Chairs Message:
SDMHA takes its mission seriously and continues to advocate for you at high levels in the state and the industry. What is our mission? I thought you might ask: Advancing the multi-housing industry by providing leadership, education, advocacy and partnerships. We practice what we preach and are always looking for additional ways to help our members by getting out throughout the state and country. Below are some of our past and upcoming events we would love to have you involved with:
2026 NAA Advocate – In March, Dense Hanzlik represented the SDMHA in Washington, DC at NAA Advocate and spent time with members of the South Dakota Congressional delegation. Sharing information back from the state is an important way we continue to bring attention to our advocacy efforts.
Pierre Chapter 1st Meeting – In April, the Board of Directors traveled to Pierre for their quarterly meeting. While there we supported Pierre in their very first chapter meeting. There was a great turnout. We also held a ribbon cutting with the Chamber and the Mayor. Next stop is Aberdeen in August!
Black Hills Golf Par-Tee – On June 23rd we are hosting our 7th annual Black Hills golf tournament at 9 am at Meadowbrook Golf Course. Food and awards will conclude the tournament. We still have sponsors and teams we need to fill so reach out if you are interested and come join us. This is a great way to connect and celebrate with your peers!
Sioux Falls Golf Classic – On July 15th we are hosting our 36th annual Sioux Falls golf tournament at 11 am at the Brandon Golf Course. Food and awards will conclude the tournament. We still have sponsors and teams we need to fill so reach out if you are interested and come join us. This is a great way to connect and celebrate with your peers!
Black Hills Blitz – On September 17th we are hosting the 3rd annual BH Blitz. A day of education and connecting with your peers. Get this one on your schedule, there will be tracks for leasing and for maintenance staff throughout the entire day. We’ll also be having a vendor fair and CE credits. One day, close your office and get your team some exciting education!
Your continued support is monumental, and we appreciate all our current and future members. Cheers to Summer!
-Todd Tucker, SDMHA Chair
• Boyce Law Firm, LLP • Howe, Inc. • Midtek Appliance Repair • R&H Property • Sunnycrest Village • Zwart Properties
Elevated Property Solutions
Floortec Cleaning & Restoration
Kitterman State Farm
• Wizman LLC
• Allen Edge Real Estate Team
• Stephen, Chioma & Partners Properties LLC
• Home Team Property Management
• Hatle Investments LLC
• Fortified Services LLC
• All About Screens South Dakota LLC
• Servpro of Sioux Falls
• Railway Estates
• Cushman Wakefield
• Security National Bank
• Stewart Title Co.
• Dakota Realty/Lacino Properties
• SRS Building Proudcts
• K&O Property Management & Rentals
REPRESENTS YOU! 33,679 Total Units • 135 Total Associate Members
Member Benefits
Forms & Policies
Everything you need to lease and manage your residential rental property Reviewed by a local attorney and FREE for members
Advocacy
SDMHA is your voice on local, state, and federal legislative issues We keep you informed and advance your interests within the residential rental housing industry
Education www.sdmha.com/sponsorships-and-advertising/online-education
NEW in 2026 - every SDMHA member user account has access to 3 hours of online education FREE (as long as you have a user account under a member, you receive this benefit). Below is the current list Sessions will be added periodically, so check back often
Digital Marketing
Fungus Amongus
Legal Agreements, Contracts & Evictions
Learn how to tell your story using various social media platforms.
Learn everything you need to know about Mold, what it is, how to prevent it, and what to do when you have it.
Learn WHY you have legal documents and the legal process for evictions
Risk Management
Show Me The Money
Sioux Falls Rental Registration Education
How to protect your property through risk management, property maintenance, and city code enforcement
Learn strategies that impact the value of investments, practice determining the value of an investment, and apply a value formula before making any owner/management decisions
This session satisfies the education requirement for the Sioux Falls Rental Registration
BONUS: These courses are approved by the SD Real Estate Commission We support YOU, your properties, and your staff!
JUNE 2026
SOUTH DAKOTA MULTI-HOUSING ASSOCIATION
DON’ T MISS THIS OPPORTUNITY TO CONNECT, LEARN, AND GROW IN THE EVER-EVOLVING WORLD OF RENTAL HOUSING
TOPICS INCLUDE:
Fair Housing
Human Resources
Mechanical -HVAC
Mainteance - Plumbing
ADA Accessibility
Legal Issues
Artificial Intelligence
Poverty Simulation
Financials
Asset Protection
Ramkota Hotel, 3200 W. Maple St, Sioux Falls, SD
PRESENTING DIAMOND SPONSOR:
OCTOBER 14 - 15, 2026 WWW.SDMHA .COM/EVENTS
Apple Maps is Getting Ads
Apple just made a move that apartment marketers, and really anyone who depends on local discovery, should be paying attention to.
Apple has officially begun rolling out advertising within Apple Maps, opening up a new channel for apartments to get in front of renters at the exact moment they're searching for a new home.
The concept is straightforward: when someone searches for a type of business, such as "apartments near me" or "coffee shops," sponsored listings can appear more prominently in the map results. If this sounds familiar, it should. It's very similar to what G oogle Ads has enabled on Google Maps via Performance Max.
Why This Matters
Apple Maps has quietly grown into a major player. It's now the default map application on iPhones, and it's deeply integrated into the Apple ecosystem which includes Siri, Spotlight search, and more.
This means:
• A large, high-intent audience
• Less competition (for now) compared to Google
• A new opportunity to influence local discovery
For apartment marketers, this could become especially important. Location -based search is often the first step in the renter journey, and being visible at that moment can directly impact tours and leases.
What to Expect
It's still early. Details around targeting, pricing, and reporting are evolving. But if Apple follows a similar path to other ad platforms, we can expect:
• Keyword-based or category-based targeting
• Location-driven visibility
• A pay-per- click or auction-based model
The bigger picture here is hard to ignore: local search is becoming increasingly fragmented. It's no longer just about Google. Between Apple, AI -driven results, and traditional search, marketers will need to think more broadly about where and how they show up.
What We'll Be Watching
We'll be keeping a close eye on how this develops. Once we can access the platform, we will be waiting to see how it compares to existing channels in terms of cost per lead and overall performance.
As soon as it's viable to test and scale, we'll look at how to incorporate Apple Maps ads into our broader performance marketing offerings which include Google, Meta, and TikTok.
Story
by: Ellen Thompson via www.Multifamilyinsiders.com
Certified Apartment Manager
We will be offering a two days in person and the remaining days virtually.
WE RECOMMEND THIS COURSE
For more information, visit https://www.sdmha.com/ events/cam-2026
for community managers and experienced assistant managers. Earning your CAM credential allows you to demonstrate that you have the knowledge and ability to manage an apartment community and achieve the owner’s investment goals.
WHAT’S NEW:
The CAM course is new and improved, including a brand new leadership module, additional content on managing teams, an updated cash flow formula, and an expanded section on sustainability.
YOU’LL LEARN ABOUT:
• Occupancy rates
• Comprehensive marketing plans
• Sales team management and product readiness
• Equitable treatment of current and potential residents
• Resident retention and maintaining a positive company image
• Communicating with residents
• Customer service and issue resolution
• Enforcing company policy and complying with laws and regulations
• Property inspections
• Preventive maintenance programs
• Service request management
• Apartment turnover
• Working with contractors and suppliers
• Recruiting high-caliber employees
• Employee orientation, training, and evaluation
• Employment regulations and record keeping
• Analyzing the property’s financial operations and taking corrective actions for underperformance
• Monitoring property performance to achieve the owner’s investment goals
• Accounting principles and practices
• Reporting property performance accurately
In April 2023, I had the privilege of attending the Certified Apartment Manager (CAM) course through the Pennsylvania Apartment Association. The instructors my class had were extremely credible in their fields in property management and knowledgeable on the topics they taught. The courses were engaging and relatable to the dayto-day tasks as an active community manager. The discussions held in our class allowed me to view different topics and opportunities in a different way which have allowed me to be a more versatile manager and leader.
Jasmin Van Lear, CAM Community Manager Berger Rental Communities
https://www.sdmha.com/events/cam-2026/register
Why Fraud Awareness Matters in Today’s Leasing Environment
By: Hannah Hamilton
As application fraud continues to rise across the multifamily housing industry, property management organizations are being challenged to rethink traditional approaches to applicant screening. What was once viewed as an occasional leasing concern has evolved into a broader operational risk with meaningful financial and reputational implications.
The sophistication of fraudulent applications has increased significantly. Altered income documents, falsified employment verifications, manipulated bank statements, and synthetic identities are now more common, enabled by widely accessible editing tools a nd online fraud resources. In many cases, these submissions closely resemble legitimate documentation .
In response, many operators are recognizing the importance of partnering with screening providers that offer both robust verification capabilities and a deep understanding of evolving fraud trends. An experienced screening partner can help identify inconsi stencies, strengthen verification workflows, and introduce additional layers of security throughout the application process. As fraud tactics continue to evolve, this specialized expertise has become an increasingly critical component of effective applicant screening.
However, technology and third-party support are only part of a comprehensive solution.
Leasing professionals remain a vital line of defense in the fraud prevention process. Whether reviewing supporting documentation, interacting directly with applicants, or identifying discrepancies during the application process, onsite and centralized team s are often the first to spot suspicious activity.
For this reason, ongoing fraud awareness training is essential. Educating leasing teams to recognize common indicators of fraudulent applications, such as inconsistencies in financial documents, unverifiable employment details, mismatched applicant information, and irregular documentation patterns. This can significantly strengthen an organization’s overall screening strategy.
When screening providers, internal processes, and team education are aligned, organizations are better positioned to identify fraud before approval, reduce avoidable financial loss, and protect the long-term health of their portfolios.
Learn about fraud screening at the Sioux Falls meeting on May 21, noon to 1pm at Pizza Ranch on 41st St. The session will also be streamed live on Facebook.
SDMHA STATE CONVENTION
OCTOBER 14 & 15, 2026
GOLD -$800
* l/2 page ad in Rental Review (7.5" x S") printed and digital version. 6 publications
* One-Time FEATURE ARTICLE in Rental Review SDMHA Website - Featured listing with link to your website
• Social Media posts - One time per month to Facebook & Twitter
SILVER -$400
* l/4 page ad in Rental Review (7.5" x 2.5") printed & digital version 6 publications
• SDMHA Website - Featured listing with link to your website
WEBSITE AD -$120/YEAR
• Business card (2" x 3.5") sized ad on sdmha com website
MONTHLY EVENT -$150
• Pick your event in Black Hills or Sioux Falls
First Come First Serve
•3 minute presentation at the start of a event
• Flyer distributed to attendees
• Facebook LIVE feed of your presentation
• Logo on event postcard. email and Facebook
• Listing in Rental Review in event calendar GREAT SHOTS GOLF EXTRAVAGANZA
DATE TBD
EAGLE -$1,500
• PREMIUM BAY: Recognition on flyer. website. social media & Rental Review: l team of 6: Recognition for food at event; Choice of 2 Tees Snacks & Bucket of domestic beer
BIRDIE -$1,000
• Recognition on flyer. website. social media & Rental Review; l team of 6: Recognition for food at event
BAR -$500
• Name & logo on table at bay; Recognition at event
BEER BUCKETS -$125
• Name & logo on bar
DIAMOND -$2,500
------> 2 AVAILABLE
• Double Booth Space+ Recognition at Opening Ceremony, Class and Trade Show Handouts
• Premier Sponsor of Event
• Logo on Marketing of Event
• Full page ad in Convention Program
• Recognition at Opening Lunch
PLATINUM -$1,000
------> 4 AVAILABLE
• Recognition at Opening Ceremony, Class and Trade Show Handouts
* l/2 page ad in Convention Program
• Preferred Booth Placement at Trade Show (cost of booth included)
• Large Company Logo on Signage
EDUCATIONAL -$700
------> 6 AVAILABLE
• Recognition at Opening Ceremony and Trade Show+ Stage Time to Promote Company
* l/3 page ad in Convention Program
• Trade Show Booth included
• Medium Company Logo on Signage
• Credit at ALL Refreshment Tables
SILVER -$400
------> 10 AVAILABLE
• Recognition at Opening Ceremony and Trade Show
* l/3 page ad in Convention Program
• Trade Show Booth included
• Small Company Logo on Signage
• Credit at ALL Refreshment Tables
SDMHA GOLF CLASSIC E VENTS
SIOUX FALLS I JULY 15, 2026
RAPID CITY I DATE TBD
EAGLE -$1,400
------> 4 AVAILABLE
• Hole in One Sponsor+ Banner in Clubhouse
• Recognition in Handouts. Rental Review. and Social Media
• Golf Team Registration with Meals
BIRDIE -$1,100
------> 5 AVAILABLE
• Beverage Cart Signage+ Name on Drink Tickets
• Recognition in Handouts and Rental Review
• Golf Team Registration with Meals
HOLE -$800
------> $300 (FOR HOLE ONLY}
------> 18 AVAILABLE
• Signage on Hole
* Recognition on Handouts & Rental Review
• One (l) Meal Ticket
PAR -$125
------> 5 AVAILABLE
• Signage around Putting Green
• Recognition on Handouts & Rental Review
• One (l) Meal Ticket
PIN PRIZE -$100
------> 10 AVAILABLE
• Logo on Competition Pin: Recognition at Awards Ceremony
BLACK HILLS EDUCATION BLITZ
RAPID CITY I SEPTEMBER 17, 2026
SPONSOR -$500
• Ticket to event
• logo on marketing materials, website, & social media
• Booth at event
BOOTH - $300
• Ticket to event
• Booth at event
SDMHA PO Box90327
Sioux Falls, SD 57109
Booth Only $200
o: 605.336.7756 f: 605.271.0565
C: 605.906.0258
e: info@sdmha.com --w: sdmha.com
NAA's Mental Health Awareness Week
At the National Apartment Association, we believe that thriving communities start with supporting the people who make them possible. That’s why Mental Health Awareness Week (MHAW), taking place May 18–22, 2026, is more than just a series of webinars it’s a movement to foster resilience, spark meaningful conversations, and equip rental housing professionals with tools to create environments where everyone can flourish.
This year’s MHAW theme centers on the everyday moments and leadership choices that shape our collective wellbeing. Whether you’re a property manager, onsite team member, executive, or industry partner, you’ll find practical insights and actionable strategi es to support yourself and your teams.
What’s New for 2026?
Our 2026 schedule is designed to meet you where you are offering daily, research-backed sessions led by nationally recognized experts. Each session explores a different facet of mental health in the rental housing industry, from the spaces we design to the unseen pressures leaders face. Here’s what you can expect:
2026 NAA Mental Health Awareness Week Schedule
Monday - Spaces That Support Us
Tuesday - High Responsibility, Hidden Distress
Wednesday - When Performance Pressure Becomes Emotional Exhaustion
Thursday - The Hope Factor
Friday - Reflection Day
https://naahq.zoom.us/webinar/register/WN_rwkJ1fjKQLCsiDBPIlgelQ#/registration
NAA and NMHC Applaud Bipartisan
Congressional Real Estate Caucus Call for Build-to -Rent Fix in Housing Package
April 22, 2026
ARLINGTON, Va. | April 22, 2026 – Today, the Bipartisan Congressional Real Estate Caucus released a letter with 76 bipartisan signatories in the House that expressed serious concerns regarding provisions included in the Senate-passed 21st Century ROAD to Housing Act that would undermine efforts to address our nation’s housing supply and affordability crisis.
The letter applauded the U.S. Senate’s efforts to promote housing affordability but stressed that Section 901 would decrease housing supply and harm Americans. The members of Congress urged their colleagues to ensure Section 901 is modified to remove provisions that are harmful to increasing the supply of affordable housing.
” Now more than ever, housing affordability is a defining challenge for Americans and their families – and it’s time for meaningful action,” said NAA President and CEO Bob Pinnegar. “Congress must address damaging language within the current housing package that would eliminate our nation’s growing Build-to -Rent (BTR) market, ultimately removing a flexible housing option for families and exacerbating supply shortages. NAA appreciates key leaders from the Congressional Real Estate Caucus for their steadfast work to realign this bill with its intended purpose of boosting supply and lowering costs.”
“Congress has an opportunity to improve housing affordability, lower costs and increase housing choices for all Americans with the potential passage of this important housing legislation,” said NMHC President Sharon Wilson Géno. “However, it is imperative that members of Congress take urgent action, as 76 bipartisan members of the House have called for, to remove language that would decimate Build-to -Rent (BTR) housing, undermine the very legislation and run counter to administration and Congressional goals. Lawmakers now have the occasion to directly fulfill their promises to their constituents and future generations by supporting BTR and rental housing overall by removing the BTR language and then passing the bill.”
Learn more about BTR and the 21st Century ROAD to Housing Act.
NAA HAS THE RESOURCES
Visit NAA's Resource Hub for the latest research, on-demand webinars and tools to support your success in the ever-changing landscape of the apartment industry.
EXPLORE THE RESOURCE HUB
SDMHA BUYERS GUIDE
SOUTH DAKOTA MULTI-HOUSING ASSOCIATION
Sept. 17
BLACK HILLS BLITZ
Double up your continuing ed this summer in Rapid City with us!
FULL DAY OF EDUCATION
Morning Sessions:
The 5 P 's - Multifamily Edition
Personal Customer Service in a Digital Age
Afternoon Sessions will consists 6 micro sessions 1 hr each, with topics such as: fair housing, AI, Marketing, OSHA, Mold remediation, and maintenance planning CEs applied for SD Real Estate Commission
9 a.m. - 4 p.m.
Ramkota Hotel & Confer ence 2111 N Lacr o sse St, Rapid City
