Cadillac Drives with Intention at the 2023 American Black Film Fest

The 2023 American Black Film Festival (ABFF) was a remarkable event that brought together an array of talented creatives and thought leaders in the entertainment industry. Amidst the excitement and celebration, Cadillac took center stage with its captivating activation, leaving attendees in awe of its power, elegance, and commitment to innovation.

Ride and Drive

“If I’m talking about us culturally uplifting each other and showing these positive visuals, then I have to make a movie that reflects that,” said Dash, director of “Prince of Detroit.“ “It involves entrepreneurship and making money other than what they teach us the only way we can make money is by being in entertainment or being an athlete, but actually doing something in healthcare.”

Dash was inspired to bring this story to the big screen after meeting and getting to know Tommy over time. A conversation over how Tommy had just sold his company for over $400 million and the vision to tell his inspiring life story to a public audience intrigued Dash.

“He said he already had a script, I read the script and said we can make it,” Dash recalls. “As I was understanding what the movie was, it was something I [had] never seen before. People buying a hospital and having a certain amount of wealth at a certain time, especially because they were Black. These are visuals that we don’t usually see. I just needed to make something that coincided with what I’ve been talking about lately.”

It’s not something you see every day on television and have read about in history books the positive reflection of the Black family and their wealth built outside of the usual entertainment and sports world. It’s a part of the reason Dash was intentional in capturing this untold story which captivated his attention as he hopes it does for audiences.

“I was able to study every single character, and spent time with them to understand their points of view and make that translate on the screen. So, for me it was the art piece, it checked off a lot of boxes. It was a challenge for me, it was something that would be good for

The Cadillac Lyriq, an all-electric SUV, made a big impression at a recent festival. With its luxurious appeal and cutting-edge performance, the Lyriq captivated attendees and stole the show.

The Lyriq’s sleek design and bold lines make it an eye-catching vehicle that turns heads wherever it goes. But what’s under the hood really sets the Lyriq apart. The Lyriq’s electric powertrain delivers a remarkable range on a single charge and provides seamless acceleration, making it a truly thrilling ride.

The Lyriq is also a technological marvel. Its advanced infotainment system seamlessly integrates with the driver’s digital lifestyle, and features like voice recognition and advanced driver-assistance systems elevate the driving experience to new heights.

In addition to being luxurious and performance-oriented, the Lyriq is also a sustainable vehicle. Its all-electric powertrain reduces carbon emissions and inspires a new clean and efficient transportation era. The Lyriq’s battery technology is engineered for longevity, and Cadillac offers comprehensive charging solutions to ensure convenience for owners.

With the Lyriq, Cadillac is leading the charge toward a greener future without compromising on the luxury and performance that drivers have come to expect.

Morning Mindset with Tai

Cadillac hosted a morning mindset session with wellness guru Tai Beauchamp on Saturday, June 11, as part of the American Black Film Festival (ABFF) in Miami, Florida. The session aimed to foster personal growth and create a vi- brant atmosphere of motivation and empowerment.

The event, titled “Morning Mindset with Tai: The ABFF Experience,” was centered around one crucial element: having the right mindset. Beauchamp led the session, which included affirmations, Soca fitness, and a sound bath.

In a one-on-one conversation with Juanita Slappy, head of multicultural marketing for Cadillac, Beauchamp shared her excitement about the movement of black people embracing wellness.

“I think that I feel really excited that we’re in a time and space where the conversations are happening for us as black and brown people around wellness,” Beauchamp said. “You know, it’s not seen as something that is for other people. But it’s something that we have to do not only to heal and to grow, but to actually be and show up as our full selves.”

Slappy echoed Beauchamp’s sentiments, saying that wellness is becoming increasingly important to Cadillac’s customers.

“Wellness means wealth — we are human beings, not human doings,” Slappy said. “And the only way to be is to be present to replenish to affirm. And if you don’t have your health, what do you have? So, it’s a state of constant being and rejuvenation.”

The “Morning Mindset with Tai: The ABFF Experience” was well-received and was a part of Cadillac’s ongoing commitment to supporting wellness and empowerment in the black community. Creating Cultural Capital

Cadillac’s “Creating Cultural Capital” session was a thought-provoking event celebrating the intersection of creativity and innovation. The session explored how cultural capital can be harnessed to empower individuals and drive societal progress.

Tarshena Armstrong, General Motors’ Director of Diversity & Marketing, noted that diversity is at the core of the company’s mission. “Black, Hispanic, LGBTQ plus, women, Asian, those are our target audience,” she said. “Our goal is to authentically resonate with that audience,