The Marketing of Tranquility Lane and Clay Point

The Marketing of 16 Tranquility Lane and 87 Clay Point, Alton NH

MARKETING

Marketing a high end property is different than simply putting on MLS and waiting for calls . Michael background in Advertising in NYC and Boston for over 30 years brings marketing outside of the box thinking in presenting your home, your location and story ideas to help feature your property is so many unexpected media outlets.

Domains The use of domains to point the world to your property is key. I have reserved: www.LakeAndMountainViews.com www.LakeWinnipesaukeeHome.com www.LakeWinnipesaukeeEstate.com For 87 Clay Point I have secured: www.87ClayPoint.com Premier Agent for Zillow and Realtor.com and Trulia Your properties will be on every real estate website, for every real estate company as well as the national sites like Since over 94% of homes are searched for on line, it is important to have premium exposure.

Michael Travis is a Premier agent for all the top search sites on the interenet. This means that your property with have premium placement on these sights as well. www.WaterfrontAgent.com This is the highly successful personal website for Michael Travis which is targeted to waterfront buyers. There is a section in thesearch site that is called “Cream of the crop� where all properties above $5M are featured. I also will have a domain for your property that will go directly your listings

Featured in Top Agent Magazine

MARKETING Global Marketing and the Platinum Collection Michael Travis is a member of the exclusive Platinum Collection and Luxury Portfolio International.

Your home will be part of the Platinum Collection. Below is a link to a quarterly publication of the finest homes featured with the bean group that your homes will be part of https://www.beangroup.com/content/Sell_Your_Property/Luxury_ Homes The Platinum Colletion is an integral part of Luxury Portfolio International.

Luxury Portfolio International represents the largest online inventory of $1 million-plus homes of any luxury network or franchise. Its members consistently represent a high percentage of the most successful million dollar agents from around the globe.

The relationship with LPI enables to have exposure to high net consumers the most exclusive home websites for high end properties.

This includes: High End Marketing Additional Exposure in LuxeXchange (xchange.luxuryportfolio.com ) may include: •The luxuryportfolio.com homepage slideshow •Inclusion in a blog post and/or LuxeTrends® •Media and public relations promotion (exclusive stories preferred) •Promotion on Luxury Portfolio social media channels •Feature in Luxury Portfolio Magazine •Bonus inclusion in Luxury Portfolio print advertising The Wall Street Journal, Unique Homes, Luxe Interiors + Design, Veranda, Velocity, Country Life, Black Card Mag (the exclusive Visa Black Card publication) Most have digital componants included. All reach the hit net worth buyers.

Quarterly Platinum Collection

MARKETING WMUR’s Mansion Monday Utilizing our Public Relations expertise we have been able to have other high end proeprties featured in exciting places. One such place is a widely anticipated WMUR’s Mansion Monday WMUR is the highest rated news program in New Hampshire with Every week the sation features a mansion on their news programs and online. These is the perfect homes to be featured. We are only limited by their programs however because of the celebrity factor of being a property from a well respected name it can push up the rank.

Here is a link to such a story. www.wmur.com/article/mansion-monday-comfort-and-style-inthis-gorgeous-atkinson-home/28059660 PRESS RELEASES Much of the marketing can be utilized as press release Our experience is that when we do all the work with content and a story idea the story gests picked up by media outlets. Our marketing would have everything for a good story. We have the direct emails of so many reporters and media outlest who then inturn are associated with larger publishers.

MARKETING ONLINE DIGITAL MARKETING One of the many placese your property will be featured is on ISSUU.com, the largest online publisher in the world. We utilize this portal to host all ot the marketing and stories. A link and/or domain name is created that will directly link the “online books” to websites, customers, clients, agents and the media.

One of the quality marketing brochures will be a 12-32 page “book” with many more photos and far more information that simply cannot be added on a listing sheet. On line it opens like a regular book that you can turn pages and read. It is also set up to be downloaded and a high quality printed version can be created as well. One nice feature is that all of the content and photos can be updated or edited anytime and the link will not change These links are used to email, and to embed in certain websites including our site wwwWaterfrontAgent.com Here are examples of his work on this portal. www.SellingWaterfronts.com DYNAMIC VIDEOS Videos and especially drone images are the most important and visited section of any listing. Links are placed in all of our marketing.

We will be using the services of Seacoast RE Photography for drone and interior photography and videos. They consistently do award winning videos of all the finest homes. www.SeacoastrePhotography.com

32 Page Digital and Printed Books www.SellingWaterfronts.com

BLOGS & STORIES BLOGS & STORIES More and more exposure for homes is done through social media and blogs.

Blogs and stories are a valuable tools to not only show off your properties and tell the story of what makes your homes special. So we plan on createing a series of books that can be printed and on line having to do with the architectural Design, Gardens and Views. All of the proeprties have soem of the finest museum quality architectural design, details and finishes as well as Lush gardens and views. These books are published on line and shown on all social media.

New Hamphire Information Sources Since most of the buyers for the high end properties are from out of state or out of country we have prepared online and printed books about New Hapshire and the Lakes region with detailed informaion on Lake Winnipesaukee, and surrounding towns. Images of your property are incorporated. The link to this electronic book is: www.LakesRegionBook.com New Hampshire State of Mine. This is another book where we utilize data about New Hampshire and incorporate details of the benefits cost and value of living in New Hampshire with the benefits and value of your properties by comparison The link to this book is www.NHStateOfMind.com

Meet Michael: Welcome to New Hampshire. With over 1,300 lakes surrounded by a state that is 86% trees, people come here to enjoy the best that Mother Nature offers.

I have lived on or near water my entire life. My family even owned a private island, 9 miles by boat and 28 miles by car to the nearest town called Little Current — and that was an overstatement. I understand and appreciate the emotions and fond memories attached to such special places.

Prior to a real estate career which began in 2004, I spent 35 years in advertising as an art director in advertising, writer, photographer, and designer in NYC and Boston. I have worked with three US Presidents, a five-star General, countless celebrities, corporate moguls, top fashionistas, and well over 450 different accounts in every category. This included marketing multi-million dollar homes for a Boston-based real estate company that has since become a Sotheby’s affiliate. I’ve expanded my skills to include drone aerial imaging, videos, electronic and printed brochures, social media and so much more.

As a real estate agent, I have consistently been a multi-million dollar performer. I have marketed, helped sell, and sold properties on more different bodies of water than any agent in the state of New Hampshire (including Lakeside Manor in Wolfeboro, which at the time was the most valuable home ever marketed on Lake Winnipesaukee at $16,000,000). I am a member of the Luxury Home Portfolio, Institute of Luxury Home Marketing, Haute Residence International, Proxio Pro International, and Bean Group’s esteemed Platinum Collection.

I believe real estate is about marketing. I believe my unique background and talents, combined with the Bean Group dominance in the marketplace, will prove to successfully promote your home like no other. Whether you are a buyer or seller, I bring real-life experience to your real estate experience.

Michael Travis | REALTOR® P L AT I N U M G R O U P M E M B E R Web: Cell: Office: Email:

www.WaterfrontAgent.com 603-303-2599 800-450-7784 ext.7388 michael@waterfrontagent.com

Distinctive Properties. Exceptional Service.

NOTE: If you are currently under exclusive agency contract with a real estate broker, please disregard this mailing. It is not our intention to solicit clients of other real estate brokers.

Bean Group® and the Bean Group Logo are registered service marks owned by The Michael Bean Group LLC, ©2016 Bean Group, All Rights Reserved.

MARKET TRENDS

Since the last time we worked on a market analysis of waterfront home sales vs active just over a year ago there are some trends 1-2 Million Dollar Actives went up 5 homes from 18 to 23. and sales went up 9 from 70 to 79 homes 2-4 Million Dollar Active went up from 18 to 28 and sales went from 18 to 30 4-6 Million Dollar In this higher price range active properties went from 6 down to 4 and 7 sales down to 2.

6-8 Million Dollar Actives went up from 1 to 3 and only 1 sale 8-12 Million Dollar active went from 2 to 1 and no sales Part of the reason for the decline of numbers in the 4M and higher is because some of those properties significantly dropped to a much lower price point.

For instance 144 Springfield Point in Wolfeboro was originally listed at16M then went to 12M then sold for 9M and then sold again this year for under 8M. Bahres property on Hopewell started at 49M for two properties, then split to 24M each—One has sold for 5.8M and the other pending while listed for 7.9M The most dramatic drops are the huge estates.

Combining or selling 87 Clay Point separately.

Many of the high end homes sold or being offered have a separate structure as a family compound, guest quarters, or Property Managers Home. For a property managers home 87 Clay Point is way over the top. One option for a buyer is to use the extra lot in between to build a smaller structure for manager—possibly a garage with space above. It is far enough away and unique enough to be sold on its own as a million dollar home or included as part of a package as a compound.

PRICING 87 CLAY POINT This home is again so far nicer than what the market will bear. It has served well as a Property Manager’s Home. However there are no homes in the area with no waterfront access, big views or lots of acereage. We sold the incredible hoem on the top of Copple Crown with unabstructied Western Exposure views of all of Lake WInnipseaukee with a big barn as well for 1.2M. Dewitt with lake access is listed for 795K a 5 acre lot sold for $80,000 on Clay Point.

Here is a link to 1M homes not of the water https://neren.paragonrels.com/publink/default.aspx?GUID=6fd06e4 8-bb0c-4f28-be35-d7b70138a76a&Report=Yes PRICE STRATEGY Aggressive pricing strategies are always more successful that chasing the market. Unfortunately these properties are worth far more than the market will bear in terms of quality finishes, design, construction and caliber of the grounds. Also the market is not generating a lot of very high end buyers. In the same respect the holding costs of keeping the property maintained which I know is costing over 1M. Those are serious numbers to consider There is some value to the name of the owners from a publicity standpoint. Both 87 Clay Point and 16 Tranquility Lane are not huge monster homes.

In general homes above 10,000sf are not moving. People are not buying elephants. Turnkey and beautiful views is where it is at. Boat houses are a very valuable and a rare commodity. One missing element of Tranquility Way is a good sandy beach. On the interior the kitchen and dining room are small by comparison of other grand homes and the appliances are not at the level of a chefs kitchen and making it larger may be difficult to accommodate without a major redesign.

Trends for high end sales are turn key and include first floor masters, great rooms, professional large kitchens, fireplaces, incredible views, beautiful out door space, sandy beaches, theater rooms, boat houses, guest quarters, 3+ car garages, and privacy. Your property has most of those must haves and truly one of the best views on the lake. That will sell it. It is missing a sandy beach and a chefs kitchen.

Clearly the best time to appreciate the property is now when things are green but as long as we have sufficient photos to show it off, should be fine. Some of the biggest sales are in the dead of winter.

MARKETING PLAN

Prior to launching the listings we need photography, videos and brochures in place. (2 weeks) We will offer top agents a personalized brochure with their own branding on it which will encourage them to send to their high end clients. It will also include our branding as required.

This marketing will be utilized on our LinkedIn, Pinterest, Instagram and Facebook Pages.

Facebook Banner Advertising will be created with targeted demographics as can be allowed without violating any groups.

We have created a private Facebook Group called “Lakes Region Realtors� where all agents can first learn about and forward markeitng to their clients. We are also members of many real estate groups across the state and surrounding states to promote the property and Open House announcements OPEN HOUSE Once material is available we will send personal invitations to the top 100 agents to attend a private viewing offering a $500 bonus to come closest to the eventual selling price and Buyer Agents $5000 bonus for bringing in a purchaser for the property within 2 months.

Print these days is not an effective use of advertising dollars in our opinion though some publications may be of interest. If the client wants to do certain publications we will prepare the ads however the media costs will be paid by client. Upon closing a portion will be deducted from the commission on the listing side.

MARKETING PLAN As a premier agent with Zillow we are allowed to promote properties as “Coming Soon� up to 30 days of listing going live. We will take advantage of this benefit.

Proxio Pro.com is another membership we are a part of that reaches the very high end international crowd JaWai.com is the leading Asian portal for real estate.

Other sites we are on Photo Gallery. A section will focus on your properties.

There is already a section on the Florida Estate https://www.flickr.com/photos/waterfrontagent/galleries Online Books at Issuu http://issuu.com/michaeltravis/stacks Linked-In https://www.linkedin.com/in/michaeltravisinnh?

WaterfrontAgentStore.com http://www.zazzle.com/waterfrontagent Vimeo https://vimeo.com/michaeltravis/videos Twitter https://twitter.com/Waterfrontagent Pinterest; http://www.pinterest.com/waterfrontagent/ Facebook https://www.facebook.com/waterfrontagent Instagram https://www.instagram.com/waterfrontagent/ Main Waterfront Website www.WaterfrontAgent.com Bean Group General Site www.BuySellHomesNH.com Walgreen Florida Place https://www.youtube.com/watch?v=OiqMsCl8Nt0&feature=youtu.be The plan is to incorporate all of this material to maximize exposure .

We will also vett the buyers who come.

We offer a 50/50 split for commissions to attract buyers agents. We also offer a reduced rate if a buyer comes directly to us. The range for the more expensive properties are between 4 and 6%. Our Commission is suggested at 4.5/4% Variable Rate.

Our suggestion is to have 3 separate MLS listings for greater exposure.

A) 16 Tranquility with extra lot $7M-8.5 M B) 16 Tranquility with 87 Clay Point $8--$9M C) 87 Clay point on its own $900k-1.2M One Year Committment

P R E S E N T E D B Y M I C H A E L T R AV I S BEAN GROUP • PORTSMOUTH • MEREDITH • WOLFEBORO (800) 450-7784 OFFICE • (603) 303-2599 DIRECT