker Center as well as in printed format in the offices. Links with your contact information can also be created in your Marq account.
the ar tistr y of buying presentation The value of partnering with a milehimodern broker is immeasurable. Through this presentation, you can highlight your value as a buyer representative by showcasing the ways through which we navigate the complexities. Click here to view the presentation on the broker center or personalize it in your Marq account.
buyer questionnaire Guide your buyers through a series of questions that can often lead to related issues affecting their housing desires and purchasing decisions. Delineated by category, you can choose which questions best fit each buyer situation. View the buyer questionnaire.
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sphere of influence + farming In order to grow your business and position yourself as an industr y thought leader, milehimodern provides an ar tfully crafted suite of marketing assets that are sent straight to you — and in some cases, automatically to your sphere — on a recurring basis. 042
We are the edge in real estate where artistry defines living.
a u to m a te d d i g i ta l to u c h the open house tour
The weekly open house tour, showcasing current open houses and all new listings for both Denver and Boulder (including respective surrounding areas) is automatically added to your ReChat account. This is distributed to your sphere list and 95,000+ other clients — delivered directly to inboxes every Friday morning. Our current mhm open houses are also distributed to local brokers. Click for an example of the digital OHT.
the newslet ter
Our monthly newsletter highlights notable properties, local leaders in like-minded industries and monthly market data. With this full circle approach to marketing, online traffic is consistently pushed to the mhm website, boosting exposure to a design-minded audience. It is automatically sent through your ReChat account every third Tuesday of the month. Your newsletter send will feature Boulder or Denver content, depending on your office ID. Click for an example of the Summit County newsletter.
the quar terly market repor t + catalogue raisonné
Stay leading the industry and keeping your clients informed quarterly, without the heavy lifting. These designforward marketing pieces are released quarterly and include a succinct market data analysis of our beloved Colorado counties as well as an artistic representation of our luxury homes. They are automatically distributed to your sphere via your ReChat account and are accompanied by social assets for driving traffic. Click to view the report and the eflyer. Look forward to inbox delivery in January, April, July + October. Click to view the catalogue and the eflyer. Look forward to inbox delivery in March, June, September + December. Click to view the automated digital marketing overview.
A R T F U L D ATA , D E S I G N + A R C H I T E C T U R E
ENGAGING DESIGN
additional of fering s digital sends Throughout the year, our marketing team creates additional curated eflyers. You will be notified of these marketing pieces via email. The eflyers are added to your account and are available for manual send. These include and are not limited to: • monthly noteworthy sales • timely announcements • Thanksgiving + December holiday touches • award honors
striking social media holiday social Our team designs social media graphics and captions that stand out from the crowd. These will be delivered to your inbox prior to each holiday that is in observation. Note: some holidays are omitted.
market stats social Thought leadership is at the forefront of the mhm philosophy. Monthly, we render the market data of both Boulder and Denver service areas into impactful social media graphics and captions so that your social followers remain up-to-date on the pulse of the industry. Additionally, you will receive a quarterly graphic to drive traffic to the full market report.
the ar tistr y of living — a catalogue raisonné social When the catalogue is released, you will receive a launch social media post, as well as additional Instagram Reels to share to your spheres.
additional social Throughout the year, you will also recieve timely social offerings such as honorary awards and announcements.
C U R AT E D C O N T E N T
p e r s o n a l i ze d m a r ket i n g automated postcard campaign This program allows you to personalize and mail one postcard per month, engaging you with your Sphere of Influence and keeping you top of mind. As soon as you are signed up, it is a set-and-forget campaign. Xpressdocs will personalize your mailers and send them on your behalf. Look forward to regular announcements for instructions on how to enroll in the program and update your contacts throughout the year. cost: broker expense // Questions? Email autoflow@milehimodern.com // view the program and mailer samples
personalized templates We provide a plethora of marketing templates that our design and content team has curated to speak directly to your Sphere of Influence and your FARM with professional and on-brand messaging. Choose from these elevated templates to best match your business strategy and support your prospecting efforts. These can be found in the mhm Marketing Center // Marq. To explore examples of commonly used templates, view the Marketing Catalog - Personalized Options Booklet.
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marketing technology The ar tful experience we bring to real estate is elevated by our suite of technology tools. These platforms assist you in automating, streamlining and organizing your business so that you can provide a higher level of ser vice to your clients.
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mhm was born out of a collective desire to rise above mediocrity.
to o l s a t yo u r f i n g e r t i p s rechat Rechat delivers a best-in-class customer experience, all in one app. Rechat has crafted a toolbox for agents to help them create a delightful customer experience that extends well beyond closing, generating returning clients and referrals. Discover more about ReChat.
mhm marketing center // marq Brokers are empowered to employ their distinct marketing ideas and campaigns through this dynamic online design platform. Pre-loaded with stunning imagery, mhm brand elements, beautifully crafted templates and powerful copy, you can create impactful marketing narratives with just a few clicks. Add your personalization to popular mhm marketing pieces, or create a fresh design with drag-and-drop ease.
ACCESSIBLE. INTUITIVE. RESPONSIVE.
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office locations Each of our offices exemplifies our brand in a way wor thy of client visits. They provide a foundation for education, client meetings, collaboration and connec tion. Each is equipped with a printer, collateral to suppor t your business and open office seating. The LoHi and Pearl Street offices include complimentar y sign-ups for floor time as well as business related events.