Master Lawn rolls out fierce, friendly competition

By ginny shikle communications specialist

A new incentive program in the Lawn Care Division called Bruno’s Beasts is creating a buzz

“I’m the best there is, plain and simple D Woods is going down,” Jordan “The Beast” Martin said after Daniel Woods won the first-ever Bruno’s Beast production award for walk routes.

Shannon Smith was the winner for ZSpray routes. Smith and Woods each received a trophy and a $100 gift card at Master Lawn’s morning launch July 13, when the program was rolled out based on second quarter results

“I wanted to come up with a fun way to award the top producers for both walk routes and Z-Spray routes at the end of each quarter,” said Chris Bruno, Director of Operations, Admin & Analytics for Master Lawn

Bruno said any full-time tech in a truck producing is eligible for the award. He’ll determine each quarter’s Bruno’s Beasts based on weekly production, and said it is possible for someone to win more than once

For now, winners will keep their trophies, but next year it’s possible recipients will be awarded possession of a single, highly coveted trophy that Bruno called “essentially bragging rights until the next tech can knock you off.”

Shannon Smith, left, and Daniel Woods are the first winners of a new incentive program at Master Lawn called Bruno's Beasts. For the second quarter, Smith was the top producer for Z-Spray routes and Woods was the top producer for walk routes.

Bruno said he’s heard only positive feedback since the incentive program was introduced

“We had 31 techs on hand at the last meeting, and they are totally in it to win it for Q3,” he said, adding that friendly “smack talk from the fellas” includes these gems:

• “If you ain’t first, you last ” –Anonymous

• “I don’t always talk smack, but when I do, I win ” – Brandon Garrison

• “I’m just looking around to see who’s gonna finish second ” – Leon Lewis

• “Get your popcorn ready, ’cause I’m gonna put on a show.” – Tanner Holland

As for Martin’s comment about Woods?

“Yeah, good luck with that,” replied Woods, a man of few words

Bruno said he’s loving the healthy competition, which is just another way to motivate the team

“It’s all about culture and driving each other to be the best while having fun doing it,” he said “It’s not just about the trophy and recognizing top producers It’s about promoting excellence and encouraging others to strive for greatness ”

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