SAY HELLO TO FUNNY. The new format of FOXFUNNY is based on the everyday humour of American comedy sitcoms and well-known TV characters produced in the 2000s. Programs include - Big Bang Theory, The Office (US Format), Modern Family, Parks & Recreation, 30 Rock, Scrubs, Two and a Half Men, My Name is Earl, How I Met Your Mother and Mike & Molly. The brand package is represented using the 3 main charatarisics of comedy - People, Place and Personality. People Feel good charaters and moments are at the heart of our all American signature sitcoms. We highlight the good times, the funny moments and expressions of the characters we all love and remember. We also have some fun with combining the faces and bodies onto everyday items in some unusual ways, including the sides of buildings, buses, road signs and even sardine cans! Place Connects our audience with the cities, towns and everyday environments of where the programs locations. New York City is the home of 30 Rock and How I Met Your Mother. Malibu and Sunset Cocktails for Two and a Half Men. Popcorn and Movies in Chicago with Mike & Molly, Trailer Parks in Virgina for My Name Is Earl. Close encounters with Moose in Indiana for Parks & Rec. and its all about Sunny California for Big Bang Theory, Modern Family and Scrubs Personality Is defined using expressive animations bring the brand to life! This incudes bouncing, flipping, spinning, falling and interating in fun and unexpected ways. Objects can turn upside down, loose traction, gravity - the possibilities are endless. This brand guide has been designed assist you bring FOXFUNNY to life!
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