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MFG Review of 2009


Contents

12

months working for the ICT and creative industries in Baden-Württemberg

January Committed to a strong creative sector Artwork by Véronique Stohrer..................................................................................... Page 4

February Networking on the very highest level Artwork by Diethelm Reichart..................................................................................... Page 5

March New forms of teaching and learning on the 3D Internet Artwork by Karoline E. Löffler..................................................................................... Page 6

April European creative industries networked Artwork by Marine Ludin............................................................................................... Page 7 May Decisive momentum for innovation and business success Artwork by André Rösler................................................................................................ Page 8

June Communicating future creative trends Artwork by Tina Gruschwitz......................................................................................... Page 9

July “Digital paths to new markets” Artwork by Marc Dasing............................................................................................... Page 10 August Testing new channels for regional marketing Artwork by Silke Hummel............................................................................................ Page 11

September Fostering innovation through coaching programmes Artwork by Inga Knopp................................................................................................ Page 12

October Arranging business contacts and cooperation Artwork by Tim Reinwald............................................................................................ Page 13

November Support for young software researchers and talented media newcomers Artwork by Andreas Schumacher.............................................................................. Page 14 December Creativity World Forum 2009: Success strategies for a creative future Artwork by Isabelle Göntgen.............................................................................. Page 15—17


B

e our guest as we take a look back on the many exciting events of the European Year of Creativity and Innovation 2009. This short retrospective provides an interesting insight into what we have learned, experienced and achieved in partnership with you, devoting a separate page to each month. The central theme that pervades the MFG Review of 2009 is “Collaborative Design” – the joint accomplishment of creative tasks. Twelve hand-picked designers, fine and commercial artists and illustrators from BadenWürttemberg have been allotted space in which to present their ideas. Different creative disciplines are combined and interspersed with references to our work. The outcome of this experiment is truly remarkable: It shows the huge potential that can be unleashed when creative professionals from a variety of fields collaborate to produce something new. If you would like to find out more about the people responsible for the illustrations, graphics and installation art, please turn to page 20. The Creativity World Forum, which took place in December, was a special highlight of our activities. In cooperation with the Ministry of Economic Affairs, we

succeeded in bringing together 2000 leading creative minds from 29 industries and 28 countries in two days. The result was a unique “Creative Lab” for new ideas. With the KarlSteinbuch Scholarship, we provided targeted support to talented young people in the ICT and media world and helped them realise a series of innovative projects. And because of our cluster initiatives and networks, we were able to match Baden-Württemberg enterprises with partners not only from the local region but indeed from all over Europe. We are particularly proud of the numerous awards received in the last year for our excellent processes, projects and publications. The eDemocracy Award for our eParticipation project VoicE, and the Customer Excellence Award for our customer relationship management are just two examples. Our knowledge management was likewise honoured – with the award “Excellent Knowledge Organisation” from the Federal Ministry of Economics and Technology (BMWi). We would like to usher you in the New Year by inviting you to experiment and formulate new ideas in collaboration with us and with other businesses, research institutes and training providers in Baden-Württemberg and throughout Europe. We look forward to more exciting projects as your partner!

Klaus Haasis CEO MFG Baden-Württemberg Public Innovation Agency for ICT and Media


Artwork by Véronique Stohrer

HIGHLIGHT

January

Creativity and Innovation: MFG kicks off the European Year of Creativity and Innovation 2009 with a comprehensive programme. MORE INFORMATION

http://www.creativity-innovation.eu/

Kick-off and ...

... signing of the contract for the EU project VoiceS

... the MFG Akademie

Around 1,000 participants ... ... every year choose events at ... Tips from MFG experts

Start of the European Year of Creativity and Innovation +++ Internet population passes the one billion mark

o mark the start of the European Year of Creativity and Innovation 2009, MFG – as a “trusted partner” of the European Union – announces a highly attractive programme of actions. Numerous events at regional, national and European level give creative industry representatives an opportunity to increase their knowledge, explore strategies for innovation fostering and to forge international contacts. Parallel to this, the MFG Akademie kicks off the year 2009 with a new seminar programme. Not only issues of the future are on the curriculum, but also practice-proven knowledge which is relevant to business success in the ICT and creative industries.

04

Research funding +++ Training +++ Climate

Seminar participants are taught how to leverage innovative technologies more effectively by pioneers and experienced experts. Considerable interest is likewise attracted by so-called webinars which can be flexibly integrated into everyday work routines because both students and tutors interact in a live online session. Other innovative learning forms are tested by MFG within the EU project VoiceS, where a serious game dealing with the EU’s legislative processes is being developed since the beginning of the year. SUCCESSES

T

Communication of current trends

Baden-Württemberg positioned as an outstanding creative centre Creative industries organised in international networks Current trends communicated New eLearning concepts tested

for innovation +++ Awards +++ Creativity competence +++ Project management +++


Artwork by Diethelm Reichart

HIGHLIGHT

February

Professional network management: Once again, the technology network bwcon managed by MFG is awarded with the EFQM certificate by Kompetenznetze.de. MORE INFORMATION

http://www.bwcon.de

Coach&Connect supports innovative start-ups

on bwc ... e Th work net

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euts e D 09 h t or 20 ns f ward o i s s i A subm dia 300 ultime M

Germany’s upper chamber gives the go-ahead for electronic ID cards +++ Mobile Internet booms in developing countries

s one of the most successful technology networks in Europe, the business initiative Baden-Württemberg: Connected e.V. – bwcon currently includes more than 450 companies and research institutes. bwcon was initiated twelve years ago with the support of MFG Baden-Württemberg, managing bwcon office in Stuttgart ever since. Here, MFG is also responsible for the relationship management – based on a certified concept (ISO 9001) that is the only one of its kind anywhere in Germany. The service bwcon provides to its partners is considered to be exemplary in character. For this reason, the Federal Ministry of Economics and Technology (BMWi) awarded first prize to bwcon

++ + Internationalisation +++ Business

in its nationwide competition “Competence Network 2008”. The business plan competition “CyberOne” is patroned by Minister President Günther H. Oettinger. With the mentoring programme “Coach&Connect” bwcon puts innovative start-ups and fledgling high-tech companies on the road to success. Both actions heighten our profile beyond the limits of the local region.

SUCCESSES

A

Business offices managed and start-ups provided with consulting Sustainable contacts and networks established Business networks steered to success Incentives created to support innovation

promotion +++ Research funding +++ Labs +++ Cluster and network management +++

05


HIGHLIGHT

MARCH

Artwork by Karoline E. Löffler

New forms of teaching and learning: First virtual lecture series in MFG’s Virtual Worlds & Digital Games Lab on the 3D Internet. MORE INFORMATION http://www.secondlife.mfg-innovation.de

Mijoinnt isbootter hPresiat dCeBIT ent Güntandher piH.cksOetup tifingerrst-handvisitsintformat he Baden-Würt temberg i o n from t h e organi s, CEOtemberg of MFG, his countserserpartKlausatHaasi Baden-Würt InternatandionalHerbert Bossinger,

Haasis

Oettinger

Bossinger

MFG of Intteachiernetng andwith learnivitretstunalsg newonlecttuhforms ere 3D series Second Life Vatican plans to step up its use of online information sources +++ New law curbs secret tracing of mobile phones

ith 17 exhibition partners, recognised experts on ICT services in the public sector and an exciting programme of events, Baden-Württemberg’s joint booth once again proves to be a popular meeting place at the CeBIT fair. For more than ten years the booth – hosted jointly by MFG Baden-Württemberg and BadenWürttemberg International – has been a central point of contact for all those interested in ICT innovations from South-West Germany. Also for Minister President Günther H. Oettinger who picks up valuable information about current trends and highlights on his tour of the exhibition in company of MFG CEO Klaus Haasis.

06

+++ Business

Designed by MFG Baden-Württemberg and the Virtual University Group Karlsruhe (ViKar e.V.), a monthly lecture series on “Digital Society” is launched on the 3D Internet. The auditorium at the MFG Innovation Park in Second Life, which is MFG’s Virtual Worlds Lab, opens its doors every second Wednesday each month.

SUCCESSES

W

Business contacts and cooperation arranged Baden-Württemberg positioned as a successful ICT location Innovation fostered through support of innovation projects New forms of virtual teaching and learning explored

promotion +++ Training +++ Talents sponsorship +++ Research funding +++ Project management +++ Labs +++


HIGHLIGHT

April

Artwork by Marine Ludin

Creative industries networked: MFG initiates the European Interest Group on Creativity and Innovation (EICI). MORE INFORMATION

http://www.creativity-innovation.eu/

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World Digital Library opens +++ Chancellor Merkel “pokes” on social network StudiVZ

n April 21, MFG hosts the „Creativity World Café“ at Baden-Württemberg’s representative office in Brussels. More than 60 players from all over Europe, committed to the development of creative industries, take up the challenge by launching the European Interest Group on Creativity and Innovation (EICI). The interest group is formed pooling their interests to identify the potentials and success factors for regional creative industries on a European level.

EICI aims to integrate European and regional initiatives more efficiently and evolve new joint projects. Its collaborators will profit from the outcomes of the EU project CReATE, where MFG together with partners in several European countries revealed growth potentials and staked out pioneering research fields for the creative industries.

SUCCESSES

O

European cooperation strengthened Successful contacts and cooperation arranged Players in the European creative industries connected Baden-Württemberg positioned as a leading creative region

++ + Internationalisation +++ Events +++ Regional marketing +++ Climate for innovation +++ Creativity

competence +++ Labs +++

07


HIGHLIGHT

Innovation fostering: Business initiative Baden-Württemberg: Connected e.V. confers high-tech award CyberOne on start-ups with innovative concepts.

Artwork by André Rösler

MORE INFORMATION

http://www.cyberone.de

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Google Street View camera cars arrive in Baden-Württemberg +++ 60th anniversary of the Federal Republic

aden-Württemberg is a real hotbed of creativity. This is especially true of “Kreativraum Stuttgart” – a whole week combines prestigious media events like the International Festival of Animated Film Stuttgart (ITFS) and fmx, the Conference for Computer Animation, with new formats like the European Creativity Dialogue. Around 100,000 creative doers and decisionmakers take advantage of this unique opportunity afforded by MFG and its regional and international partners to participate in a mutual exchange and apply creative potential to business relationships. On May 19, the high-tech award CyberOne is presented by bwcon in Stuttgart for the eleventh time. Since 1998, CyberOne

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+++ Awards +++

has freed up a total of 220 million euros in funding; more than 620 innovative business concepts have been assessed by the jury of experts and a vital boost has been given to numerous sustainable business ideas. bwcon and MFG cooperate extensively on CyberOne to provide efficient support in all phases of innovation – from the initial development of ideas and subsequent research through commercialisation to internationalisation. SUCCESSES

B

Baden-Württemberg positioned as an international creative centre Creative professionals organised in international networks Intensive coaching delivered to fledgling companies Innovation fostered and individual consulting provided to start-ups

Business promotion +++ Regional marketing +++ Climate for innovation +++ Creativity competence +++


Artwork by Tina Gruschwitz

HIGHLIGHT

JUNE

Award for customer satisfaction: MFG receives the Customer Excellence Award for its consistently high service quality. MORE INFORMATION http://www.mfg-innovation.com

Microsoft’s search engine Bing goes online +++ Japanese researchers develop real-time thought control

estselling author Clay Shirky and Amir Kassaei, Chief Creative Officer of DDB Germany, explain the paradigm shift in communications to an audience of more than 800 guests at the 16th Deutscher Multimedia Kongress (DMMK) in Berlin. Together with other renowned speakers, they urge those present to seize the chances offered by smart ICT solutions, particularly in times of recession. Once again, the main highlight of this leading congress for the digital economy, hosted annually by MFG, is the presentation of the coveted Deutscher Multimedia Award (DMMA) – an event that attracts considerable public attention. After all, the top creative ranking systems plan to upgrade the DMMA in future – and this new

++ + Creativity competence +++

eighting is also reflected in the high standard demanded by the jury. On June 17 and 18, MFG builds a bridge for transatlantic cooperation in the ICT and high-tech sectors with the Canada Days. Entrepreneurs from Baden-Württemberg profit from this encounter with Canadian cluster managers in Stuttgart showcasing theirs products and business ideas and exploring opportunities for expansion. The Canada Days are one element of MFG’s long-term collaboration with the National Research Council Canada (NRC). SUCCESSES

B

Networking opportunities created Competitions and conferences organised successfully Future creative trends identified and communicated Sustainable business cooperation arranged

Talent sponsorship +++ Climate for innovation +++ Business promotion +++ Internationalisation

+++

09


Artwork by Marc Dasing

HIGHLIGHT

JULY

Award winning project: VoicE receives the “Good Practice Label” as well as the “European eDemocracy Award” and is nominated for the “EU Regional Champion Award”. MORE INFORMATION

http://www.bw-voice.eu

Digital Paths to New Markets:

Theme: Mobility in the mind Creative professionals open the interdisciplinary dialogue at the 1st Creative Leaders’ Day in Stuttgart

Official book presentation with Media Minister Professor Wolfgang Reinhart

BBC plans “Open source television productions” +++ Microsoft and Yahoo cooperate in online search engines

he official presentation of the book “Digital Paths to New Markets” to Media Minister Professor Wolfgang Reinhart on July 14, marks the finale of the FAZIT research project. Since 2005, the MFG Foundation division of MFG Baden-Württemberg and its two project partners – the Fraunhofer Institute for Systems and Innovation Research in Karlsruhe and the Centre for European Economic Research in Mannheim – have been examining the perspectives for future ICT and media trends with a regional relevance. Leading personalities in the creative industries, such as JeanRemy von Matt, Bascha Mika and Martin Jetter, get together at the Mercedes-Benz Museum in Stuttgart on July 10 for the 1st Creative 10

+++ Trend

Leaders’ Day. Elaborating on the theme “Mobility in the mind”, they discuss how creativity, brand strategies and new forms of communication can strengthen innovative potential and help us out of the recession. On July 23, the eve of the business congress entitled “Women in management – ways to the top”, more than 50 women (and men) with an affinity for technology and media meet at the Girl Geek Dinner (GGD) at MFG’s invitation to exchange experiences and forge valuable contacts. SUCCESSES

T

Future technology trends identified Research findings commercialised for a broad public Creative entrepreneurs organised in networks Support provided to talented newcomers

advice +++ Business promotion +++ Training +++ Awards +++ Creativity competence +++ Project management +++


HIGHLIGHT

August

Artwork by Silke Hummel

Successful cluster management: KREATEK, the social network platform that connects around 130 cluster managers and initiatives both in the local region and throughout Europe, is launched. MORE INFORMATION http://www.kreatek.de

KREATEK collaboration platform gets off to a successful start

MFG tests new channels for communication: 500th follower on Twitter

“gamescom” exhibition draws huge crowds +++ Sales of legal music downloads up 25 percent

ew channels for communication are tested by MFG. Only a few weeks after the start of its Twitter activities, MFG Baden-Württemberg welcomes its 500th follower. Interest in microblogging is enormous. With 200 participants and a waiting list of 50 would-be attendees, the MFG info event “Twitter in corporate communication” in the evening of October 13 is completely sold out. The event is Germany’s number one topic on Twitter that day. MFG also tests new communication forms for clusters and landmark initiatives. As service-provider for the initiative KREATEK, MFG launches a new social network platform which supports the development of clusters. The new cooperation portal becomes estab-

++ + Regional

lished as a virtual meeting point within very short time.The members of Baden-Württemberg’s approximately 130 cluster initiatives as well as cluster managers from international partner regions take advantage of this opportunity to make their activities visible across regional boundaries, organise themselves in networks, access news, important dates and wiki articles and share their know-how with other experts. SUCCESSES

N

New ICT trends communicated successfully Cluster experts organised in networks Opportunities created for cooperation Cluster marketing professionalised

marketing +++ Climate for innovation +++ Cluster and network management +++ Research funding +++

11


t s talks abou Klaus Haasi novation at the in collaborative dwigsburg Lu IT-Brunch in

HIGHLIGHT

SEPTEMBER

Artwork by Inga Knopp

Top-selling non-fiction book: FAZIT publication “Digital Paths to New Markets” climbs high in the Amazon ranking system. MORE INFORMATION

http://www.fazit-forschung.de/

Scene from the BarCamp: participants discuss Web 2.0

Attendees at the 2nd Stuttgart BarCamp collaborate to design their own agenda

Twitter’s value exceeds one billion dollars +++ 49th IFA exhibition opens

ore than 370 bloggers, Web 2.0 activists and ICT experts convene on September 12 and 13 at the second Stuttgart BarCamp. Renewing last year’s hospitality, MFG places its premises at BarCamp’s disposal. As usual at this kind of event, the topics for the presentations and workshops are not fixed in advance but generated autonomously by the “barcampers” when they arrive. Thanks to this unique immediacy and the high attendee motivation, the “participatory conference” confirms its reputation as a trend barometer for Web 2.0. Facebook marketing, Twitter as an election campaign instrument, Open Innovation and Enterprise 2.0 are just a few of the top topics.

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+++ Business promotion +++ Training +++

On behalf of the jury Dr. Andrea Buchholz, Head of Team ICT and Media Research at MFG, announces the winners of the innovation competition “Fit for the future with ICT” on September 23 in Stuttgart. The jury is especially impressed by four SMEs who demonstrate keenness to innovate, novel approaches for leveraging ICT potentials and the necessary resolve to actively shape their future with the help of strategic planning. Each of the four winners can now enjoy individual coaching worth 6,000 euros. SUCCESSES

M

Innovative model events promoted Regional Web 2.0 scene networked New trends identified Innovation fostered through coaching programmes

Climate for innovation +++ Creativity competence +++ Project management +++


Artwork by Tim Reinwald

HIGHLIGHT

October

Excellent knowledge management: MFG’s outstanding knowledge management is honoured with the award of the Federal Ministry of Economics and Technology “Excellent Knowledge Organisation”. MORE INFORMATION

http://www.wissensexzellenz.de/

Dr. Tilman Schad and Klaus Haasis present the “Best Business Idea Award” to the winner Prof. Dr. Dr. Christoph Cremer

Attendance record at the 8th Heidelberg Innovation Forum

State Secretary Dr. Hans Bernhard Beus visits MFG’s joint booth at the IT & Business exhibition

10,000 new .de domains registered in just 90 minutes

aden-Württemberg is home to a new forum for the ICT industry: From October 6 to 8, the New Trade Fair Center Stuttgart hosts the premiere of the IT & Business trade fair. Both the event organisers and the more than 300 exhibitors focus on SMEs in South-West Germany who use ICT to optimise their production and service processes. MFG Baden-Württemberg and the business initiative Baden-Württemberg: Connected e.V. are among the new ICT fair’s cooperation partners. At the 8th Heidelberg Innovation Forum on October 20, ICT researchers and developers are allotted precisely ten minutes each to present more than 30 promising business ideas. This

++ + Labs +++ Training +++ Cluster and network management +++ Climate

matchmaking event is extremely popular with investors and experts alike because of the attractive line-up of projects and the concise format. More than 150 investors and potential cooperation partners accept the invitation from MFG Baden-Württemberg and the European Media Laboratory to learn about close-to-market research findings and opportunity-rich innovations at the Villa Bosch Studio in Heidelberg. The special theme of this year’s forum is simulation and visualisation technologies. SUCCESSES

B

Business contacts and cooperation arranged Baden-Württemberg positioned as a successful ICT location Contacts arranged with investors and partners Research findings commercialised

for innovation +++ Research funding +++ Awards +++

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Artwork by Andreas Schumacher

HIGHLIGHT

November

Talented newcomers from the region: MFG Foundation awards the Karl-Steinbuch Scholarship to outstanding students from Baden-Württemberg. MORE INFORMATION http://www.karl-steinbuch-stipendium.de/

Presentat ion of cer t if icates to t he lucky Kar l-Steinbuch Scholarship holders

C Re ATE nference in Turin International Co

“droidcon” becomes the first android conference taking place in Germany

n November 3 and 4, mobile experts from all over Europe travel to Berlin to attend droidcon, Germany’s first android conference co-initiated by MFG Baden-Württemberg. The burning question at the focus of the event: “Which concepts for android based mobile devices stand the best chance of success?” A good 600 miles farther south in Turin, Italy, more than 150 creative professionals, researchers, developers and representatives of the European Commission convene at the CReATE International Conference 2009. Under the heading “Digital Recovery”, they discuss the relevance of information and communication technologies for the creative industries. The conference, organised within the framework of the EU project CReATE which is lead by MFG Baden-Württemberg, is designed

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+++ Business promotion +++ Training +++

to promote an interdisciplinary dialogue that transcends national borders. One of 16 student projects benefitting from the Karl-Steinbuch Scholarship is PATRONUS. In this project a young researcher from Karlsruhe is developing ambient assisted living concepts to help people with dementia to live an independent life. In 2009, the MFG Foundation division of MFG Baden-Württemberg supports 23 scholarship holders in the pursuit of their research work with a total funding volume of 129,372 euros. SUCCESSES

O

European cooperation strengthened Young software researchers and talented media newcomers supported Future trends communicated and new technologies promoted Platform for the European creative industries established

Climate for innovation +++ Creativity competence +++ Project management +++


Creativity World Forum “Only an open company is an innovative company” – Bosch chairman Franz Fehrenbach

“To be creative you have to combine the unexpected” – MFG CEO Klaus Haasis

O

penness and a willingness to take risks are basic prerequisites of creativity and innovation. Bosch chairman Franz Fehrenbach and director Doris Dörrie are in total agreement on this question at the Creativity World Forum 2009 in Ludwigsburg. MFG CEO Klaus Haasis likewise appeals for more openness with his plea “Combining the Unexpected”. Hartmut Esslinger, too, is driven by a love of experimentation. However, the star designer – one of the masterminds behind brands like Apple – also knows that creative excellence demands tremendous efforts. The former Prime Minister of Finland and Nokia manager Esko Aho concords with this opinion. He is convinced

that “at least 10,000 hours of hard training” and even more passion form the bedrock of success stories. The inspiring influence of an exchange that transcends both national borders and industry boundaries is also evident at the “Creativity Think Tank”. Instead of the estimated 100 ideas, an impressive total of 130 concrete ideas and suggestions were developed during the 100 minutes estimated for this session. The five future trends identified by the EU project CReATE under the leadership of MFG Baden-Württemberg, formed the basis for the workshop. A sound barrel using ultrasound, an online portal for virtual demonstrations and a revolutionary technique for producing

++ + Training +++ Cluster and network management +++ Junior programmes +++ Internationalisation +++ Awards +++ Labs +++ Events +++

15


“We need passion to learn new kind of things” – Nokia manager and former Finnish Prime Minister Esko Aho

“Dream, but don’t sleep“ – Legendary designer Hartmut Esslinger

visual effects: at the “Creative Talent Pitch” young software researchers and media artists – all of them Karl-Steinbuch Scholarship holders – totally justify the faith placed in Baden-Württemberg’s creative new blood. Because innovations are never a product of mere chance, as Ernst Pfister, Minister of Economic Affairs, and Professor Tobias Wallisser emphasised at the opening of the Creativity World Forum, MFG Baden-Württemberg and the Ministry of Economic Affairs provide a meeting place for creative minds inviting for international and interdisciplinary exchange.

+++ Cluster

Facts

“If I want to be creative, I have to risk total failure. If I try to be on safe ground, I risk being very limited” – Director and producer Doris Dörrie

More than 2,000 participants on 2 days More than 100 renowned speakers More than 10,000 discussions amongst experts More than 60 creative exhibitors More than 50 partners and multipliers Participants from 28 countries 6 parallel panels of experts on both days Tours of 3 regions of innovation Successful cooperation exchange

and network management +++ Talent sponsorship +++ Junior programmes +++ Internationalisation +++ Events +++

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+


HIGHLIGHT

December

Artwork by Isabelle Göntgen

ch

K Fe h r e n b

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International creativity: Baden-Württemberg presents itself as one of the world’s premier business locations to more than 2,000 international guests at the Creativity World Forum 2009. MORE INFORMATION http://www.cwf2009.de

ld Forum 2009 r o W y t i v ers at the Creati Esslinge

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4th nationwide IT summit held in Stuttgart

ound 2,000 creative professionals hailing from 29 industries and 28 countries are brought together by MFG BadenWürttemberg and the Ministry of Economic Affairs at the Creativity World Forum 2009 in Ludwigsburg from December 1 to 3. Among those attending are top Nokia manager and former Finnish Prime Minister Esko Aho, the legendary designer Hartmut Esslinger, Uriah Heep founder Ken Hensley and MP3 inventor Karlheinz Brandenburg as well as director Doris Dörrie and Bosch chairman Franz Fehrenbach. They all share a desire to discuss creativity as a location factor and formulate recipes for success for a creative future with prominent representatives of the creative industries, government members and renowned experts from industry, research and politics.

The Creativity World Forum is the main annual event of the “Districts of Creativity”, an international network comprising 23 creative regions in Europe, North America, India and China. Through their collaboration, they strive to provide one another with mutual inspiration and develop efficient strategies for innovation and location policies. Baden-Württemberg is one of these highly innovative regions and was responsible for bringing the forum to Germany for the first time in 2009. SUCCESSES

R

Awareness raised for creativity as a location factor Baden-Württemberg positioned as a leading creative centre European networks strengthened Contacts and cooperation arranged

++ Training +++ Cluster and network management +++ Talent development +++ Junior programmes +++ Internationalisation +++ Events +++

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Projects & Awards

P

rojects b creative Business promotion / coaching Baden-Württemberg: Connected e.V.

Business initiative cluster-excellence.eu Development of quality labelling for clusters Coach&Connect / CyberOne Coaching and high-tech award CReATE ICT - research for creative industries Creativity World Forum DMMA – Deutscher Multimedia Award DMMK – Deutscher Multimedia Kongress do it.online / MFG’s do it! magazine ebigo.de Initiative for SMEs EPROC eProcurement FAZIT IT and media research FITT Commercialisation of ICT research Green IT Sustainable usage of IT Heidelberg Innovation Forum Commercialisation of software research Digital Media Innovation Programme Support for new concepts and ideas Internet Village Internet award Internet Land Baden-Württemberg Official portal of the State of Baden-Württemberg Karl-Steinbuch Scholarship Promoting interdisciplinary ICT and media projects klick – mach mit! Digital literacy programme KREATEK Collaboration platform LiSoG Open source network MFG Akademie Further training MFG Innovationcast Podcasting MFG Innovation Wiki Knowledge platform SVEA Vocational training and development in Web 2.0 Virtual Worlds & Digital Games Lab Proving ground on the 3D Internet Visual Computing Initiative/fmx New visualisation and animation technologies VoicE/VoiceS eParticipation

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A

wards Excellent processes: ISO 9001 certification for innovation and cluster management EFQM certification from Kompetenznetze.de (bwcon) Excellent organisation: First prize in the German Competence Network competition 2008 (bwcon) Customer Excellence Award 2009 MFG is a “Landmark 2010 in the Land of Ideas” “Excellent Knowledge Organisation” award from the Federal Ministry of Economics and Technology Excellent projects: European eDemocracy Award for the EU project VoicE EU project VoicE nominated for the Regional Champion Award Good Practice Label and Editor’s Choice for the EU project VoicE EU programme SpreaD: EU programme to improve digital literacy selected as “Project of the Month” by elearningeuropa.info Excellent communications: LACP Platinum Award for the MFG Annual Report Silver Award for the MFG Annual Report at the Creativity Annual Awards FAZIT publication climbs high in the Amazon “New Media” ranking system First place for the MFG Innovationcast in the PIMPS podcast ranking system


MFG Baden-W端rttemberg in Web 2.0

M

FG Baden-W端rttemberg in Web 2.0:

Twitter: Facebook: YouTube: MFG Innovationcast: MFG Innovation Park: Flickr: RSS Feed: iGoogle: do it-online Newsletter:

http://www.twitter.com/mfg_innovation http://www.doit-online.de/facebook http://www.youtube.com/mfginnovation http://podcast.mfg-innovation.de/ http://www.secondlife.mfg-innovation.de/ http://www.flickr.com/photos/mfg_innovation/ http://www.doit-online.de/rss.php http://www.doit-online.de/igoogle http://www.doit-online.de/cms/Newsletter

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Illustrators and Designers

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Véronique Stohrer Im Schellenkönig 56 a 70184 Stuttgart / Germany Phone: +49 (0) 157 72 51 71 95 info@veronique-stohrer.com www.veronique-stohrer.com

Diethelm Reichart Freelance artist; his artistic work focuses on drawing and painting as well as object, installation and performance art www.diethelm-reichart.de

Karoline E. Löffler Born in Stuttgart. Studied at the Ecole des Arts décoratifs, Strasbourg, and the Stuttgart State Academy of Art and Design www.karolineloeffler.de

Marine Ludin Ladenburger Straße 36 69120 Heidelberg / Germany Phone: +49 (0) 6221 485 000 marine_ludin@yahoo.fr http://www.io-home.org

André Rösler Herrenstraße 48 76133 Karlsruhe / Germany Phone: +49 (0) 721 92 12 352 Fax: +49 (0) 721 92 03 82 9 www.der-roesler.de

Tina Gruschwitz Mainstraße 9 75242 Neuhausen / Germany Mobile: +49 (0) 176 24 37 93 92 tina@grutin.com www.grutin.com

Marc Dasing Illustration, typography and individual interior design marc@gestaltet.es http://www.gestaltet.es http://auftraege.farbmalkasten.com

Silke Hummel Art and Illustration Nikolausstraße 6a 70190 Stuttgart / Germany Phone: +49 (0) 711 993 33 22 www.miss-bumblebee.de

Inga Knopp frauknopp specialises in illustrations: real gems of all sizes on paper or wood. Mobile: +49 (0) 170 34 37 458 www.frauknopp.de

Tim Reinwald Wall painting in our shared apartment. Mixed technique on plaster. Illustration, design and music are my three creative pillars. www.soundtaxi.de

Andreas Schumacher Economical and precise, Schwabelo makes a strong impact with a single line on the back of his wallpaper. Phone: +49 (0) 711 67 51 403 www.schwabelo.de

Isabelle Göntgen Isabelle manufactures clay pictures, illustrations and layouts in the region of Stuttgart / Germany. Mobile: +49 (0) 174 96 41 873 www.isabelle-illustration.de


Imprint

P

ublisher:

MFG Baden-W端rttemberg mbH Public Innovation Agency for ICT and Media Breitscheidstrasse 4, 70174 Stuttgart / Germany Phone +49 711 90715-300, Fax +49 711 90715-350 info@mfg-innovation.de, www.mfg-innovation.com CEO: Concept: Text: Design: Druck:

Klaus Haasis Hannah Fesseler, Silke Ruoff Silke Ruoff, Silva Schleider www.made-am-neckar.de frechdruck GmbH, Stuttgart / Germany

息 MFG January 2010 MFG is ISO 9001 : 2008 certified for innovation management and cluster management

The State of Baden-W端rttemberg and S端dwestrundfunk are the proprietors of MFG


Silke Hummel ........ : : : : :......:

Tim Reinwald ........ : : : : :......:

Isabelle Göntgen ........ : : : : :......:

Marc Dasing ........ : : : : :......:

Inga Knopp ........ : : : : :......:

Andreas Schumacher ........ : : : : :......:

Tina Gruschwitz ........ : : : : :......:

André Rösler ........ : : : : :......:

Marine Ludin ........ : : : : :......:

Karoline E. Löffler ........ : : : : :......:

Diethelm Reichart ........ : : : : :......:

Véronique Stohrer ........ : : : : :......:

Please cut along the dotted line Choose your favourite from among the creative professionals and win two vouchers for the MFG Akademie. Check the box, dispatch and keep your fingers crossed; send in to our postal address or submit online to www.doit-online.de/review09

MFG Baden-Württemberg mbH Innovationsagentur des Landes für IT und Medien Breitscheidstr. 4 70174 Stuttgart / Germany


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T

he central theme that pervades the MFG Review of 2009 is “Collaborative Design” – the joint accomplishment of creative tasks. Twelve hand-picked designers, fine and commercial artists and illustrators from Baden-Württemberg have been allotted space in which to present their ideas. Different creative disciplines are combined and interspersed with references to our work. The outcome of this experiment is truly remarkable: it shows the huge potential that can be unleashed when creative professionals from a variety of fields collaborate to produce something new. If you would like to find out more about the people responsible for the illustrations, graphics and installation art, please turn to page 20.

MFG Baden-Württemberg mbH Public Innovation Agency for Information Technology and Media Breitscheidstrasse 4 70174 Stuttgart / Germany Phone +49 711 90715-300 Fax +49 711 90715-350 info@mfg-innovation.de www.mfg-innovation.com

MFG Review of 2009  

The central theme that pervades the MFG Review of 2009 is “Collaborative Design” – the joint accomplishment of creative tasks. Twelve hand-p...

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