Promotional Branding

Excitingly designed

An umbrella offers a huge variety of refinement possibilities. On the following four pages we show you the different printing methods and their areas of application.

Screen printing

The technique of choice and a proven track record. Up to eight fresh colours may be used for logos, slogans, funny texts or images. The best possible quality and a long lifespan are always at the forefront.

Dual printing

In order to ensure strong brightness and colours true to the original when using coloured fabric, either dual printing is required or a white undercoat is applied underneath the colour. The opacity of the applied colour is then increased considerably.

Printing colour, white: This requires a dual printing process that is calculated like two-colour printing. Preliminary costs for film, set up and screen costs are only charged once per logo.

Coloured printing: In this case, we work with a white undercoat. It is slightly smaller than the coloured motif to ensure that no white is visible. Costs are incurred for the additional print colour and the corresponding pre-printing costs.

Pricing tip: A colour print on white umbrellas is cheaper, because a white undercoat is not required. The white undercoat is also not needed on all covers in the colours silver, gold and black because they have good coverage even without the white undercoat.

Enjoy the rain

White single print

Enjoy the rain

Enjoy the rain

White dual print

Enjoy the rain

Colormagic®

An exceptional way to turn dreary grey, rainy days into a happy event is with Colormagic® printing. As soon as the surface gets wet, the white Colormagic® print becomes transparent and the underlying colour becomes visible.

Colormagic®

Screen printing without Colormagic® overprint

Colormagic®

Screen printing with Colormagic® overprint when dry

Colormagic®

Screen printing with Colormagic® overprint when wet

Transfer printing

This means that photo-realistic motifs or motifs with very fine screens and gradations can be perfectly implemented with transfer printing.

With this technique, the motif is printed onto a carrier film first and transferred onto the cover by means of heat. Neon or metallic colours can be used here on request.

Laser stickers Doming

They consist of two layers (wood or plastic), the upper layer of which is removed by the laser so that the motif is represented by the lower layer of a different colour. Simple, flexible and cost-effective. Very good adhesion properties. Also ideal for individual personalisation. 3D effect in vivid colours for a particularly demanding, photo-realistic result. High-quality finished surface, extremely durable.

Laser engraving

Discreet and elegant for exclusive demands. Extremely sharp contours and delicate representation of the tiniest details.

EVA laser engraving

Particularly vivid three-dimensional effect and pleasant to hold. Appropriate umbrellas with soft handles suitable for laser engraving are indicated accordingly.

Due to the high-quality polyethylene material, screen printing with up to four colours is possible on our AC regular umbrella FARE®Pure (art. 7112), the AC golf umbrella FARE®-Pure (art. 2333) and the new AC regular umbrella FARE®-View (art. 1119). Please note that the Pure models can be finished with a maximum of two or, on request, four panels. In this case, there must always be an unprinted panel between two printed panels.

Variable filling

With the mini umbrella FARE®-Fillit (art. 5052) your options are only limited by your ideas and the size of the handle! Whether you fill it with small products, a voucher, or have a sweet thank you, we’d be delighted to help!

Customised audio logo

Alongside sight, hearing is the sense that takes in the most information. You can take advantage of this opportunity for experience-focused communication with the new AC midsize umbrella FARE®-Sound (art. 7799). It is delivered by default with an excerpt from the classic “Singin’ in the Rain”, however, a jingle, audio logo or sound icon can be used that plays every time the umbrella is opened.