Target Audience

• The general target audience for KS are single or married 18 to 38 years old, but people as old as 98 have been photographed supporting the brand.

• Considering the price point of the garments, KS is for people within the $80,000+ price bracket.

• As an inclusive brand , KS is made for everyone from all ethnic backgrounds and for all identities whether it be Female, Male, Nonbinary, Gender Nonconforming, etc. – All garments are Unisex and can be worn based off preference instead of gender.

• Since KS caters to creatives , most supporters of the brand are artist of all capacities, athletes, and fashion industry affiliates. In terms of target audience KS targets anyone with the creative intelligence and appreciation for art whether it be school teachers, doctors, or waitresses.

• KS is intended for people from artist Colm Dillane’s home cities Brooklyn, NY and Los Angeles, CA, but as the brand constantly grows KS targets people from all major fashion driven countries such as France, Italy, the US, and Japan.

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With the amount of passion and dedication put into every item that is produced, KS is for people who shop intentionally and thoroughly. The brand generates timeless handcrafted pieces that add character to one’s wardrobe, so people who shop slow fashion brands are apart of the KS target audience.

• Considering Creative Director and CEO, Colm Dillane’s New York roots and Spanish / Irish heritage, KidSuper targets outgoing people from large urban metropolitan cities, who are active in their work, home, or family communities, and who represent activities of all kind, and who’s values align with promoting all genres of creativity .

• The KS target audience spend their spare and leisure time doing any and everything from hiking Machu Picchu, visiting the MET, playing soccer, volunteering with a local shelter, to watching the new season of House of Cards at home on the couch. The brand carries products that allow people apart of any extracurricular activities to be comfortable in.