Women in Business

Nature’s way brings business smiles for entrepreneur Emily

Every business story starts with a spark of inspiration and Emily Attwell’s is certainly no different.

The brains behind Bromsgrove store Emily had already worked in retail at major Nature’s Intention, Emily started planning the brands such as McDonald’s and Costa. launch of her first business in late 2017 after Admitting she was never happy there, working for her dad’s distribution firm. she wanted to make Nature’s Intention

Emily, now 25, explained her lightbulb a cheerful and inspiring environment for moment to Completely Bromsgrove. colleagues and customers alike.

“My dad put me on database upload The objective is simple: To encourage duty and as I started looking through reducing, reusing and a sustainable the 3,000 companies I noticed that lifestyle. The store is vegan friendly, a many of them were involved with lifestyle Emily now follows. She has been a meat, dairy and plastic. vegetarian since she was five years old. “I was keen to promote a plastic “We have evolved into a throwaway free and more sustainable lifestyle society focusing on convenience and and as there was nothing similar although it’s important to recycle, I in my local area I thought I’d set realised that it’s not the answer to our something up myself.” plastic problem,” she said. As she was starting from “That plastic bottle doesn’t go into scratch with her first business, a recycling centre over and over and Emily, who hails from Redditch, come out as a new bottle, the quality was determined to take on decreases every time. It is estimated board as much know-how as plastic can only be recycled twice before possible from other ventures in it is then discarded as a waste product.” the sustainability sector. Nature’s Intention, which has a team She gained invaluable information of three plus Emily’s partner who helps from a store in Totnes in South when he can, stocks a wide range of food Devon which had posted a plus cleaning and personal care products ‘create your own zero waste and other non-food items. Emily is shop’ PDF on their website passionate about everything she sells and full of useful details including future plans include home-cooked items. sourcing suppliers, the right After initially being closed during the dispensers to buy and how to first lockdown last March – “we weren’t spread the message via social sure what we were allowed to do, to be media. honest” – the store has proved to be a Getting out of the starting blocks valuable community resource during the was a long process spanning several pandemic through its click and collect months and the store opened its delivery service to people shielding or doors at 2-4 High Street in July 2018. reluctant to leave home. The store follows strict Covid secure guidelines. Mask wearing is mandatory and dispensers and surfaces are regularly wiped down and sanitised. For more information about Nature’s Intention, visit the website www.naturesintention.co.uk and keep right up to date by following the store on Facebook.