Portfolio for Michelle L. Hudson

M H Michelle Hudson

Portfolio

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M H

Michelle Hudson

About Me

I'm innovative, creative, resourceful, hard-working, responsible. I enjoy finding ways to improve myself, my team, processes, and procedures. In my mind, it's all about being as effective and as efficient as you can be no matter what you are doing.

I have more than 25 years in the print publishing business, and more than a dozen in digital technology.

I've been an innovator across multiple platforms. I have a bachelor's degree in journalism and political science from Indiana University. I recently earned my master's degree in information systems management from Hodges University, where I graduated with highest honors and was named student of the year.

I'm also involved in the community, serving on the board of the United Way of Lee, Hendry, Glades, and Okeechobee Counties, Literacy Council Gulf Coast and the Social Media Club of Southwest Florida.

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9794 Casa Mar Circle Fort Myers, FL 33919

(239) 292-1404

* :

michudson@me.com

michellehudson.info

linkedin.com/in/michellelhudson

Home Cover Letter Resume Examples of Work LinkedIn Recommendations References Community Involvement Awards Other Career Highlights Letters of Recommendations Dear Recruiter, I have been searching for a job that will allow me to use the experience and education I have gained over the years.

I have an undergraduate degree in journalism and a master’s degree from Hodges University in Information Systems Management. In 2010, I was named the Student of the Year for the MIS program. My journalism, marketing, and information technology experience would make me a valuable asset in this type of position.

I have spent more than 20 years working in print and digital publishing, working closely with the marketing department throughout my career. I worked for The News-Press for 15 years, serving as a writer, editor, social media editor, and then as digital editor. I was responsible for all the digital products for The News-Press — website, mobile site, app, tablet version and e-edition.

My role also involved development and implementation of our social media strategy. I was also responsible for monitoring all digital analytics to determine content strategies. I am experienced at using Google Analytics, Google Webmaster Tools and Omniture Site Catalyst for analytics.

Many projects I’ve led have involved working across departments. I am comfortable working with a variety of key professionals to execute a project. I served as the project leader to implement a new business model for The News-Press, a Gannett newspaper. This involved working with news, circulation, advertising, and marketing as well as our corporate office to improve our content, change our revenue model, and promote it.

Here are some highlights of my career at The News-Press that I feel would prove to be valuable for this position: •

I was a manager for more than 12 years and have taken numerous management and leadership courses. I participated in the Gannett Leadership Group and Gannett Mentoring Program.

•

I came up with the idea for a national Hurricane Hub app and served as the project leader to bring the app to market and promote it. It generated more than 150,000 downloads and nearly $50,000 in revenue the first two years.

•

I led a grassroots campaign effort to promote The News-Press' new website. We built a database of more than 100 organizations and clubs in our coverage area. We sent them emails giving them highlights and requesting to speak at their meetings. We identified ambassadors who would go speak to the groups. I spoke to more than half the organizations. The campaign also included billboards, TV spots, full-page print ads in the newspaper and digital advertising.

•

I led a team that increased website page views by nearly 45% and unique visitors more than 50%. I also led major multimedia projects to drive unique visitors, time on site and page views.

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I was the project manager for three major website redesigns and assisted in two new front-end system replacement projects.

Currently, I have my own consulting company that focuses on digital marketing. I oversee the development and implementation of digital strategies for several companies. This includes enewsletters, website development, social media, blogging, mobile sites, analytics reports, SEO, SEM, digital advertising, and more. I present workshops on these topics and enjoy public speaking.

I am very involved in the community as well. I am a member of the board of United Way of Lee, Hendry, Glades and Okeechobee Counties, the Literacy Council Gulf Coast and I’m president of the Social Media Club of Southwest Florida.

Thank you for your consideration. I look forward to hearing from you.

Sincerely, Michelle Hudson

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Objective

Secure a position that will benefit from the experience and education I have gained over the years.

Qualification/Skills • Reporting, writing, editing, photography, graphics, layout and design, copy editing, project leadership • Leadership, management, public speaking, project management, solutionsoriented, process development, efficiency identification, and implementation

Education 1992 Bachelor of Arts degree, journalism and political science, Indiana University 2011 Master of Information Systems Management, Hodges University

• • • •

Community Involvement United Way of Lee, Hendry Glades and Okeechobee Counties, 2011-present Literacy Council Gulf Coast, board member, 2013-present Social Media Club of Southwest Florida, board member, 2010-present Kids Helping Kids Festival, 2013-present

Experience 2009-present, Owner, MLH Creative Concepts, Fort Myers, FL • Help companies develop and implement digital and social media strategies • Manage app, mobile site and website development and implementation, including SEO, functionality, design, analytics and content recommendations • Social media and web/mobile site consulting • Write and distribute press releases to print and digital media, community websites and social media.

• Writer, editor, blogger, designer • Create reports reviewing analytics across all digital platforms to evaluate digital presence and return on investment.

July 2013-April 2015, Digital Strategist, CONRIC PR and Marketing | Publishing, Fort Myers, FL • Help companies develop and implement digital and social media strategies • Social media and web/mobile site consulting • Manage app, mobile site and website development and implementation, including SEO, functionality, design, analytics and content recommendations 1998-2013, Digital Editor, The News-Press, Fort Myers, FL • Led digital content and technology operations to provide quality news and information for website of more than 1 million unique visitors a month as well as mobile sites, a tablet-optimized site and apps • Project leader of national hurricane app with more than 150,000 downloads. Came up with and developed the idea, led the project and worked across departments to complete and promote.

• Led major website redesign with new content management system • Served as a project leader for implementation of new full-access subscription model.

• Led teams to develop and implement strategies and procedures for all digital platforms, including social media • Held many positions, including reporter, copy editor, assistant metro editor, Lehigh bureau editor, online content manager and social media editor 1993-1998, Reporter, Tribune-Star, Terre Haute, IN • Courts and crime reporter for three-county area

Home Cover Letter Resume Examples of Work LinkedIn Recommendations References Community Involvement Awards Other Career Highlights Letters of Recommendations Website/Mobile Site United Way of Lee, Hendry, Glades and Okeechobee Counties http://www.unitedwaylee.org Project Redesign website, implement new content management system, train staff to use CMS, develop strategy for website, mobile site and social media.

My role: Served as project manager, coordinating content, graphics, and design of new website.

• Write copy.

• Work with clients to develop plan to meet their needs.

• Develop a content management plan and training guide.

• Set up analytics.

• Build majority of the website.

• Development of a mobile site.

• Social media integration and strategy.

Home Cover Letter Resume Examples of Work LinkedIn Recommendations References Community Involvement Awards Other Career Highlights Letters of Recommendations Website/Mobile Site Lee County Bar Association

After Re-Design:

http://www.leebar.org

Project Redesign of website and implementation of new content management system. Redesign of e-newsletter to match look of website and incorporate ad sales for web and newsletter.

My role: • Develop new design, working with graphic artist on graphics, fonts, colors, etc.

• Coordinate and create content.

• Develop and implement advertising strategy.

• Integrate payment system, events, social media, credit card processing, e-commerce, shopping cart, member database/directory.

• Develop training guide and train staff.

• Implement and train staff on use of Google Analytics.

Before Screenshot of Lee County Bar Association's Website

Home Cover Letter Resume Examples of Work LinkedIn Recommendations References Community Involvement Awards Other Career Highlights Letters of Recommendations Hurricane Hub App Project The most comprehensive hurricane app available at the time approximately 5 years ago. The app won several innovation awards statewide and nationally. The app has been revamped since I left but I’m proud to say reviews say the previous version was better.

My role • Came up with the idea for the app and pitched to Executive Editor, Publisher and President of Gannett Publishing to get approval for app.

• Responsible for all aspects of the development and promotion.

• Gathered or created all content.

• Worked with graphic artist for all icons and other graphics.

• Mapped out the functionality and content for each screen.

• Developed marketing plan and helped execute it. Included print, radio, television, websites, social media.

• Assisted advertising in selling sponsorship for the app.

• App had 15,000 downloads and $50,000 revenue first 2 years.

Home Cover Letter Resume Examples of Work LinkedIn Recommendations References Community Involvement Awards Other Career Highlights Letters of Recommendations Content Management Guide Project To develop a guide to help clients update their websites after the site has been built or redesigned. The guide is used as part of the training I provide. Some clients prefer to update the website themselves while others hire me to maintain it.

Lee County Bar Association October 2014

About this guide

This guide will provide you with information about the tools you will use the most to manage your website. Although it is comprehensive, there are some items that you will Lee CountyThis Bar Association rarely or never use. There are also some items you should seek help with updating.

October 2014 guide will help you during and after the training process.

Logging in to WordPress Tips for managing your website Go to: http://www.leebar.org/wp-admin Keep the website fresh and timely Use your username and password. Nanci and Lisa have both Lee County Bar Association been made administrators and can at add anyweekly other administrators your website should be updated least and daily whenever • Ideally October 2014 as needed. possible.

This will increase traffic because people will come back more frequently and you will have better search engine optimization.

Note: Editing adding adsWhen can be so if you aren’t sure what • You have the ability to easily move content and around the website. you confusing have an event coming up, consider featuring as a main slider the same homepage. to do, openit another ad inonthe advertising spot on the website and • As soon as an event has concluded put photos on the website as soon as see how it is set up. possible so people who participated will find them.

Lee County Bar Association Adding new ads October 2014 Ideal content for website • Press releases You should not need to change anything in here but you can see what’s been purchased.

• Promote events you have coming up Managing your website • Use photos withlog as on many as possible When you youposts will see this dashboard.

Lee County Bar Association • Post basic information and photos immediately after an event October 2014 • Promote social media contests such as the selfie with Cliff and using hashtag • Ask people to send you photos and news items from agencies or events Promotion of the website/growing traffic This is where you • Link to your website whenever possible from your enewsletter. will see orders Lee County Bar Association • Promote your website at events and put a link in your email signatures. placed.

October 2014 • Ask members to put a link on their website to your website. This will help them provide resources and help their site and yours with SEO. • When posting content keep in mind the keywords people might search to find that Quick Reference Guide content and make sure to include in the headline and content.

Leave this (this tells it to use the Replace this web Add images Save image you upload below) address with the Analytics You can add video as well web address of Navigation: Use • Review your analytics monthly to determine what content is popular, how people the company/firm “Menu” under access your site, overall visitors and other stats to help plan your web growth placing the ad.

“Appearance” in the You add and edit these by strategy.

This is the link dashboard to add going to “Posts.”

The ad code examples are to the right that the ad will pages Be sure to check the box but this code that you see above is to the take people to navigation. to “Feature on homepage what(9) you will be using.

Products when they click slider” It’s No. 3 at the right.

You should not need to edit or add any products but if you do, there is where you will do it. These on it.

Size of image: 940 px by are the advertising packages people purchase online ability to pay for LRS. Add an image to can an existing gallery or and edit provides an existing gallery 340 px.

• Click add galleries/images 2 Toyou • Select the gallery want to edit or add photos to. edit the This only shows up • ClickThese “Add will images” and the images you want to ad. You can upload one or many. SAVE. The tools you will be using are in a list on the left side of the page. allow youselect to edit the homepage, click on for a user if he/she pages on your website. The pages are static pages, although you can change the content onthen “Pages” and has something in their them. The blog posts are what you will be adding to the site on a regular basis. edit The page choices called cart. highlighted below areYou the won’t tools you use. setting since your groups “Lee County Barpositions have already needwill to primarily change these and advertising Add events through the been set up for you. You would use this code if you wantedAssociation. to put the ad within a post or a certain CiviCRM. Be sure to add page. if it is a paid event so 3 people can register and pay.

These are “Pages” in the dashboard.

Add/edit all the ad positions in “Ad Rotate” in the dashboard.

10

Appearance (10)

Add photos through “Photo Gallery” in the dashboard.

To change what gallery is showing up or to add all galleries, go to “Appearance” then choose “Widgets.”

Click “Content Bottom” box.

Click “Photo Gallery Widget” Choose the gallery or album you want displayed.

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Home Cover Letter Resume Examples of Work LinkedIn Recommendations References Community Involvement Awards Other Career Highlights Letters of Recommendations Analytics Report Project To provide comprehensive reports for clients to measure progress across digital platforms so they can see how their results compare to the digital strategy that was developed and make necessary adjustments as needed. The analytics must include all forms of digital marketing to convey an accurate picture.

September 2014 Mobile Analytics Report Prepared for: Bernardo Injury Law Bernardo Injury Law Oct. 7, 2014

October 7, 2014

Overall summary

Key Performance Indicators: Total mobile site KPIs

Page views Visitors Unique visitors Calls Emails Form submissions Map clicks Total conversions *month-over-month

August

September

34 26 13 2 1 0 0 3 Law Bernardo Injury

18 17 11 2 0 0 0 2

Oct. 7, 2014

% Change MOM*

-47% -35% -15% 0% -100% 0% 0% -33%

Views per page Page

August September 26

17

Locate

0

0

0%

About us

4

1

-75%

Practice areas

4

0

-100%

Legal

0

0

0%

Personal injury

0

0

0%

Catastrophic injury

0

0

Law firm info Total Domain *month-over-month

2

% Change MOM*

Home

-35%

0%

0

0

0%

34

18

-47%

Summary Although August saw an increase over July, September shows a significant decrease in mobile traffic. There was a spike in August after a somewhat steady increase. The decline this month could be attributed to several things. We have been seeing a consistent drop across industries this month and across platforms. The fact that people try in August to get in their last summer vacations and that school starts, could have a negative impact on traffic.

About two people a month have been using the mobile site to call you. I wonder if you have been able to track whether they have become clients. If so, we could better tie that information with what we see in your analytics to better determine a rate of return.

I would also be curious to see your website traffic to see if your website had a slower month in September like your mobile site did. That would be helpful to know so it’s something you may want to take a look at.

We will want to keep an eye on the numbers to make sure we are not in a trend of decreasing page views. This should just be a blip on the radar screen. As season arrives, you should see an increase in the people visiting your website and mobile site as well as reading your blogs.

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Home Cover Letter Resume Examples of Work LinkedIn Recommendations References Community Involvement Awards Other Career Highlights Letters of Recommendations Media Management Consultant at MTConsulting Michelle Hudson, was a delight to work with. At a time in the media business when none reporters/editors would walk into the hallowed newsroom, she was welcoming, helpful and interested and interesting. She understands working across specialties and across departmental boundaries to get the job done effectively and efficiently. On top of her work ethics, she has a great sense of humor which I would often see in our work place Spanish classes. She has an open and inquisitive mind. Hire her....now! ~ M. Teresa Calkins M. Teresa managed Michelle indirectly at The News-Press, A Gannett Company Digital Advertising Operations, Training & Technology Manager/The News-Press Michelle and I have collaborated on a few projects and it is clear to see that she is very strategic and results driven. She is innovative, customer focused, achievement oriented and highly organized. Michelle's digital experience and background is invaluable and working with her, I found how her deep expertise of solutions could help me expand my knowledge. Michelle is probably one of the best project managers I’ve worked with and I highly recommend her. When you connect with Michelle, you'll discover an amazing person with valuable skills!

Rachael worked with Michelle at The News-Press, A Gannett Company

~ Rachael Hamlin

Director of Public Relations and Marketing Michelle truly is a "Digital Diva" who has been on the cutting edge of digital media as long as I've known her. In fact, we first met through our involvement as early members of the SW Florida Social Media Club. Over the past few years, I've seen Michelle bring innovative ideas to the News-Press, especially in terms of social media. She has implemented new and improved ways for the newspaper to reach out to its readers, provide value, and remain highly relevant in the digital era. ~ Kirsten O'Donnell Kirsten was with Goodwill when working with Michelle at The News-Press, A Gannett Company Executive Editor at Montgomery Advertiser Michelle is an innovative, versatile editor adept at all aspects of the news business -- from finessing copy and improving it to developing systems to maximize the effectiveness of digital delivery platforms. We worked on projects as part of the Gannett's Florida properties and regularly consulted on best practices. Michelle contributed significant to that discussion. She’s a creative visionary who sees challenges as possibilities – not problems – and tackles them head on. ~ Tom Clifford Tom worked directly with Michelle at The News-Press, A Gannett Company

Home Cover Letter Resume Examples of Work LinkedIn Recommendations References Community Involvement Awards Other Career Highlights Letters of Recommendations Tammy Ayer Lifestyles Editor The News-Press/news-press.com (239) 826-5102 tayer@news-press.com Gail Lamarche Director of Marketing Henderson, Franklin, Starnes & Holt, P.A. (239) 344-1186 Gail.Lamarche@henlaw.com Mark Bickel Assistant Managing Editor The News-Press/news-press.com (239) 910-6382 mbickel@news-press.com Peter Ford Retired, Gannett Media Technologies (321) 759-5129 Laurel Smith Partner Gravina, Smith, Matte & Arnold Marketing and Public Relations (239) 275-5758 laurel@gsma.pro Jeannine Joy Vice President United Way of Lee, Hendry, Glades, and Okeechobee Counties (239) 433-2000 x 230 Jeannine@unitedwaylee.org

Home Cover Letter Resume Examples of Work LinkedIn Recommendations References Community Involvement Awards Other Career Highlights Letters of Recommendations United Way of Lee, Hendry, Glades, and Okeechobee Counties, 2011-present • Serve as a board member • Helped develop and implement social media plan, which included a special hashtag with a feed on the website to feature agencies and volunteers • Provide social media workshops for nonprofit agencies hosted at United Way office • Volunteer at various events

Social Media Club of Southwest Florida, president, 2010-present • President of board • Plan monthly training sessions on various social media topics

Gulf Coast Literacy Council, 2013-present • Serve on technology and marketing committees • Helping develop marketing strategy • Assisting with management of website, social media

Kids Helping Kids Festival, 2014 (Nov. 9) • Coordinating all festival marketing, promotion • Developed marketing plan • Negotiated trade deal with media for promotion • Coordinate team of volunteers helping plan the festival • Write press releases and distribute to nearly 200 contacts • Develop and send e-blasts

Home Cover Letter Resume Examples of Work LinkedIn Recommendations References Community Involvement Awards Other Career Highlights Letters of Recommendations

Awards •

Innovation that Drives Digital Audience, First Place, Florida Society of News Editors, 2009, 2011, 2012

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Online Breaking News, Second Place, Florida Society of News Editors, 2009, 2010, 2011

• • • • • • • • • • • • • •

Best Use of Social Media in Breaking News, Second Place, Florida Society of News Editors, 2011 Multimedia, First Place, Florida Society of News Editors, 2011 Online Convergence Award, APME, 2010

Finalist for APME Innovator of the Year Award, 2010

Award of Excellence, U.S. Community Publishing Awards, 2010

Walk of Fame Winner for Extraordinary Customer Service, The News-Press, 2009

Award of Excellence: Original Reporting on the Internet, Society of Professional Journalists, 2008 Award of Excellence: Multimedia Presentation of Year, Society of Professional Journalists, 2008 General Excellence in Breaking News Writing, First Place, Florida Press Club, 2006 Opinion Writing, Second Place, Florida Press Club, 2006

Best Front Page Design, Second Place, Suburban Newspapers of America, 2006

Best Non-Front Page Layout, Second Place, Suburban Newspapers of America, 2006 Best Editorial Page, Second Place, Suburban Newspapers of America, 2006 Community Service, First Place, Florida Press Association, 2005

Home Cover Letter Resume Examples of Work LinkedIn Recommendations References Community Involvement Awards Other Career Highlights Letters of Recommendations

Other career highlights •

• • • • • •

• • • • •

I served as the project leader to implement a new business model for The News-Press, a Gannett newspaper. This involved working with news, circulation, advertising, and marketing to improve our content, change our revenue model and promote it. I developed a comprehensive plan that included all departments, a timeline, and a method to track progress.

My experience includes than 20 years in print publishing and more than a dozen in digital.

I led a team that increased website page views by nearly 45% and unique visitors more than 50%. I also led major multimedia projects to drive unique visitors, time on site and page views.

My team was recognized locally and nationally for innovative reporting during the aftermath of the earthquake in Haiti. All media had difficulty getting coverage sent back to the U.S. I used Skype and a satellite phone to get some of the first images shared through the web and USA Today.

I have been the project manager for three major website redesigns and assisted in two new frontend system replacement projects.

As part of a strategic planning team for social media, I helped developed guidelines, policies and procedures for social media implementation across departments.

I led a grassroots social media campaign effort to promote The News-Press’ new website and social media tools several years ago. We built a database of more than 100 organizations and clubs in our coverage area. We sent them emails giving them highlights and requesting to speak at their meetings. I spoke to more than half the organizations. The campaign also included billboards, TV spots, full-page print ads in the newspaper and digital advertising.

As the editor of a bureau, I was responsible for the budgeting, staffing, and administrative tasks.

For four years, I was part of the development team that set the strategic plan for The News-Press.

This involved key people from each department.

I led an effort to publish special content specific to tablets and mobile devices, including magazines and special sections.

I was responsible for setting goals for all digital products and tracking progress. I have done extensive analytical reports.

Through the years, I have written a wide variety of stories, promotional copy, web content and press releases. Early in my career, I was asked by the New York Times to write an article on Earlham College in Richmond, Indiana.

Leadership/management training • • • • • •

I was a manager for more than 13 years and have taken numerous management and leadership courses, including but not limited to: Poynter Institute Digital Skills & Strategies for Managers Poynter Institute Women’s Leadership Summit

Gannett Leadership Program, which included the Harvard ManageMentor program Gannett Mentoring Program

People First Leadership Training by Jack Lannon

Home Cover Letter Resume Examples of Work LinkedIn Recommendations References Community Involvement Awards Other Career Highlights Letters of Recommendations The following pages contain Letters of Recommendation from: Patrice Cunningham Marketing Director CONRIC PR & Marketing | Publishing (239) 297-2471 Susan Acuna President & CEO Literacy Council Gulf Coast (239) 676-5202 Jeannine Joy Vice President United Way of Lee, Hendry, Glades, Okeechobee Counties (239) 433-2000, ext. 230 Carol Conway Owner Partners in Donor Development (239) 872-3611

October 19, 2014 Dear Sir or Madam, This letter is my personal recommendation for Michelle Hudson. Over the last few years Michelle and I have served together on volunteer projects, presented social media workshops for local United Way partners and currently work together on the marketing team of CONRIC PR & Marketing | Publishing.

Besides being a joy to work with, Michelle is a take-charge person who is able to present creative ideas and communicate the benefits. She has successfully developed several digital marketing proposals for our company that have resulted in increased revenue.

As a digital specialist with her time divided across many responsibilities, she balances competing needs with humor and professionalism. She is adept at identifying strategic solutions and is a valuable marketing resource for our company. Michelle also contributes to our marketing communications by developing product messages and writing targeted search engine optimized keyword content for client websites, newsletters and blogs. She also monitors web analytics and creates detailed reports to determine ROI for CONRIC’s various clients.

In addition, Michelle works closely on our social media team, setting up and monitoring client accounts with Twitter, Facebook, Google Plus and various other social media sites. In this capacity, Michelle is our social media presence on the web. She responds to customer needs and coordinates with the marketing team to meet customer expectations.

I recommend Michelle for any position that will draw upon her skills and her proven record of contribution in marketing. I believe she possesses just the abilities and qualifications that an exceptional marketer should have as well as of a leader. She is a remarkable colleague and contributor.

Sincerely,

Patrice Cunningham Patrice M. Cunningham Marketing Director CONRIC PR & Marketing | Publishing

7370 College Parkway • Fort Myers, FL 33907 • 239.297.2471