LF Personal Style

The following is an interview with Lindsey Foley, owner of LF Personal Style, conducted by Discover Marblehead. To learn more about LF Personal Style, visit lfpersonalstyle. com.

Tell us about LF Personal Style. LF Personal Style is a bespoke wardrobe service where each client is treated based on their unique personal needs, budgets and goals. Before we get started, I have my clients fill out a questionnaire where I can get a thorough understanding of who they are — and together, we create a plan that is focused on exactly what they need. This often involves a closet consult, where we go through their entire wardrobe, followed by a personalized shopping experience.

What made you decide to start your business? LF Personal Style was started 16 years ago, after I had my first son and wanted to start a new business based on my passion for personal style. Having come from an advertising and fashion background, I saw a particular need in the market. So many people have overstuffed closets and dressers, with clothing and accessories that, in many cases, aren’t being worn anymore. But they don’t know how to navigate through everything — get rid of what they don’t need and update their wardrobes. That’s where I come in.

What is the best piece of advice you ever received? The old saying, “If you do what you love, you’ll never work a day in your life” applies to me. I love what I do, and I feel like it’s infectious. If I can make a client feel great, it brings me joy.

What is your favorite spot in Marblehead, and why? Fort Sewall is my happy place. It’s near my house in Old Town and is a regular walking destination for me and my family. It incorporates everything that is great about this town: history, the ocean and spectacular views!

What is something people would be surprised to learn about you? People may be surprised to know that I traveled around the world on a boat and jumped out of a plane twice!