House of Katmandu Brand Style Guide V2

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CONTENTS Introduction

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I.

The Katmandu Mark

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II.

The House of Katmandu Logo

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III.

Using the Mark and the Logo together

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IV.

PMS Colors

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V.

Color and Border option for Logo and Mark

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VI.

Type Spec

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VII.

Pattern design used in the Mark

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VIII.

Examples of Graphic Usage

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IX.

Display Treatments- Banner & Poster samples

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X.

Katmandu is /Katmandu isn’t

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XI.

Other items to be noted

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XII.

Character Studies - The Explorer

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XIII.

Character Studies - The Mermaid

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XIV.

Character Studies - The Yeti

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XV.

Character Studies - The Monk and The Sherpa

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Contact Info for Questions or Requests

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K AT _ S T Y L E S G U I D E _ V 2

C R E AT E D B Y: T R U T H I N A D V E R T I S I N G

SEPT

2006

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introduction This document contains the guidelines for usage of The House of Katmandu™ logo, and it is the responsibility of those who produce materials and interact with this brand to observe these guidelines. This guide is a key component in establishing and maintaining The House of Katmandu™ brand and unique “look.”

Building the equity of The House of Katmandu™ mark can only be accomplished by adhering to these guidelines.

Through the consistent usage of our logos in all graphic applications, The House of Katmandu™ will soon develop a strong and identifiable brand.

The logo will be a registered trademark of The House of Katmandu™ and MUST be reproduced in the configurations and colors as shown in this document. No variations in its design other than those provided will be approved.

The images contained in this document should not be used for reproduction purposes. The Logo and Mark are available upon request for approved projects only in the following electronic formats: EPS, TIFF (IBM or Mac) and JPG.

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I. The Katmandu Mark 2 color Mark shown here

RECOMMENDED: smallest size for Mark to print 2” x 3”

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II. The House of Katmandu™ Logo 2 color logo shown here

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III. Using the Mark and Logo together The two distinctive graphics that make up The House of Katmandu™ brand are independent of one another. Only in rare occasions would they sit side by side.

They do work together to complement and achieve the perception and tone for the entire experience.

The House of Katmandu™ is the official name of the attraction itself.

The Mark is the official Signature of the entire site.

The Mark creates the feeling that encapsulates the brand.

The Mark is meant to create the feel of the ancient, the mysterious, the treasured.

When necessary to directly identify or promote the attraction, use the Logo.

The options of color or pattern for the Mark are aimed at creating the overall mood for the specific audience, Vibrant colors or fun

One way to describe this treatment is to use a business card as an example, see below:

Scott Demerau Managing Partner Paseo del Mar, 5 07181 Palma Nova Mallorca, SPAIN t: xxx xxx xxxx e: scott@houseofkatmandu.com www.thehouseofkatmandu.com

card front

card back

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IV. PMS Colors 2 spot PMS - 7519 Brown and 1805 Red

PMS 100%

7519

PMS 100%

1805

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V. Color and Border Option for Logo and Mark 4 Color Version of logo and border treatment

> This 4 color Logo and Mark is for display applications such as posters, rack brochures, banners, signage, etc.

> This 2 color logo can exist within a border in special cases to help readability

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VI. Type Spec Type used for Logo and Mark

“Katmandu” Typeface: Custom built by tia

“The House of” Typeface: House Gothic Bold 4

“TM” or “TM” Typeface: Helvetica or Helvetica Bold “Magaluf“ Typeface: Dali

TYPE USES OTHER THAN THE LOGO

A. Headings

Introduction Typeface: LeonardoHand B. Body Copy This document contains the guidelines. etc.

Typeface: Franklin Gothic C. Alternate font for Body Copy This document contains the guidelines. etc.

Typeface: Avenir Medium

C. Character font and font used for Relics

Kilgore Goode Typeface: Comic Book N 9

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VII. Pattern design used in the Mark This treatment of the Mark is for the various applications below.

Metal Engravings or cards with metallic ink

Silver

Copper or Gold

Carpet or Wallpaper

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VIII. Examples of Graphic Usage

Horizontal Format a look for horizontal applications such as banners, billboards, crosswalk graphics, welcome signage and table skirting

Vertical Format a look for vertical applications such as street-pole banners, airport banners, guest passes, table tents, invitations

One-color Applications One-color may be used on items such as parking passes, internal correspondence o other materials that have budget limitations.

Other Applications The following are examples of other applications that can be used with The House of Katmandu logo. This is not a complete list of all possible applications but rather a few examples that highlight the spirit of the brand in the context of various items.

T-Shirts Hats Bags Beach towels Tattoos Blessing garland “Jewel” velvet bag Restaurant Items….cups napkins etc

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VIII. Examples of Graphic Usage (con’t)

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IX. Display Treatments- Banner & Poster samples

Mallorca, Spain

SPRING 2007

TAVERN NOW SERVING

sample banner announcing Tavern now serving

sample poster announcing opening

Not to be reproduced for style guide purposes only

Not to be reproduced for style guide purposes only

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X. Katmandu is /Katmandu isn’t

House of Katmandu is:

House of Katmandu isn’t:

(an informal combination of your comments and our observations)

(an informal combination of your comments and our observations)

- a world-class attraction

- a tour of rooms

- a museum

- upside-down

- Kilgore Goodes House

- an original

- a haunted house

- colorful, exotic, ornate

- built in 1800’s, but story takes place in 1950’s

- Tibetan-themed

- a little scary

- normal in any way

- (ancient temple ruins)

- a bit gross

- disappointing on the inside

- a big building

- comical

- for some small children (2-3 yrs)

- an eye-catching site

- suspenseful

- promoting any type of religion

- a brand new franchise

- full of surprises

- an architectural feat

- fun for most ages

- educational

- targeted to teens (esp. boys)

- air-conditioned (cold)

- fiction

- emotional experience

- an adventure, a love story, a mystery

- special event facility - interactive!

- filled with illusions - filled with rarities from around the world

- a Ripley’s

- carnival or amusement ride

- a Yeti encounter - a journey through time and place - place to eat & drink

Katmandu image should reflect:

who will come /why?

(an informal combination of your comments and our observations) - they want to see inside - adventure

- desire

- mystery

- illusion

- treasure

- secret

- Indiana Jones

- priceless

- Alan Quartermane

- travel/journey

- Tibetan art

- artifacts

- wonder

- destiny

- richness

- legends of the world

- “love to see what it’s all about” - find common ground with the mysterious?

- told it’s a must see!/do while vacationing!

- told that it’s got the coldest refreshing drinks and

atmosphere on the island - expectation

- a place to take the kids -- dad the hero

- phenomena - a place to have a one-of-kind event

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XI. Other items to be noted 1. URL: www.thehouseofkatmandu.com www.thehouseofkatmandu.net www.thehouseofkatmandu.org www.theworldofkatmandu.com www.theworldofkatmandu.net www.theworldofkatmandu.org

www.houseofkatmandu.com www.houseofkatmandu.net www.houseofkatmandu.org www.worldofkatmandu.org www.worldofkatmandu.org www.worldofkatmandu.org

2. Katmandu (is the correct spelling for our usage) - the formal spelling is Kathmandu 3. When used in the body of text, the ™ symbol MUST appear after The House of Katmandu™ 4. This document is the brand style guide (V2 = Version 2) and includes the final character illustrations 5. Both the Mark and the Logo were created in Adobe Illustrator CS as vector format EPS files.

6. Any questions or if you need assistance regarding the information in this document, please contact truth in advertising (tia) at 404.874.8136 or email: mike@truthinadvertising.net or sheila@truthinadvertising.net

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XII. Visual Reference /Character Studies -

The Explorer Kilgore Goode

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XIII. Character Studies

The Mermaid Princess Rojalisa

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XIV. Character Studies

The Yeti Boro

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XV. Character Studies -The Monk & Sherpa

The Monk Onkar

The Sherpa Bala

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Any questions or requests, please contact: Michael Dolinger truth in advertising 660 9th street NW studio G Atlanta, Georgia 30318 USA office 1.404.874.8136 cell 1.404.798.6309 email mike@truthinadvertising.net sheila@truthinadvertising.net

truth in advertising

The images found throughout this document are for reference purposes only and not intended for reproduction.

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