Biloxi Manufactured Housing Expo

OOrganizers for the Biloxi Manufactured Housing Expo, held at the IP Casino Resort Spa March 28 - 30, have developed a slate of seminars presented by some of the industry’s most successful professionals for the gulf-side gathering this spring.

Manufacturers attending the event as booth exhibitors and sponsors include Cappaert, Cavo,

Champion, Clayton, Deer Valley, Franklin, Kabco, and

Sunshine. Some manufacturer representatives also will participate in a moderated Manufacturers Panel.

Other professionals from across the country attending the event come from all corners of the industry including finance, retail, community operation, supply, and services. Attendees looking to book an extra day or two in Biloxi could find time to stroll the boardwalk, do some fishing, tour aboard the Betsy Ann, take a look at the Mardi Gras Museum, and certainly find a seat in some of the gulf coast’s most enticing seafood spots.

The Biloxi Manufactured Housing Expo will kick off with a Monday golf tournament and opening night Welcome Reception at the IP Casino Resort.

A few select sponsorship opportunities remain, and event organizers continue to register attendees for the four-day trade show. Contact the Biloxi Manufactured Housing Expo for inquiries at info@biloxihomeshow.com.

Retailer Seminars Tuesday, March 29, 2022 9:00 - 9:50 a.m. Virtual Selling - Competing for Buyers in a Digital World

Having a good location, visible signage and furnished lot models are no longer enough to attract today’s buyers. Retailers MUST learn to leverage new technologies to attract buyers and sell homes. What are those technologies, and how can every retailer employ them? This session explains it all. · Discover how prospects shopping habits have changed due to technology and the pandemic. · See demonstrated creative and effective use of technology – and how to use it. · Learn why your website and social media is the launching point for every sale you make. 10:00 - 10:50 a.m. MH Advantage™, CHOICEHome™: How Today’s MH is Changing the Industry

Fannie Mae and Freddie Mac are making a big investment by creating exciting financing programs for manufactured homes. What are the MH Advantage and CHOICEHome programs? What do they mean for the MH industry… and why should you be paying attention? · Understand what makes a home eligible for MH

Advantage or CHOICEHome. · Find out how the programs can increase the scope of your business. · Determine how and when to use MH Advantage and CHOICEHome to close more sales.

10:00 - 10:30 a.m. Sales Management 3.0: You Can’t Manage Sales Like It’s Sales Like It’s 1980

Closing more sales is the objective of every company. But without effective leadership in place, sales will

not happen to the degree they could and should. Sales Management describes effective, efficient, and measurable actions that must take place to achieve optimum sales results. This interactive workshop will focus on the skills necessary for good sales managers to become great sales leaders. · Examine the skills exhibited by all great sales managers – and how to cultivate them. · Learn what to measure and manage, and how to turn data into dollars. · Discover the 10 most effective management actions and how to turn your sales team into a sales juggernaut.

Manufactured Home Community Seminars Wednesday, March 30, 2022 9:00 - 9:50 a.m. Connecting with the Next Generation of Community Residents - They’re Not Just for Seniors Anymore

The pandemic and ‘work from home’ phenomenon have prompted a mass exodus from the cities, putting the spotlight on MH homes and communities for a whole new segment of residents. This ‘new generation’ has different needs and priorities than their predecessors. Are you prepared to connect with, attract and satisfy them? See the data and see for yourself in this enlightening presentation. · Review new data as to where and how your next residents are shopping for their home. · Learn the top features that new tenants are looking for. · Discover the best ways to connect with and close your community's future residents.

10:00 - 10:50 a.m. From Rent Collector to Sales Superstar - The Enhanced Role of Community Managers

Your property managers wear several different hats. Does the “sales hat” fit them? Selling, that is, filling your empty spaces, requires a different set of skills than managing property – skills that can be learned. Find out what those skills are, how to instill them in all your staff, and how to measure sales effectiveness in this enlightening presentation. · Why every member of your property staff are also in sales – and how to help them embrace that. · The Top 5 Skills required for effective selling. · How to transition from property manager to sales professional.

11:00 - 11:30 a.m. Developing With Non-Profit Organizations

Affordable Housing is a universal issue and a specific focus of many non-profit organizations. And MH is the solution more and more of these organizations are turning to. Are you tapping into this huge opportunity to increase your sales? · Why the Non-Profit community is embracing MH. · How a project in Mississippi’s Delta is gaining national attention – and what that means for you. · How to connect with NPs in your area that are eager to work with you.