Promotion in Action - August 2023

August25,2023

CommentsfromOurCEO

AtMidwestDairy,weareproudto representthe4,400dairyfarmstoover 41millionconsumersacrossour Midwestregion.Checkoffstaffis passionateaboutworkingonyour behalftobuilddairydemandby inspiringconsumerconfidenceindairy productsandproductionpractices. Besidesworkingforyou,yourcheckoff staffwantstoworkwithyouandbea resourceyoucantapinto.

Ifyoureceiveafarmtourrequest,interviewrequest,orneedindustryanddairy productinformationtopassontoyourlocalcommunity,pleasetapintoMidwest Dairy.Notonlycanweprovidethemostup-to-dateandcutting-edgeinformation, butwecanalsohelpvettheunknownthatcomeswithsomeoftheserequests. Unfortunately,wehaveseensomeoftheserequeststhatseeminnocentturninto unfortunatesituationsthatshowcasethedairyindustryinanuntruelight.Iwould liketotakethistimetoremindyouthatcheckoffisheretohelpyounavigate tellingyourdairystory,andstaffarewillingtomakesureyouhaveasuccessful pathwhendoingso!Pleasecontactyourfarmerrelationsmanagerwith questions.

MidwestDairyFoodsResearch CenterAnnualMeetingrecap

TheMidwestDairyFoodsResearch CenterhelditsAnnualMeetingon July24thand25thinSt.Paul, Minnesota.Learnmoreaboutthis meetinghere.

Growingtrustthroughsummer activities

MidwestDairyhelpsfueldairy demandandbuildconsumertrustby bringingdairytolifeandtothemost unexpectedplaces.Keepreadingto seehowdairywaspromotedthis summertoeagerconsumersofall ages!

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Clickheretoviewthisemailinyourbrowser

MOLLYPELZER, CEO

Helpingprovidedairyinnovation andnewrecipestopartners

SeehowKwikTrip/KwikStar andPriceChopperEnterprisesare workingwithcheckoff.

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Thirteenfarmersgraduatefrom DEALClass2

CongratulationstotheseClass2 DEALmembers!Learnmoreabout whatthisgroupachievedbelow

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ReachingGenZGamersthrough newcontentseries

Thissummer,anewseriescalled “V1DAwithKRISSY”haslaunchedin thegamingworld.Learnhowdairyis involvedhere.

Youngdairyleadersgetinvolved thissummer

Therearemanyopportunitiesfor youngdairyenthusiaststoget involved,especiallyduringthe summermonths.Fromvolunteering atconsumer-facingeventsto attendingconferences,MidwestDairy isproudtooffertheseopportunities andencourageyoungdairyleadersto getinvolved.

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UndeniablyDairygrant’smakinga differenceindifferent

ways

MidwestDairyencouragesfarmersto useUndeniablyDairygrantsinways thatinteractandconnectwith GenerationZbybringingdairyto unexpectedplaces,hostingon-farm events,andothercreativeways. Manyfarmersputthesedollarsto goodusethissummer,includingthe eventsbelow

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Minnesotainnovateswithdairy grantsinschools

DuetothegenerosityofMinnesota Dairyfarmers,52schoolsin Minnesotareceivedgrantstooffer newdairyopportunitiestoincrease milkanddairyconsumptiontonearly 33,000students.Thesegrants broughtdifferentdairyoptionsto schools,includingHighSchoollatte coffee,bulkmilkmachines,and yogurtsmoothiesinthe2022-2023 schoolyear

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Wellnessthoughtleadersaskfor resources;MidwestDairydelivers

MidwestDairyworkswithandthrough alargevarietyofwellnessthought leadersbyprovidingresearch-based resources,information,and intelligencetothesehealthcare systems.Bypartneringwithcredible health,wellness,andnutritionexperts whocanpositivelyreinforcedairy’s message,weensurethatdairy’s sustainablenutritionstoryreaches consumerswhoneedmore information.

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NewpartnershiptargetingGenZ urbanyouthandchangesattitudes aboutdairy

MidwestDairyhasstartedanew partnershipwithSpark-Y,anonprofit inMinneapolisfocusedon empoweringunderservedyouthand communitiesthroughhands-on educationrootedinsustainabilityand entrepreneurship.Learnmoreabout thisnewpartnershiphere!