2 minute read
Message of Hope Receives Donate Life America Pinnacle Award
Message of Hope was derived during a Donate Life Kansas team meeting when preparing for National Donate Life Month and discussing ways to expand the reach of organ, eye and tissue donation information across the state of Kansas. A representative of the Kansas Department of Revenue Division of Motor Vehicles suggested adding a donation-related message to their interactive voice recording system for National Donate Life Month. It was a creative idea to reach a new audience at no additional cost, since this system was already in use with the Department of Revenue, and the recording is updated monthly.
The initial plan was for this recording to be shared throughout National Donate Life Month; however, it was later decided to keep the messaging indefinitely to increase awareness of organ, eye and tissue donation. Within the first nine months, the message reached over 330,000 callers, encouraging them to consider saying “yes” when asked to join the organ, eye and tissue donor registry.
The Message of Hope campaign recently won a national Pinnacle Award — which annually recognize and share outstanding, effective and innovative programs from organizations in the Donate Life community — from Donate Life America.
