How to Design eCommerce UI/UX that Enhances Sales

How to Make eCommerce UI/UX Design that Enhances Sales SunTec India

To make an eCommerce UI/UX design boosts sales, you have to take care of the four attributes: Clear Navigation & Straightforward Visual Hierarchy Aim for Minimal User-Clicks Dedicate Your Landing Pages to Specific Purpose Make Your Brand Identity Visible

Clear Navigation & Straightforward Visual Hierarchy Good navigation makes it easier for a visitor to: Move around your eStore Locate what they are looking for Buy/subscribe or take another intended action

Visual hierarchy clarifies the vital aspects of the eStore to the user, such as: The brand plus the eStore’s objective Location of essential components, like the menu, filters, home page, catalog, search bar, etc.Product information Seller information and contact optionsBuying/wishlist Options

Aim for Minimal User-Clicks 1. Display related products and recommendations similar to what the user is searching for 2. Simplify product selection and buying process 3. Keep the sign-in/log-in and check-out process as minimal and quick as possible 4. Use shapes and colors markers to group content and simplify navigation for the users 5. Avoid loud colors, unreadable fonts, frequent popups, or aggressive backgrounds

Dedicate Your Landing Pages to Specific Purpose Avoid unnecessary outbound links which may take users away from the page Highlight a single CTA across the page Use color schemes and palettes that reflect the landing page’s mood

Make Your Brand Identity Visible Keep the interface lighter Use a subtle, unifying theme Use animation with a storytelling approach Study color impacts on your target audience and then use favorable shades Focus on readability Use images that say something about your brand

Contact Us : Phone: +1 585 283 0055 Email: info@suntecindia.com www.suntecindia.com