Strategic Plan Update

Here are some very exciting updates from your Strategic Planning Committee for Pillars I, II and IV. Please keep in mind that any investment in MGC which would necessitate a member assessment will have to be approved by the membership by a majority vote.

Pillar I – Invest In The Golf Course To Ensure An Elite Golf Experience For All Level Of Players

As you know, the Club has been working with golf course architects Jeff Mingay and Christine Fraser over the past two years on a Golf Course Enhancement Plan, with the goals of:

• Prepare a plan for when our bunkers, which are nearing their end of life and are replaced, improve playability for all golfers • Enhancing the course’s distinctiveness with a focus on MGC being recognized as one of the top courses in the Twin Cities • Improving the function of the course for Jared and team to present the course with optimal conditions more consistently

We’re excited to announce that the Board unanimously approved the recommendations detailed in the Golf Course

Enhancement Plan (Plan) during the August Board meeting. The Board, Green Committee and our architects met on multiple occasions over the past two years. We also solicited feedback from the membership that was incorporated into the approved plan. In total, we made modifications on 11 holes from the original proposal from Jeff Mingay that was presented at MGC this past winter. At this point, this is truly “our plan” as a Club and is a great roadmap for MGC and to help us attain the status of being a top golf course in the Twin Cities!

Thank You to Matt Gibb, Green Committee Chair, the Green Committee, and John Morioka, Pillar I Lead, for their hard work over the past 2 years to develop a future plan for our golf course that will continue to delight our members, burnish our golf reputation, and ensure MGC’s positioning in our competitive market and the state.

We will update the boards in the Grill with the approved Plan (Click HERE to view) and have also posted it on the member website. Please click HERE to review some important FAQs developed for the Golf Course Enhancement Plan.

Pillar II – Upgrade Amenities To Turn Weaknesses Into Strengths

As you are aware, the Board along with our Strategic Planning and Facilities Committees have been working diligently to identify and address member’s desire for; improvements to our clubhouse, expanded dining options and additional amenities offered (to name a few).

We are pleased to announce the Facilities Committee recommended and the Board unanimously has approved the

engagement of JDD Studio to create schematic designs (Phase 1) for a potential renovation of the clubhouse. The committee engaged 4 firms to submit RFP’s (request for proposal) to articulate their initial vision on components integral to fulfill the wants and needs of current and future MGC members. 3 firms were interviewed and 2 of those firms were brought back for second rounds. The Facilities Committee and Board members involved ultimately selected JDD as the firm to complete Phase 1 of our design work. JDD recently completed architecture and interior design work for White Bear Yacht Club and Woodhill CC, both of which were very impressive. Check out this link to see some of JDD’s work. https://jddstudio.com/designs This phase will enable MGC to solidify our facility plans and enable the committee to establish accurate estimates on costs, scope, and timing. JDD will provide renderings, plans and visuals of what a renovation of MGC could look like, the scope of which includes:

• Pro Shop Relocation and Simulator Addition • Grill Remodel and Patio Expansion • Fireplace Room/Rosburg Room Renovation • Ballroom Refresh

This design work is also intended to optimize our clubhouse space for our members use as well as attract outside events. The work once identified and approved will be completed in several phases. We would like to recognize and thank Tom DeAngelo, who’s vision for MGC’s future created the foundation for the Facilities Committee to follow over the next many years that will delight our members and exceed their high standards. Thanks also to Tom Whaley, Jeff Callinan, and the Facilities Committee for their commitment to completing this important work.

Pillar IV – Fortify Brand Positioning As A Top-Tier Golf Club In The Market

Objectives for this pillar include: • Create and incorporate a ‘tagline’ to help MGC own a unique position in the minds of consumers” • Build a continuous content library for our digital social media marketing • Explore and expand informative video content

The Membership Committee submitted many great tagline options which were then reviewed by the Board. Where Tradition Meets Today was chosen as our official MGC tagline and will be used on our external website and future new member acquisition marketing materials.

To help accomplish our “develop marketing content” objectives we are pleased to share that we have partnered with Matchplay, a firm that specializes in club marketing and promotion. They have identified a professional photographer who will be at MGC from 8/319/2 to capture the essence of our course and clubhouse via drone and traditional photography. The drone work will help us create a “Hole by Hole Golf Course Flyover” video to provide prospective members (and guests!) a “bird’s-eye” view of our fantastic course. This video content will also aid us in developing content to use in future Social Media Campaigns around member acquisition efforts (golf enthusiasts, social, family) as well as promote MGC for potential outside events (weddings, office parties, external golf tournaments, corporate meetings etc.). We plan to develop themes and content this winter to use in our Social Media Marketing refresh in Spring 2023.

We hope you are excited about the work that is being done to ensure MGC’s future over the next decades. Your MGC Board and Strategic Planning Committee wish to thank you for your current engagement and future support. Your questions may inspire future FAQ’s! Stay tuned for more updates in the coming months!

Strategic Planning Committee: Jocelyn Anderson, Andy Bauer, Jeff Callinan, Jay Christiansen, Rick Ellingson, Robert Jackson, John Mackiewicz, John Morioka, Jeff Newhouse, Tom Whaley, JJ Wagner