New Partner Welcome Guide
Elevate Your Partnership Experience
WELCOME TO THE GMCVB FAMILY!
We are excited to have you as a new partner!
We have put together this partner resource toolkit for you to have one place to find details on your various partner benefits.
One of the most important things you can do is be sure your information is accurate and detailed on our website by accessing the Partner Extranet using the credentials you should have received already. (Let us know if you need help with extranet login anytime.)
The extranet is where you can enhance your online profile with a photo gallery and videos, add special offers and events, access the partner contact list and much more. Please review all of the information included and just let us know how we can be of assistance at any time.
We hope to see you at one of our upcoming networking events to start to get your connections growing right away. We believe that being a partner is like having a gym membership. You will get much more out of it if you participate in our programs and attend our many events when possible.
We look forward to seeing you soon!
GMCVB PARTNER EXTRANET HOW-TO GUIDE
Keeping your listings accurate on our website is crucial. The extranet serves as the central hub for this task. We host regular training sessions every week, alongside a comprehensive video library containing short, informative videos. These resources cover everything from updating listings and adding images to including deals and events. Ensure all your amenities and contact details are current. This ensures accurate guest referrals and enhances our service quality. Don’t miss the chance to optimize your listings and boost your visibility. Dive into the extranet today to keep your information fresh and relevant.
The partner directory and convention calendar are also available via the extranet, under the “Reports” tab.
After you receive a welcome email with log-in information, visit www.GMCVBExtranet.com and log in. Since you are logging in for the first time, you’ll be prompted to change your password.
GMCVB STAFF DIRECTORY
While your account manager is your liaison to your GMCVB partnership benefits, here is the GMCVB Staff Directory at a glance. You can work with your account manager to schedule a meet and greet at our office or help connect you with any of our staff.
360-DEGREE VIDEO CAPTURE PROGRAM
The GMCVB offers the opportunity for partners with a space that is open to the public, such as hotels, restaurants, attractions, venues and museums, to schedule a 360-degree video capture session at no cost. The footage captured will live on your listing on our website.
To schedule your 360-degree capture, click here: www.threshold360.com/schedule
PROUD GMCVB PARTNER LOGO
As a GMCVB Partner, you may add this logo to your business card or website.
DEALS
Get more visibility for your company by adding special offers to the Deals section of our website. Offers can be added anytime via the GMCVB Partner Extranet.
DEALS PROGRAMMING INFORMATION
As a valued partner of the Greater Miami Convention & Visitors Bureau, you have the opportunity to showcase your business and attract visitors and locals through our Deals Program. This initiative allows you to submit exclusive deals and promotions year-round, gaining visibility on our official website and benefiting from our continuous advertising campaigns.
KEY BENEFITS
INCREASED EXPOSURE
• Your deals will be prominently featured on our official website, reaching a wide audience of potential customers for your business.
• Capitalize on our ongoing, year-round media campaign, which includes targeted advertising strategies across various platforms, including print, digital, outdoor (billboards), public relations and social media.
TARGETED PROMOTION
• Tailor your promotions to specific seasons, events or target demographics, ensuring maximum relevance and impact.
BRAND VISIBILITY
• Enhance your brand visibility through association with our organization, a trusted source for travel information.
CUSTOMIZED MARKETING SUPPORT
• Benefit from our marketing expertise and assistance in optimizing your deals for maximum appeal.
LOCAL PROGRAMS
As part of our Deals Program, we also offer four local programs that take a thematic focus on the best the destination has to offer by highlighting monthly deals and events that appeal to locals and tourists alike. Partners can participate in these initiatives targeting tri-county, drive-market and even national audiences. Submit your deals according to the guidelines per program and enjoy a host of benefits, including increased visibility through advertising, digital marketing and public relations.
YEAR-ROUND DEALS | JANUARY - DECEMBER
ALL PARTNER TYPES: Hotels, entertainment, museums, attractions, dining, nightlife, professional & visitor services, shopping/retail, transportation & more
ASK: Deals at any time during the year
EXPLORE MIAMI
APRIL - MAY
PARTNERS: Attractions, museums, art galleries, outdoor recreational facilities such as watersports, boating, rowing & more
ASK: Deals/events during the program duration
MIAMI SPA MONTHS
JULY - AUGUST
PARTNERS: Qualified hotel, medical and day spas
ASK: Special treatments offered at a specific price point during the program duration
MIAMI-DADE FARMERS MONTH
NOVEMBER
PARTNERS: Farms, Community Supported Agriculture (CSA), plant nurseries
ASK: Deals/events during the program duration
MIAMI SPICE RESTAURANT MONTHS
AUGUST - SEPTEMBER
PARTNERS: Qualified restaurants
ASK: Special prix-fixe brunch/lunch/dinner menus offered at a specific price point during the program duration
FREE FLIER DISTRIBUTION AT VISITOR CENTERS
GMCVB Partners can distribute 4” x 9” fliers at area Visitor Centers at no cost. Fliers must be provided by partners and shipped directly to our distribution partners at CTM Media.
To participate, send 1,500-3,000 4”x9” fliers to:
Certified Travel Media c/o Public Storage 250 SW 136 Avenue Davie, FL 33325
Attn: Cameron Briche | Regional Sales Director| cbriche@ctmmedia.com | (954) 446-8585
Receiving Hours: Monday - Friday • 8:30 a.m. - 3:30 p.m.
Please call 954-446-8585 at least 24 hours prior to delivery.
SOCIAL MEDIA FEATURE GUIDELINES FOR PARTNERS
Thank you for joining us in promoting Greater Miami & Miami Beach as a premier destination for leisure and meetings. Social media plays a vital role in keeping the destination top-of-mind for visitors and meeting planners – as such, we have a dedicated team to manage social media at the GMCVB.
Through the GMCVB’s Marketing Communications team, storytelling about Miami’s unique assets is prioritized across our channels. Partners can showcase their offerings and be featured across the GMCVB’s social media platforms.
Here’s how you can collaborate with us:
Option 1: Our team visits your establishment to develop unique content and reels.
Option 2: Send us b-roll, photos and content for us to utilize on our platforms. Content can be shared in many ways, such as stories, reels or static posts. Choosing how we share the content will depend on several factors, such as the type of content available and our internal social media calendar.
OPTION 1
Consider the GMCVB’s social channels for breaking news and exciting developments. Give us the breaking news, and the GMCVB will visit the establishment to develop reels and images for social media at no cost to partners. To qualify, send your pitch to SocialMedia@GMCVB.com and tell us about your storytelling idea. A few things we are looking for include:
• New openings that visitors would be interested in
• Special events
• Behind-the-scenes access
• Unique scenic views
• Exclusive interviews with chefs, celebrities and VIPs
The social media team will consider posting assets (b-roll, photos, videos and content) sent to the GMCVB by partners for social amplification. Email your visual assets and pitch to SocialMedia@GMCVB.com for consideration. We tend to focus on partners who are showcasing a new hotel, restaurant or attraction (things to do in Miami). Now, let’s ensure it meets our guidelines:
• Quality Content: Please ensure that any content shared with us meets high-quality standards in terms of imagery, captions and overall presentation. Images should be clear, well-lit and showcase the unique aspects of your establishment or attraction. Photographs should be shot either in a vertical or horizontal format. Video specifically should be shot in a vertical format for us to possibly use as a reel.
• Authenticity: We value authenticity and genuine experiences. Please refrain from using overly promotional language or misleading information in your content. Highlight the unique aspects of your establishment that make it a must-visit destination for travelers.
• Tagging and Mentioning: When featuring your establishment, we will tag your official social media accounts (if applicable) to provide proper credit and enable our followers to easily find you. We encourage you to reciprocate by tagging @VisitMiami and using relevant hashtags when sharing content related to Miami on your own social media channels.
• Timeliness: Please submit content in a timely manner (a month to two-weeks notice) to ensure that we can plan and schedule posts accordingly. Consider seasonal trends and events in Greater Miami & Miami Beach when submitting content, as this can enhance engagement and relevance.
• Engagement: Engage with our posts featuring your establishment by responding to comments and interacting with our followers. This helps create a sense of community and encourages further engagement.
• Compliance: Ensure that all content shared complies with applicable laws and regulations, including copyright and intellectual property rights. Respect the privacy of your guests and obtain necessary permissions before sharing any user-generated content.
• Collaboration: We value open communication and collaboration. If you have any specific requests or ideas for collaboration, please don’t hesitate to reach out to us. We’re here to support you in showcasing the best of Greater Miami & Miami Beach.
• Consent: By submitting content to be featured on our social media channels, partners consent to the GMCVB reposting, sharing and distributing said content across our platforms.
Thank you for partnering with us. We look forward to featuring you on our social media channels.
The use of assets and pitches from partners on the Visit Miami channels will be contingent on the approval of the GMCVB.
ENGAGEMENT GUIDELINES
SOCIAL MEDIA CHANNELS AND HANDLES
Corporate X
@GreaterMiamiCVB
Corporate LinkedIn
Greater Miami Convention & Visitors Bureau
Corporate Instagram greatermiamicvb
ENGAGEMENT INSTRUCTIONS
Follow all channels.
Like, comment, and share posts regularly to boost visibility and engagement. (For Instagram, utilize the story feature.)
Retweet or share valuable content related to tourism, events, and attractions in Greater Miami and Miami Beach.
Repost organization/partner news on LinkedIn.
Use relevant hashtags to reach a wider audience and increase discoverability.
Tag relevant accounts.
Consumer Handles
Instagram, Facebook, YouTube, X
POPULAR HASHTAGS
#GMCVB
#MiamiandMiamiBeach
#Travel
#Tourism
#MBCC (Miami Beach Convention Center)
#MiamiTemptations
#MiamiProud (LGBTQ+)
#VisitMiamiLGBTQ
#ArtofBlackMiami
#BroughtToYouByTourism
#BTYBT
#FindYourMiami (Consumer channels)
GMCVB DIGITAL IMAGE LIBRARY
The GMCVB offers access to our Digital Image Library of destination photos and videos. These images can be used for non-paid placements and promotional purposes. It’s quick and simple and also features a search option. (Note: The log-in for the Digital Image Library is different than your GMCVB Extranet log-in and must be set up separately.)
Here is the link to the GMCVB Digital Image Library, along with instructions: www.GMCVBDigitalLibrary.com
• When you register, you will need to include this personalized log-in code — REP04-13 — at the top, to ensure that your request goes through the proper channels.
• Once you receive an email that your account has been approved, you can log in and submit orders to download videos and/or images.
• Please keep in mind that the b-roll footage and images are copyrighted and are to be used STRICTLY for editorial purposes. The images/footage are NOT FOR COMMERCIAL USE. If the stipulations mentioned above are disregarded, the GMCVB removes itself from any liabilities resulting from the commercial use of these assets.
• All footage/images used must include the following credit line: “Provided by the Greater Miami Convention & Visitors Bureau.”
STAFF TRAINING
The Miami Begins with Me program offers complimentary destination and customer service training courses, offered online as well as hosted in person. We encourage all GMCVB partners and our community members to take the Miami Begins with Me training to show your Miami pride.
Learn more and register for the online course here: www.MiamiBeginsWithMe.com
Invitations to upcoming in-person trainings are sent via email to partners on a regular basis.
