2024 Sponsorship | Mahogany Homeowners Association

2024

EVENT SPONSORSHIP "COMMUNITY SERVING COMMUNITY" 29 Masters Park SE, Calgary T3M 2C1 sponsorship@mahoganyhoa.com

ABOUT US Branded “Calgary’s Premier Lake Community”, Mahogany has been the recipient of Calgary’s, Alberta’s, and Canada’s Community of the Year awards.

Our community hosts a 63-acre freshwater lake (Calgary's largest), 21acres of private parks and beachfront, as well as 265-acres of open spaces, playgrounds, and wetlands. The Mahogany Beach Club boasts a 24,000 square foot facility, complete with a full Banquet Hall, catering kitchen and balcony, four additional rental venues, and a full-size gymnasium; perfect for events and programming. This community was truly designed for residents who wish to live an active, social, and fulfilling lifestyle.

The Mahogany Homeowners Association is a non-profit organization established by Hopewell Residential for the residents of Mahogany to give them exceptional and everlasting value. This is achieved through programming, special events, community and facility maintenance, and of course, access to our wonderful amenities!

OUR VISION Community Serving Community.

OUR MISSION Enhancing community so people can live better.

OUR VALUES Respect, Accountability, Integrity, Diversity, Resilience, and Creativity.

COMMUNITY Despite having over 5,800 households and 18,000+ residents, the community of Mahogany is very much in its early stages of development. Once completed, our community is estimated to have around 10,800 households and over 30,000 residents; a population comparable to the city of Okotoks in its current state.

GROWTH The predominant sense you get from the people who call Mahogany home is that they are here to put their roots down. There is an incredible interest and investment in creating a closely-knit and strong community for generations to come.

Although the COVID-19 pandemic impacted our operations and capacity to run events and programming, it also gave us the opportunity to take a step back and re-evaluate. Since restrictions were lifted, we have seen rapid growth in engagement from residents, evidenced through increased attendance in programming and at our events. We are quickly on our way to exceeding pre-pandemic levels of community involvement. It is clear that the Beach Club is the heartbeat of Mahogany.

STATS AND DEMOGRAPHICS 18,000 population and growing

83% of residents are homeowners

$135,800 median household income

63% of households have children

Median age of population is 31.2 years

5,900 households and growing. 54% built out.

SIGNATURE SEVEN Mahogany’s Major Events attract large crowds, require large budgets, and many hours of dedicated volunteer work to plan and execute. These events are amazing opportunities for businesses to connect with their neighbours and establish goodwill within the community by partnering with the MHOA. We depend on the support of our generous sponsors to make these events a success year in and year out!

WINTERFEST FEBRUARY 3, 2024. ESTIMATED 1000 ATTENDEES. This event brings the best of what Winter has to offer. Ice carving, family fun winter games and activities, hot chocolate, hot dogs, and s’mores by the fire! The Mahogany Beach Club supports The Servants Anonymous Foundation through their annual Polar Dip to help raise awareness for the prevention of human trafficking. 2023's event attracted upwards of 80 participants taking the plunge into the icy waters of Mahogany lake, raising over $107,000 dollars for charity!

SPRING FLING THING MAY 3-4, 2024. ESTIMATED 1000 ATTENDEES. This is a two-day event. Things kick off on the Friday evening with an Art & Wine Festival which entails an art exhibit & sale complete with wine, light charcuterie and live music. Book an evening out with some friends, or make it a date night with fellow residents of the community. Saturday is fun for the whole family with the continuation of the Art Exhibit & Sale and multiple activities happening at the Beach Club. Through our Lakeside Lingo segments, learn about gardening, landscaping, and so much more... all Spring related!

CANADA DAY JULY 1, 2024. ESTIMATED 4000 ATTENDEES. Canada Day marks the real kick-off to Summer at Mahogany Beach Club. We start the morning off with a free pancake breakfast for the Mahogany residents complete with live music performances, entertainment, and activities for the whole family. Come discover what makes Canada and Mahogany a great place to live, work, and play!

SIGNATURE SEVEN BEACH BLASTER JULY 20, 2024. ESTIMATED 3000 ATTENDEES. Held every year at the beautiful Mahogany Beach Club, Beach Blaster is our flagship summer event that shows off the recreational strengths of our community. Multiple activities fill the day with BBQs, a beach volleyball tournament, a sand castle-making competition, human orb balls, and so much more!

MOVIE IN THE PARK AUGUST 17, 2024. ESTIMATED 1200 ATTENDEES. The Mahogany Homeowners Association brings you a jumbo screen to watch movies at Mahogany Beach Club, right on the beach! We start this event at 12:00 noon and run into the later part of the evening with 3 movies to enjoy for the whole family. Spread out a blanket or grab your camping chair and enjoy some of the snacks we will have available during the feature films!

HALLOWEEN HOWL OCTOBER 26, 2024. ESTIMATED 1000 ATTENDEES. A fun filled, outdoor afternoon for little (and big!) Ghouls and Goblins of Mahogany. The outdoor space is transformed into a Spooktacular backdrop for activities such as Trick or Treating, crafts, hot chocolate, s’mores, games and so much more. Magic shows in the Banquet Hall and Dia de los Muertos! In the Outdoor Rink rounds out the day!

PARADE OF LIGHTS / TREE OF HOPE DECEMBER 7, 2024. ESTIMATED 5000 ATTENDEES. This is a great opportunity for residents, local businesses & groups to come together and spread some holiday cheer in our community! Streets are closed off for a number of community sponsored floats, special guests and Santa closing out the Parade. Following the parade, all are invited to join us at the Beach Club for the lighting of the Tree of Hope, a collaboration between Mahogany HOA and the Calgary Food Bank. Coloured bulbs can be purchased for the Tree of Hope with proceeds, cash and food donations all going towards the Charitable organization. Hot Chocolate, musical entertainment and Christmas caroling complete this event.

SIGNATURE SEVEN SPONSORSHIP LEVELS AND PRICING Gold $5000

Silver $3500

Bronze $2000

Support <$2000

Per Event

$1500

$1000

$700

$500

<$350

100% Cash or Cash / Gift in Kind

50/50

60/40

75/25

100% cash

100% cash

Event Banner*

X

X

X

X

X

Sponsor “Thank You” Signage

X

X

X

X

Event Tent*

X

X

X

4 Events

Pedastal/A-frame Signage*

X

X

Event Title Sponsor (1)

X

X

Special Value Add (1) 2

X

Recognition on MHOA social media accounts (one pre-, one post-event).

X

X

X

X

No Logo

"What's Up Mahogany?”

Post-Event Thank You1

X

X

X

X

No Logo

Name and Logo on MHOA Website Event Pages with Redirect

X

X

Name Only

"What's Up Mahogany?" Event Advertisement with Logo and Redirect* 1

X

X

"What's Up Mahogany?" Ad*1

X

Beach Club TV Ad (1 per month)*

X

Media and Communications

Event Specific

Diamond $9000

3

Sponsor supplied.

"What's Up Mahogany?" is a bi-monthly newsletter that reaches over 11,000 unique emails each time it is sent.

Open to discussion. Could be giving an opening address at an event, one free room rental, exclusivity, ex. "[Your Company's Name] is the exclusive food and beverage sponsor of Beach Blaster 2023".

3 Gold sponsors have the opportunity to be a Signature Seven event title sponsor for an additional $2000. * 1 2

SINGLE EVENTS Aside from our Signature Seven line up, the MHOA also hosts other events throughout the year.

These events are typically smaller when compared to Signature Seven events, but still attract a considerable amount of attendees and have high community engagement. For example, 2022's inaugural Mahogany Culture Fest drew a crowd of over 1000 people from all over Southeast Calgary!

MAHOGANY WINTER CLASSIC FEBRUARY 2-3, 2024. ESTIMATED 500 ATTENDEES. Back and better than ever! If you play hockey, this is an opportunity you cannot afford to pass on.

The newly branded Mahogany Winter Classic, formerly known as the Annual 3on3 Hockey Tournament, is looking to shake up the local hockey scene with a weekend of action-packed competition. Teams will be competing for pride, glory, bragging rights... and not to mention a prize package courtesy of our sponsors.

MAHOGANY CULTURE FEST SEPTEMBER 13-14, 2024. ESTIMATED 1000 ATTENDEES. The Mahogany Culture Fest is a celebration of our community's diversity! Our 2023 event featured Indigenous dancing, aerial acrobats, Mexican mariachi music and dancers, and more. In addition to the performances, a number of food, drink, and artisan vendors joined us to make this a robust and valuable experience for our guests. If you are looking to make a cultural impact, then this is the event for you!

GRAND SOUTH CHRISTMAS MARKET NOVEMBER 16, 2024. ESTIMATED 3000 ATTENDEES. The Grand South Christmas Market is held throughout multiple community locations in the South of Calgary, including Mahogany, Mackenzie Towne, Cranston, New Brighton, and Auburn Bay. Mahogany Beach Club is one of the locations with over 75+ vendors on-site. Find something special for everyone on your shopping list, and connect with small, local businesses to support the community. What makes this even better is the market passport. Have your passport stamped at the different markets taking place that day and be entered to win a cool Christmas prize. Last year's Christmas stocking prize was valued at over $2000 dollars!

SINGLE EVENT SPONSORSHIP LEVELS AND PRICING Gold $900

Silver $625

Bronze $400

Support <$400

100% cash or cash / gift in kind

50/50

60/40

75/25

100% cash

100% cash

Event Banner*

X

X

X

X

X

Sponsor “Thank You” Signage

X

X

X

X

Event Tent*

X

X

X

Pedastal/A-frame Signage*

X

X

Event Title Sponsor (1)

X

X

Special Value Add (1)

X

Recognition on MHOA social media accounts (one pre-, one post-event) 2

X

X

X

X

No Logo

"What's Up Mahogany?"

Post-Event Thank You 1

X

X

X

X

No Logo

Logo on MHOA Website Event Pages with Redirect

X

X

Name Only

"What's Up Mahogany?" Event Advertisement with Logo and Redirect*1

X

X

"What's Up Mahogany?" Ad* 1

X

Beach Club TV Ad (1 per month)*

X

Media and Communications

Event Specific

Diamond $1600

3

Sponsor supplied.

"What's Up Mahogany?" is a bi-monthly newsletter that reaches over 11,000 unique emails each time it is sent.

Open to discussion. Could be giving an opening address at an event, one free room rental, exclusivity, ex. "[Your Company's Name] is the exclusive food and beverage sponsor of the 2023 Mahogany Winter Classic".

3 Gold sponsors have the opportunity to be a Signature Seven event title sponsor for an additional $500. * 1 2

THANK

YOU

"COMMUNITY SERVING COMMUNITY" 29 Masters Park SE, Calgary T3M 2C1 sponsorship@mahoganyhoa.com