The Orange Book of Midwest
Marketing
2017
Film/Digital Production
Jon Sasse Creative Director
Todd Goetz Sr. Graphic Designer
Christi Faris Midwest Marketing
Creative Production Team
01. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Ainsworth -Benning Example
Local Black Hills Area Projects
02. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Black Hills Beauty College Example
Tour Campus
03. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Bake Works Example
Holiday Baking
04. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Black Hills Community Bank Example
Cornerstone Mission
05. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Black Hills Community Bank Example
Special Olympics
06. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Waikem Example
Local Charity Choice
07. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Black Hills Regional Eye Example
Testimonial
08. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Black Hills Works Example
Annual Gala
09. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Black Hills Regional Eye Example
Informational
10. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Four Seasons Example
Heydey Boats
11. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Dakota RV Example
New RV
12. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Granite Automotive Example
Buick/GMC
13. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Collision Center Example
Collision Center
14. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Kitchen & Bath Example
Showcase new look
15. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Hart Ranch Resort Example
Weekly Rodeos
16. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Rice Example
Outdoor Fun
17. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Waikem Example
Family Business
18. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Rushmore Civic Center Example
Broadway Play
19. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Midwest Marketing Example
How to wrap a cord properly
20. Film Production
Jon Sasse Media
Digital/TV Campaign Client
Granite Automotive Example
Trucks
21. Design
Todd Goetz Media
Print Client
A2Z Business & Tax Service Black Hills Sports Show & Outdoor Expo Example
Billboard
22. Design
Todd Goetz Media
Print Client
Ainsworth-Benning Example
IR ad
23. Design
Todd Goetz Media
Print Client
Black Hills Aerial Adventures Example
Rack Card
24. Design
Todd Goetz Media
Print Client
Black Hills Regional Eye Example
Informational Book
25. Design
Todd Goetz Media
Print/Digital Campaign Client
Black Hills Regional Eye Example
Poster
Honey Bee Martini
26.
Crazy Tracy Coffee
Todd Goetz
Colonial Fashion
Media
SPECIALTY DRINKS No. 7 Bloody Mary
Tito’s Vodka, Colonial House Bloody Mary mix, all topped with fruit, veggies, and pork.
Golden Cadillac
1800 Tequila, Cointreau, fresh citrus, lil sweet, lil sour, with a dead man’s float of Grand Marnier.
Moscow Mule
Tito’s Handmade Vodka, Ginger Beer, with a dead man’s float of lime juice. Served in a copper mug.
Stay-A-Float
Jägermeister Spice, scoop of vanilla ice cream, Coney Island Hard Root Beer. Tito’s Handmade Vodka, Disaronno Amaretto, local honey syrup. Grind Espresso Spirit, Baileys Irish Cream, Frangelico Hazelnut Liqueur, Malibu Caribbean Rum, and Amaretto. Knob Creek Straight Rye Whiskey, bitters, orange bitters, sugar, orange peel.
Rum Runner
Barcardi Rum, Myer’s Dark Rum, Creme de Banana, Blackberry Brandy, splash of orange juice, Grenadine, pineapple juice, sour and a float of 151 Bacardi Rum.
Fireball Friday
$3 shots $6 Angry Balls Shot of Angry Orchard & Shot of Fireball
Tall Boys $2 Tall Boy Hamm’s
$3 Tall Boy Busch Light Miller High Life Pabst Blue Ribbon
Design
Print Client
Colonial House Example
Menu
GE N Design
Todd Goetz Media
Print Client
Dark Canyon Coffee Candyland Essential Oil Outlet Example
Logos
S LL
27.
E BLACK H N I UI
28. Design
Todd Goetz Media
Print Client
The Club for Boys Example
Raffle Ticket
29. Design
Todd Goetz Media
Web Design Client
Collision Center Example
Home Page
Serving people of all faiths
529 Kansas City Street, Suite 100 Rapid City, SD 57701 (605) 348-6086
United Way of the Black Hills
ATTENTION Managers/Owners
Catholic Social Services can provide an EMPLOYEE ASSISTANCE COUNSELING PROGRAM for your employees as part of your Fringe Benefit Package. This Counseling Service can be tailored to meet the needs of your employees and could include counseling for: Grief, Addictions, Anger Management, Depression, Relationships, Social Skills, Co-worker Issues, Marriage, etc. We also offer workshops on a variety of topics for employee development. Contact Cathy Larsen, CSS Clinical Supervisor at 605-348-6086 or email to: css@cssrapidcity.com.
Counseling Department Jim Kinyon
MS, LPC-MH, LMFT, QMHP Executive Director
Cathy Larsen
MS, LPC-MH, QMHP, NCC, CAC Clinical Supervisor
“Our professional therapists have a holistic approach to counseling, considering emotions, mind, body and spirit.”
Counseling Department is staffed by professional Outpatient Therapists.
30. Design
Todd Goetz Lena Abourezk
MS, LPC-MH, QMHP, NCC, CAC Outpatient Therapist
Luke Brown
Media
Case Manager
Print Client
Catholic Social Services Darlene Nichols
MS, LPC, NCC, QMHP Outpatient Therapist
JoAnna Prewitt
Example
MS, NCC Outpatient Therapist
Flyer
Let the healing begin.
Fran Van Bockel RN, MS, LPC-MH Outpatient Therapist
Evelyn Wilder
MS, LPC-MH, QMHP, LAC Outpatient Therapist
We Provide Services For: Critical incident stress debriefings Drug and alcohol concerns Emotional management Family and marital concerns Dealing with organizational changes Depression and anxiety Work performance issues Resiliency skill building Supervisor conflict Workers – related issues
31. Design
Todd Goetz Media
Print/Vinyl Client
Collision Center Example
Vehicle Wrap
WHERE TO TURN FOR HELP MENTAL HEALTH SERVICES Crisis Care Center Offers 24 hour drop in center
605-391-4863 Front Porch Coalition Offers support for survivors of suicide
605-348-6692 24 Hour Emergency Numbers National Suicide Prevention Hotline
1-800-273-TALK (8255) Boys Town Teen Hotline
1-800-448-3000
24 Text
2m/ 8-17
Hour Text Line
“Start” to 741-741 SUICIDE WARNING SIGNS/RISKS • Changes in appetite • Negative thinking
If you are thinking of suicide... CALL FOR HELP! TALK TO SOMEONE! IF YOU NEED IMMEDIATE HELP CALL 911 Remember, when you are alone and discouraged, everything appears worse than it is. What you need is support to get you through the current crisis. Seek out a parent, teacher, counselor, clergy, doctor or a friend you trust. Pray and remember God cares and he has a plan for each of us! Know that depression and addiction are treatable. Catholic Social Services provides professional social services to individuals and families of ALL faiths living in western South Dakota.
• Drug and alcohol abuse • Sleeping too little or too much • Withdrawing from friends and family • Talking about seeking revenge • Extreme mood swings • Feeling anxious or agitated • Preoccupation with death • Risk taking or behaving recklessly • Declining grades or work performance • Depressed mood • Giving away possessions • Feeling numb or like nothing matters
NON-PROFIT MENTAL HEALTH PROVIDERS Black Hills Area Catholic Social Services Rapid City 605-348-6086 Sturgis 1-800-727-2401 Spearfish/Belle Fourche 1-800-727-2401 Lead/Deadwood 1-800-727-2401 Behavior Management Systems Rapid City 605-343-7262 Spearfish 605-642-2777 Hot Springs 605-745-6222 Lutheran Social Services 605-348-0477 Youth and Family Services 605-342-4195 Sioux San Indian Health Services 605-355-2500 Pine Ridge/Rosebud Reservations Catholic Social Services Pine Ridge Area 1-800-727-2401 Porcupine Area 1-800-727-2401 Pine Ridge Hospital 605-867-5131 Rosebud Hospital 605-747-2231 Kyle Health Center 605-455-2451 Wanblee Health Center 605-462-6155 North Western South Dakota Area Catholic Social Services Eagle Butte Area 1-800-727-2401 Three Rivers Mental Health McLaughlin 605-823-4212 Lemmon and Faith 605-374-3862 Eagle Butte Hospital 605-964-7724 North Eastern Mental Health Center Mobridge 605-225-1010 IHS Mental Health Center McLaughlin 605-823-4458 Ft. Yates Hospital 701-854-3831 Central South Dakota Area Catholic Social Services Ft. Pierre Area 1-800-727-2401 Pierre Capital Area Counseling 605-224-5811 IHS Clinic Mission 605-856-2295 Rosebud Hospital 605-747-2231 Southern Plains Behavioral Health Services Winner 605-842-1465 Gregory 605-835-8505 Mission 605-856-4631
32. Design
Todd Goetz Media
Print/Glossy Client
Catholic Social Services Example
Brochure
33. Design
Todd Goetz Media
Print/Digital Campaign Client
Four Seasons Sports Center Example
Magazine Ad
34. Design
Todd Goetz Media
Print Client
Four Seasons Sports Center Example
Flyer
35. Design
Todd Goetz Media
Print/Digital Campaign Client
Four Seasons Sports Center Example
Billboard
WAS 2017 RZR 570 S - INDY RED
$13,264
2017 RZR 900 - WHITE LIGHTNING
$13,264
2017 RZR 900 EPS - VELOCITY BLUE
$15,064
2017 RZR 4 900 EPS - BLACK PEARL
$18,764
2017 RZR XP 1000 EPS - TITANIUM MATTE METALLIC
$19,764
2017 RZR XP 4 1000 EPS - GLOSS WHITE LIGHTNING
$22,564
2017 RZR XP TURBO EPS - TITANIUM MATTE METALLIC $25,264
NOW
$12,764 $12,464 $14,264 $17,964 $17,764 $20,564 $23,264
36. Design
Todd Goetz Media
2017 RANGER 570 FULL-SIZE - SOLAR RED
$10,564
2017 RANGER 570 EPS - BLACK PEARL
$11,964
2017 RANGER XP 900 EPS - SOLAR RED
$13,564
2017 RANGER XP 1000 - SAGE GREEN
$14,264
2017 RANGER XP 1000 EPS - NARA BRONZE
$16,264
2017 RANGER CREW XP 1000 - SUNSET RED
$17,264
2017 SPORTSMAN 570 EPS - SAGE GREEN
$7,744
2017 SPORTSMAN 570 EPS - POLARIS PURSUIT CAMO $8,244 2017 SPORTSMAN 570 SP - STEALTH BLACK 2017 POLARIS ACE 900 XC - SILVER PEARL
$8,844 $13,144
$9,764 $11,464 $12,764 $12,764 $14,764 $16,464 $7,244 $7,744 $8,344 $12,944
Print Client
Four Seasons Sports Center Example
Sales Board
37. Design
Todd Goetz Media
Print/Digital Campaign Client
Granite Automotive Example
Billboard
38. Design
Todd Goetz Media
Print Client
Granite Automotive Example
Postcard
39. Design
Todd Goetz Media
Print Client
Hart Ranch Resort Example
Rodeo Program
Green Star Campers Howalt-McDowall Insurance Northern Hills Homes & R.V.s NB Golf Cars Rapid City Christian School KEVN • KSLT Stan Houston Equipment Today’s Horse Magazine
40. Design
Todd Goetz Media
Print Client
Jay Owenhouse Example
Signage
41. Design
Todd Goetz Media
Print/Glossy Client
Pennington Co. Sheriff Example
Annual Report
42. Design
Christi Faris Media
Print Client
FMG Engineering Example
Calendar
43. Design
Christi Faris Media
Print Client
Non-Profit Example
Invitation/RSVP cards
I ________________________will be attending. I ________________________will not be attending, but I would still like to donate $____________ to Special Olympics to help them reach one more athlete!
ROSS MCKIE Owner
rossm@drivegranite.com DriveGranite.com
p: 605.348.4500 c: 605.391.8494
2454 East Mall Drive Rapid City, SD 57701
44. Design
Christi Faris Media
Print Client
Granite Automotive Example
Transparent Plastic Business Cards
TROY CLAYMORE troyc@drivegranite.com p: 605.348.4500 2454 East Mall Drive Executive Manager DriveGranite.com c: 605.391.3025 Rapid City, SD 57701
5 Things Women Should Know About their Vision and Eye Health
1 2 3 4 5
45. Design
Christi Faris Media
Print/Digital Campaign Client
Black Hills Regional Eye Example
Magazine Ad
APRIL
WOMEN’S
EYE HEALTH
US Mother’s & Internet Usage >
46.
US mothers are internet users, spending about three and a half hours per day on it, exceeding their TV time by more than an hour. It is their source of entertainment and is the first place they go for information.
Daily Time Spent with Select Media Among US Mothers, Jan 2017. Hrs:mins
Using Internet
3:31
Watching TV
2:18
Listening to radio
70
Design
Christi Faris
1:44
.8% of mothers agreed - When I need information, the first place I look is the internet.
Among mothers in the $100,000+ household income bracket, the proportion rose to
*Note: in the past 24 hours
Media
Print/Digital Campaign
78%
Client
Midwest Marketing Example
Email White Paper US MOTHERS’ DIGITAL USAGE: WHAT MATTERS MORE, WHAT MATTERS LESS
BECOME GREATER > THAN
47. Design
Christi Faris Media
Print Client
2017 Catalog
Dark Canyon Coffee Example
Yearly Catalog
605.394.9090
1
800.455.4187
48. Design
Christi Faris Media
Print Campaign Client
Black Hills Community Bank Example
Magazine Ad
BLACK HILLS ATTRACTIONS
49. Design
Christi Faris Media
Print Client
Hart Ranch Resort Example
Page out of Yearly Directory
DEVILS TOWER NATIONAL MONUMENT Rising 1,267 feet straight out of the prairie, Devils Tower is perhaps best known for its role in Steven Spielberg’s movie, “Close Encounters of the Third Kind.” Designated as the nation’s first national monument by President Theodore Roosevelt in 1903, Devils Tower is one of the most challenging rock-climbing destinations in the country. A number of less-strenuous hiking trails surround the tower itself, which rests along the red banks of the Belle Fourche River in northeastern Wyoming. DEADWOOD, SD There was a time when it wasn’t safe to walk the boardwalks of the wildest town in the West, but that was a hundred years and a dozen gunfights ago. This is the town that welcomed Wild Bill Hickok, then wept when he was gunned down holding aces and eights, forever after known as the “Deadman’s Hand.” This is the place that witnessed the one-woman cyclone known as Calamity Jane, who claimed she could out-shoot, out-spit and out-swear any man, and usually did. Today, both are buried side-by-side in Deadwood’s “Boot Hill.” Visitors now encounter brick streets, period lighting, old-time trolleys, Victorian facades and one of the largest historic preservation projects in the world, all fueled by an unlikely benefactor – limited stakes gaming, complete with poker, blackjack and the notorious one-armed bandits. SPEARFISH CANYON The breathtaking limestone palisades of this creekcarved gore are more ancient than the Grand Canyon – albeit much closer together. The narrow walls of Spearfish Canyon, which rise up to 1,000 feet above the creek bed, are among the most spectacular scenery in the Black Hills. Cascading waterfalls quench the thirst of quaking aspen, gnarled oaks, sweet-smelling spruce and the ubiquitous ponderosa pine, which grow right off the edges of rocky precipices. The diverse array of plant life provides a comfortable home for deer, mountain goats, porcupines and bobcats. The canyon was accessible only by horseback until a railroad line to Deadwood was completed in
2017 Hart Ranch Guide 26 HartRanchResort.com
50. Design
Christi Faris Media
Print/Digital Campaign Client
Black Hills Works Example
Putt-n-Pub Poster
51. Design
Christi Faris Media
Print/Digital Campaign Client
Black Hills State University Example
Magazine Ad
MBA in Applied Management at Black Hills State University For more information Contact: Dr. Rob Girtz • BHSU School of Business MBA@BHSU.edu or 605-642-6118
AACSB Accredited Face-To-Face Learning Real World Experience Offered Part-Time Increase Your Marketability Create Valuable Connections
MY LIFE. MY JOURNEY. MY PURPOSE.
2017 BLACK HILLS WORKS RECOGNITION GALA
52. Design
Christi Faris Media
MY LIFE. MY JOURNEY. MY PURPOSE.
Table # ___________
Print/Digital Campaign Client
Black Hills Works Example
Event Tag/Tickets
2017 BLACK HILLS WORKS RECOGNITION GALA Saturday, November 4th starting at 5:30PM LaCroix Hall – Rushmore Plaza Civic Center
53. Design
Christi Faris Media
Print/Digital Campaign Client
Black Hills Regional Eye Example
Playbill Ad
BlackHillsEyes.com
605.341.2000
TAXOPHOBIA Extreme or irrational fear of taxes.
TAKE THE FEAR OUT OF YOUR TAXES! Let A2Z Business & Tax Service handle them for you.
$
25
OFF
2017 TAX PREPARATION
Offer expires 4/18/18. Must present advertisement. Not to be combined with any other offer. SS2018
1241 East Saint Joseph, Rapid City, SD • 605.716.3985
www.A2ZBusinessAndTax.com
We know all there is to know about taxes. Let A2Z Business & Tax Service handle them for you.
$
25
OFF
2017 TAX PREPARATION
Offer expires 4/18/18. Must present advertisement. Not to be combined with any other offer. SS2018
54. Design
Christi Faris Media
1241 East Saint Joseph, Rapid City, SD • 605.716.3985
www.A2ZBusinessAndTax.com
No matter what stage of life you are in Let A2Z Business & Tax Service handle them for you.
$
25
Print/Digital Campaign Client
OFF
2017 TAX PREPARATION
Offer expires 4/18/18. Must present advertisement. Not to be combined with any other offer. SS2018
1241 East Saint Joseph, Rapid City, SD • 605.716.3985
www.A2ZBusinessAndTax.com
A2Z Business & Tax Example
Stuffers
Gishamwana Island
Dark Canyon April Coffee: $7.90/lb
55. Design
Christi Faris Media
Just a short boat ride away from Rwanda’s Lake Kivu shoreline, there rests a secluded coffee island often mistaken for a mirage: Gishamwana Island. More than 35,000 coffee trees are planted on this site, and it’s milled and dried here as well, completing the production cycle. The island is biodiverse, with environmental harmony in mind, and cows, goats, and even an albino rabbit coexists with the coffee trees. This island coffee farm is privately owned by Emmanuel Rwakagara, the founder of COOPAC, and the coffee is grown organically amongst forestry that provides a level of shade much greater than is typical for African coffee. Also, by nature of Gishamwana’s isolation from other coffee, many diseases and pests quite simply have not made the boat ride over.
Client
Dark Canyon Coffee Example
Monthly Flyer
Dark Canyon Coffee Company 324 East Blvd., Suite 100 Rapid City, SD 57701
Call to Order: 605.394.9090
56. Design
Christi Faris Media
Print Client
Hart Ranch Resort Example
T-Shirt Designs
57. Design
Christi Faris Media
Print Client
Dark Canyon Coffee Example
Package Design Box/Coffee Pods
AT YOUR FINGERTIPS
AT YOUR
FINGERTIPS
New Mobile Banking
COMING SOON! Teller Sign
AT YOUR
New Mobile Banking
COMING SOON!
FINGERTIPS
Stuffers
AT YOUR
FINGERTIPS
58. Design
Christi Faris Media
Print Campaign Client
Black Hills Community Bank Example
Lobby Signs/Stuffers
New Mobile Banking
COMING SOON! New Mobile Banking
COMING SOON! Drive Through
Front Lobby Sign 18x24
59. Design
Christi Faris Media
Print/Digital Campaign Client
Performing Arts Center Example
Poster
Model ENCLAVE ENVISION ENVISION LACROSSE ENVISION REGAL REGAL
Mo. Payment List Price Sale Price Discount $49,555 $42,121 $7,434 $38,645 $32,849 $5,796 $38,645 $32,849 $5,796 $48,575 $43,301 $5,274 $36,795 $31,572 $5,223 $279/MO* $34,785 $29,988 $4,797 $279/MO* $34,385 $29,932 $4,453
B7078 B7080 B7085 B7087
2017 BUICK 2017 BUICK 2017 BUICK 2017 BUICK
ENCORE ENCORE ENCORE ENCORE
Mo. Payment $199/MO* $199/MO* $199/MO* $199/MO*
Stock # G7287 G7278 G7284 G7323 G7307 G7285 G7311 G7193 G7223 G7338 G7202 G7227 G7200 G7210 G7334 G7279 G7300 G7290 G7336 G7157
Make 2017 GMC 2017 GMC 2017 GMC 2017 GMC 2017 GMC 2017 GMC 2017 GMC 2017 GMC 2017 GMC 2017 GMC 2017 GMC 2017 GMC 2017 GMC 2017 GMC 2017 GMC 2017 GMC 2017 GMC 2017 GMC 2017 GMC 2017 GMC
Model SIERRA SIERRA RMT SIERRA RMT SIERRA SIERRA SIERRA RMT SIERRA SIERRA SIERRA SIERRA SIERRA SIERRA SIERRA SIERRA ACADIA ACADIA ACADIA ACADIA TERRAIN SAVANNA
NEW
Make 2017 BUICK 2017 BUICK 2017 BUICK 2017 BUICK 2017 BUICK 2017 BUICK 2017 BUICK
G7199 G7062 G7289
USED
Stock # B7113 B7090 B7097 B7051 B7088 B7049 B7058
Stock # G72501 BP70102 G72541 G72371 B71071 G70511 B70441 G72772 G72511 BP70481 BP70451 G72591 G73011
2017 GMC 2017 GMC 2017 GMC
ACADIA SIERRA CANYON
Make 2016 GMC 2010 JEEP 2013 GMC 2015 GMC 2015 GMC 2016 GMC 2016 NISSAN 2013 DODGE 2014 CHEVY 2002 TOYOTA 2014 FORD 2015 GMC 2015 GMC
List Price Sale Price Discount $55,445 $45,419 $10,026 $65,625 $57,004 $8,621 $61,613 $53,061 $8,552 $50,205 $41,670 $8,535 $50,310 $41,757 $8,553 $60,329 $51,817 $8,512 $48,135 $39,952 $8,183 $46,720 $38,777 $7,943 $46,720 $38,777 $7,943 $46,215 $38,358 $7,857 $46,015 $38,192 $7,823 $45,620 $37,846 $7,774 $45,620 $37,864 $7,756 $45,345 $37,636 $7,709 $46,565 $39,580 $6,985 $44,270 $37,629 $6,641 $43,915 $37,327 $6,588 $43,265 $36,775 $6,490 $32,660 $27,761 $4,899 $35,780 $32,336 $3,444
Mo. Payment $299/MO* $349/MO* $349/MO* Model SIERRA WRANGLER SIERRA YUKON SIERRA 2500 SIERRA MAXIMA CHARGER IMPALA COROLLA ESCAPE YUKON XL YUKON
*See dealer for details.
List Price Sale Price Discount $48,995 $45,994 $3,001 $21,995 $19,382 $2,613 $30,995 $28,908 $2,087 $54,995 $52,927 $2,068 $55,995 $53,938 $2,057 $39,995 $37,948 $2,047 $25,995 $23,969 $2,026 $20,995 $19,202 $1,793 $20,995 $19,853 $1,142 $3,995 $2,900 $1,095 $16,995 $15,919 $1,076 $41,995 $40,943 $1,052 $46,995 $45,986 $1,009
60. Design
Christi Faris Media
Print/Digital Campaign Client
Granite Automotive Example
Sales Board
classes
!
start soon
61. Design
Christi Faris Media
Print/Digital Campaign Client
Black Hills Beauty College Example
Postcard
Nail Technology January, June, December
Massage
January, July
Cosmetology
January, April, July, September
Esthetics
BHBeautyCollege.com
623 St. Joseph Street Rapid City, SD 57701
What is the difference between iLASIK vs PRK? The biggest difference between iLASIK and PRK is that iLASIK involves the creation of a thin-flap within the cornea. This flap is then folded back and a laser is used to reshape the eye to improve vision. This flap is then replaced and the eye begins healing. In PRK no flap is created. The epithelium, or thin skin layer on the cornea, is gently removed and a laser is applied to reshape the eye. A protective contact lens is then placed and the eye begins healing. The results of iLASIK and PRK are the same, however the recovery of iLASIK is quicker than PRK. Most patients having iLASIK are able to return to work the next day, while patients
having PRK are typically able to return to work four to five days after treatment.
What’s the cost? The cost for iLASIK or PRK is typically around $2,000. It depends on which Vision Plan you choose. We offer a Standard plan or an Extended plan. Our philosophy is to provide great results through outstanding experience and technology at a fair price. Whenever appropriate, we utilize iDesign wavefrontguided technology. This system is 5-times more precise than previous wavefront technologies and 25-times more precise than conventional measurements. We are also the only provider in South Dakota to provide an extended enhancement plan. Does iLAISK hurt? Numbing eye drops are administered
sports are more enjoyable now. ~ Jenna Zanter
prior to surgery, so most patients having iLASIK do not experience pain. There is some pressure during the creation of the flap, this step takes 10-15 seconds. Following iLASIK, once the numbing eye drops wear off, most patients experience light sensitivity, irritation, watery eyes and a dry or scratchy feeling for a few hours.
Does PRK hurt? Numbing eye drops are administered prior to surgery, so most patients having PRK do not experience pain. Following PRK, once the numbing eye drops wear off, most patients experience light sensitivity, irritation, watery eyes and a dry or scratchy feeling for a few hours. Patients having PRK tend to have more discomfort, for a longer period of time, than patients having iLASIK. This is managed with medications and eye drops.
of the crisp/clear vision! ~ TJ Wojtanowicz
[
]
Can I feel the laser? You will not be able to feel the laser reshaping your eye. You will, however, be able to smell the vapor this laser creates. Most laser treatments are between 15 and 45 seconds. What happens if I move my eye? iLASIK and custom PRK utilize advanced tracking technologies that monitor your eye position hundreds of times a second. If your eye moves, the laser works to keep the treatment aligned. The surgeon is also monitoring the treatment.
not perfect.Wear Makeup? One week after either iLASIK or PRK. Exercise? One day after either iLASIK or PRK, although vigorous exercise is to be avoided for one week.
Scott Schirber, OD
Visit our website for more information and to take our quick self-test to see if you may be a candidate:
LasikRapidCity.com or call 605.718.3937 to set up your FREE consultation!
When can I... Go back to work? iLASIK the next day, PRK generally 4-5 days. With PRK the vision at this stage is “functional” but
it has changed my life. ~ Chad Meissner
Design
Stephen Khachikian, MD
no more headaches from contacts! ~ Shanna Hockert
Your Laser Vision Team
INSIGHTFUL
ANSWERS ABOUT
62.
We are fortunate to have such an experienced laser vision team. We have treated thousands of eyes and helped many See Life Clearly! We will take great care of you and your eyes. Dr. Scott Schirber answers the questions most patients ask before deciding to take the next step.
Christi Faris Media
Print/Digital Campaign Client
Black Hills Regional Eye Example
Terry Spencer, MD
Magazine Ad Full Spread
BECOME > GREATER THAN Marketing Your Business Is Our Passion!