STOP. THINK.

ST P.

HINK

ACKNOWLEDGMENTS TO MY LOVING FAMILY, BEAUTIFUL WIFE MIRANDA & BABY GIRL MATILDA MAY

AUTHOR MICHAEL STRELAN EDITOR KYLIE STRELAN PHOTOGRAPHY PORTRAITS BY VANESSA FORBES PRODUCT SHOTS BY OZ SPINELLO AND MICHAEL STRELAN ADDITIONAL RESOURCES ISTOCK, GETTY IMAGES

INTRODUCTION THIS PORTFOLIO HAS BEEN CREATED TO COMMUNICATE THE DIVERSITY OF MY DESIGN STYLE AND CREATIVITY. IT IS MORE THAN JUST A REFLECTION OF MY CREATIVE EXPERIENCES; IT IS ALSO A PROJECTION OF MY CREATIVE FUTURE AND MY ARTISTIC VISION. I SEE MYSELF AS A SUSTAINABLE DESIGNER AND CREATOR. MY STYLE IS CONTEMPORARY FUTURIST, IN THAT I AM CONCERNED AS MUCH WITH HUMANITY AND ENVIRONMENT AS I AM WITH THE FINAL DESIGN OUTCOME. THIS PORTFOLIO GIVES YOU AN IDEA OF ME AS AN ARTIST AND DESIGNER.

INTRODUCTION | MICHAEL STRELAN

MICHAEL STRELAN MICHAEL STRELAN IS A DESIGNER, ARTIST, ENTREPRENEUR, IDEALIST AND CREATOR. HIS FRESH, FUTURIST APPROACH TO DESIGN STEMS FROM AN ENVIRONMENTAL PERSPECTIVE AND IT IS THIS THAT DRIVES MICHAEL TO SEARCH FOR ORGANIC,INTEGRATED SOLUTIONS TO THE CHALLENGES WE FACE IN OUR DYNAMIC WORLD. AS YOU READ THROUGH THE PAGES,YOU WILL DISCOVER INDIVIDUAL PIECES OF WORK THAT HAVE SHAPED THE THINKING AND VISION BEHIND MICHAEL’S CREATIVE PASSION AND STYLE.

DESIGN INTRODUCTION | MICHAEL STRELAN

CONTENTS BROADCAST DESIGN

BRAND DESIGN

DVD INTERFACE DESIGN

PRINT DESIGN

INTERACTIVE DESIGN

PRODUCT DESIGN

WEBSITE DESIGN

PACKAGING DESIGN

DIGITAL SIGNAGE DESIGN

CONCEPT DESIGN

CONTENTS | MICHAEL STRELAN

THINK DIFFERENT STEM ADS. Rather than the traditional approach to advertising and marketing, I take a more integrated approach based on a genuine desire to communicate with consumers.

Instead of creating commercials about products and services, stem ads allow companies to showcase how they are making a difference - in the environment, in industrial relations, in society, or another arena of public life.

Stem ads are essentially short documentaries about the people and processes behind the product or service being marketed.

A stem ad can be segmented and shown during breaks in a TV program, more as a form of communication than as a blatant advertisement. The story of how a particular company is making a difference will unfold naturally for the viewer. visit www.myeco.tv for more.

THINK “ it’s not what we create... it’s how we create that will set us apart from the others. ’’

01.

DON’T. BLINK.

BROADCAST DESIGN BROADCAST DESIGN COMBINES MOVING IMAGES CAPTURED

BY FILM OR VIDEO CAMERAS WITH GRAPHIC ELEMENTS AND SPECIAL EFFECTS TO COMMUNICATE MESSAGES TO THE VIEWER. THE SYNTHESIS OF SOUND AND MOVEMENT ENGAGES AND ENTERTAINS THE VIEWER. 3D GENERATED MODELS ARE OFTEN USED TO CREATE MORE REALISTIC EFFECTS, EVIDENT IN THE DESIGN OF TELEVISION SERIES, COMPUTER GAME TITLES, FILM & INTERACTIVE MEDIUMS. THIS MEDIUM IS ONLY LIMITED BY THE DESIGNER'S IMAGINATION.

BROADCAST INTRODUCTION DESIGN | MICHAEL STRELAN

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SBS TELEVISION MONDAY COMEDY REBRAND BROADCAST DESIGN PROMOS PACKAGE 2008 DIRECT

The new SBS rebrand introduced a coloured thread made from dots representing humans and their stories. The threads were individually animated to have there own personalities.

In these style frames the dot was squashed by a falling TV for comic effect.

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BROADCAST INTRODUCTION DESIGN | MICHAEL STRELAN

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SBS TELEVISION MONDAY COMEDY REBRAND BROADCAST DESIGN PROMOS PACKAGE 2008 DIRECT

In these style frames the dots are bouncing down a subway escalator, one dots jumps onto the billboard which introduces live action into the frame.

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BROADCAST INTRODUCTION DESIGN | MICHAEL STRELAN

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SBS TELEVISION FUTURE FOCUS BROADCAST DESIGN PROMOS PACKAGE 2007 DIRECT - PRODUCER KELLY BROWN

OVERVIEW Future Focus was a series of documentaries and programming that highlighted the current state of our planet and the issues affecting it.

The look and feel of Future Focus was to be soft, organic and optimistic; not too 'futuristic and tekkie'. The imagery and promotional activity reflected four categories: science, ecology, evolution and a generic future focus area. The series was a huge success for SBS, with viewers engaging with on-air and online activities as well as competitions, such as the Eco House Challenge.

DESIGN RATIONALE Extracting one shape from the SBS logo and applying it to various objects was the main design focus. This organic shape has endless possibilities and is an excellent device to promote the SBS brand. When combined with natural images, objects and shapes it creates impact while giving a clean positive idea of Future Focus.

The combination of designed and natural images reflects the areas of program content (technological, ecological, human). It is also a reminder of the importance of adapting our lives to address the environmental and technical challenges we face in the future.

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BROADCAST INTRODUCTION DESIGN | MICHAEL STRELAN

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SBS TELEVISION THE WORLD GAME BROADCAST DESIGN TITLE PACKAGE 2007 DIRECT - CREATIVE - OLIVIA MEREDITH

OVERVIEW Initially established as an informative online football portal for SBS in 2000, The World Game grew a cult following amongst the Australian football community and in 2002 The World Game program was launched on SBS television, replacing the 21-year-old ‘World Soccer’ program.

DESIGN RATIONALE The development of The World Game brand was completed in 2007 and launched in 2008.

The main objective was to be distinct from any other television sporting brand on-air. This was achieved using live action combined with fresh and contemporary colours and design.

New logo, set-design, opening titles, on-air score results and promo packaging was just a small part of the new overarching branding for SBS television.

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BROADCAST INTRODUCTION DESIGN | MICHAEL STRELAN

OVERVIEW NAIDOC Week celebrations are held across Australia each July to celebrate the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. NAIDOC is celebrated not only in Indigenous communities, but by Australians from all walks of life.

The week is a great opportunity to participate in a range of activities and to support your local Aboriginal and Torres Strait Islander community.

NAIDOC originally stood for 'National Aborigines and Islanders Day Observance Committee'

RATIONALE The on-air campaign consisted of a series of six indents which were designed and produced to reflect the nature of the event.

The project involved research into a variety of artworks and styles to create the final graphic animations shown on the following page.

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SBS TELEVISION NAIDOC BROADCAST DESIGN PROMOS PACKAGE 2007 DIRECT - PRODUCER KELLY BROWN

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BROADCAST INTRODUCTION DESIGN | MICHAEL STRELAN

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SBS TELEVISION SKINS BROADCAST DESIGN PROMOS PACKAGE 2008 DIRECT - PRODUCER KELLY BROWN

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BROADCAST INTRODUCTION DESIGN | MICHAEL STRELAN

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NINE NETWORK AUSTRALIA SURVIVOR FIJI BROADCAST DESIGN PROMOS PACKAGE 2007 DIRECT - CREATIVE DIRECTOR - ANDREW PEACE

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BROADCAST INTRODUCTION DESIGN | MICHAEL STRELAN

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LIFESTYLE CHANNEL ESCAPE BROADCAST DESIGN TITLES PACKAGE 2007 SQUID INK MEDIA - MICHAEL ROBINSON

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BROADCAST INTRODUCTION DESIGN | MICHAEL STRELAN

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LIFESTYLE CHANNEL CHEESE SLICES BROADCAST DESIGN TITLES PACKAGE 2006 SQUID INK MEDIA - MICHAEL ROBINSON

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BROADCAST INTRODUCTION DESIGN | MICHAEL STRELAN

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NINE NETWORK AUSTRALIA WIMBLEDON BROADCAST DESIGN PROMOS PACKAGE 2007 DIRECT - CREATIVE DIRECTOR ANDREW PEACE

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BROADCAST INTRODUCTION DESIGN | MICHAEL STRELAN

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SBS TELEVISION YEAR OF THE RAT BROADCAST DESIGN PROMOS PACKAGE 2008 DIRECT - PRODUCER KELLY BROWN

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BROADCAST INTRODUCTION DESIGN | MICHAEL STRELAN

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SBS TELEVISION INSIGHT OPENING TITLE DESIGN 2008 DIRECT

Rebranding Insight included opening titles, logo design and promo packaging The new brand reflects a contemporary presence in Australia journalism with a fresh and stylised design pallet. The logo represents a different angle on media stories.

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BROADCAST DESIGN | MICHAEL STRELAN

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SBS TELEVISION THE ASHES OPENING TITLE DESIGN 2009 DIRECT

The opening title sequence included directing high speed slow-motion live action and compositing 2D and 3D environments.

The design package reflected the playing fields of Australia and England.

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BROADCAST DESIGN | MICHAEL STRELAN

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IKEA HAPPY TO BED YOU-TUBE INTERACTIVE VIDEO 2011 RALPH & CO UK The IKEA Happy to Bed interactive campaigne was launched on You-Tube in August 2011.

The 3D rooms were designed and animated in 3D Studio Max and rendered using VRAY rendering engine for the ďŹ nished result.

3D Models were supplied by IKEA in Sweden.

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BROADCAST DESIGN | MICHAEL STRELAN

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THE WALT DISNEY COMPANY PHINEAS & FERB ON-AIR PROMOTION 2011 DIRECT The client breif was to reproduce existing graphics to promote the Phineas & Ferb Movie in 2 languages.

This project involved using 3D Studio Max to create the animated Disney XD logo.

Compositing and Effects using After FX

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BROADCAST DESIGN | MICHAEL STRELAN

02.

IN. SYNC.

DVD INTERFACE DESIGN THIS MEDIUM COMBINES MOTION DESIGN AND SOUND WITHIN A MENU NAVIGATION SYSTEM, ALLOWING USERS TO SELECT CONTENT ON THE DISC. “ONE OF MY FAVOURITE DVDS IS CHOCOLAT. BY LISTENING TO THE MUSIC AND WATCHING THE FILM, I CAN REALLY BE INSPIRED WHEN DESIGNING. THAT’S WHAT I LOVE ABOUT MOTION DESIGN - THE ABILITY TO FEEL AND EXPRESS DESIGN THROUGH SOUND AND MOVEMENT. ” MICHAEL HAS DESIGNED AND ANIMATED MORE THAN 200 DVD MENU INTERFACES FOR THE AUSTRALIAN AND INTERNATIONAL DVD DISTRIBUTION MARKET FOR UNIVERSAL STUDIOS, VILLAGE ROADSHOW, ABC AND BBC. TITLES INCLUDE MILLON DOLLAR BABY, CHOCOLAT, LANTANA AND DIRTY DEEDS TO NAME JUST A FEW, WINNING MICHAEL SEVERAL AWARDS.

DVD INTERFACE INTRODUCTION DESIGN | MICHAEL STRELAN

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NINE FILM & TELEVISION DIRTY DEEDS DVD INTERFACE & ANIMATION DESIGN 2005 OASIS POST PRODUCTION - PRODUCER DAVID CHAMBERS

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DVD INTERFACE INTRODUCTION DESIGN | MICHAEL STRELAN

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ROAD SHOW ENTERTAINMENT MILLION DOLLAR BABY DVD INTERFACE & ANIMATION DESIGN 2005 OASIS POST PRODUCTION

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DVD INTERFACE INTRODUCTION DESIGN | MICHAEL STRELAN

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ROAD SHOW ENTERTAINMENT CHOCOLAT DVD INTERFACE & ANIMATION DESIGN 2004 OASIS POST PRODUCTION

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DVD INTERFACE INTRODUCTION DESIGN | MICHAEL STRELAN

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PALACE FILMS LANTANA DVD INTERFACE & ANIMATION DESIGN 2004 OASIS POST PRODUCTION - PRODUCER DAVID CHAMBERS

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DVD INTERFACE INTRODUCTION DESIGN | MICHAEL STRELAN

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ABC DVD TRIPLE J HOTTEST 100 VOLUME 11 DVD INTERFACE & ANIMATION DESIGN 2004 OASIS POST PRODUCTION

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DVD INTERFACE INTRODUCTION DESIGN | MICHAEL STRELAN

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UNIVERSAL STICKMEN DVD INTERFACE & ANIMATION DESIGN 2003 OASIS POST PRODUCTION - PRODUCER MICHAEL SNOW

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DVD INTERFACE INTRODUCTION DESIGN | MICHAEL STRELAN

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PALACE FILMS AUSTRALIAN RULES DVD INTERFACE & ANIMATION DESIGN 2005 OASIS POST PRODUCTION

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DVD INTERFACE INTRODUCTION DESIGN | MICHAEL STRELAN

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ABC DVD BANANAS IN PYJAMAS DVD INTERFACE & ANIMATION DESIGN 2004 OASIS POST PRODUCTION

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DVD INTERFACE INTRODUCTION DESIGN | MICHAEL STRELAN

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ABC DVD BOB THE BUILDER DVD INTERFACE & ANIMATION DESIGN 2004 OASIS POST PRODUCTION

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DVD INTERFACE INTRODUCTION DESIGN | MICHAEL STRELAN

03.

GET. LINK.

INTERACTIVE DESIGN INTERACTIVE DESIGN IMPROVES THE USABILITY AND EXPERIENCE OF THE OBJECT OR SYSTEM, BY FIRST RESEARCHING AND UNDERSTANDING CERTAIN USERS' NEEDS & THEN DESIGNING TO MEET & EXCEED THESE NEEDS. INTERACTIVE DESIGN INCLUDES WEB, DVD, CD-ROM, GAMES, AND TOUCH SCREEN KIOSKS. CREATING SIMPLE NAVIGATION MENUS USING COLOUR ALLOWS THE USER TO QUICKLY FIND INFORMATION, PLAY VIDEOS AND LISTEN TO SOUNDS.

INTERACTIVE INTRODUCTION DESIGN | MICHAEL STRELAN

OVERVIEW The Pennzoil速 World of Outlaws Welcome to The Greatest Show on Dirt - The Pennzoil速 World of Outlaws Series. The 2002 season marks a quarter century for the World of Outlaws has grown into both the most popular and most lucratlve form of dirt track motor sport ln the United States.

World of Outlaws Sprlnt Cars 2002 for the PlayStation 2 takes these cars off the track and on to your console.

Now you can experience the speed and excitement of the World of Outlaws for yourself.

RATIONALE Design and production of this flagship game included opening titles, interface design and video production.

A unique and realisic approch to the sport included player profile video cards, 3D navigation of interface design and a collection of history videos which can be unlocked.

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PLAY STATION 2 SPRINTCARS - WORLD OF OUTLAWS OPENING TITLE DESIGN 2002 RATBAG & INFOGRAM GAMES

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INTERACTIVE INTRODUCTION DESIGN | MICHAEL STRELAN

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PLAY STATION 2 SPRINTCARS -WORLD OF OUTLAWS OPENING TITLE DESIGN 2002 RATBAG | INFOGRAM

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INTERACTIVE INTRODUCTION DESIGN | MICHAEL STRELAN

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CLEMENGER MITSUBISHI 380 DVD INTERFACE & ANIMATION DESIGN 2004 OASIS POST PRODUCTION

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INTERACTIVE INTRODUCTION DESIGN | MICHAEL STRELAN

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COBHAM AUSTRALIA COASTWATCH AUSTRALIA CD-ROM INTERFACE & ANIMATION DESIGN 2004 DIRECT

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INTERACTIVE INTRODUCTION DESIGN | MICHAEL STRELAN

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LOREAL TECHNI.ART CD-ROM INTERFACE & ANIMATION DESIGN 2004 OASIS POST PRODUCTION

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INTERACTIVE INTRODUCTION DESIGN | MICHAEL STRELAN

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AUSTRALIAN WINE & BRANDY WINE AUSTRALIA CD-ROM INTERFACE & ANIMATION DESIGN 2004 DIRECT

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INTERACTIVE INTRODUCTION DESIGN | MICHAEL STRELAN

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SOUTH AUSTRALIAN FILM CORPORATION OCEANS TO OUTBACK DVD INTERFACE & ANIMATION DESIGN 2003 OASIS POST PRODUCTION

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INTERACTIVE INTRODUCTION DESIGN | MICHAEL STRELAN

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WESTRAC CAT THE LEDGEND KEEPS GOING DVD INTERFACE & ANIMATION DESIGN 2004 OASIS POST PRODUCTION

Covering a broad range of issues, including the environment and technology, SBS Future Focus explores what's in store for our world.

Look forward to 2057: the World in 50 Years, Google; Behind the Screen. Space Hackers plus Eco House Challenge and Is Your House Killing You‌ Lots of different programs under the Future Focus theme.

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INTERACTIVE INTRODUCTION DESIGN | MICHAEL STRELAN

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TELSTRA DOME TELSTRA DOME DVD INTERFACE & ANIMATION DESIGN 2004 OASIS POST PRODUCTION

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INTERACTIVE INTRODUCTION DESIGN | MICHAEL STRELAN

04.

HOT. LINK.

WEBSITE DESIGN A COLLECTION OF ELECTRONIC FILES THAT RESIDE ON A WEB SERVER/SERVERS AND PRESENT CONTENT AND INTERACTIVE FEATURES/INTERFACES TO THE END USER IN THE FORM OF WEB PAGES. SUCH ELEMENTS AS TEXT, BIT-MAPPED IMAGES (GIFS, JPEGS, PNGS), AND FORMS CAN BE PLACED ON THE PAGE USING HTML/XHTML/XML TAGS. DISPLAYING MORE COMPLEX MEDIA (E.G. VECTOR GRAPHICS, ANIMATIONS, VIDEOS, SOUNDS) REQUIRES PLUG-INS SUCH AS FLASH, QUICKTIME, JAVA RUN-TIME ENVIRONMENT, ETC.

WEBSITE INTRODUCTION DESIGN | MICHAEL STRELAN

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HARDY MILAZZO WWW.HARDYMILAZZO.COM WEBSITE DESIGN 2005 DIRECT

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WEBSITE INTRODUCTION DESIGN | MICHAEL STRELAN

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SBS WWW.SBS.COM.AU WEBSITE DESIGN 2007 DIRECT

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WEBSITE INTRODUCTION DESIGN | MICHAEL STRELAN

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TRACKS SYDNEY WWW.TRACKSPOST.COM.AU FLASH WEBSITE 2007 DIRECT

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WEBSITE INTRODUCTION DESIGN | MICHAEL STRELAN

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MECAIR WWW.MECAIR.COM.AU FLASH WEBSITE 2006 DIRECT

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WEBSITE INTRODUCTION DESIGN | MICHAEL STRELAN

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ANSELL ASIA PACIFIC WWW.ANSELLASIAPACIFIC.COM WEBSITE DESIGN 2004 OASIS POST PRODUCTION

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WEBSITE INTRODUCTION DESIGN | MICHAEL STRELAN

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SBS WWW.SBS.COM.AU WEBSITE DESIGN 2007 DIRECT

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WEBSITE INTRODUCTION DESIGN | MICHAEL STRELAN

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AMANDA LEE FALKENBERG WWW.AMANDALEEFALKENBERG.COM.AU FLASH DESIGN 2004 DIRECT

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WEBSITE INTRODUCTION DESIGN | MICHAEL STRELAN

05.

POP. DRINK.

ENTREPRENEUR A SIGN OF THINGS TO COME OXYGEN Studios has drawn on its web, print and DVD design skills to produce its new Dynamic Digital Signage product which has just been installed in Adelaide.

Creative director Michael Strelan combined elements of print and television advertising but also brought in animation and movement. The signs, which incorporate a flat-screen display, can be updated remotely, allowing advertisers to change campaigns without costly refits and tailor their advertising to the season.

BOOST DIGITAL SIGNAGE INTRODUCTION DESIGN | MICHAEL STRELAN

DIGITAL SIGNAGE DESIGN DYNAMIC DIGITAL SIGNAGE TAKES THE FORMAT OF TV ADVERTISING OUT OF THE HOME AND INTO THE PUBLIC ARENA, WITH THE SIGN DISPLAYING ANIMATED PICTURES, GRAPHICS AND MESSAGES. THESE CAN BE CHANGED INSTANTLY VIA A REMOTE DATABASE, FROM ANYWHERE IN THE WORLD. .

DIGITAL SIGNAGE INTRODUCTION DESIGN | MICHAEL STRELAN

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BOOST JUICE SWANSTON STREET DIGITAL SIGNAGE 2005 DIRECT

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DIGITAL SIGNAGE INTRODUCTION DESIGN | MICHAEL STRELAN

BOOST JUICE Hard work can really pay off. In other words, going the extra mile.

Piecing it all together is not always that easy, but when a plan finally comes together its definitely worth it.

In most cases it always comes out better than imagined and Boost Juice is a great example of one of my personal achievements.

My company at the time was commissioned to install its first digital sign into one of Boost Juice’s major stores in Swanston Steet in Melboure. I had been approached by Jff Allis, one of the owners, after he had read a newspaper editorial about how my company had just installed our first digital signage system for a high profile retailer in Adelaide and how we planned to take on new markets.

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DIGITAL SIGNAGE INTRODUCTION DESIGN | MICHAEL STRELAN

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TV WEEK 2006 LOGIE NOMINATIONS FLASH PRESENTATION 2006 DIRECT

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DIGITAL SIGNAGE INTRODUCTION DESIGN | MICHAEL STRELAN

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SOUTH AUSTRALIAN MUSEUM SWITCHED ON FLASH PRESENTATION 2005 KOJO PRODUCTIONS

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DIGITAL SIGNAGE INTRODUCTION DESIGN | MICHAEL STRELAN

06.

KA. CHINK.

BRAND DESIGN A BRAND IS A SYMBOLIC EMBODIMENT OF ALL THE INFORMATION CONNECTED TO THE PRODUCT AND SERVES TO CREATE ASSOCIATIONS AND EXPECTATIONS AROUND IT. A BRAND OFTEN INCLUDES A LOGO, FONTS, COLOR SCHEMES, SYMBOLS, AND SOUND, WHICH MAY BE DEVELOPED TO REPRESENT IMPLICIT VALUES, IDEAS, AND EVEN PERSONALITY. A BRAND IMAGE MAY BE DEVELOPED BY ATTRIBUTING A PERSONALITY TO OR ASSOCIATING AN IMAGE WITH A PRODUCT OR SERVICE, WHEREBY THE PERSONALITY OR IMAGE IS BRANDED INTO THE CONSCIOUSNESS OF CONSUMERS. A BRAND IS THEREFORE ONE OF THE MOST VALUABLE ELEMENTS IN AN ADVERTISING THEME. THE ART OF CREATING AND MAINTAINING A BRAND IS CALLED BRAND MANAGEMENT.

INTRODUCTION BRAND DESIGN | MICHAEL STRELAN

MICHAEL STRELAN GRAPHICS 1995 - SELF PROMOTION

SHANE REID PHOTOGRAPHY 1995 - SELF PROMOTION

BRIGHTON STEEL 1995 - STEEL FABRICATION

MCMAHON METALS 1995 - STEEL FABRICATION

ENVIROSEPTIC 1995 - WASE TREATMENT

OXYGEN STUDIOS 2000 - PRODUCT LABEL

CLUBLAND 2000 - NIGHTCLUB

DISCOVER 1900 DVD 2002 - PRODUCT LABEL

PARALLAX 2003 - CHILDREN’S TV SERIES

PICKME! 2003 - PRODUCT LABEL

STREETSMARTZ 2004 - CHILDREN’S TV SERIES

REM TUTION 2004 - CHILDREN’S TV SERIES

HAND MADE IN AUSTRALIA 2004 - PRODUCT LABEL

CARING CHOICE 2004 - IN-HOME AGED CARE

JURECKY DEIGN 2005 - FURNITURE DESIGN

B PLAN

速

MAKE YOUR MARK.

B-PLAN 2010 - MARKETING GROUP

SUNWEST SYSTEMS 1995 - IT COMPANY

TOUR DOWN UNDER 1996 - SPORTING EVENT

HEATHFIELD ESTATE 1975 - TOURISM LOCATION

POSTCARDS - TEXAS 1998 - TV PROGRAM

MEMORY BOX 2008 - CLOUD COMPUTER SERVER

NOODLES 4 2 20030 - RESTAURANT

LOOKS FISHY 20030 - PRODUCT LABEL

FIT FOR MARKET 20040 - MARKETING COMPANY

DITTERS FRUIT & NUTS 2004 - FOOD PRODUCT

MAKE YOUR MARK 2010 - MARKETING GROUP

JURECKY DESIGN 2005 - DESIGN LABEL

TEAM ANGEL 2006 - PRODUCT LABEL

SCARCE REAL ESTATE 2006 - REAL ESTATE COMPANY

THE WORLD GAME 2007 - TV PROGRAM

INTRODUCTION BRAND DESIGN | MICHAEL STRELAN

PMS SPOT - PRINT COLOURS PMS 158C

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SBS THE WORLD GAME BRAND DESIGN 2007 DIRECT

PMS 377C

BLACK

WHITE

70 PT RONALDO - THE WORLD GAME TITLE - CUSTOM DESIGNED

70

PT

26 PT BECKHAM - THE WORLD GAME SUB HEADING TITLE - CUSTOM DESIGNED

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PT

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FIT 4 MARKET MAKE YOUR MARK BRAND DESIGN 2010 DIRECT

FIT 4 MARKET MARKETING + COMMERCIALISATION

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INTRODUCTION BRAND DESIGN | MICHAEL STRELAN

JURECKY DESIGN The visual basis of Jurecky Design is the individual signature style of Jason Jureckya simplistic and contemporary reflection of his nature and style in design.

Divided into 3 main areas of expertise - furniture, interior and landscaping3 icons have been designed to promote the skills and services offered by the business.

Enhanced by colour, texture and movement, the icons symbolise the detail and understanding of materials and elements used in the design process.

The furniture icon to the right is a simple representation of a table; the line weight reflects the style of furniture.

The floating space of the table top shows how Jason's designs are versatile in function.

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JURECKY DESIGN JURECKY DESIGN BRAND DESIGN 2005 DIRECT

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INTRODUCTION BRAND DESIGN | MICHAEL STRELAN

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REM TUITION READING, ENGLISH, MATHS BRAND DESIGN 2004 FIT FOR MARKET

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INTRODUCTION BRAND DESIGN | MICHAEL STRELAN

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CARING CHOICE IN-HOME AGED CARE BRAND DESIGN 2004 DIRECT

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INTRODUCTION BRAND DESIGN | MICHAEL STRELAN

Marker Points on Ground

THE PYRMID IS HAS 4 SECTIONS REPRESENTING INDIVIDUAL SOFTWARE SOLUTIONS LISTED BELOW

Diagram Above:

Concept Development 1

CONSTRUCTION

The new logo represents planning and construction with a history and reflection on the past.

The ‘greek word’ and history of ancient egypt.

A modern design - a customed build typeface reflects the histort of ancient language - and has also been developed into

2

CIVIL ENGINEERING

contemporay icons to help identify each part of the software and services The Prymids were constructed using the sun’s shadow. Points were marked out in the ground opposite the sun ensuring every stage of construction was completley level. See diagram oposite.

3

PROJECT MANAGEMENT

Pharaoh is a title used in many modern discussions of the ancient Egyptian rulers of all periods.[1] The title originates in the term ‘’pr-aa’’ which means ‘’great house’’ and describes the royal palace. The title of Pharaoh started being used for the king during the New Kingdom, specifically during the middle of the eighteenth dynasty.[2] For simplification, however, there is a general

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MINING

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acceptance amongst modern writers to use the term to relate to all periods.

CHEOPS BRAND IDENTITY BRAND DESIGN 2010 DIRECT

BUILDING SOFTWARE SOLUTIONS

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INTRODUCTION BRAND DESIGN | MICHAEL STRELAN

07.

BLOT. INK.

PRINT DESIGN PRINT CULTURE EMBODIES ALL FORMS OF PRINTED TEXT AND OTHER PRINTED FORMS OF VISUAL COMMUNICATION. SYMBOLS, LOGOS AND PRINTED IMAGES ARE FORMS OF PRINTED MEDIA THAT DO NOT RELY ON TEXT. INCORPORATION OF PRINTED PICTURES IN MAGAZINES, NEWSPAPERS, AND BOOKS GAVE PRINTED MATERIAL A WIDER MASS APPEAL THROUGH THE EASE OF VISUAL COMMUNICATION.

INTRODUCTION PRINT DESIGN | MICHAEL STRELAN

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DWIGHT ADAMS TOO HOT TA TROT CD PACKAGING 2005 DIRECT

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INTRODUCTION PRINT DESIGN | MICHAEL STRELAN

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JURECKY DESIGN POSTCARDS SELF PROMOTION 2005 DIRECT

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INTRODUCTION PRINT DESIGN | MICHAEL STRELAN

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OXYGEN STUDIOS OCEAN SEAS GREETING CARD SERIES 2003 DIRECT

OCEAN SEAS the best dreams are caught with love in your heart, shared with someone special they will never part. ocean seas and summer breeze , all of these are things that please. from above dreams float in the air , from down below they are sacred and rare. a star in the sky has distance and space , but one in the sand has texture and grace MIRROR, MIRROR If in doubt and questions asked of something now, beyond or past, look within my silver frame and you will discover one true remain. the only answer I see that’s true is a warm reflection of my view..

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INTRODUCTION PRINT DESIGN | MICHAEL STRELAN

08.

HOT. PINK.

PRODUCT DESIGN PRODUCT DESIGN CAN BE DEFINED AS THE IDEA GENERATION, CONCEPT DEVELOPMENT, TESTING AND MANUFACTURING OR IMPLEMENTATION OF A PHYSICAL OBJECT OR SERVICE. IT COVERS MORE THAN THE DISCIPLINE NAME - INDUSTRIAL DESIGN. PRODUCT DESIGNERS COMBINE ART, SCIENCE AND COMMERCE TO CONCEPTULISE AND EVALUATE IDEAS, USING A SYSTEMATIC APPROACH TO MAKE THEM TANGIBLE THROUGH PRODUCTS.

PRODUCT INTRODUCTION DESIGN | MICHAEL STRELAN

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OXYGEN STUDIOS PICKME! CHILDREN’S ECO RANGE 2005 DIRECT

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PRODUCT DESIGN | MICHAEL STRELAN

THE IDEA Pickme! is a children's product range based on fun filled flower pots, sherbet sticks and greeting cards.

The original concept is based around the packaging design, which can be used when the product is consumed.

I developed this idea when I first moved to Sydney 10 years ago. I was looking for a mothers day gift for mum and really couldn't find anything suitable. A card was OK, but as mum is a florist I wanted something a little more significant. Ironically, flowers were out of the question.

So I came up with the idea of buying a card and a packet of seeds, which were tulips or something similar.

I posted the items, which were flat and didn't cost me any more than one postage stamp.

The idea simply evolved from this point. I then looked at now using seeds in the actual card stock, so when the consumer is finished with the card, you can dig a hole in the ground and put the card in and watch it grow.

All of the products in Pickme! range came from the idea of 2 gifts in one - a product that has more than one purpose.

“ I like always to combine product and packaging, so that the consumer can use one resource twice.�

The products are all hand made and assembled.

The flowers are digitally printed and laser-cut and the flowerpots are made from an existing mould.

Each product has been designed using current and available resources eliminating additional tooling.

PRODUCT INTRODUCTION DESIGN | MICHAEL STRELAN

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OXYGEN STUDIOS OXYGEN COVE FURNITURE + HOMEWARES 2000 DIRECT

Inspired by nature and the Australian coastline, these unique handmade pieces use recycled materials, including wooden packing pallets and elements found on the beach.

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PRODUCT INTRODUCTION DESIGN | MICHAEL STRELAN

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OXYGEN STUDIOS LOOKS FISHY GIFT - HOME WARES 2004 DIRECT

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PRODUCT INTRODUCTION DESIGN | MICHAEL STRELAN

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ANDREW ROGERS INDUSTRIAL DESIGN TECELEMIT GREASE PUMP 3D MODEL AND ANIMATION 2001 DIRECT

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PRODUCT INTRODUCTION DESIGN | MICHAEL STRELAN

09.

FOLD. CRINK.

PACKAGING DESIGN PACKAGING DESIGN IS THE SCIENCE, ART AND TECHNOLOGY OF ENCLOSING OR PROTECTING PRODUCTS FOR DISTRIBUTION, STORAGE, SALE, AND USE. PACKAGING IS HEAVILY INTEGRATED INTO OUR DAILY LIVES - WE SEE IT ALL AROUND US, ON EVERYDAY ITEMS. THE MAIN USE FOR PACKAGING IS PROTECTION OF THE GOODS INSIDE, BUT PACKAGING ALSO PROVIDES US WITH A RECOGNISABLE LOGO OR PACKAGING, WE INSTANTLY KNOW WHAT THE GOODS ARE INSIDE.

PACKAGING INTRODUCTION DESIGN | MICHAEL STRELAN

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BLACK & DECKER CAN OPENER PACKAGING DESIGN 1995 CONCEPT DESIGN

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PACKAGING DESIGN | MICHAEL STRELAN

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RAW SUGAR MAKE IT SWEET PACKAGING DESIGN 2005 DIRECT

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PACKAGING DESIGN | MICHAEL STRELAN

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DITTERS FRUIT & NUT PACKAGING DESIGN 2004 DIRECT

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PACKAGING DESIGN | MICHAEL STRELAN

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MURRAY VALLEY DAIRY CO. ECO RANGE PACKAGING DESIGN 2008 FIT 4 MARKET

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PRODUCT INTRODUCTION DESIGN | MICHAEL STRELAN

10.

I. THINK.

CONCEPT DESIGN A CONCEPT DESIGNER (ALSO KNOWN AS "VISUAL FUTURIST" OR "CONCEPT ARTIST" DESIGNS PRODUCTS THAT ARE NOT INTENDED FOR IMMEDIATE REALISATION. IN FACT, MOST OF THEM NEVER PRODUCED. EVERY NEW PRODUCT IDEA TAKES TIME AND ENERGY TO RESEARCH & DEVELOP. SOME NEVER SEE THE LIGHT OF DAY, DUE TO BUDGET OR MARKET RESTRAINTS.

CONCEPT INTRODUCTION DESIGN | MICHAEL STRELAN

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BOOMAZANG BOOMAZANG PACKAGING DESIGN 1995 CONCEPT DESIGN

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CONCEPT DESIGN | MICHAEL STRELAN

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CHANNEL 7 COOL THE GLOBE BRAND DESIGN CONCEPT 2005 DIRECT

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CONCEPT DESIGN | MICHAEL STRELAN

INSPIRATION THE SIMPLE, NATURAL ELEMENTS IN LIFE ARE MY SOURCE OF INSPIRATION. BEING SURROUNDED BY NATURE GIVES ME THE FREEDOM TO THINK AND CREATE NEW IDEAS. I ALSO SURROUND MYSELF WITH POSITIVE MESSAGES, POSITIVE PEOPLE AND A POSITIVE ENVIRONMENT.

“ Behind every great idea is a source of inspiration, a way to better communicate and solve a problem. ”

MICHAEL STRELAN

HISTORY 1995 Graduated from Douglas Mawson Institute - Ass. Dip. Graphic Design | Adv. 1995 Paintbox Designer - Channel 9, Adelaide 1998 Freelance Broadcast Designer - Sydney 1998 Andrew Rogers Industrial Design 1999 Ratbag Games - Playstation 2 2000 Started Oxygen Studios Design 2001 Developed and marketed Pick Me! range 2003 Created and produced first collection of furniture under Oxygen Cove brand 2005 Traveled to Hong Kong 2006 Freelance Broadcast Designer - Sydney 2007 Broadcast Designer - SBS Television, Sydney 2008 Traveled to San Francisco, LA and New York 2009 Started www.myeco.tv

“ Ideas are our future. As a designer it is important to explore beyond what we already know and choose to believe. ”

HISTORY | MICHAEL STRELAN

THIS PORTFOLIO HAS BEEN CREATED TO COMMUNICATE THE DIVERSITY OF MY DESIGN STYLE AND CREATIVITY. IT IS MORE THAN JUST A REFLECTIONOF MY CREATIVE EXPERIENCES; IT IS ALSO A PROJECTION OF MY CREATIVE FUTURE AND MY ARTISTIC VISION. I SEE MYSELF AS A SUSTAINABLE DESIGNER AND CREATOR. MY STYLE IS A CONTEMPORARY FUTURIST, IN THAT I AM CONCERNED AS MUCH WITH HUMANITY AND ENVIRONMENT AS I AM WITH THE FINAL DESIGN OUTCOME. THIS PORTFOLIO GIVES YOU AN IDEA OF ME AS AN ARTIST AND DESIGNER. www.michaelstrelan.com