November 2019 What's New

NOVEMBER 2019

PRODUCT SHOWCASE SUPPLEMENT

S W NE

West Point Rack’s customer first philosophy pays off

by Mary Glindinning

Fourteen years ago, Terry Sroka and Reva Bily “decided to leave the large corporate world of decisions by committee, meeting after meeting and burdensome policies,” they said. The two founded West Point Rack, a Nebraska company that sells exclusively to material handling dealers. “West Point Rack is a smaller company with a highly dedicated staff. This allows us to ‘turn on a dime,’ respond quickly and to innovate whenever the opportunity presents itself,” said Sroka, chief executive officer. “I don’t want to be one of the biggest rack companies out there, just one of the better ones. Our primary goal is to support our dealers, satisfy their customers, earn trust and be the ‘Vendor of Choice’ for rack products and racking systems.”

Company president Bily said if an end-user calls, they refer them to a dealer. “There is nothing wrong with selling direct to the end user, but you don’t do both,” Sroka said. “Draw the ‘line’ and stay on one side or the other. In order to build a good relationship with a dealer and to have him trust you, it is necessary that he really believes that you will not go around him and make the sale direct. Dealers are independent businesses that spend time and money to build up a customer base and the last thing they want to see is a manufacturer go around them and sell to one of their prospects who is shopping price.”

Bily grew up on a farm and worked in a packing house and electrical sales before she joined the material handling industry. Customer service is the core of what she does, and the key to growth, she said.

Customers want prices and delivery quickly. She tries to get back to a customer with a standard quote in 15 minutes, she said.

The relationship with dealers is built on competitive prices, service and standing behind the product, Sroka said. “If product issues do arise, we address those issues immediately with the goal of creating satisfaction for both our dealer and their customer,” he said.

The company sells cantilever racks in light, intermediate, heavy and extra heavy duty configurations, structural pallet racks in galvanized or painted steel and portable stacking racks made to order.

“I always look for things when we do specials,” Sroka said. “Does it have any potential of becoming a standard product? That is how we developed a lot of our standard products.” Specialty products made by West Point Rack include bar cradle trucks, drum racks and handcarts.

West Point Rack has recently added new products to its line of racks. Included is a new line of reel racks, ranging in height from eight to 12 feet.

Vertical racks, which will hold material from 21 inches to 12 feet, feature six-inch deep arms with three shelves made of 14-guage steel. U-Racks, which come with an orange paint finish, can be stacked up to four units high to save space.

“The future looks very positive for West Point Rack,” Sroka said. “Our product base is expanding as is our market penetration. We will continue with the business model and plan that has taken us to this point and will continue to move us forward.”

Reprinted from the September 2012 issue of Material Handling Wholesaler, updated 2019

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November 2019

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West Point Rack “We don’t just promise…we deliver!”

• Quotes in 2 hours on most requests • Delivery in 2-3 weeks on most orders

For Excellent Service Contact

Reva Bily

Cantilever Racks • Structural Pallet Racks Portable Stacking Racks Specialty Transport & Storage Products West Point Rack is one of the fastest growing companies in the industry. Our customers recognize quality products, dependability of service and competitive pricing.

• Quality • Dependability • Satisfaction

Our Primary Goal is to support our dealers, satisfy their customers, earn trust and be the “Vendor of Choice” for rack products and racking systems.

We offer a full line of light duty, intermediate duty, heavy and extra heavy duty cantilever racks. We provide multiple configurations of a wide variety of stacking racks. Our structural pallet racks can be configured for a wide range of applications.

West Point Rack h as the products that generates solutions for your storage needs.

We also offer specialty products such as bar cradle trucks, drum racks, hand carts and other specialty transport and storage products. Give us a call at 866.245.3630. We may have what you need. Look forward to hearing from you.

Cantilever

Portable Stacking

Material Handling Wholesaler—Still the one the industry TRUSTS

Structural Pallet

13591 Chandler St. • Omaha, NE 68138 866-245-3630 • Fax 866-245-3631 reva@westpointrack.com www.westpointrack.com

November 2019 |

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Label Holders Don’t Cost—They Pay They Pay You in Time Saved— Over and Over Insertable

Plastic

Label

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Magnetic Holders and Erasable They You Time They Pay PayCard You in in Time Saved— Saved— Magnetic offer a quick and easy Over Over Over and andTags Over

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fessional labels well in advance or on an “as needed” basis at virtually no expense, in house.

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product prices.

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Backing Options Complete the Decision-Making Process Look for a time tested Self-Adhesive backing the most permanent Backing Options Complete the Backingfor Options Complete theand lowest cost application.

Keep in mind Decision-Making Decision-Making Process Process

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Find them in most National Industrial Supply Catalogs andLabel at over 2000 Where Holders?

Where Do Do We We Buy Buy Label Holders? material dealers Industrial NationFind in Find them themhandling in most most National National Industrial wide. further information, contact Supply and 2000 SupplyForCatalogs Catalogs and at at over over 2000 Aigner Holder Corp.Nationwide. material handling dealers materialLabel handling dealers Nationwide.

For For further further information, information,contact contactAigner Aigner .

Label Holder Corp .

Label Holder Corp Aigner Label Holder Corp.

218 MacArthur Ave. New Windsor, NY Toll-free: (800) 242-3919 Web: www.aignerlabelholder.com

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KEEP IT ORGANIZED LABEL HOLDERS FOR...

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S U T VISI AT BOOTH #7947 Aigner Label Holder Corp.

Material Handling Wholesaler—Still the one the industry TRUSTS

1.800.242.3919

www.aignerlabelholder.com November 2019 |

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Material Handling Wholesaler—Still the one the industry TRUSTS

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THE INDUSTRY’S FIRST NON-MARKING ANTI-STATIC TIRE NEW

SOLIDEAL PON 775 NMAS BY CAMSO

Find out more at camso.co/PON775NMAS

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November 2019

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Improve Productivity of Order Picking Lifts with a PalletPal Order Picker Load Leveling Attachment ®

The PalletPal® Order Picker Load Leveler attaches to any standard order picking lift to make the job of order picking or stock replenishing faster, safer and easier.

Order picking on the ground or order picking up in a high bay both involve lots of wasteful and often dangerous motions. The PalletPal Order Picker minimizes many of these motions, and when picking above the ground, the integrated turntable further enhances the worker’s stability and balance.

Built on the proven design of PalletPal Level Loaders, the PalletPal Order Picker uses a calibrated spring mechanism to automatically adjust the height of a load as boxes are added or removed. Keeping the top layer at a comfortable, convenient working height allows employees to load items with no bending, stretching or awkward posture. A built-in turntable allows operators to spin the load so they never have to reach across the pallet.

The PalletPal Order Picker’s universal design fits on all brands of order pickers. It mounts quickly and easily with no tools.

• Works with all standard order picker lifts • Automatic spring leveling • Integrated turntable platform • No power required • Attaches in seconds - no tools needed • Works with loads from 400 - 2000 lbs.

• Non-skid platform

Southworth Products Corp P.O. Box 1380, Portland, ME 04104-1380 (800) 743-1000 • salesinfo@SouthworthProducts.com

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Material Handling Wholesaler—Still the one the industry TRUSTS

making work faster, safer, and easier since 1890

9/17/18 11:32 AM

November 2019 |

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COMPANY PROFILE: TRI-BORO STORAGE PRODUCTS Tri-Boro: THE SOURCE Tri-Boro is the only company in the USA to offer universally compatible pallet rack and warehouse shelving products from one source.

Tri-Boro began manufacturing its own pallet rack in 2012. The addition of the pallet rack manufacturing venture has brought considerable opportunity to the company by adding a wider assortment of warehouse solutions to an already diverse family of products under the Tri-Boro name. Tri-Boro offers the added value and logistical advantage of single source integration for all your warehousing and storage needs.

Tri-Boro’s pallet rack

integrates strength features such as single-rib columns, return bends on frame members and onepiece tube seamed step beams with an interchangeable design that is compatible with most “teardrop” style pallets racks.

All Tri-Boro’s storage rack components have a durable, scratch-resistant, high gloss powder-coat finish, which is ideal for food, industrial and corrosive applications. Tri-Boro also offers popular sizes through a Quick-Ship program.

Other Products manufactured by Tri-Boro Rivet-Rak™ steel shelving offers both ease of assembly and unobstructed access. It is available in the widest range of sizes in the industry, and unlimited combinations that can satisfy a variety of requirements.

Performance features include: wide span capability, boltless & clipless construction, quick assembly, rivets that lock into keyholes for added stability, powder coated components, standard heights to 16 feet and custom configurations.

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November 2019

Tri-Boro’s newest product offering is PERF DECK steel shelving, for use with Tri-Boro’s pallet rack or Tri-Boro Rivet-Rak™. Perf Deck has open space to facilitate air and sprinkler water flow. A great alternative to wire deck, Perf Deck provides a totally flat and smooth storage surface. Product slides on and off easily without hanging up. Perf Deck drops into the step on pallet rack beams. There is also a version that is specially designed for use with Rivet-Rak™.

A choice of finishes and opening styles is available.

In addition, Tri-Boro manufactures: steel shelving in a variety of sizes and capacities, Sturdi-Frame™ shelving, service carts, shelf trucks, work benches, bin & drawer storage units, specialty rack, slotted angle and shop desks.

Company History Tri-Boro Storage Products is a woman-owned company, operated by the same family since its inception. For over 40 years, Tri-Boro has been manufacturing an extensive line of warehouse shelving and storage products.

Tri-Boro is dedicated to providing companies with innovative solutions and equipment for all their storage requirements.

Nelson Cantillo is the Vice President of Sales and Marketing at Tri-Boro. He joined the company in early 2011 to help establish the new division “Tri-Boro Rack and Storage Products” (pallet rack manufacturing), along with John DeMaio, President.

Tri-Boro was established in Brooklyn, NY in 1971.

In 2010, Tri-Boro expanded operations to a new facility in Farmville, VA where all its pallet rack is manufactured, along with other product lines. In 2016, the Brooklyn location was moved into a much larger facility in Ridgewood, NY. All of Tri-Boro’s products are proudly made in the USA.

800.633.3070

triboroshelving.com Visit us online at www.MHWmag.com

O P T I M I Z E

S

P

A

C

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PALLET RACK INTERCHANGEABLE PRODUCT DESIGN POWDER COAT FINISH 100% USA MADE QUICK SHIP

INDUSTRIAL STEEL SHELVING SPECIALTY RACKS WORK BENCHES SHOP DESKS SERVICE CARTS RIVET-RAK™ NEW - PERF DECK

Perf Deck is designed for use with Tri-Boro brand pallet rack or Rivet-Rak™.

Please consult the factory to check compatability if you intend to use it with another rack brand.

TRI-BORO THE SOURCE

800.633.3070 TRIBOROSHELVING.COM

Material Handling Wholesaler—Still the one the industry TRUSTS

November 2019 |

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Standard Parts.

Winco.

Handles, hinges, levers, handwheels, knobs or clamping devices – these components are used in many different industries, on equipment and machines.

Components, many of which come from JW Winco, a leading manufacturer / distributor of inch and metric standard parts, offered in plastic, steel, stainless steel, cast iron and aluminum to support each industry’s specific requirements.

JW Winco’s focus is on the customer and is a one stop source with more than 60,000 available SKUs. If there is a standard part that you cannot find in the extensive product range, JW Winco is able to modify standard parts in its in-house machining facility.

JW Winco also offers bar code, UPC code labeling and kit packaging to meet customers special labeling and packaging requirements. The entire range of standard parts is available online and can also be downloaded in all common 2D and 3D CAD formats. JW Winco, ISO 9001:2015 certified, is located in New Berlin, Wisconsin, with sales locations in Canada and Mexico.

Explore our full product line online or contact us with your application requirements.

J.W. Winco, Inc. Phone 800-877-8351 Fax 800-472-0670 Email sales@jwwinco.com

www.jwwinco.com 12 |

November 2019

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Anti Vibration / Isolation Mounts ■ ■ ■ ■

Absorb kinetic energy on impact Prevent damaging shock and rebound Used as bumpers, leveling feet, or sound dampers Available in inch and metric sizes

Hygienic Design ■ ■ ■ ■

Suitable for use in hygienically sensitive areas Quick and easy cleaning No dead space due to functional seals Certified according to 3-A SSI and EHEDG

Ball Lock Pins ■

■ ■ ■

Used for quick assembly, connecting and locking of various jig and fixture systems Enhanced double-sided shear strength Improved handling through ergonomic operating elements Inch and metric pin diameters

Material Handling Wholesaler—Still the one the industry TRUSTS

November 2019 |

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LIUGONG FORKLIFTS

Every company wants to maximize profit and minimize risk.

LiuGong Forklifts have the performance you demand and the features you need.

Modern Ergonomic Durable Well supported

Our industry best 3 year / 6,000 hour comprehensive warranty, technical support and local parts depot near Houston, Texas, minimizes your risk of down time and maximizes your profit.

Contact LiuGong North America (Houston, Texas) to learn more. >>> www.liugongna.com >>> info@liugongna.com Š 2019 LiuGong Construction Machinery N. A., LLC

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November 2019

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LIUGONG FORKLIFTS LiuGong North America has released a new line of forklifts designed specifically for the U.S and Canadian markets. The new 3-Series 2020-35G/H forklifts come standard with premium features and increased capabilities that make them among the most durable, ergonomic and modern lift truck systems available in North America.

The LiuGong 3-Series is an all new, clean-sheet design built specifically to meet the expectations of the North American market. It represents the benchmark of all new LiuGong forklift models to come, featuring our new design philosopy and “LiuGong DNA” going forward.

Standard 3-Series features include a full-suspension seat, a rearview mirror, a swingout dropdown LPG tank bracket, backup alarm, rear grab handle with horn button, operator password login and a full LED light package of front floods, rear combination lights and turn signals.

The LiuGong 3-Series forklifts feature a three-fluid cooling system optimized for temperatures up to 113 degrees F. The system cools engine, transmission and hydraulic fluids – a unique feature for a forklift in the 4,000- to 7,000-pound-capacity class.

LiuGong has achieved 70 percent parts commonality across the forklift range by mounting the steer axle to the counterweight instead of the frame. This design shares the same chassis between the different capacity models in the

Material Handling Wholesaler—Still the one the industry TRUSTS

Modern Ergonomic Durable Well supported

family while changing only the mast, tires and counterweights. Higher parts commonality reduces the number of parts needed, saving money and boosting productivity through increased uptime.

Ken Biediger, President of LiuGong North America Forklift Division, said customers will notice right away the 3-series 2020-35G/H models are in a class of their own. “The 3-Series forklifts are a premium, full-featured product offering exceptional value. Many features that other manufacturers charge hundreds if not thousands of dollars for as add-ons come standard on our new LiuGong models.”

More information about the LiuGong North America 3-Series forklifts can be found online at www.liugongna.com or by contacting a local LiuGong dealer.

to learn more. www.liugongna.com | info@liugongna.com Phone: 281-579-8882

November 2019 |

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Multiple Solutions...

Single Source

Lift Tables

Stackers

High Travel Lifts

Tilters / Upenders

High Capacity Lifts

Pallet Positioners

Dock Lifts

Never before have materials handling dealers had access to such a broad line of quality equipment from a single manufacturer.

Whether your customers need standard products or custom solutions, Presto ECOA Lifts is the place to turn.

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EnginEErEd rack rEpair & protEction

Shorter Lead-time.

Greater Capacity. Better Service.

We have grown from 22,000 sq. ft. to more than 70,000 sq. ft. on 12 acres. Our new Missouri manufacturing facility with our state-of-the-art equipment and powder coat paint line allows us to expand capacity by 4 times.

Repair and protect all types of pallet rack.

All Styles, All Punches, All Dimensions‌ Mac Rak has your repair and protection solution!

Best Distributor Support Service in the industry!

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Engineered

Rack Repair & Protection

Solutions

REPAIR ANd PROTECT ALL TYPES OF PALLET RACK. All Styles, All Punches, All dimensions, All Colors Mac Rak has your repair and protection solution!

Mac Rak Inc. Repair Kits are engineered to the highest standards.

Mac Rak Inc. produces the highest quality, highest future impact protection products available.

Best Impact Warranty In The Industry LIFETIME IMPACT WARRANTY ON OUR THREE MOST POPULAR LINES

LIMITED

LIMITED

LIFETIME

LIFETIME

IMPACT

IMPACT

ELITE SERIES

ADVANTAGE SERIES

LIMITED

LIFETIME IMPACT

BULLDOG SERIES

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815-723-7400 info@macrak.com

20 |

November 2019

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