MMX Philosophy brochure - english edition

Style With Conviction

S

ince 2010, we’ve been developing our vision for MMX, it’s the reimagining of the perfect trouser.

We follow a clear creative line, we’re open to innovation and above all, we never compromise on style. Teaming an ambitious fashion forward mindset with a stringent set of ecological and social standards, the second generation MEYER family have been paving a unique pathway for MMX. Over 60 years experience, expertise and commitment come together to create this anything but ordinary brand, that is, MMX.

First Class In Every Respect

E

ach and every individual trouser showcases what we’re all about – outstanding quality. This can be

seen in the unique designs of our modern fit, as well as the superb tailoring of our premium fabrics like Loro Piana & Ermenegildo Zegna.

We only ever use first class European cloths, they ensure exceptional comfort, while the rich and lovingly crafted details are characteristic of a bespoke trouser.

Genuine Elegance

E

legance doesn’t have to be superficial, behind the stylish charisma of MMX is a company with values

and a huge awareness of its responsibilities.

We care deeply about where and how our trousers are made, resulting in our philosophy 360° Responsible Fashion.

We’ll only use environmentally sound materials and produce trousers fairly, in an environmentally and socially responsible way.

We’ re able to do this easily and wholeheartedly because we make our own trousers, in our own European production centre.

What Does The ® STeP by OEKO-TEX Certification Mean

S

TeP by OEKO-TEX ® stands for ‚Sustainable Textile Production‘ and aims to permanently implement

environmentally friendly production processes, to improve occupational safety and to promote socially acceptable working conditions in production plants.

STeP stands out from other certification systems in that it not only considers individual sustainability aspects, but also carries out a holistic analysis and evaluation of production conditions at all stages of the entire supply chain.

STeP analyses all important areas of the company within the framework of 6 modules and reviews them regularly by the OEKO-TEX ® institutes: In this way we create transparency in the supply chain and give you the assurance that our trousers are tested for more than 300 harmful substances and are produced in Europe in an environmentally friendly and socially responsible manner.

Fair Takes Precedence Why Fairtrade?

You´re making a direct contribution towards better living conditions for the cotton growers.

The Fairtrade Mark for Certified Cotton guarantees that: · S mall farmers receive a guaranteed minimum price for their cotton that’s higher than regional market prices. · I n addition cotton pickers are given a Fairtrade premium that they can use for social and community projects. · D iscrimination, forced and child labour are eliminated. · L ong term trading relationships are encouraged, the harvest is financed in advance.

The Very Best Only Comes From The Very Best

W

e’re obsessive about the raw materials we use, cotton is the most important as it guarantees the

super soft feel and contemporary look of our trousers and we only ever use 100% organic!

This makes good ecological sense too, as the use of unnecessary chemical pesticides & fertilisers are prohibited during cultivation, genetically modified plants are also a definite no.

Plants use water more efficiently, in turn promoting healthier soil and last but not least, working conditions in the organic sector strengthen local economic structures.

Sustainable Success

M

MX collections are creatively designed at our headquarters near Cologne in Germany then made

exquisitely and exclusively by ourselves in Romania.

In house production is by no means the norm in the fashion industry, however, by doing things this way we’re able to guarantee modern, environmentally and socially responsible production conditions.

Of course we’re independently & regularly monitored in order to maintain our Fairtrade and STeP by OEKO-TEX ® standards and certification. Our modern, state of the art water treatment system is both efficient and environmentally friendly.

MMX Germany 2010

M

MX began as a new & distinctive fashion brand to celebrate the 50th anniversary of MEYER. MMX is

the acronym for the Roman numeral 2010 – its founding year.

Style with conviction is the core message of the brand, the MMX logo reflects this.

What Distinguishes Our Customer Conscious, informed, savvy & socially aware.

Great appreciation of fashion, style & quality.

Responsible, discerning, ageless.

Affinity with first class tailoring.

Passion for exclusive creations.

How Retail Benefits Excellent seasonal best sellers.

N.O.S. programme.

Stock service brochures with cloth swatches.

Reliable delivery.

Comprehensive marketing support.

What Distinguishes Our Trousers

Organic cotton, pure new wool, recycled synthetic fibres.

Select fabrics from prestigious weavers.

Flattering fit with a distinctive look.

Machine washable.

Semi-sartorial details.

Rounded waistband for optimum fit.

Innovative functional fabrics with exceptional properties.

Elegant ‚after dinner‘ split in the waistband.

Fairtrade certified cotton.

Hidden mobile phone pocket.

Optimum recovery properties thanks to stretch & super stretch fabrics.

Luxurious corozo nut or vintage metal buttons.

Outstanding internal design with eye catching linings.

Superbly created in our own European production centre.

Hidden luxury detail – genuine Swarovski crystal in the fly.

Comprehensive range of designs.

Hand stitched MMX logo.

M M X I s A Tr a d e m a r k O f M E Y E R - H o s e n A G

MEYER-Hosen AG Hauptstraße 30 D-51580 Reichshof F o n + 4 9 2 2 9 6 . 9 8 1 2 - 0 F a x + 4 9 2 2 9 6 . 9 8 1 2 - 6 5 studio@ mmxgermany.com mmxgermany.com

Follow us on Instagram @mmxgermany