Partner Marketing Program 2021 - 2022
About the Program The Midwest Foods & Liquor Partner Marketing Program has been designed to provide selected partners with a platform to build and enhance successful and mutually-beneficial relationships between us, our suppliers and our customers. The program offers tailored packages which incorporate several benefits to your business, the core aim being to increase branding, grow sales and market share.
Symbols represent programs tailored to those areas: Foodservice
Liquor
Retail
Foodservice
Liquor
The Partner Marketing Program targets over 1000 Midwest Foods & Liquor foodservice customers across the Central West of NSW. From pubs, clubs, restaurants, cafes, takeaways, catering companies, to health & aged care facilities. We offer our customers the highest level of customer service, product range, education, training and ongoing support to make their business a success.
The Partner Marketing Program targets over 250 Midwest Foods & Liquor liquor customers across the Central West of NSW. From pubs, clubs, restaurants, cafes, to licensed events and festivals, we offer our customers the highest level of customer service, product range, education and training and ongoing support to make their business a success.
This program is your opportunity to tap into this market through our targeted marketing campaigns and gain access to our trusted and experienced sales team – broadening your sales reach and market share.
This program is your opportunity to tap into this market through our targeted marketing campaigns and gain access to our trusted and experienced sales team – broadening your sales reach and market share.
Telesales Campaigns • • •
Our telesales campaigns are designed to increase sales and market-share for our suppliers and offer our customers promotions that will help them grow their business. Now running in its seventh year, this program has proven to be an effective way to grow business. Previous campaigns have grown some products over 800%. Our Telesales Campaigns comprise of six components: • Back of Invoice for two week (see Back of Invoice section for inclusions). • Script development for the MWF&L Customer Service Consultants team. • An incentivised Customer Service Consultants team dedicated to promoting your product or offer to every inbound and outbound call to our customers, encouraging them to participate in the offer. • A customised email sent to our customer-base highlighting your products and offers a week prior to the campaign. • SMS alert with a unique link directing our customers to the offer.
Investment: $985
Back Of Invoice • • • • • •
Back of invoice promotions are a proven way to drive awareness and sales of your new product line or highlight an existing range Each week Midwest Foods & Liquor delivers approx. 2500 invoices directly into the hands of end users. This is the perfect opportunity to raise awareness of new products or inform end users of upcoming promotional activities. You can provide the artwork or have our in-house marketing department create the artwork on your behalf. Invoices are a powerful tool for promoting your products as they are guaranteed to be read by the end-user and unlikely to be thrown away. In addition, the flyer is sent electronically to our email database and uploaded to our new Online Ordering website and app – capturing customers as they purchase products online.
Investment: $545 - cost of impression $0.22
Product Launches •
Let us be your feet on the street! Extend your reach with a program aimed to launch your products to our market. Running over two (2) weeks, this program will provide you with: • Targeted representation by our team of sales professionals with many years of combined foodservice & liquor experience. • Visibility in towns where traditionally you would not reach due to geographical distance, time and expense. • We will deliver product demonstrations and provide samples to targeted end-users • Get the feedback and orders you need for a successful product launch! We will provide you with the number of new distributions and units sold in a post-launch sales report. • In-store promotions & tastings to the retail sector though our Midwest Food Market • We also offer our customers point-of-sale for their venue when they purchase new products.
Investment: $995
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Investment: From $245 per position (0.40c per impression)
SECONDARY
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Each month we mail out, email, and hand-deliver over 600 brochures, giving you an opportunity to highlight your products that are in the Countrywide Rewards Program. PRIMARY The front cover of the 8-page brochure, the most sought-after marketing position for our suppliers, coupled with promotional pricing is an inexpensive way to deliver increased volume. The front cover comprises of 1 x Primary & 3 x Secondary positions. All four positions can be purchased individually or as a package. In addition, this brochure is sent electronically to our email database and uploaded to our new Online Ordering website and app – capturing customers as they purchase products online
SECONDARY
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SECONDARY
Monthly Specials Brochure
Monthly Specials Brochure - Inserts •
• • •
In addition to the monthly front-page product placements, we also offer our suppliers the opportunity to provide an A4 flyer to be included as in insert in the brochure. This is an ideal option for new products and special monthly offers Supplier artwork can be supplied, or developed by the Midwest Foods & Liquor Marketing Dept. Limited to two (2) flyers per issue
Investment: $545 ($0.92c per impression)
YOUR FLYER HERE
Wall Planner • • •
• •
Be front and centre of our sought-after Yearly Wall Planners! Our customers rely on these planners to schedule staff rosters, holidays and important events Distributed to over 600 select customers, these planners are a great way to gain recognition for your brand Large A0 format, printed on heavy 400gsm card stock Limited to four (4) logos only
Investment: $995
On Hold Messages •
• • • •
Midwest Foods & Liquor receives over 5,000 phone calls per month from wholesale customers looking to place orders, receive further product information, and general enquiries. Pre-recoded “On Hold Messages” allow you to promote your products directly to the end users. Your advertisement will be recorded by a voice-over-artist and remains active for three months. These messages can be tailored to the seasonality of your products and incorporated into special offers, or advanced product information as required. Your script can easily be amended after three months when your subscription can be renewed.
Investment: $325 for 3 months ($0.065 per call)
Hand Picked - Liquor •
•
Hand Picked is a catalogue of carefully selected wines that we take to market to educate our customers and help them with the decision-making process of what wines will appear on their wine list. Updated seasonally (Summer, Autumn, Winter & Spring), this program has been proven to not only increase our customers business, but also promote the wine label, drive higher volumes, and strengthen relationships with us and our suppliers. Hand Picked is the perfect platform to get your wine into the hands of the customer, and work with a wholesaler focused on growing your label and building a long-term partnership. As part of this program, we also offer our customers marketing services to deliver printed wine lists for their venues – ensuring our program wines will be included in their portfolio of wines This program is limited to 100 wines per issue.
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Investment: $65 per wine per season
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Hand Picked is distributed in a bound hard copy to our customers, plus a digital catalogue for download.
Hand Picked includes a full page listing on your winery, bottle images, tasting notes, food pairing guides, and pricing – including recommended sell price.
Weekly Specials - Retail • •
• • •
Each week Midwest Foods & Liquor develops a weekly specials flyer for our retail store. Individual product posters measuring 900h x 650w are prominently displayed at the entrance to the Midwest Foods Market. These posters are rotated continuously throughout the year (minimum of one per month, per product). This will give you a minimum of 12 product placements per year (1 per month). Our weekly specials are posted on our social media platforms targeting our retail customers across the central west. In addition, these specials are sent electronically to our email database and uploaded to our new Online Ordering website and app – capturing customers as they purchase products online.
Investment: $165 per product / per year
Product of the Week – Retail •
Extend your reach to our retail customers with this hands-on program. Aimed to launch new products or drive more sales of existing lines. This program will provide you with: • Social media coverage – your product(s) will be promoted throughout the week on our Facebook page, reaching thousands of followers • In-store tastings – we will run two in-store tastings for customers to sample in store. These will also be promoted through our social media channels* • Competitions – we will run online and in-store competitions to drive sales and brand awareness
Investment: $95 per product per week *Subject to COVID-19 restrictions
Partnership Opportunities Choose from one of our limited Partnership Opportunities and SAVE over 40%.
GOLD
SILVER
BRONZE
Limit 1 Partner
Limit 2 Partners
Limit 4 Partners
Limit 6 Partners
Value
13,555
8,590
5,655
4,095
Investment
8,000
6,000
4,000
2,500
PLATINUM ACTIVITY Telesales Campaign Back Of Invoice New Product Launch Monthly Specials Brochure Full Cover Primary Position Secondary Position A4 Insert Yearly Wall Planner Hand Picked (Liquor) Product of the Week (Retail) Weekly Specials (Retail)
Bespoke Program ACTIVITY
Create your own unique Marketing Program to suit your business needs and budget.
INVESTMENT
Telesales Campaign
985
Back Of Invoice
545
New Product Launch
995
QTY.
Monthly Specials Brochure Full Cover
1095
Primary Position
550
Secondary Position
245
A4 Insert
545
Yearly Wall Planner
995
On Hold Messages
325
Hand Picked (Liquor) Product of the Week (Retail)
95
Weekly Specials (Retail)
165 TOTALS:
TOTAL
Agreement This agreement is between Midwest Foods & Liquor and:
Total Partner Marketing Program Investment:
___________________________________________
$_____________________________________
Name, Signature & Date: ____________________________________________
Amount will be charged via Credit Claim: Yearly / Quarterly (please circle)
Email claim to be sent to: ____________________________________________
*Pricing excludes GST