TH E A RTISTRY O F SELLIN G
je nnife r
fly / / p ro fe ssio na l. e nt husia st ic . d e d ic a t e d .
/ / p rofessiona l p rofic ienc ies -
Honest, Informative + Open Communication Client + Broker Advocacy Professional Leadership
/ / hom e sta p les -
My Rescue Dog, Cali Yoga Mat Passport + Carry-On Suitcase
a b o ut je nnife r Leading with warmth and wisdom, Jennifer Fly has served as a trusted broker, advocate and advisor for her clients along the Front Range for more than two decades ? and now, Jennifer brings her multifaceted experience to her role as Managing Broker for milehimodern Boulder. Jen was raised in the mountain town of Evergreen and has spent her entire adult life as a Boulder County resident. As a Colorado Native, Jen has unparalleled knowledge of and genuine appreciation for the beauty and lifestyle that Colorado offers. Previously serving as the Vice President of a boutique real estate firm in Boulder, Jen?s expertise is rooted in providing valuable mentorship to agents and supporting buyers and sellers by providing personalized, unwavering support during one of life?s most significant moments. Jen believes that the spaces we call home are of the utmost importance. It is this idea that motivates Jen to guide her clients through the process in a seamless fashion while also mentoring brokers to exhibit the same responsibility in their transactions. Her fresh, modern approach to real estate ? whether navigating first-time homebuyers or marketing a luxury home ? results in an ever-growing list of accolades, as well as lifetime friendships.
Jennifer Fly is a true professional in every sense of the word. She is detailed, focused, 100% engaged and invested in you. I truly enjoyed this experience with her, which can always be a very stressful process. Jen?s calm demeanor and her negotiation skills were invaluable to me. If you want an agent who will give their best, please reach out to Jen. Added bonus? She is a great human being!? / / m a ria nne
a rea s servic ed b o uld e r c o unt y
/ / a t m ilehim od ern, w e d o not p ric e hom es,
w e find
the va lue.
we
b elieve in c o nne c t io n first ; e ve ry ho m e ha s a so ul-fille d st o ry t o t e ll. O ur p urp o se is t o b ring t his st o ry t o lig ht b y d isc o ve ring t he a rt ist ic sizzle , t he ic o nic va lue , t he e xt ra o rd ina ry a rc hit e c t ure , o r sim p ly t he na rra t ive o f a b e a ut iful life live d in e a c h p ro p e rt y. Eve ry ho m e ha s a c o o l fa c t o r, a nd w e he lp yo u find it.
m ission // w e c ura t e t he c o o le st ho m e s in t o w n
vision // w e a re t he e d g e in t he re a l e st a t e ind ust ry w he re a rt ist ry d e fine s living
O u r a sso c ia t e s a re e xp e rt s in a sse ssin g e a c h h o m e b a se d o n c rit e ria t h a t le n d t o d ist in c t io n . We a re c u ra t o rs o f re a l e st a t e , f in d in g t h e u n iq u e b ru sh st ro ke s o f e v e ry h o m e .
Le t m ile h im o d e rn t e ll y o u r st o ry.
?Art is not w ha t
you see, b ut w ha t you m a ke others see.? / / edgar degas
A t m ile h im o d e rn , w e c u ra t e t h e c o o le st h o m e s in t o w n . We c a p t u re t h e b e a u t y. We se e t h e a rc h it e c t u re . We f in d t h e u n iq u e e d g e .
Ev e ry h o m e is a p ie c e o f a rt.
the m ilehim od ern way
elem ents
10 of va lue
t h e u n iq u e / / t h e p re se n t a t io n / / t h e q u a lit y / / t h e st o ry / / t h e e xp e rie n c e / / t h e h ist o ry / / the ed g e / / t h e ic o n / / t h e e m o t io n / / t h e d e sig n / /
001 theuniq ue
//
With every hom e, our a ssoc ia tes id entify the a sp ec ts tha t c rea te the hig hest va lue. We find the sex a nd sizzle, or w e see the zen. Every hom e ha s g lory.
002 thep resenta tion
//
We p resent every hom e a s a p iec e of a rt. We illustra te how to live b ea utifully. The sim p lest thing s hold m ea ning , like a n eleg a ntly p la c ed lig ht fixture. Presenta tion is everything .
003 theq ua lity
//
The finest m a teria ls enric h the exp erienc e of living . Our a ssoc ia tes hig hlig ht the c oolest a rc hitec tura l c hoic es a nd the hig hest q ua lity m a teria ls in every hom e. Wha t w ill la st truly m a tters.
004 thestory
//
Fa sc ina ting ow nership stories enric h a hom e?s soul. How p eop le exp erienc e living in a hom e a nd living in a neig hb orhood lend to a hom e?s va lue. A tra il just m inutes from your d oor, a c offee shop w here the ow ner know s your na m e, a sm a ll g roc ery store w here the food is org a nic a nd fresh. When w e tell a g rea t story, w e see g rea t results.
005 theexp erienc e
//
Som e sp a c es c rea te a n exp a nse of urb a n energ y. Som e sp a c es c rea te a rom a ntic em b ra c e. We sha re the exp erienc es tha t a re c rea ted b y these p urp oseful sp a c es in the hom e. Size im p a c ts va lue.
006 thehistory
//
Every hom e ha s c lues to the p a st. The interesting na rra tives tha t sha re the hom e?s history d eep en our c onnec tion to a hom e. We unea rth a tim e c a p sule.
007 theed g e
//
Ca p tiva ting . Stop s you in your tra c ks. A b rea thta king g a rd en, the w a rm th of a n inviting d ining room , the c ool lines of a sleek m od ern kitc hen. Our a ssoc ia tes p resent hom es to a llow the b uyer to feel the susp ense a nd the extra ord ina ry in every hom e. We hig hlig ht the exp erienc es.
008 theic on
//
Fa c toring sc a rc ity into va lue is a sop histic a ted eq ua tion. One-of-kind . The m od ern la nd m a rk. The inc red ib le d eta il in a c ustom -b uilt hom e. We c rea te a g a llery p resenta tion for suc h m a sterp iec es.
009 theem otion
//
Like a m a g nific ient overture, a hom e?s inherent em otion rises to m eet you. The d esig n. The m a teria ls. The m otifs. We exp erienc e the em otions of the hom e a nd w e m a g nify them . We listen for the m usic .
010 thed esig n
// As visua l a rtists, w e view every hom e throug h tod a y?s w orld view , seeing the im p a c t of d esig n trend s. Bec a use d esig n a nd d ec or fa d e in a nd out of style, w e g uid e our c lients to p resent their hom es in the m ost d esira b le w a ys. We a re sp ec ia lists w ho know how to na vig a te the unp red ic ta b le la nd sc a p e of trend s. We c a p ture the uniq ue a ng les.
lo c a l sa vvy // We are leading the market in Boulder, Denver and throughout Colorado. We are connected in the community through strategic partnerships. We understand the nuances of local trends, lifestyles, developments and markets.
c onnec t w ith a p rofessiona l m hm b roker
hom e g oes live on the m a rket
insp ec tion
a p p ra isa l
001
003
005
007
002
004
006
008
p rep a re the hom e to sell
offer
title
c losing
/ / st e p s t o se ll
t he m hm le ns // Our photography is curated to be visually engaging, artistic, minimalistic and unique. We illuminate ?the artistry of living? through lighting, design elements, artistic details and touches of humanism. These artistic elements craft the beautiful story lived in your home.
Presenta tion of the hom e is key.
ho m e p re se n t a t io n // Well-presented homes may have more showings, spend less time on the MLS and sell for higher value. 001 c u ra t e c o lo r p a le t t e s 002 im p a rt p le a sa n t sc e n t s 003 d e c lu t t e r + c re a t e sp a c e 004 fin d b a la n c e w it h fu rn it u re a rra n g e m e n t s 005 re p u rp o se ro o m s t o a d d v a lu e 006 m a xim ize w a rm / c a lm lig h t in g 007 t o u c h u p p a in t 008 b rin g in life w it h p la n t s o r flo w e rs
It is ea sier to visua lize a s a future hom e
81% Wha t b uye rs a re sa ying a b o ut t he im p a c t o f a
stunning hom e p resenta tion a c c o rd ing t o a st ud y fro m t he Na t io na l A sso c ia t io n o f REA LTO RS© Re se a rc h G ro up .
They a re m ore w illing to tour a hom e a fter seeing it online
40%
There is a p ositive im p a c t to hom e va lue if p resented in a b uyer?s ta ste
They w ill overlook p rop erty fa ults
34% 23%
Few sa y there?s a neg a tive im p a c t to hom e va lue if it is p resented outsid e of b uyer?s ta ste
7%
m hm p re se nt a t io n o f list ing s // COM IN G SOON / / By placing your property as a ?coming soon? listing in the MLS, your home is afforded an added 7 days of exposure to pique the interest of homebuyers and brokers alike. Additionally, this extra time allows us to prepare for supplemental marketing before your home is listed as ?active.? PROFESSION AL STAGIN G / / By working with Denver and Boulder?s top interior experts, we can amplify the story of your home through meticulously curated furnishings and artwork ? allowing buyers to experience the full potential of your home during the initial tour.
m hm p re se nt a t io n o f list ing s // ELEVATED PHOTOGRAPHY / / We partner with top-tier photographers who are experts in capturing the unique qualities of homes. We tell a powerful story through angles, vignettes and light. It is with immense care that we create pictorial narratives to sell the essence of the home. PRODUCTION -QUALITY VIDEO / / When words and photographs leave us wanting more of the story, we bring in the area?s most highly sought-after video production teams to breathe life into your listing?s digital presence. After brainstorming the most incredible features and characteristics, your broker will work with a crew of artists to craft a standout representation of your home to be shared on social media and the milehimodern website.
HOM E N ARRATIVE / / Our professional content team will transform the details, data and description of the property into powerful language that represents the artistic narrative of the home across all digital and print marketing.
DISTIN CTIVE SIGN AGE / / Our sign design sets the stage. Its custom silhouette eloquently tells buyers that we are different in the marketplace. As such, it communicates to the market that we stand for excellence and perfection. Our sellers deeply appreciate this gorgeous introduction to their home.
N ATION AL + GLOBAL EXPOSURE / / We reach national and global clients with syndication through LuxuryRealEstate.com, Zillow.com, Homes.com and Realtor.com. Depending on the unique selling characteristics of the home, we may also position properties in various print and digital publications ensuring maximum exposure.
m hm p re se nt a t io n o f list ing s // CURATED COLLATERAL / / Our designers create stunning property brochure cards that highlight your residence and its prominent characteristics. These printed pieces are featured at our milehimodern offices and distributed at open houses, giving buyers a physical relic of your home. DIGITAL EFLYERS / / Eflyers are created by our designers and may be sent out to all Denver Metro and Boulder agents, exposing your residence to the proprietary broker market.They may also be sent to spheres of potential buyers.
EFLYER
COVER + BACK COVER OF BROCHURE
INSIDE OF BROCHURE
m hm p re se nt a t io n o f list ing s // DIGITAL N EWSLETTER + OPEN HOUSE TOUR / / Our marketing team crafts and distributes a monthly newsletter and a weekly open house tour. With this full circle approach to marketing, online traffic is consistently pushed to the milehimodern website, boosting the exposure of your property to a design-minded audience.
SOCIAL M EDIA PRESEN CE / / After receiving compelling photography of your home, our expert designers will thoughtfully curate a carousel of images to be used not only within milehimodern?s ever-growing social channels, but across the channels of every mhm broker ? maximizing exposure to a wide audience in Denver, Boulder and beyond. OPEN HOUSE / / A weekend open house may be held at your residence with your approval. This cross-marketing creates intense visibility to the top Brokers in the area and their clients, affording the opportunity for a stream of interested buyers to tour your home. The open house may be advertised on the MLS, social media, open house tour announcement and the milehimodern website.
w e b sit e m a rke t ing // Focusing on local, national and global reach, our highly recognized website provides unprecedented exposure to a targeted audience of prospective buyers. Our loyal following spans the globe, placing your residence at the forefront.
und ersta nd ing your hom e va lue // The longer your home is on the market, the more your market value may decrease. Buyers who are ready to buy usually
Week one is the most critical week. We must send the message of the
ta ke a c tion q uic kly.
Pricing too low can lead to losing cash equity, while pricing to high can cause extended time on the market.
m a rket va lue
w eeks on MLS
offers rec eived
p ric e
It is our intention to attract quality buyers.
rig ht va lue.
1 2 3 4 5 6 7 8 9 10 w eeks on MLS
ASKING PRICE COMPARED TO MARKET VALUE
the rig ht p ric e //
PERCEPTION OF THE LIST PRICE BY BUYERS p ric ed too hig h - not likely to sell this yea r
15%
10%
10%
30%
b uyer resista nc e - not p erc eived a s a strong va lue
MARKET VALUE
60%
rea sona b ly p ric ed w ill p rob a b ly sell
10%
75%
15%
90%
very c om p etitively p ric ed - likely to sell
?q uic k sa le? a g ood d ea l
yo ur ro le in se lling yo ur ho m e // se lle r?s c o nt ro l
o ut lying fa c t o rs
p ric ing ho m e p re se nt a t io n sho w ing t im e s ho m e c o nd it io n re sp o nse t im e b uye r c o -o p if a p p lic a b le
m a rke t va lue t it le issue s b uye r p e rc e p t io n a p p ra isa l insp e c t io n
p ric ing m isc o nc e p t io ns // The p ric e o f yo ur ho m e is no t d e t e rm ine d b y: / / w ha t yo u p a id / / w ha t yo u ne e d / / w ha t yo u w a nt / / w ha t yo ur ne ig hb o rs sa y / / w ha t a no t he r a g e nt sa ys / / c o st t o re b uild t o d a y
p ric ing fa c t o rs // The re a l e st a t e m a rke t la rg e ly d e t e rm ine s ho m e va lue . Wha t e lse is t he re t o c o nsid e r? / / t im e fra m e / / c o nd it io n + size o f ho m e / / se lling p ric e s o f c o m p a ra b le ho m e s / / se lling p ric e s o f ho m e s ne a rb y / / c urre nt e c o no m y / / e xp ire d ho m e s w it h inc o rre c t p ric e / / lo c a t io n / / va lue o f ho m e re no va t io ns/ up d a t e s / / p ric e p e r sq ft / / lo t size
w ha t t he se lle r p a ys // -
Real estate commission
-
Escrow fee
-
Payoff of any liens against the property
-
Home warranty
-
Recording fees to clear all documents of record against the seller
-
Tax proration for any unpaid taxes at the time of transfer of title
-
Any unpaid homeowner association dues
-
Any assessments
-
Any and all delinquent taxes
-
State real estate tax fee + sales tax
-
Owner?s title insurance premiums
-
New approval of well, septic and as-built survey (if applicable)
-
Document preparation fee
NO TE: A ll it e m s a re ne g o t ia t e d p e r t he c o nt ra c t. A d d it io na l c o st s m a y a nd so m e list e d m a y no t a p p ly, a s e a c h p ro p e rt y is ind ivid ua l a nd uniq ue . VA b uye rs m a y b e una b le t o inc ur c e rt a in fe e s.
the
p ow er of
m ilehim od ern
/ / t he t o p -p e rfo rm ing re a l e st a t e a g e nt s in De nve r, Bo uld e r + t hro ug ho ut C o lo ra d o / / a le a d ing re a l e st a t e w e b sit e na t io na lly + g lo b a lly / / so c ia lly c o nne c t e d + re c o g nize d t hro ug h le a d ing m e d ia , so c ia l c ha nne ls + p ub lic a t io ns / / t he vo ic e fo r t re nd s, m a rke t ing st ra t e g ie s + d e sig n
t he w ho ?s w ho in
luxury re a l e st a t e ne t w o rk
/ / t he re a c h o f t he g lo b a l c o m m unit y o f Who ?s Who in Luxury Re a l Est a t e p ro vid e s us t he a b ilit y t o a ssist b uye rs a nd se lle rs a nyw he re in t he w o rld
/ / list ing s a b o ve $500,000 a re fe a t ure d o n t he a w a rd -w inning luxuryre a le st a t e .c o m w e b sit e
sc a n t o vie w LRE's st a t ist ic a l im p a c t or visit m hm b rokerc enter.c om / w hos-w ho-in-luxury-rea l-esta te
o ur im p a c t // m hm c ura t e s t he c o o le st ho m e s in t o w n Sinc e its inc e p tio n, m hm ha s b e e n a le a d e r in C o lo ra d o ?s luxury re a l e sta te sp a c e , e a rning re no w ne d a c c o la d e s in b ra nd ing , m a rke ting a nd sa le s vo lum e . O ur a w a rd -w inning m a rke ting te a m w ill e nsure b uye rs e ng a g e w ith yo ur ho m e thro ug h a ric h visio na ry p a le tte o f p ho to g ra p hy a nd w o rd s.
sc a n t o vie w o ur st a t ist ic a l im p a c t or visit m hm hom es.c om / a b out-m hm /
a t m ile him o d e rn / / w e d o no t a p o lo g ize fo r t he p ric e s o ur ho m e s c o m m a nd ; t he y a re a b so lut e ly d e se rve d .
jennifer fly / / 303 506 0253 / / jfly@m ilehim od ern.c om m hm hom es.c om The m a teria l is b a sed on inform a tion tha t w e c onsid er a c c ura te. Milehim od ern All Rig hts reserved | MileHiMod ern is a lic ensed tra d em a rk. An Eq ua l Op p ortunity Com p a ny | Eq ua l Housing Op p ortunity