Breakout SESSIONS

Leisure Travel Industry What’s Happening With Leisure Travel

The Leisure Travel Sales Team will provide updates and trends, listen to ideas and share opportunities for international, domestic and cruise travelers gracing the shores of Greater Miami & Miami Beach.

Fisher Island

Session to be offered three times

Content + Digital Marketing

Discovering the Power of Greater Miami & Miami Beach’s Brand Pillars

Join the team for a marketing workshop as we explore the brand pillars that make Miami special. We will explore the essence of our identity as an outdoor oasis, cultural capital, heritage hub, health and wellness destination, and a thriving location for meetings and conventions. Collaborate and brainstorm with us to uncover the true potential of our brand pillars and how they can be leveraged to tell compelling stories and attract more visitors.

Biscayne Island

Session to be offered three times

Sports, Film + Entertainment

Exploring Opportunities Through Miami’s Major Sporting Events and Film Projects

Miami has long established itself as a premier destination for major sporting events and film projects. We will delve into the thrilling world of Miami’s sports and entertainment scene with updates on major events, such as the 2026 FIFA World Cup,TM as well as a glimpse of what could be a game-changing initiative for the film industry in Miami-Dade County.

Fisher Island

Session to be offered three times

Communications + Media Relations

Unleashing the Power of Earned Media: How Digital Creators, Travel Journalists and Local Partners Grow the Miami Brand

Join the GMCVB’s Marketing Communications team for an insightful panel discussion featuring a prominent digital creator and a seasoned travel journalist as they delve into the fascinating world of earned media and its profound impact on the growth of a destination brand. This thought-provoking session will explore the strategies, challenges and immense potential of leveraging earned media to elevate the reputation and allure of travel destinations. Our esteemed panelists will bring their unique perspectives and experiences to the forefront, shedding light on the symbiotic relationship between digital creators, travel journalists and the destinations they showcase. They will explore the ways in which earned media – coverage obtained through editorial merit rather than paid advertising – can capture audiences, build trust and establish a lasting connection between travelers and destinations.

Hibiscus Island

Session to be offered three times