2026 MEDIA KIT
Welcome to Destination Sioux Empire! This magazine-style publication features engaging articles and stunning photography that highlight the best of Sioux Falls — from must-see attractions and exciting things to do, to helpful relocation information for those looking to make Sioux Falls their home.
The guide includes easy-to-navigate listings of dining, lodging, shopping, and entertainment options.
A collaborative effort between the Sioux Falls Chamber of Commerce, Convention & Visitors Bureau, and local economic development partners, Destination Sioux Falls is distributed throughout the city, including hotels,
restaurants, local businesses, visitor centers, and key travel stops. It’s also available online at https://issuu.com/michelscom/docs/destination_sioux_ empire_2025, and can be mailed upon request.
Serving both residents and visitors, the guide is a go-to resource for discovering everything Sioux Falls has to offer.
This year, advertising sales for the 2026 edition will be handled by Chris Hilson with Michels Communications. He will be contacting advertisers directly in the coming weeks. For questions or advertising inquiries, feel free to reach out to him using the contact information below.
WHAT IS A SPOTLIGHT SPACE?
A spotlight space in the destination sioux empire guide is an unique way of explaining and promoting your product or business to readers in a style similar to a magazine. Spotlight space grabs the readers’ attention differently through the use of photos and written copy, and it allows you the opportunity to share your story in a more personal and friendly way.
SPOTLIGHT SPACE SIZES:
Full page: 2-3 photos, 1-2 paragraphs about the advertiser (maximum of 100 words) and phone, address and website. 1/2 Page: 1-2 photos, a paragraph about the advertiser (maximum of 65 words) and phone, address and website.
1/4 Page: 1 photo, a paragraph about the advertiser (maximum of 50 words) and phone, address and website.
1/8 Page: 1 photo, a paragraph about the advertiser (maximum of 35 words) and phone, address and website.
Downtown space: logo, a paragraph about the advertiser (approximately 35 words depending on logo height) and phone, address and website.
Please note: all spotlight spaces will be designed by michels communications corporation and proofed to the advertiser for changes and/or final approval before printing. Spotlight spaces do not allow for logos with the exception of the downtown spaces.
NOTE: there will be a maximum of 3 proofs per ad or spotlight space!
2025 SPOTLIGHT SPACE & DISPLAY AD RATES Premium Positions
Front Cover Package (November-April).......................................$5500
Front Cover Package (May-October)............................................$5500
Back Cover $4475
INSIDE POSITIONS SPOTLIGHT DISPLAY
Full Page..................................................$3750..............................$3675
1/2
DISPLAY AD SIZES:
Page without Bleed: 7.25” w x 9.625”
“SiouxFallscoffeeisn’tjust acup,it’sawarmembrace— where
of
meetsthespiritofthecity.”
CONTACT: Cory Johnsen • 605-951-3567 • cory@michelscom.com
