SAY HELLO TO FUNNY. The new format of FOXFUNNY is based on the everyday humour of American comedy sitcoms and well-known TV characters produced in the 2000s. Programs include - Big Bang Theory, The Office (US Format), Modern Family, Parks & Recreation, 30 Rock, Scrubs, Two and a Half Men, My Name is Earl, How I Met Your Mother and Mike & Molly. The brand package is represented using the 3 main charatarisics of comedy - People, Place and Personality. People Feel good charaters and moments are at the heart of our all American signature sitcoms. We highlight the good times, the funny moments and expressions of the characters we all love and remember. We also have some fun with combining the faces and bodies onto everyday items in some unusual ways, including the sides of buildings, buses, road signs and even sardine cans! Place Connects our audience with the cities, towns and everyday environments of where the programs locations. New York City is the home of 30 Rock and How I Met Your Mother. Malibu and Sunset Cocktails for Two and a Half Men. Popcorn and Movies in Chicago with Mike & Molly, Trailer Parks in Virgina for My Name Is Earl. Close encounters with Moose in Indiana for Parks & Rec. and its all about Sunny California for Big Bang Theory, Modern Family and Scrubs Personality Is defined using expressive animations bring the brand to life! This incudes bouncing, flipping, spinning, falling and interating in fun and unexpected ways. Objects can turn upside down, loose traction, gravity - the possibilities are endless. This brand guide has been designed assist you bring FOXFUNNY to life!
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The FOXFUNNY brand is designed with a single logo which can be applied in a variety of application. Please refer to the seperate brand guidlelines document for more details on how the logo can be applied.
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HERO
BUDDY
BASE
GREY
YELLOW IS THE HERO COLOUR AND IS USED TO HIGHLIGHT OBJECTS AND TYPE.
BLACK IS THE STRONG CONNECTION AND IS USED FOR SIMPLE BACKGROUNDS TO MAKE LOGOS AND TYPE POP!
BLUE COMPLIMENTS AND IS USED AS A SUPPORT COLOUR TO YELLOW.
GREY IS A NEUTRAL TONE AND SHOULD BE USED AS A BASE TO GRADE VISION AND EMPHASISE THE KEY COLOURS.
WHITE IS USED TO HIGHLIGHT KEY INFORMATION.
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COLOUR PALLETE The FOXFUNNY brand colour palette consists of a primary, secondary and neutral base palette. See the values on the right for reference. The correct reproduction of the colour palette is imperative to the overall
Primary colour
Secondary colours
Bases
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Yellow
Blue
Black
Grey
White
Screen: – #FFD005 – R 255 G 208 B 5
Screen: – #02A7EB – R 2 G 167 B 235
Screen: – #000000 – R 0 G 0 B 0
Screen: – #727272 – R 114 G 114 B 114
Screen: – #FFFFFF – R 255 G 255 B 255
– Coated paper: – P antone 116 C – C 0 M 20 Y 100 K 0
– Coated paper: – Pantone 299C – C 70 M 20 Y 0 K 00
– Coated paper: – Black – C 0 M 100 Y 22 K 3
– Coated paper: – C ool Grey7 – C 56 M 48 Y 47 K 14
– Coated paper: – W hite – C 0 M 0 Y 0 K 0
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The following breakdown of colours should be strictly followed to achieve a consistent application across different media types.
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TYPOGRAPHY FOXFUNNY uses two typefaces across all design communications and print collateral. The use of the correct typeface is an important element in the visual aesthetic for FOXFUNNY. QUICKSAND is used for bodycopy / full frame supers and navigation elements. BEBAS NEUE is used for the main program logo titles.
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TYPOGRAPHY MAIN TYPEFACE - SET IN UPPERCASE
QUICKSAND BOLD PROGRAM TITLE FONT - SET IN UPPERCASE
E U E N S A BEB 10 DEGREE SLANT
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8PM/ TONIGHT
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8PM/ TONIGHT
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PACKSHOT TX INFORMATION
8PM/ TONIGHT
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PROGRAM TITLE FONT
& E MIK LLY MO 19
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PROGRAM TITLE FONT
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A SERIES OF PROGRAM HAVE ICONS HAVE BEEN DEVELOPED TO USE IN BACKROUND WALL PAPERS
2 AND A HALF MEN
MY NAME IS EARL
2 AND A HALF MEN
30 ROCK
THE OFFICE
MIKE&MOLLY
MODERN FAMILY
SCRUBS
BIG BANG THEORY
HOW I MET YOUR MOTHER
PARKS AND REC.
2 AND A HALF MEN
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PROGRAM TITLE FONT
THE
G N A B G I B ORY THE
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PROGRAM TITLE FONT
S K R PA REC & 25
THE LAUGHS ARE ON US!
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FULL FRAME SUPERS
THE LAUGHS ARE ON US!
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FULL FRAME SUPERS
SAY HELLO
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FULL FRAME SUPERS
TO
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BOUNCE & ROTATE
ALL NEW
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BOUNCE & ROTATE
FUN. FUNNY. FUN. 31
EXPRESSIONS
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EXPRESSIONS
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MIKE L&LY MO
8PM/ TONIGHT 34
8PM/ NEXT WED.
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LOWER THIRD STRAPS
MIKE L&LY MO
8PM/ NEXT SAT.
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LINE-UPS / SCROLL HORIZONTAL
NOW/
& E K I M LLY MO
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THE LAUGHS ARE ON US!
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7PM/ TONIGHT
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7PM/ TONIGHT
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7PM/ TONIGHT
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7PM/ TONIGHT
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7PM/ TONIGHT
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THANK YOU.
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