GMCVB - Advertising Opportunities 2025

2025 GREATER MIAMI & MIAMI BEACH

ADVERTISING OPPORTUNITIES

REACH MILLIONS of Qualified Leisure Visitors across Greater Miami & Miami Beach's Digital Channels

27M+ Visitors to Greater Miami & Miami Beach Every Year

12M+ Annual Website Visitors

This past year, the website drove 104,325 bookings, 291,553 room nights, and $85M in revenue.

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221K+ Miami Insider Email Subscribers

MiamiandMiamiBeach.com receives over 12M site visits each year from highly qualified audiences.

Ali Bibeau | GMCVB | 305.539.3076 | ali@gmcvb.com

VISITOR PROFILE MIAMIANDMIAMIBEACH.COM

GENDER

53.2% Female | 46.8% Male

AUDIENCES

63.7% Out-of-State 36.3% In-State

AGE 18-24

14.9%

25-34

24.6%

35-44

19%

45-54

19.8%

55-64

13.5%

65+

8.1%

*Data collected from January 1, 2022 - January 31, 2023

TOP SITE VISITOR MARKETS 1. New York 2. Atlanta 3. Chicago 4. Tampa 5. Orlando

Ali Bibeau | GMCVB | 305.539.3076 | ali@gmcvb.com

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ARTS & CULTURE PACKAGE OPTION 1:

KEY EVENT COVERAGE This program leverages key events in the destination that showcase the various experiences travelers can participate in while visiting Miami. The package offers a multi-channel mix of print, website and email with strong plan continuity of seven months of support.

TOTAL PACKAGE COST: $12K

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PROGRAM

TIMING

DISTRIBUTION

Arts & Culture Insider Magazine (Full Page - Print & Digital)

November

Local / National / International Distributed at trade shows/events/ visitor centers

Attractions & Museum Months Featured Website

March - May

Website

1 Dedicated Email Ad

Timing based on availability

Tri-county local and prospective traveler fly markets email list 199K+ subscribers

2 Email Ads in Consumer Insider Email

Timing based on availability

Tri-county local and prospective traveler fly markets email list 199K+ subscribers

Ali Bibeau | GMCVB | 305.539.3076 | ali@gmcvb.com

Arts & Culture Insider for Greater Miami and Miami Beach The mission is to deliver a targeted annual publication that highlights the diverse, multifaceted arts experiences that appeal to the cultural tourist. In keeping with the expectations of our audience, quality and substance are our main priority. With a minimum circulation of 7,000 and readership of 16,000 this issue will be translated into Chinese and distributed locally and internationally to attendees of recognized events such as: LOCAL/EVENT • Art Basel Miami Beach • Miami Book Fair • Art Deco Weekend • Coconut Grove Arts Festival • Jazz in the Gardens

• Art Wynwood • Superfine Art Fair • Miami Film Festival • Various Arts & Culture Institutions and Museums • 19 Visitor Centers throughout Miami-Dade County

TRAVEL TRADE SHOW / EVENTS • Art Basel, SUI • Art Basel, Hong Kong • Paris+ par Art Basel • IPW — International POW WOW, Los Angeles, CA • WTM — World Travel Market London, United Kingdom

• Vitrina Turística ANATO, Bogotá, Colombia • Ultra Luxury Summit, Scottsdale, Arizona • WTM Latin America, Sao Paulo, Brazil • GTM — Global Travel Marketplace • Various Travel & Adventure Shows, Domestic

Prior to submitting materials, a PDF of the ad MUST BE emailed to: tito@gmcvb.com for approval. High resolution PDF files are preferred. We also accept Illustrator or Photoshop files, all with a color proof for our printer to use as a guideline when printing the magazine. All images should be in CMYK format, at a resolution of 300 dpi. We do not accept files in RGB format.

175 Line Screen, Maximum Ink Density 310%. A ‘rich black’ color should be used to avoid a ‘washed out’ appearance whenever large fonts, graphics, boxes or backgrounds are to print as black. Any specified color should not exceed a total tone or tint value of 310%.

FULL PAGE Back Cover Inside Front/Back Cover Standard Placement

$1,500 $1,250 $1,000

SPREAD Center Spread

$1,750

PUBLICATION SIZE: 7.75” x 10” FULL PAGE Live Area: Inches: 7.00” x 9.25” Trim: Inches: 7.75” x 10.00” Bleed: Inches: 8.00” x 10.25” SPREAD Live Area: Inches: 14.75” x 9.25” Trim: Inches: 15.5” x 10.00” Bleed: Inches: 15.75” x 10.25” Ali Bibeau | GMCVB | 305.539.3076 | ali@gmcvb.com

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LGBTQ+ PACKAGE OPTION 2:

TARGETED PROGRAM This program reaches the general market and LGBTQ+ Affluent travelers, while providing content-specific Miami information appealing to each audience segment.

TOTAL PACKAGE IMPRESSIONS: 1,967,953 TOTAL PACKAGE COST: $8.5K

PROGRAM

TIMING

DISTRIBUTION

Visitors Guide (Full Page - Print & Digital)

March

Local / National / International Visitor Centers and sales staff at trade shows

The Pink Palm LGBTQ+ (Full Page - Print & Digital)

February

Local / National / International LGBTQ+ Tourism & Marketing Director at trade shows & Events

LGBTQ+ Insider Newsletter

Timing based on availability

1 social post on LGBTQ+ channels (65K+)

Timing based on availability

Basic Native Website Ads

Timing based on availability

Facebook, X, Instagram

Volume 9

The LGBTQ+ Travel Insider for Greater Miami & Miami Beach

OFFICIAL VISITORS GUIDE MiamiandMiamiBeach.com

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Ali Bibeau | GMCVB | 305.539.3076 | ali@gmcvb.com

The Pink Palm — The LGBTQ+ Travel Insider for Greater Miami and Miami Beach.

The mission is to deliver a targeted lifestyle annual publication that speaks to the interests and hobbies of a niche audience.

In keeping with the standards of our audience, quality and substance are our main priority. With a minimum circulation of 7,000 and readership of 16,000 Volume 10 will be introduced in Spanish and Portugues. The publication will distributed locally, as well as to attendees of recognized events such as: LOCAL/EVENT • International LGBTQ+ Cross-Market Media Trip

• Arsht Center’s ComuniTea Dance

• International LGBTQ+ Travel Industry Fam Trips

• Celebrate ORGULLO Festival

• 19 Visitor Centers throughout Miami-Dade County

• Gay8 Festival

• LE Miami

• Miami Beach Pride Festival

• South Beach Wine & Food Festival

• Select Boutique & Lifestyle Hotels

TRAVEL TRADE SHOW / EVENT • Brazilian LGBT Travel Forum, São Paulo, Brazil

• IPW — International POW WOW, Chicago, IL

• Festuris, Gramado, Brazil

• ITB, Berlin, Germany

• FITUR, Madrid, Spain

• NGLCC International Business Leadeship Conference

• GNetwork360 Buenos Aires, Argentina

• PROUD Experiences, Baha Mar, The Bahamas

• IGLTA Convention, Palm Springs, CA

• Travel Bulletin LGBT+ Showcase, Bristol, England

Prior to submitting materials, a PDF of the ad MUST BE emailed to: dan@gmcvb.com for approval. High resolution PDF files are preferred. We also accept Illustrator or Photoshop files, all with a color proof for our printer to use as a guideline when printing the magazine. All images should be in CMYK format, at a resolution of 300 dpi. We do not accept files in RGB format. 175 Line Screen, Maximum Ink Density 310%. A ‘rich black’ color should be used to avoid a ‘washed out’ appearance whenever large fonts, graphics, boxes or backgrounds are to print as black. Any specified color should not exceed a total tone or tint value of 310%.

FULL PAGE Back Cover Inside Front/Back Cover Standard Placement

$1,500 $1,250 $1,000

SPREAD Center Spread

$1,750

PUBLICATION SIZE: 7.75” x 10” FULL PAGE Live Area: Inches: 7.00” x 9.25” Trim: Inches: 7.75” x 10.00” Bleed: Inches: 8.00” x 10.25” SPREAD Live Area: Inches: 14.75” x 9.25” Trim: Inches: 15.5” x 10.00” Bleed: Inches: 15.75” x 10.25” Ali Bibeau | GMCVB | 305.539.3076 | ali@gmcvb.com

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FEATURED SEARCH LISTING

FEATURED SEARCH LISTING Reach an audience that is looking to convert with the Featured Listing program.

Come up first to your business.

Reach an audience thatiniswebsite looking searches to convert relevant with the Featured Listing program. Come up first in website searches relevant to your business.

LANDING PAGE

NET RATE

HOTEL LANDING PAGE AND SEARCH RESULTS EVENT LANDING PAGE AND SEARCH RESULTS THINGS TO DO LANDING PAGE AND SEARCH RESULTS

$750 FOR 3 MONTHS

SEARCH

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Andy Roberts (He/Him) | Miles Partnership | 914.342.2429 | andy.roberts@milespartnership.com

Ali Bibeau | GMCVB | 305.539.3076 | ali@gmcvb.com

PACKAGE OPTION 3:

MEETINGS & CONVENTIONS - B2B This program focuses on reaching meeting planners to promote the unique experiences that they can have when meeting in Greater Miami & Miami Beach.

TOTAL PACKAGE IMPRESSIONS: 59,721 TOTAL PACKAGE COST: $1.5K NOTE: PRICE REFLECTS ONE (1) QUARTER WEBSITE BANNERS + ONE (1) ENEWSLETTER DROP

PROGRAM

TIMING

DISTRIBUTION

Display Banner Website Ad

Quarterly (3-month min.)

300x250 display banner on Meeting & Convention specific website pages

Email Ad in Meeting Planner Email

Quarterly, based on availability

Meeting Planner subscriber list - 8K+ subscribers

Sports Venue Guide (Full Page - Digital)

TBD

TBD

Ali Bibeau | GMCVB | 305.539.3076 | ali@gmcvb.com

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NATIVE AD PACKAGE MIAMIANDMIAMIBEACH.COM

Native ads are creatively designed to match the look and feel of the website.

This means that your ads look more like content integrated on pages of the site.

You provide the photo and copy and we will take care of the rest! Both the Premium and Basic Native ad units are included and sold together as a package.

PURCHASE A-LA-CARTE

$2.2K PER 100K IMPRESSIONS

PREMIUM NATIVE AD

Larger, bold design and displays higher on the page.

BASIC NATIVE AD

Native design that displays in the top two-thirds of the page.

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Ali Bibeau | GMCVB Ali | 305.539.3076 Bibeau | GMCVB | ali@gmcvb.com | 305.539.3076 | ali@gmcvb.com

INSIDER EMAIL GREATER MIAMI & MIAMI BEACH

The Miami Insider consumer email is sent to 172,000+ prospective and local visitors every month, highlighting what's hot in the Greater Miami & Miami Beach area. It includes featured hotels, events, attractions, nightlife, shopping, special deals and much more!

PROGRAM

SPOTS/ YEAR

RATE

PRIMARY SPONSOR

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$1,500

FEATURED HOTEL/ ATTRACTION

12

$1,000

INTERESTED IN REACHING PROSPECTIVE VISITORS WITH A DEDICATED 100% SHARE-OF-VOICE SPONSORED EMAIL? Ask for more information about an Miami Insider Dedicated Email focused solely on your business, destination or event, plus all clicks drive to your website! Email sent to GMCVB's qualified subscriber database in a branded template featuring a single message, allowing you to tailor your approach.

Four placements available annually.

Ali Bibeau | GMCVB | 305.539.3076 | ali@gmcvb.com

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DISPLAY BANNERS MIAMIANDMIAMIBEACH.COM Partners provide banner ads that display above the Footer on pages throughout the website.

PURCHASE A-LA-CARTE

728 X 90 BANNER AD

IMPRESSIONS

CPM

NET RATE

50,000

$14

$700

150,000

$12

$1,800

250,000

$10

$2,500

500,000

$8

$4,000

300 X 250 BANNER AD

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Ali Bibeau | GMCVB | 305.539.3076 | ali@gmcvb.com

BECOME A GMCVB PARTNER • Enhanced GMCVB business listing.

• Provide visitor and meeting planner special offers and events.

• B2B Referrals.

• Inclusion in relevant media relations and industry newsletters.

• Opportunity to join GMVCB on sales missions, trade shows and press events.

• Invitations to GMCVB networking events, GMCVB Annual Expo opportunities and workshops.

• Visitor Center Exposure.

• Access to GMCVB online Convention Calendar.

• Access to GMCVB digital image library and market research data.

• Receive Monthly Partnership e-Newsletter with opportunity for monthly inclusion.

• Free Miami Begins with Me Customer Service Training Program available for staff.

• Opportunity to take advantage of co-op online and print advertising programs.

• Access to complete GMCVB partner database, including email addresses.

Partnership dues vary by business category. Contact us to learn more!

Ali Bibeau | GMCVB | 305.539.3076 | ali@gmcvb.com

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For more information or to lock in partnership and advertising opportunities with the GMCVB, please contact:

ALI BIBEAU

Greater Miami Convention & Visitors Bureau 305.539.3076 ali@gmcvb.com