International Showcase for Your Home

AN INTERNATIONAL SHOWCASE FOR YOUR HOME

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REACHING THE RIGHT AUDIENCE Florida’s Gulf Coast is a unique destination that attracts buyers from around the world in search of the lifestyle and homes we represent. That is why Michael Saunders & Company engages a layered approach to reach them. We have long studied the international buyer and how they approach securing a property in our region, resulting in a strategy that combines global broker affiliations, strategic online partnerships, and a variety of tactics involving traditional advertising and innovative technology tools.

12

%

OF HOMES IN FLORIDA ARE PURCHASED BY INTERNATIONAL BUYERS.*

*Down from 19% in 2012

HOW DO INTERNATIONAL BUYERS FIND A PROPERTY ON THE GULF COAST? n They

have been to the area on holiday.

It takes a strong local brand and high-traffic locations to capture the attention of international visitors. No one does it better than Michael Saunders & Company. n They

know someone else who bought here.

With years of unprecedented sales-volume market share, we have garnered the largest group of satisfied buyers and sellers on Florida’s Gulf Coast — past customers who gladly refer the services of our agents to buyers seeking properties like yours. n They

Google it!

With 9 out of 10 searches starting online, it is imperative for your home to be found easily. We have it covered. n They

rely on a broker from their native country for a referral.

Real estate is about relationships. International buyers will consult their local real estate expert, who will refer their client to a trusted partner.

We have spent nearly four decades nurturing international brokerage relationships exactly for this reason.

Personal Contacts 35%

Other 7% Walk-in 6% Traditional Marketing 1% Online Marketing 18% Business Contact Within U.S. 1%

Previous Clients 26%

Business Contact Outside U.S. 6%

HOME PRICES FOR INTERNATIONAL BUYERS The median price for homes purchased by an international buyer in Florida was $297,300 — up 35% from 2012. Seventeen percent of foreign buyers paid more than $500,000 for a home — up 7% from 2010.

SIESTA KEY

*Source: Profile of International Home Buyers in Florida, Florida Association of Realtors®, September 2015.

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UNEQUALED WORLDWIDE COVERAGE Michael Saunders began building a powerful, meaningful international presence long before being “global” was expected.

Many real estate companies can talk about being global, and yet at Michael Saunders & Company we truly live it. Our partnerships with the world’s leading referral networks is why international buyers discover properties in Southwest Florida more often through Michael Saunders & Company than any other local independent, franchise or chain. The international relationships we nurture every day connect our agents to sales associates worldwide and their clients, in turn creating a robust referral base, world-class marketing and outstanding service.

OUR TRUSTED AFFILIATIONS Christie’s International Real Estate www.christiesrealestate.com Drawing upon their success as one of the world’s oldest art auction houses — and having a name synonymous with quality and integrity — Christie’s handselects independent brokers for their wholly owned real estate affiliate network.

135 affiliated brokers – 1,200 offices – 32,000 sales associates – 45 countries Leading Real Estate Companies of the World www.leadingre.com Selling more homes than any other national real estate organization or franchise, the brokers that make up this network excel because of their ability to make referrals to one another with ease and frequency. Leading Real Estate Companies of the World brokers are ranked number one in more top US markets than any franchise and represent properties in all price ranges.

550 affiliate brokers – 4,000 offices – 128,000 sales associates – 55 countries Luxury Portfolio International www.luxuryportfolio.com The unified collection of the world’s most experienced, respected and wellknown independent experts in luxury real estate. This powerful network participates in more transactions than any other national franchise or global real estate organization. 200 luxury affiliates – 55 countries Mayfair International Realty www.mayfairinternationalrealty.com With a home base in the heart of London, Mayfair’s extensive network of real estate agents provides broad coverage throughout the United Kingdom. The value of this network is their outstanding editorial coverage in the UK and international media, often providing us generous and high profile publicity in magazines and newsprint.

Who’s Who in Luxury Real Estate www.luxuryrealestate.com Affiliates are by invitation only into this compendium of the finest residential real estate firms from around the world. Spanning more than 70 countries, each member is selected for marketing distinctive and luxury properties.

130,000 sales professionals – 70 countries

BOCA GRANDE 5

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ONE PROPERTY. THOUSANDS OF WEB ADDRESSES. When selling your home, a strong presence on popular websites across the world, in addition to engaging digital marketing on a local level, is essential. Through our global affiliations, we have the resources to market your property to the highest possible number of potential buyers across six continents. When your home is posted to MichaelSaunders.com, it is immediately promoted on our international partners’ best-in-class websites. In turn, this exposes your property to hundreds of affiliate brokers from New England to New Zealand. Our digital marketing strategies leverage the power of social media and international partner websites to ensure maximum exposure with a compelling, elegant online experience.

TOP WEB VISITS BY COUNTRY TO MICHAELSAUNDERS.COM

SEARCH ENGINES

Canada

REAL ESTATE WEBSITES UK Germany France Sweden Switzerland

SOCIAL MEDIA Netherlands Spain Italy

NEWS SOURCES

Russia Brazil

LUXURY PUBLICATIONS

THE LAKE CLUB 7

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TRUSTED EXPERTS. TARGETED EXPOSURE. Highly sought-after as indispensable real estate guides for international customers, Michael Saunders & Company agents provide expert insight, invaluable connections and a true passion for connecting buyers with Southwest Florida lifestyles in every price range. Our targeted advertising programs reach over 60 million consumers annually and deliver millions of visitors to MichaelSaunders.com from 200 countries. It comes down to this: We are reaching the right people. People who want to own a piece of Florida paradise.

Market reports, neighborhood content, virtual tours and stunning photography on MichaelSaunders.com help international buyers explore Florida’s Gulf Coast and choose an area by lifestyle, not just property type.

TOP 5 FOREIGN BUYERS IN SARASOTA, BRADENTON & VENICE Canada – 48% China – 14% UK – 11% Italy – 3% Czech Republic – 3%

TACTICAL APPROACHES n Buyers

may join an active online community through SaundersBEST email, the Michael Saunders Blog, a specialized YouTube channel, and company pages on Facebook, Instagram and Twitter to stay informed about our area and the real estate market.

n Targeting real estate intenders through the internet ensures our properties

and market stay top of mind. Our advertising can be found throughout the web, targeted to visitors who have shown an interest in real estate, the area, or our website. n Our properties can be found in a variety of high-quality, custom published

magazines including our own SaundersBEST magazine as well as publications from Mayfair International Realty, Christie’s International Real Estate, and Luxury Portfolio International. n Luxury

buyers from around the globe will find your property on ChristiesRealEstate.com or LuxuryPortfolio.com where they will encounter useful currency calculators and translation tools to help in their search.

n We

are consistently a featured luxury affiliate in the global print advertising campaign through Christie’s International Real Estate and Luxury Portfolio International in publications like the Wall Street Journal, LUXE Magazine, Unique Homes, Luxe Interiors & Design, Country Life, Financial Times, and Robb Report.

n Our

properties are on display at annual global events like Art Miami with Christie’s International Real Estate; the Global Symposium with Luxury Portfolio International; and the Hurlingham Property Show with Mayfair International Realty.

n Our

luxury brand is enhanced and extended via key promotions at the Christie’s Auction Houses, through the art auction client marketing and database and by unique contests like the HGTV Ultimate House Hunt presented by LeadingRE and Luxury Portfolio.

LONGBOAT KEY 9

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THE BEST OF THE BEST Selecting representation when selling a property on Florida’s Gulf Coast is critical to your positive experience and success in attracting a possible international buyer. The unmatched market-leading expertise, connections, access to insightdriven technology and global reach of affiliations ensure you have the best of the best and the confidence that comes from working with a leader in real estate.

We are proud to be an independent, locally-owned broker with the outstanding global reach to attract buyers from around the world. Our affiliations connect thousands of home buyers and sellers moving from market-to-market annually, more than any other real estate organization. Quite simply, no other network can match our ability to link people with property.

MORE U.S. HOME SALES VOLUME THAN ANY OTHER NATIONAL REAL ESTATE BRAND Volume shown in billions of dollars

LEADING REAL ESTATE COMPANIES OF THE WORLD®

$245 COLDWELL BANKER

$175 KELLER WILLIAMS

$170 INDEPENDENT

$112 RE/MAX

$83 BERKSHIRE HATHAWAY

$79

SOTHEBY’S

$53

2016 Statistics. Actual member statistics for LeadingRE and estimates for other networking using average sales unties per agent and average sales price for firms each respective network from published sources.

DOWNTOWN SARASOTA 11

SARASOTA

BRADENTON

OFFERING UNRIVALLED ACCESS TO THE MOST QUALIFIED BUYERS FROM AROUND THE WORLD.

MICHAELSAUNDERS.COM | 888.552.5228 | 100 S. WASHINGTON BLVD. | SARASOTA, FLORIDA 34236

LOCALLY KNOWN. GLOBALLY CONNECTED.

VENICE