MISSION Matters
T H I S J O U R N A L B E LO N G S TO :
“IDEAS ARE DRIVEN BY A SINGLE IMPLUSE: TO BE MADE MANIFEST.” -ELIZABETH GILBERT, BIG MAGIC
Think of this journal as your thought partner and companion. A place to slow down, reflect, and explore with creative curiosity. It’s here to help you navigate tough questions, unlock new ideas, and ultimately move your mission forward with greater impact. Use this journal to clarify your vision, take an honest look at where you are, dream about what’s possible, and commit to the steps that will get you there. Grab a pen and let the pages guide you.
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DEFINE Your WHY is your foundation. When you define it with clarity, you create a vision that inspires your team, engages your donors, and strengthens your community.
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“PEOPLE DON’T BUY WHAT YOU DO; THEY BUY WHY YOU DO IT. AND WHAT YOU DO SIMPLY PROVES WHAT YOU BELIEVE.” -SIMON SINEK
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What's your organization's WHY?
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Clearly define your value & mission.
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What impact do you wish to have?
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DISCOVER Honest reflection reveals your strengths and challenges. By taking stock of what’s working and what’s not, you build a stronger path forward.
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“KNOWING YOURSELF IS THE BEGINNING OF ALL WISDOM.” -ARISTOTLE
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What problems have you solved?
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Where are you currently thriving (systems/teams/resources)?
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Where are you stuck?
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DREAM Imagination sparks innovation. Give yourself permission to think boldly, reimagine your mission, and explore new ways to create change.
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“I C AN TAP INTO AN UNLIMITED SOURCE OF CREATIVE ENERGY TO CONTRIBUTE INSPIRED IDEAS, OFFER WISDOM, RECEIVE ABUNDANCE, AND FEEL FREE. AND BEST OF ALL, I C AN HARNESS THIS POWER INTO A FORCE FOR GOOD IN THE WORLD.” -GABRIELLE BERNSTEIN
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How can you approach the vision/mission differently?
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Where can I invite Creativity?
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What does help look like?
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DO Ideas only matter when they move into action. Define clear steps, set timelines, and invite others to help you turn your vision into reality.
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“WHAT YOU DO MAKES A DIFFERENCE, AND YOU HAVE TO DECIDE WHAT KIND OF DIFFERENCE YOU WANT TO MAKE." -JANE GOODALL
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Make a list of things taking up brain space. Jot all those to-dos down in no particular order.
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Prioritize your to-dos. What are your first 3 action steps?
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Who will I invite to partner in accountability for both focus and deadlines?
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BIG PICTURE PLANNING Use this space to map out what’s next, set a few key milestones, and keep your mission moving forward one step at a time.
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2025
AT A G L A N C E
JAN UARY S M T W T 5
6
7
FEBRUARY F
S
1
2
3
4
8
0
10
11
S M T W T
MARCH F
S
S M T W T
F
S
2
3
4
5
7
8
9
10
11
12 13 14 15
1 2
3
4
5
6
7
8
10
11
12 13 14 15
12 13 14 15 16 17 18
9
1 9 2 0 2 1 2 2 2 3 24 2 5
16 17 18 19 20 21 22
26 27 28 29 30 31
23 24 25 26 27 28
1 6
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
APRIL
M AY
JUNE
S M T W T
F
S
S M T W T
F
S
S M T W T
F
S
1
2
3
4
5
1
2
3
1
2
3
4
5
6
7
8
9
10
11
12
4
5
8
9
10
8
9
10
11
12 13 14
13 14 15 16 17 18 19
11
12 13 14 15 16 17
6
7
6
7
15 16 17 18 19 20 21
2 0 2 1 2 2 2 3 24 2 5 2 6
18 19 20 21 22 23 24
22 23 24 25 26 27 28
27 28 29 30
25 26 27 28 29 30 31
29 30
J U LY
AUGUST
S M T W T
F
S
1
2
3
4
5
8
9
10
11
12
3
4
5
11
12 13 14 15 16
6
7
S M T W T
SEPTEMBER
6
7
F
S
1
2
8
9
S M T W T 7
F
S
1
2
3
4
5
5
9
9
10
11
12 13
13 14 15 16 17 18 19
10
2 0 2 1 2 2 2 3 24 2 5 2 6
17 18 19 20 21 22 23
14 15 16 17 18 19 20 21 22 23 24 25 26 27
27 28 29 30 31
24 25 26 27 28 29 30
28 29 30
31
O CTO B ER S M T W T
NOVEMBER F
S
1
2
3
4
8
9
10
11
2
3
4
5
12 13 14 15 16 17 18
9
10
11
12 13 14 15
5
6
7
S M T W T
S
S M T W T
1 6
7
8
7
F
S
1
2
3
4
5
6
9
9
10
11
12 13
14 15 16 17 18 19 20
1 9 2 0 2 1 2 2 2 3 24 2 5
16 17 18 19 20 21 22
21 22 23 24 25 26 27
26 27 28 29 30
23 24 25 26 27 28 29
28 29 30 31
30
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F
DECEMBER
2026 AT A G L A N C E
JAN UARY
FEBRUARY
MARCH
S M T W T
F
S
S M T W T
F
S
S M T W T
F
S
1
2
3
1
2
3
4
5
6
7
1
2
3
4
5
6
7
8
9
10
8
9
10
11
12 13 14
8
9
10
11
12 13 14
4
5
11
12 13 14 15 16 17
6
7
15 16 17 18 19 20 21
1 8 1 9 2 0 2 1 2 2 2 3 24
22 23 24 25 26 27 28
25 26 27 28 29 30 31
M AY F
S
JUNE
S M T W T
F
S
1
2
8
9
1
2
3
4
8
9
10
11
3
4
5
12 13 14 15 16 17 18
10
11
12 13 14 15 16
5
6
7
22 23 24 25 26 27 28 29 30 31
APRIL S M T W T
15 16 17 18 19 20 21
6
7
S M T W T 7
F
S
1
2
3
4
5
6
8
9
10
11
12 13
14 15 16 17 18 19 20
1 9 2 0 2 1 2 2 2 3 24 2 5
17 18 19 20 21 22 23
21 22 23 24 25 26 27
26 27 28 29 30
24 25 26 27 28 29 30
28 29 30
31
J U LY
AUGUST
S M T W T 5
6
7
F
S
1
2
3
4
8
9
10
11
S M T W T
F 7
S
S M T W T
F
1
1
2
3
4
5
8
9
10
11
12
8
6
7
S
2
3
4
5
12 13 14 15 16 17 18
9
10
11
12 13 14 15
13 14 15 16 17 18 19
1 9 2 0 2 1 2 2 2 3 24 2 5
16 17 18 19 20 21 22
20 21 22 23 24 25 26
23 24 25 26 27 28 29
27 28 29 30
26 27 28 29 30 31
6
SEPTEMBER
30 31
O CTO B ER
NOVEMBER
DECEMBER
S M T W T
F
S
S M T W T
F
S
S M T W T
F
S
1
2
3
1
2
3
4
5
6
7
1
2
3
4
5
8
9
10
8
9
10
11
12 13 14
8
9
10
11
12
4
5
11
12 13 14 15 16 17
6
7
6
7
15 16 17 18 19 20 21
13 14 15 16 17 18 19
1 8 1 9 2 0 2 1 2 2 2 3 24
22 23 24 25 26 27 28
20 21 22 23 24 25 26
25 26 27 28 29 30 31
29 30
27 28 29 30 31
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Q4 2025
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OCTOBER 2025
NOVEMBER 2025
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DECEMBER 2025
THINGS TO NOTE
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Q1 2026
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JANUARY 2026
FEBRUARY 2026
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MARCH 2026
THINGS TO NOTE
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Q2 2026
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APRIL 2026
MAY 2026
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JUNE 2026
THINGS TO NOTE
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Q3 2026
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JULY 2026
AUGUST 2026
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SEPTEMBER 2026
THINGS TO NOTE
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Q4 2026
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OCTOBER 2026
NOVEMBER 2026
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DECEMBER 2026
THINGS TO NOTE
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NOTES
I am brave.
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NOTES
I welcome new ideas.
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NOTES
Love is here.
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NOTES
I have all the time I need.
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NOTES
All is well.
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NOTES
There is more than enough.
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NOTES
The river flows.
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NOTES
Follow joy.
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NOTES
All things work in my favor.
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NOTES
I am enough.
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NOTES
I am brave.
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NOTES
I welcome new ideas.
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NOTES
Love is here.
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NOTES
I have all the time I need.
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NOTES
All is well.
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NOTES
There is more than enough.
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NOTES
The river flows.
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NOTES
Follow joy.
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NOTES
All things work in my favor.
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NOTES
I am enough.
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NOTES
All is well.
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NOTES
There is more than enough.
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NOTES
The river flows.
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NOTES
Follow joy.
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NOTES
All things work in my favor.
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NOTES
I am enough.
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ABOUT BIG MISSION
Your Mission Matters! While you are busy changing the world, we can help
you put your mission first, measure your impact, and engage participants, volunteers, and donors better. Board & Staff Workshops Strategy & Planning
Marketing, Communications & Development Support Executive & Staff Coaching
Let's make something BIG happen together. www.mybigmission.com
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RESOURCES
Looking for more tools and inspiration? Scan the QR code for bonus resources, practical tools, and fresh ideas to help you amplify your mission and put your ideas into action.
Need help bringing your dream to life? We’re here to help!
Join us at our next workshop, or reach out, and we’ll help design one just for you: info@mybigmission.com
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THANK YOU A heartfelt thank you to Taylor Nichols and Mica May for your generous contributions to this journal. Your creativity, insight, and support have helped bring this resource to life, making it a meaningful companion for nonprofit leaders and changemakers everywhere. To all the nonprofit leaders - thank you for making our communities better! May you always feel the love and support surrounding you, and know how deeply grateful so many are for the work you do each and every day. Keep dreaming big and bringing incredible things to life! ~Julie Shannan Chief Engagement Officer Big Mission
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