IAN - Website Brochure

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Insurance Agency Websites In today’s digital world, an insurance agent website is the center piece of any digital presence and critical to competing online or offline and is an essential tool that should form part of any business and marketing strategy. A good website is essential to not only providing visitors with the information that they need about your company, but also to leaving a good first impression on your potential customers.

“You never get a second chance to make a first impression” Rules of Website Design for Insurance Agents Rules that help set apart highly converting websites from those that have low conversion. Make sure to follow the three-click rule. No matter how well you follow the other rules if your website cannot be accessed within three clicks, the likelihood that the search engine crawlers will not reach it is significantly increased.

Responsive Website Design - The majority of consumers will access insurance website’s while on different devices. When a prospect comes to your site, post-research, it’s imperative to be serving them a mobile-friendly, responsive website that looks good on the device they are using.

Be Supportive - Offer support to your customers and prospects. An insurance website is a highly effective tool to help impress visitors. People don’t like to feel that they are being sold, they want help, information, they like to be guided, and they want to know that they are dealing with a company that cares and will take the time to answer their questions.

Call-To-Actions - A call-to-action (CTA) is a prompt on your site that leads your visitors to take a specific action. It drives conversions and helps lead people more quickly towards conversion. Intelligently placed CTAs should convert visitors into prospects. Relevant call-toactions in the right places on your insurance website; will help you convert your visitors into real prospects.

Customer Login/Portals - When you design your website, consider whether or not you are going to offer clients a portal. Adding private access and giving customers the ability to log in and access their personal documents quickly saves time in the long run and provides accessibility to the user and more reasons to come back – reducing the websites churn.

Contact Made Easy - One of the most frustrating things from a client’s perspective is not being able to find the information they need quickly. Place your contact information on every single page of your website and make it clearly visible. Make the phone number clickable from a mobile-device and then add tags/triggers in order to track data in Google Analytics.

Make it Personal - People want to find out more about your company. Have an ‘About Us’ tab and ‘Client Testimonials’ to provide this information. Members of your team that are client-facing, need a place on the site, in a ‘Meet the Team’ section. It helps people feel better connected to your business. It is a good idea to have a small bio or write-up about them featured here. Use real pictures of your team and not stock imagery.

The face of you Agency 7 Reasons Insurance Agents Need Their Own Website 1. Set yourself apart!

When a prospective client looks for local insurance agents, they may wind up at the carrier’s national site. When they enter their zip or other location-based data, a list of agents is produced. Each page that the carrier provides has the same format and general information.

By having your own site, you can stand out, giving the prospect incentive to become a client.

2. Add Locally Focused Content Are you having an open house? Are there special events going on in your neighborhood? When prospects conduct a local search, looking for information and answers, your site is more likely to come up than a generic website with general content.

3. Add Value and Convenience Clients do not always have the time to call or email their questions during regular business hours. An agency website allows you to address specific concerns and problems that affect the people in your local area. Adding Frequently Asked Questions, forms, tips, and advice enables clients and prospects to access your agency 24/7 and get the information they need.

This value and convenience make clients more likely to refer your agency and helps leads become clients.

4. Attract Your Own Leads Receiving leads from the carrier makes it easier to begin building clientele, but they may not be qualified as well as you would like. Attract clients that are looking for your specific services and/or location by optimizing it to match your needs. This helps you increase traffic, which can be converted into leads.

5. Increase Advertising Reach Getting some help with the advertising budget is a perk of being a captive agent. An agency website allows you to coordinate the content with campaigns, maximizing their effectiveness. Take advantage of the flexibility by changing the information as needed, which can help you reach a wider audience.

6. Improve Credibility An insurance agency website provides the opportunity to tell potential clients about yourself and why you deserve their business. Building trust and confidence begins with creating a connection. Having a website allows you to do that.

7. Gain Insight Add analytics to your website, and you can see where prospects are coming from and what pages they visit the most. This allows you to track which advertising campaigns perform the best and tune the content so that it can appeal to your clients and area prospects.

The Ideal Agent Website A website is the face and backbone of your agency, supporting all of your digital marketing efforts. It is often one of the reasons a potential client decides to do business with your agency. If you want your company to be successful in the modern marketplace, you’ve got to have a professional website.

Functionality, Appeal, Simple Content and Connection Design Options - A modern website must be focused on user experience. Prospects, clients, and referral partners often search for an agency online and visit a website before you even know they exist. Your website is the first chance to make a great first impression. A clean and modern website design that makes you look trustworthy.

Search Engine Optimized - Prospects and current clients must find your website when they search for insurance on Google. Focus on organic search engine optimization (SEO) unique to your agency.

Getting your agency to the top of Google, “IN THE BOX” and other search engines isn’t always as easy as flipping a switch, so you must be serious about (SEO).

Mobile Friendly - Customers must be able to visit your site, request quotes and contact you from any device, anywhere. The more active your website, the more value you get out of it. Your website is so much more than an online brochure and more to reach prospects, better serve your clients, and highlight what makes your agency shine.

Social Media Friendly - Social media is like opening the front door to your agency. 5-star reviews on Google, Facebook, and other online services helps establish your insurance agency as the trusted, credible solution in your local area and the higher you’ll be in the search results. Get more followers, more referrals, and more exposure with a social media friendly site.

Contact Page - More prospects and clients will call, email, or stop by your agency when it is easy. Ensure your agency’s NAP (name, address, and phone number) is accurately and consistently displayed within online directories and listing sites to improve visibility and help your website’s SEO (search engine optimization)..

Choose one with great domain authority.

Tools – A call-to-action (CTA), a prompt on your site that leads your visitors to take a specific action, is a must. Tools enable you to reach prospects, better serve your clients, and highlight what makes your agency shine. Online quoting forms, email notifications and rater integration are just a few tools. The more you actively use your website tools, the more value you get out of it.

Photo Gallery and other content - Personalize your website, build trust, get creative, be human, and have some fun! The more fun stuff you post, the more people will get to know your agency and want to follow you with likes and comments. Leverage your local presence with updates about your agency in the local community.

There’s no right or wrong social platform for you agency.

Insurance Carriers and Product Pages - Boost your search rankings and educate potential prospects and clients with content about the insurance carriers you represent and the products you sell. The ability to change or add new carriers and product offerings or remove old ones any time is a must. A Document Library saves time and impresses clients with custom documents in a library.

Customer and Contact Management - Automate, manage customer life cycle, and make the experience excellent, fluid, and effortless. Customer Relationship Management helps agents give personalized service, obtain, and retain clients and improve their bottom line. Excellent customer experience has recently overtaken pricing and product as the key brand differentiator.

Email Marketing - Email isn’t as glamorous as AI-powered chatbots, Instagram influencers, or other new-school tech, but it is still one of the best marketing and retention strategies around today! The return on investment (ROI) of email marketing is hard to beat. On average, for every dollar spent on email marketing, it generates $38. That’s 3,800% ROI! Marketing Dashboard – Dashboard tracking of traffic, clicks, rankings, opens and more. See the results of marketing efforts in real-time 24/7 Monitor search engine rankings, website traffic, and advertising. Keep track of what's working and not working on social media. Easy-to-read reports sent by email every month that will show you exactly what is being doing for you.

No Long-Term Contracts - Do not sign your life away. Be happy working with the vendor month after month.

Big Websites – Small Prices Website Builder Set Up Fees No Charge Monthly Fee $299.00 Nationwide Co Op 50% Contract Required No Contract Customizable/Scalable Websites Multiple Designs Logo Design and Integration

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Online Branding Package Compliant with ADA, W3C, PCI & HIPAA Secure with S S L Certificate On-Going SEO Optimization Google Search & Traffic Search Rankings Social Media Account Creation

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Live Chat Facebook, LinkedIn, Twitter & Google Setup YouTube Channel Branding Local Business Listings Management Interactive Call-To-Action Buttons Agency Photo Gallery/Staff Directory Setup & Optimize Monthly Blogs & Posts Custom - Agency Monthly Email Newsletter Online Document Library Webinars/Tutorials Product Pages Customer Management and Contact Options Online Customer Service & Quotes Forms Online Rater Integration Email Marketing Referral Campaigns/Google Reviews 24/7 Client Support Dedicated Marketing Coach Online Advertising Online marketing dashboard 24/7 Time to Build Your Site

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$500.00 $289.00 50% Annual X X X X X X X X X X X X X X X X X X X X X X X X X Added Cost Available Varies

$1,750.00 $299.00 50% Annual X X X X X X X X X X X X X X

No Charge $270.00 No No Contract

No Charge $250.00 No No Contract

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Added Cost Not Available 14 Days

Added Cost Available Varies

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NOTE: Visit the vendor website for additional features and details.

Pricing and features as indicated are believed to be true and correct via current information obtained from the internet and are subject to change without notification.

Contact Information Management Team Mike Haller Chief Administration Officer – CAO mhaller@insuranceagencynetwork.com AIDCO – Hall of Fame Member

Office: (425) 553-1509 Cell: (425) 681-0996 Fax: (425) 868-2411

Eric Granberg Chief Operating Officer – COO egranberg@insuranceagencynetwork.com

Office: (425) 448-9191 Cell: (206) 300-5714 Fax: (425) 868-2411

Craig Phair Sr Vice President – Associate Development craig@insuranceagencynetwork.com

Office: (425) 448-9190 Cell: (541) 891-9551

Laurie Schuster Director of Operations and Finance lschuster@insuranceagencynetwork.com

Office: (425) 836-6372 Cell: (206) 853-5052 Fax: (425) 868-2411

Fax:

(425) 868-2411

Sales Team Ted Wease Eastern Region Sales Manager twease@insuranceagencynetwork.com

Office: (425) 448-9190 Cell: (503) 998-9411 Fax: (425) 868-2411

Kim Simonian Western Region Sales Manager ksimonian@insuranceagencynetwork.com

Office: (425) 448-9190 Cell: (425) 836-6372 Fax: (425) 868-2411

P O Box 2393 Redmond, WA 98073 www.insuranceagencynetwork.com